business intelligence microsoft. improving organizations by providing business insights to all...

MicrosoftMicrosoft

Improving organizations by Improving organizations by providing business insights providing business insights to to allall employees leading to employees leading to better, faster, more better, faster, more relevant decisionsrelevant decisions

Complete and integrated BI offering Complete and integrated BI offering Widespread delivery of intelligence Widespread delivery of intelligence

through Microsoft Office through Microsoft Office Enterprise grade and affordableEnterprise grade and affordable

Pervasive BIPervasive BI

OperationalOperationalStrategicStrategic TacticalTactical

Number of decisions

Str

ateg

ic V

alu

e

BI Applications BI Applications and and Analytical Analytical ClientsClients

DevelopmentDevelopmentToolsTools

BI PlatformBI Platform

BI PlatformBI Platform(SQL Server)(SQL Server)

End-user ToolsEnd-user Tools(Office)(Office)

Analytic ApplicationsAnalytic Applications(Office Business Applications)(Office Business Applications)

Collaboration and ContentCollaboration and Content(Office SharePoint Server 2007)(Office SharePoint Server 2007)

SQL Server 2005 SQL Server 2005 RDBMSRDBMS

IntegrationIntegrationIntegration ServicesIntegration Services

AnalysisAnalysisAnalysis ServicesAnalysis Services

ReportingReportingReporting ServicesReporting Services

Business Business ScorecardingScorecarding

(Business (Business Scorecard Scorecard

Manager 2005)Manager 2005)

End-user AnalysisEnd-user Analysis(Excel 2007)(Excel 2007)

Scorecards, Scorecards, Analytics, PlanningAnalytics, Planning(PerformancePoint (PerformancePoint

Server 2007)Server 2007)

AdvancedAdvancedAnalyticsAnalytics

(ProClarity 6.1)(ProClarity 6.1)

Microsoft Business IntelligenceMicrosoft Business IntelligenceAn end-to-end integrated offeringAn end-to-end integrated offering

BIBIPlatforPlatfor

mm

Performance Performance ManagementManagementApplicationsApplications

Data acquisition Data acquisition from source from source systems and systems and integrationintegration

Data Data transformation transformation and synthesisand synthesis

Data enrichment, Data enrichment, with business with business logic, hierarchical logic, hierarchical viewsviews

Data discovery Data discovery via data miningvia data mining

Data Data presentation and presentation and distributiondistribution

Data access for Data access for the massesthe masses

ReportReportAnalyzeAnalyzeIntegrateIntegrate

Enterprise ETL platformEnterprise ETL platformHigh performanceHigh performance

High scaleHigh scale

More trustworthy and reliable More trustworthy and reliable

Best in class usabilityBest in class usabilityRich development environmentRich development environment

Source controlSource control

Visual debugging of control Visual debugging of control flow and dataflow and data

Great range of transforms Great range of transforms out-of-the-boxout-of-the-box

Highly extensibleHighly extensibleCustom tasksCustom tasks

Custom enumerationsCustom enumerations

Custom transformationsCustom transformations

Custom data sourcesCustom data sources

Data CleansingData CleansingProvides data mining and AI expertiseProvides data mining and AI expertiseDomain-independent data cleansingDomain-independent data cleansing

Fuzzy lookupFuzzy lookupLookup on approximate matchesLookup on approximate matches

Do not reject if row could be correct!Do not reject if row could be correct!Tune for best matchTune for best match

De-duplicationDe-duplicationEliminate approximate duplicatesEliminate approximate duplicates““Windows XP”, “WinXP”, etc. Windows XP”, “WinXP”, etc. Tune for confidenceTune for confidence

Managing Slowly Changing DimensionsManaging Slowly Changing DimensionsE.g. Sales organization changesE.g. Sales organization changesE.g. Customer movementE.g. Customer movementE.g. Product category changesE.g. Product category changes

SQL Server Integration ServicesSQL Server Integration ServicesNew Paradigm for the ETL PlatformNew Paradigm for the ETL Platform

Unified Dimensional ModelUnified Dimensional Model

Pro-active cachingPro-active caching

Advanced Business IntelligenceAdvanced Business Intelligence

Key Performance IndicatorsKey Performance Indicators

Custom Aggregations and Custom Aggregations and Semi-Additive MeasuresSemi-Additive Measures

