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Marketing, Retail andCommunications

Routledge Business

N e w T

i t l e s a n d

K e y B a c k l i s t

2008

www.routledgebusiness.com



TEXTBOOK

5TH EDITION

International Marketing

Strategy and Theory

Sak Onkvisit, San Jose State University, USA andJohn Shaw, Providence College, USA

Praise for the previous edition:

'The authors have worked hard to update their bookand have placed considerable emphasis on incorporatingperspectives and examples from a wide variety ofcountries. I have used this book and found it to be verycohesive; students will find the text comprehensive andeasy to follow.' - Henny Darroch, University of Otago,Canada

'This fourth edition is a comprehensive and highlyreadable international marketing text that will workvery well in both undergraduate and graduate classes…this is an excellent text that keeps getting better witheach new edition.' - Dana L. Alden, University of Hawaii,USA

The fifth edition of International Marketing has been writtento enable managers and scholars to meet the internationalchallenges they face everyday. It provides the solid foundationrequired to understand the complexities of marketing on aglobal scale.

Fully updated, this book includes topical case studies, examples

of contemporary marketing campaigns, the most relevantdiscussion topics and up-to-date theories, references andresearch findings. It is this combination of theory and practicethat makes this textbook truly unique, presenting a fullyrounded view of the topic rather than soley an anecodotal ordescriptive. A companion website provides additional materialfor lecturers and students alike.

Selected Contents: 1. Nature of International Marketing:Challenges and Opportunities 2. Trade Theories and EconomicCooperation 3. Trade Distortions and Marketing Barriers4. Political Environment 5. Legal Environment 6. Culture7. Consumer Behavior in the International Context: Psychologicaland Social Dimensions 8. Marketing Research and InformationSystem 9. Foreign Market Entry Strategies 10. ProductStrategies: Basic Decisions and Product Planning 11. ProductStrategies: Branding and Packaging Decisions12. Channels of Distribution 13. Physical Distribution andDocumentation 14. Promotion Strategies: Personal Selling,Publicity, and Sales Promotion 15. Promotion Strategies:Advertising 16. Pricing Strategies: Basic Decisions 17. PricingStrategies: Countertrade and Terms of Sale/Payment18. Financial Strategies: Financing and Currencies

July 2008: 246x189: 560ppHb: 978-0-415-77261-7: £90.00 US $180.00Pb: 978-0-415-77262-4: £31.99 US $63.95

• AVAILABLE AS AN INSPECTION COPY

TEXTBOOK

2ND EDITION

Strategic Marketing

An Introduction

Tony Proctor, University College Chester, UK

Fully updated and revised to includethe latest case studies and examplesfrom a broad range of industrysectors, this second edition ofStrategic Marketing: An Introductionis a concise, thorough andenlightening textbook thatdemonstrates how organizations cancope with a myriad of demands bybetter understanding themselves,

their products or services, and theworld around them.

From assessing internal relationshipsto planning and implementing marketing strategies, andfeaturing analysis of relationship marketing and strategicalliances, Proctor uses insights from a range of key modelsand theoretical frameworks to illustrate how an organizationcan successfully take advantage of ‘strategic windows’ toimprove its position. Core issues covered include:

• marketing strategy

• analyzing the business environment

• the customer in the market place• targeting and positioning

• marketing mix strategy.

This textbook is the complete guide to assessing andimposing a realistic and successful marketing strategy to fitan organization, its resources and objectives, and theenvironment in which it operates.

Accessibly written and supported by a user-friendlycompanion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students ofmarketing and business and management.

Selected Contents: 1. Marketing Strategy: Introduction andOverview 2. Portfolio Analysis 3. Analysis of the BusinessEnterprise 4. Industry Analysis 5. Market Analysis6. Analysing Competition 7. Analysing the BusinessEnvironment 8. Analysing the Customer in the Market Place9. Sustainable Competitive Advantage and Generic Strategies10. Segmentation, Targeting and Positioning 11. MarketingMix Strategy 12. Growth Strategies: Product-MarketExpansion 13. Facilitating the Implementation of Strategies14. Planning and Implementing Marketing Strategies



1MARKETING

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TEXTBOOK

Fundamentals of Marketing

Marilyn A. Stone, Heriot-Watt University, Edinburgh,UK and John Desmond, St Andrews University, UK

Fundamentals of Marketingprovides a sound appreciationof the fundamentals of the theoryand practice of marketing. Usingcase studies drawn from a crosssection of sectors, in particular thebanking, hospitality, retail and publicservice sectors, this textbook criticallyevaluates the effectiveness ofdifferent marketing strategies andapproaches. Exploring the principlesof marketing this volume engages

the reader, not only in theory butalso in practice, using a broad range of real-life case studiessuch as Coca Cola, Apple, FCUK, Virgin, Amazon.com,Barnes and Noble, Dyno Rod and New Zealand wool.

The text analyzes the marketing mix: product development,pricing, promotion (and communications marketing) andplace (channels of distribution). It also emphasizes the role ofmarketing information systems (MIS) using internalreporting, marketing intelligence and marketing researchincluding the contribution from marketing research agenciesand reviews the role of technology, e-commerce and theInternet in supporting successful marketing.

Featuring a support website that provides student andlecturer resources, Fundamentals of Marketing conveys themain principles of marketing in a challenging yet accessiblemanner and provides the reader with insights into theworkings of marketing today.

Selected Contents: 1. Marketing: Development and Scope ofthe Subject 2. Strategic Marketing and the Planning Process3. Consumer Buyer Behaviour 4. Industrial Buyer Behaviour5. Marketing Research 6. Segmentation, Targeting andPositioning 7. Branding 8. Product 9. Pricing10. Promotion 11. Place 12. Virtual Marketing10. Planning and Implementation

Visit the Companion website atwww.routledge.com/textbooks/9780415370974

2006: 246x189: 480ppHb: 978-0-415-37096-7: £90.00 US $180.00Pb: 978-0-415-37097-4: £29.99 US $59.95eBook: 978-0-203-03078-3


Marketing: The Basics

Karl Moore, McGill University, Quebec, Canada andNiketh Pareek, McGill University, Quebec, Canada

Series: The Basics

Marketing: The Basics is a clear,concise resource for students orpractitioners looking to improvetheir understanding of marketingfundamentals in a global context.

Covering the basic functions ofmarketing, its role in corporatedecision-making and the importanceof competitive strategies, thisaccessible text provides internationalperspectives on the areas discussedthrough examples of practice fromNorth America, Asia, Europe and

the Middle East.

Relating insights and experiences to real-life marketingcontexts in order to provide practically applicableinformation, the key areas explored include:

• What is marketing?

• marketing as part of the firm’s corporate strategy

• the marketing mix

• STP - segmentation, targeting and positioning

• market research

• culture.

A user-friendly, easy-to-follow guide, Marketing: The Basics isperfect for sixth-form, first-year undergraduate and MBAstudents, plus those professionals who require anunderstanding of this important subject in their day-to-dayworking lives.



MARKETING2

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TEXTBOOK

Worldwide Cases in MarketingManagement

Luiz Moutinho, University of Glasgow, UK,Lazlo Jozsa, Szechenyi Istvan University, Hungary,Enrique Bigne, University of Valencia, Spain andKun-Huang Huang, Feng Chai University, Taiwan

The case-study method has been one of the most important’backbones’ and teaching tools in business managementeducation for many decades, particularly since thegeneralization of its use at Harvard Business School in 1908.This breakthrough text moves away from the Anglo-centrictradition which has sometimes undermined this tradition toprovide a truly global perspective, exploring the differentrealities of marketing management in a range

of environments.This book illuminates the commercial context that hasevolved from a number of important political developmentsin recent years. It will prove engaging reading to all studentsof marketing and international business

January 2009: 246x174: 352ppHb: 978-0-415-45888-7: £80.00 US $160.00Pb: 978-0-415-45889-4: £27.99 US $55.95

The Routledge Companion toNonprofit Marketing

Edited by Adrian Sargeant, Indiana University, USAand Walter Wymer Jr, The Joseph W. Lutter III Schoolof Business, Virginia, USA

This timely collection of cutting-edge articles offers acomplete overview of marketing in the nonprofit sector.Written by a leading team of international experts, itexamines the issues faced by public and nonprofitorganizations in marketing and raising funds, and providesa comprehensive review of the latest research.