Web servicesWeb services

Data Mining in the platformData Mining in the platform

Integrated Developer ToolsIntegrated Developer Tools

Failover ClusteringFailover Clustering

Decision TreesDecision TreesClusteringClustering Time Time SeriesSeries

Sequence Sequence ClusteringClustering

AssociationAssociationNaïve Naïve BayesBayes

Neural NetNeural Net

IntroducedIntroduced in SQL Server 2000 in SQL Server 2000

plus…plus… Logistic Logistic

RegressioRegressionn

Linear Linear RegressioRegressionn

Text Text MiningMining

Enterprise Business Intelligence Enterprise Business Intelligence (BI) – Today(BI) – Today

datadatawarehousewarehouse

(DW)(DW)

DatamartDatamart

DatamartDatamart

Data ModelData Model

Reporting Reporting Tool (1)Tool (1)

MOLAPMOLAP

MOLAPMOLAP


ToolToolData SourceData Source

OLAP OLAP Browser (2)Browser (2)

Online Analytical Online Analytical Processing (OLAP) Processing (OLAP) Browser (1)Browser (1)


DWDW

DatamartDatamart

DatamartDatamart

MOLAPMOLAP

MOLAPMOLAP

Enterprise BI – A Messy RealityEnterprise BI – A Messy Reality








Duplicate Duplicate ModelsModels

OLAPOLAPversusversusReportingReporting

Duplicate Duplicate DataData

Relational Versus OLAP ReportsRelational Versus OLAP ReportsFeature Relationa

lOLAP

Flexible schema Real time data access Single data store Simple management Detail reporting High performance End-user oriented Ease of navigation and exploration

Rich analytics Rich semantics

* Multidimensional navigation* Multidimensional navigation * Hierarchical presentation* Hierarchical presentation * Friendly entity names* Friendly entity names * Powerful MDX calculations* Powerful MDX calculations * Central KPI framework* Central KPI framework * “Actions” * “Actions” * Language translations * Language translations * Multiple perspectives* Multiple perspectives * Partitions* Partitions * Aggregations * Aggregations * Distributed sources* Distributed sources

OLAP CubesOLAP Cubes * Multiple fact tables* Multiple fact tables * Full richness the dimensions’ * Full richness the dimensions’

attributes attributes * Transaction level access* Transaction level access * Star, snowflake, 3NF… * Star, snowflake, 3NF… * Complex relationships: Multi-* Complex relationships: Multi-

grains, many-to-many, role grains, many-to-many, role playing, indirect…playing, indirect…

* Recursive self joins* Recursive self joins * Slowly changing dimensions* Slowly changing dimensions

Relational ReportingRelational Reporting

The Unified Dimensional Model

The Unified Dimensional Model

The Unified Dimensional ModelThe Unified Dimensional ModelThe Best of Relational and OLAPThe Best of Relational and OLAP

DWDW

DatamartDatamart

DatamartDatamart


BI ApplicationsBI Applications

MOLAPMOLAP

MOLAPMOLAP





Reporting Reporting Tool (2)Tool (2)UDMUDM

Enterprise BI – With A UDMEnterprise BI – With A UDM

DWDW

DatamartDatamart

DatamartDatamart


BI ApplicationsBI Applications

MOLAPMOLAP

MOLAPMOLAP





Reporting Reporting Tool (2)Tool (2)UDMUDM

A single dimensional model for all OLAP analysis and A single dimensional model for all OLAP analysis and Relational reporting needsRelational reporting needs

Enterprise BI – With A UDMEnterprise BI – With A UDM

DashboardsDashboards

Rich ReportsRich Reports

BI Front EndsBI Front Ends

SpreadsheetsSpreadsheets

Ad Hoc ReportsAd Hoc Reports

AnalysisAnalysisServicesServices

CacheCacheX

ML

/A o

r X

ML

/A o

r O

DB

OO

DB

OUDMUDM

SQL SQL ServerServer

TeradataTeradata

OracleOracleDB2DB2 LOBLOB

DWDW

DatamartDatamart

Analysis ServicesAnalysis ServicesHigh-level ArchitectureHigh-level Architecture

Business Intelligence Business Intelligence EnhancementsEnhancements

Add data-aware “smarts”Add data-aware “smarts”

AutogeneratedAutogenerated

KPIs, MDX scripts, KPIs, MDX scripts, translations, currency…translations, currency…

Data MiningData Mining

10 Mining Algorithms10 Mining Algorithms

Smart applicationsSmart applications

XML standards for Data Access & XML standards for Data Access & Web services integrationWeb services integration

$$ saving for customers $$ saving for customers integrating our solution with integrating our solution with other systemsother systems