Containing real-world examples and case study materialthroughout, The Routledge Companion to Nonprofit

Marketingmakes an important contribution to our

understanding of marketing theory and practice in thenonprofit sector. It is an essential reference for all students,researchers and practitioners working in nonprofitmarketing, fundraising or philanthropy.

2007: 246x174: 448ppHb: 978-0-415-41727-3: £95.00

TEXTBOOK

Marketing the SportsOrganization

Building Networks and Relationships

Alain Ferrand, University of Lyon, France andScott McCarthy, The British Judo Association, UK

This text sets out the theory andpractice of relationship marketing incomprehensive detail and exploresways in which different types ofsports organizations can benefitfrom recognising their role at thehub of a market and social network.

Selected Contents: Introduction1. Sports Organisation Marketing: A

Review 2. Relationship Marketing inthe World of Sport 3. StrategicAnalysis for Relationship Marketing4. Implementing the Relationship

Marketing Strategy 5. Conclusion and Perspectives

July 2008: 234x156:288ppHb: 978-0-415-45329-5: £85.00 US $170.00Pb: 978-0-415-45330-1: £24.99 US $47.95


Marketing and Consumption

in JapanKazuo Usui, Saitama University, Japan

This book explores the development of marketing,consumption and marketing thought in Japan throughoutthe twentieth century.

Selected Contents: Introduction: Modern Japan, theAmbiguous - The Basis for Macromarketing AnalysisPart 1: The Interwar Period 1. Emergence of ModernWestern Marketing and Consumption 2. The DistributionSystem as a Social Problem Part 2: The Latter Half of the20th Century 3. The Revolution of Distribution4. Manufacturer-Led Marketing of Consumer GoodsPart 3: Post-Industrial Japan 5. Service Economy asthe Japanese Way 6. Globalisation and Japaneseness

June 2009: 234x156: 256ppHb: 978-0-415-32313-0: £75.00 US $150.00

3MARKETING



NEW for 2009

NEW

NEW for 2009



2ND EDITION

Marketing eBusiness

Lisa Harris, University of Southampton, UK

Charles Dennis, Brunel University, UKE-marketing is rapidly growing insignificance and is having a directimpact upon traditional marketingstrategy and operations. It requiresplanning and innovation to make itwork, implying organizationalcommitment and effectivemanagement, supported byappropriate technology, process andstructure.

Fully updated to reflect the latest

developments in e-marketing,Marketing the eBusiness, Second

Edition unpicks the challenges of e-marketing for many typesof business. It uses topical case studies and accompanyingweb material to provide an up-to-date study of effectivemarketing strategies.

This updated edition features coverage of such emergingtopics as:

• mobile marketing

• social networking and blogging

• E-segmentation

• customer relationship marketing online.Providing a new approach to the subject matter, this bookanalyzes the benefits of e-marketing as a tool for improvingefficiency and effectiveness rather than promising businessrevolution. Written in a student-friendly style and fullyenhanced with such pedagogical features as topic maps,boxed examples and discussion questions, this book is idealfor use by students.

Selected Contents: 1. History, Definitions and Frameworks2. The e-Business Environment 3. e-Marketing Research4. e-Marketing Strategy 5. Consumer Behaviour ande-Segmentation 6. Customer Relationship Marketing7. Multi-channel Marketing 8. Online Branding 9. OnlineMarketing Communications 10. e-Retailing: from ‘Clicks’ To‘Clicks And Bricks’? 11. Strategic Planning for e-Marketing12. The Future of e-Marketing

2007: 234x156: 378ppHb: 978-0-415-96500-2: £90.00Pb: 978-0-415-96501-9: £24.99


Higher Education Marketing

A Professional’s Guide to StrategicTheory and Practice

Edited by David Roberts, The Knowledge Partnership,

UKEffective marketing, recruitment and retention of students isimperative for university funding. This is the first book toprovide practical strategic guidance for those implementingand managing higher education marketing.

Built upon original research this informative book providespractical guidance to marketers and senior managers whohave responsibility for developing and then executingmarketing strategies. Higher Education Marketing challengesthe uncritical adoption of mainstream marketing theoriesand tools, questioning their ready application in educationand introduces a range of new tools, models and conceptsthat have been specifically developed for education; someare adaptations of mainstream approaches (based on lessonsfrom consulting and contributors in senior managementroles), others based on original research of both an academicand professional nature.

Illustrated by useful case studies this book covers all aspectsof design, implementation and management of HEmarketing. Key topics include:

• creating the marketing strategy

• internal analysis and competitor(and collaborator) analysis

• internal marketing and communications

• reputation, branding and positioning

• how to position a university, department or course

• retention and relationship marketing

• new course development

• costing and pricing

• marketing academic research.

Selected Contents: Section 1: Evolution of Education Marketand Marketing Section 2: Creating the Marketing StrategySection 3: Internal Marketing and Communications

Section 4: Reputation, Branding and PositioningPart 4: Managing the Product and Service PortfolioSection 5: Pushing the Boundaries

April 2009: 234x156: 272ppHb: 978-0-415-42051-8: £75.00 US $135.00Pb: 978-0-415-42052-5: £26.99 US $48.95

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NEW for 2009



TEXTBOOK

Cross-Cultural Marketing

Theory, Practice and Relevance

Dawn Burton, Queen Mary, University of London, UK

Cross-Cultural Marketing provides a concise and insightfulapproach to a complex and important subject. In an era ofincreasing ethnic diversity within individual countries,national boundaries are no longer the only cultural barriersthat marketers need to consider. A cross cultural perspectiveis required if companies are to maximize the potentialrevenue from ethnic groups with rising levels of expenditure.In the UK, for example, the ’ethnic’ market is estimated tobe worth around twelve billion each year.

Written in an accessible manner, each chapter begins withlearning objectives and ends with questions for discussion.

Case studies are integrated throughout to illustrate theorydrawn from the latest academic research with practicalexamples.

Written from a critical theoretical perspective drawing onmultidisciplinary insights from across the social sciences andhumanities, this is an interesting and thought provoking readfor all students interested in the realities in contemporarymarketing.

Selected Contents: Introduction 1. Cross-Cultural andMulticultural Marketing: Integrated or Parallel Discourses?2. Defining the Cross-Cultural Market 3. TheoreticalApproaches to Cross-Cultural Marketing 4. Ethics and Social

Responsibility in Cross-Cultural Marketing 5. Cross-CulturalConsumer Behaviour 6. Cross-Cultural Marketing Research7. Intercultural Marketing Communications 8. Space andPlace in Cross-Cultural Marketing 9. Cross-Cultural ProductPolicy 10. Cross-Cultural Pricing Policies 11. Cross-CulturalAspects of Relationship Marketing

December 2008: 246x174: 264ppHb: 978-0-415-44892-5: £80.00 US $160.00Pb: 978-0-415-44893-2: £24.99 US $49.95


Visual Marketing

From Attention to Action

Edited by Michel Wedel, University of Maryland,College Park, USA and Rik Pieters, Tilburg University,

the NetherlandsThis comprehensive volume aims to further research andtheory development in visual marketing. By bringingtogether leading researchers in the field, it strives tocontribute to the establishment of visual marketing as acoherent discipline. The chapters represent an array ofissues in visual marketing. They address three areas intheory: attention and perception, visual cognition andaction and choice. The chapters go beyond what is known,and offer, in many cases, a more speculative and visionaryaccount of the directions that visual marketing researchcould and should take.

Rather than being confined to advertising only, this newvolume shows how visual marketing permeates almost allconsumer and marketing activities. It will be of interest toundergraduate and graduate students in marketing,management, industrial design, and consumer and socialpsychology. Professional practitioners, especially thoseinvolved with marketing communications, retail, and in storemarketing and market research, will also benefit from theempirically based and innovative ideas put forth in this book.