Unified Dimensional ModelUnified Dimensional Model

Powerful business Powerful business information modelinginformation modeling

Cross platform data Cross platform data integrationintegration

Integrated Relational & OLAP Integrated Relational & OLAP viewsviews

KPIs & PerspectivesKPIs & Perspectives

Proactive cachingProactive caching

Real-time data in OLAP Real-time data in OLAP CubesCubes

Very fast and flexible Very fast and flexible analyticsanalytics

SQL Server Analysis ServicesSQL Server Analysis ServicesNew Paradigm for the Analytics PlatformNew Paradigm for the Analytics Platform

Business IntelligenceBusiness IntelligenceKey Performance IndicatorsKey Performance Indicators

Calculations that drive visual Calculations that drive visual indicatorsindicators

Quick and easy way to Quick and easy way to ““manage by manage by exceptionexception””

Set and Monitor GoalsSet and Monitor Goals

Monitor the trend, up or downMonitor the trend, up or down

SQL Server 2005 Analysis SQL Server 2005 Analysis Services Data MiningServices Data Mining

New AlgorithmsNew AlgorithmsTwo enhanced Two enhanced

Eight new algorithmsEight new algorithms

New New VisualizationsVisualizations

Enhanced tools Enhanced tools

custom visualizationscustom visualizations

Deep IntegrationDeep IntegrationOLAP, DTS, and OLAP, DTS, and Reporting IntegrationReporting Integration

.NET programming .NET programming modelmodel

Completely extensible Completely extensible frameworkframework


BankingBankingAnti-Money LaunderingAnti-Money Laundering

Credit Risk ManagementCredit Risk Management

Credit ScoringCredit Scoring

Customer RetentionCustomer Retention

Fraud DetectionFraud Detection

Marketing AutomationMarketing Automation

Operational Risk Operational Risk ManagementManagement

Performance Performance ManagementManagement

Risk ManagementRisk Management

Web Analytics ServiceWeb Analytics Service

Value of Data MiningValue of Data Mining

8 new algorithms, 10 in 8 new algorithms, 10 in totaltotalGraphical tools/wizardsGraphical tools/wizards12 embeddable viewers12 embeddable viewers

SQL Server 2005 makes it easierSQL Server 2005 makes it easierTightly integrated with AS, DTS, Tightly integrated with AS, DTS, ReportingReportingIntegration with Web/Office appsIntegration with Web/Office apps

SQL Server 2005SQL Server 2005

OLAPOLAP

Reports (Ad Hoc)Reports (Ad Hoc)

Reports (Static)Reports (Static)

Data MiningData Mining

Business KnowledgeBusiness Knowledge

Easy DifficultEasy Difficult

UsabilityUsability

Rel

ativ

e B

us

ine

ss V

alu

eR

elat

ive

Bu

sin

ess

Val

ue

Complete Set of AlgorithmsComplete Set of Algorithms

Decision TreesDecision TreesClusteringClustering Time Time SeriesSeries

Sequence Sequence ClusteringClustering

AssociationAssociationNaïve Naïve BayesBayes

Neural NetNeural Net

IntroducedIntroduced in SQL Server 2000 in SQL Server 2000

plus…plus… Logistic Logistic

RegressioRegressionn

Linear Linear RegressioRegressionn

Text Text MiningMining


Decision TreesDecision Trees - Predict the odds - Predict the odds that a future behavior will occurthat a future behavior will occurAssociation RulesAssociation Rules - Provides - Provides insight into relationships of certain insight into relationships of certain actions actions Sequence Clustering - Sequence Clustering - Used to Used to group or cluster data based on a group or cluster data based on a sequence of previous events sequence of previous events Neural NetsNeural Nets - Training a neural - Training a neural network on historical data, neural network on historical data, neural network analysis can identify the network analysis can identify the most relevant characteristics and most relevant characteristics and use those to classify applicants use those to classify applicants Text MiningText Mining - Analyze the free text - Analyze the free text Naïve BayesNaïve Bayes – Show linkage – Show linkage between characteristics and between characteristics and metricsmetricsLogistic RegressionLogistic Regression – A specialized – A specialized variation of Decision Treesvariation of Decision TreesLinear RegressionLinear Regression – A specialized – A specialized variation of Neural Netsvariation of Neural NetsTime SeriesTime Series – Predict metrics (i.e., – Predict metrics (i.e., sales) based on patternssales) based on patterns

business intelligence microsoft. improving organizations by providing business insights to all...

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