2007: 6x9: 328ppHb: 978-0-8058-6292-8: £44.95 US $79.95

Marketing Discourse

A Critical Perspective

Per Skålén, Stanford University, USA, Martin Fougère,Swedish School of Economics and BusinessAdministration, Finland and Markus Fellesson, SwedishSchool of Economics and Business Administration,Helsinki, Finland

Series: Routledge Interpretive Marketing Research

This book offers a critical survey of the most important

contributions to managerial marketing discourse from theearliest twentieth century onwards, articulating a socialcritique and evaluation of marketing.

Selected Contents: Introduction 1. Previous Researchand Analytical Framework 2. Method 3. The Chronologyof Marketing Discourse 4. Early Marketing Thought(c. 1900-1960) 5. Marketing Management (c. 1950-1985)6. Service Management 7. Discussion: Customer Orientation,’Depth’ and Self-Regulation

2007: 234x156: 208ppHb: 978-0-415-41669-6: £65.00 US $130.00

5MARKETING



NEW



Flagship Marketing

Edited by the late Reva Brown, Oxford BrookesUniversity, UK and Tony Kent, University of the Arts,London, UK

Series: Routledge Advances in Management and Business Studies

This book is focused on the increasing diversity of flagshipsand the ways in which they can create showcases in people’slives. This unique volume will be of interest across manydisciplines including marketing, visual culture, design andurban studies.

Selected Contents: Introduction Tony Kent and Reva BrownPart 1: Concepts 1. Concepts of Flagships Tony Kent 2. Classifying Flagships Bill Webb 3. Concepts from anEthnic Perspective Zubin Sethna Part 2: Places 4. Spaceand Identity: Flagship Design Hilary Collins 5. Hub and

Halo: Value of Flagship to other Stores Emilio Foxell 6. Flagship Designer Stores Chris Moore 7. Simpsons: AFlagship Department Store Bronwen Edwards 8. FlagshipShopping Centres Charles Dennis 9. Flagship CulturalQuarters Simon Roodhouse 10. Flagship Hotels Nicky Ryan11. Flagship Futures Richard Coyne 12. What is a FlagshipSupermarket Building? Audrey Kirby 13. Cultural Places asFlagships Debi Hayes. Afterword Tony Kent and Reva Brown

July 2008: 234x156: 288ppHb: 978-0-415-43602-1: £65.00 US $130.00

MAJOR WORK 4-VOLUME SET

Marketing Research

Edited by David F. Birks University ofSouthampton, UK and Tim MacerUniversity of Southampton, UK

Series: Critical Perspectives on Business and Management

A new title in the Routledge Major Works series, Critical Perspectives on Business and Management , this is a four-volume collection of cutting-edge and canonical research onmarketing research.

Selected Contents: Part 1: The Nature and Scope ofMarketing Research Part 2: The Grounding and Applicationsof Marketing Research Part 3: Qualitative Marketing Research– Approaches and Techniques Part 4: Quantitative MarketingResearch – Approaches and Techniques Part 5: QuantitativeData Analysis and the Generation of Insight

February 2009: 234x156: 1600ppHb: 978-0-415-44912-0: £595.00 US $1,043.00

Learning From Winners

How the ARF Ogilvy Award Winners Use MarketResearch to Create Advertising Success

Raymond Pettit, Wirthlin Worldwide, New York, USA

’Nowhere has there ever been such a thorough andthoughtful review and explication of the best of thebest in advertising research.’ - Dee Alsop, GroupPresident, Harris Interactive

This book demonstrates how the best companies use thecreative application of research, done up front, to producethe big ideas with significant impact on the market and onthe people, employees, partners, retailers and customers.

Readers of this book will experience how brand managersand their agencies use the right research to drive new brandinsights, re-define problems or markets, support risk-taking

ideas, and illuminate diverse audiences. This book will be aninvaluable resource for business executives looking formarket strategy, consumer psychologists, teachers, students,and practitioners looking for a trusted guide for study inadvertising, marketing and promotion.

Selected Contents: Introduction: Prologue Part 1: TheWinners. Seizing a New Business Opportunity. Creating aNew Business Model Where None Existed Before. SmashingCategory Traditions. Scaling the Ladder of Insight.Implementing the ‘Big Idea’ for Everyday Consumer Products.Reaching Multiple Customer Segments With a Powerful IdeaPart 2: Great Research is a Hidden Asset. The David OgilvyResearch Excellence Awards. Great Research is a HiddenAsset. Where Are We Headed? Appendices: Ken Roman,Personal Essay – ‘Learning From Winners: Look Before YouLeap’. Description of Attached CD ROM

2007: 6x9: 200ppHb: 978-0-8058-5653-8: £32.95 US $39.95

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NEW



TEXTBOOK

2ND EDITION

Retail Product Management

Buying and Merchandising

Rosemary Varley

’This text will be of great valueto a wide range of retailcourses... indeed, it is like havinga series of guest speakers fromindustry explaining their role andresponsibilities. Moreover, thistext moves at a cracking pacewhich belies its importance andusefulness. This ’must-buy,essential reading’, is eminently

accessible.’ - Journal of FashionMarketing and Management

This revised and updated secondedition blends theory with practice, citing examples from avariety of sectors to give a clear and concise introduction tothe retail product management process.

Selected Contents: 1. Introduction to Retail ProductManagement: Scope and Concepts 2. The Role of RetailProduct Managers 3. Category Management 4. ProductRange Planning and Selection 5. Supply Sources 6. OrderingQuantities and Stock Control 7. Managing the Response toSales 8. Allocating Space to Products 9. Retail Design

10. Visual Merchandising 11. Communicating the ProductOffer 12. Evaluating Retail Product Management Performance13. Product Management in Non-Store Retailing14. International Retail Product Management

2005: 246x174: 296ppHb: 978-0-415-32714-5: £90.00 US $180.00Pb: 978-0-415-32715-2: £27.99 US $55.95


Visual Consumption

Jonathan E. Schroeder


Incorporating case studies from the US, Europe and the UK,this book provides an unparalleled guide to the visualconsumption processes necessary for understanding andsucceeding in today’s market.

2005: 234x156: 208ppPb: 978-0-415-36625-0: £27.99 US $55.9

The Retailing Reader

Edited by John Dawson, University of EdinburghAnne Findlay, University of Stirling, UK andLeigh Sparks, University of Stirling, UK

Most of us think we knowsomething about retailing: we shop,we buy, we consume. But retailing,perhaps more than any othereconomic sector, has beenfundamentally transformed over thelast thirty years, both economicallyand culturally.

Featuring work from seminaltheorists in the area and charting thedevelopment of retailing as animportant discipline in its own right,

this superb volume examines the keythemes in contemporary retailing. Organized into fivesections, each of which includes an illuminating editorialoverview, The Retailing Reader examines:

• consumers and shoppers

• retail branding and marketing

• merchandising and buying

• strategy, power and policy

• international retailing.

Extensive case studies include an analysis of the Britishgrocery market, the strategies embodied by Nike Townstores, and the development of retail economies in Chinaand Latin America.

The Retailing Reader presents a comprehensive overview ofthis important area of study, and is an ideal companion forany student of retailing, marketing or business andmanagement.

Selected Contents: Part 1: Consumers and ShoppersPart 2: Retail Branding and Marketing Part 3: Merchandisingand Buying Part 4: Retail Strategy, Power and PolicyPart 5: International Retailing

April 2008: 246x174: 488pp

Hb: 978-0-415-35638-1: £105.00 US $210.00Pb: 978-0-415-35639-8: £35.00 US $70.00


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TEXTBOOK

Strategic Issues inInternational Retailing

Edited by John Dawson, University of Edinburgh, UK,Roy Larke, UMDS University, Kobe, Japan andMasao Mukoyama, UMDS University, Kobe, Japan

This important text takes a strategicapproach, examining in-depthstudies of a variety of retailers andmarrying theory with practice toprovide comprehensive coverage forstudents at every level.

Illustrating and evaluating thestrategies of international retailers,developing concepts and theories

that enable an understanding ofinternational retailing and showingthe contrasts in the approachesadopted by major firms in their

international operations, this important text is a must-readfor all those studying or working in international retail.

2006: 234x156Hb: 978-0-415-34370-1: £80.00 US $160.00Pb: 978-0-415-34371-8: £23.99 US $47.95eBook: 978-0-203-63962-7


Retail Supply Chain ManagementJames B. Ayers, CGR Management Consultants, Playadel Rey, California, USA and Mary Ann Odegaard, UWBusiness School, Seattle, USA

Most retail industry managers focus on products insteadof operations. Retail Supply Chain Management demonstrates the connection between products, marketand strategies. This book provides an understanding ofeach facet of the supply chain to show how eachcomponent is related and can be manipulated formaximum return.

Selected Contents: Retail Supply Chain Management.Types of Supply Chains in Retail. Retail Strategy & SupplyChains. Supply Chain Performance Management. DeliveringSupply Chain Service. Achieving Financial Success in the RetailSupply Chain

2007: 6x9: 448ppHb: 978-0-8493-9052-4: £48.99 US $89.95

The Undermining of Beliefs in theAutonomy and Rationality ofConsumers

John O’Shaughnessy, Columbia University, USA andNicholas O’Shaughnessy, Queen Mary, University ofLondon, UK


This book examines modernconsumption, focusing onconcepts of autonomy andrationality.

The authors adopt a moderatingperspective, reviewing and critiquingattacks on these concepts in order towork towards a more nuanced viewof the consumer.

Selected Contents:Part 1: The Renewed Interest inthe Unconscious and Free Will

- A Progress Report for Marketing 1. The Relegation ofFree Choice and Free Will2. The Dominance of the Adaptive UnconsciousPart 2: Postmodernism: The Attack on all Aspects ofModernity and Rationality 3. The Claims Made byPostmodernists 4. Central Philosophical Assertions ofPostmodernism

2007: 234x156: 160pp

Hb: 978-0-415-77323-2: £65.00 US $130.00eBook: 978-0-203-93583-5

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The Law and Consumer CreditInformation in the EuropeanCommunity

The Regulation of Credit Information Systems

Federico Ferretti, Brunel University, Bristol, UK

This book examines the legal framework and compliance inthe EC of consumer credit reporting and credit informationsharing arrangements. It also looks at the issue of humanrights, and the extent to which the right to privacy ofconsumers should be balanced against the aims of consumercredit reporting.

Selected Contents: 1. Introduction 2. Consumer CreditReporting in the Economy 3. The Lack of a Legal Perspective4. Historical Background: The Cultural Framework 5. TheInstitutional and Legal Standing in the EC 6. Reputation,

Privacy, and the Law 7. Legal Compliance 8. ConclusionsMay 2008: 234x156: 256ppHb: 978-0-415-46073-6: £70.00 US $140.00

TEXTBOOK

3RD EDITION

The Advertising Handbook

Sarah Hawkins, Helen Powell, Jonathan Hardy andIain MacRury

Series: Media Practice

The Advertising Handbook is a critical introduction to thepractices and perspectives of advertising. It explores theadvertising industry and those who work in it and examinesthe reasons why companies and organizations advertise;how they research their markets; where they advertise and inwhich media; the principles and techniques of persuasionand their effectiveness, and how companies measure theirsuccess.

The Advertising Handbook, Third Edition, offers newmaterial and a new organizing framework, whilst continuingto provide both an introduction and an authoritative guide

to advertising theory and practice. It is shaped to meet therequirements, interests and terms of reference of the mostrecent generation of media and advertising students. Thisnew edition includes:

• fresh industry case studies

• detailed profiles of and from advertising agencies andnew media players

• new and detailed workshop exercises to accompanyeach chapter

• supplementary input from a range ofcommissioned contributors

November 2008: 234x156: 320ppHb: 978-0-415-42312-0: £65.00 US $120.00Pb: 978-0-415-42311-3: £18.99 US $31.95


Brick & Mortar Shopping in the 21stCentury

Edited by Tina Lowrey, University of Texas-San Antonio,USA

This book explores how traditionalretailing operates in the newcompetitive environment of acombined e-tailing and brick andmortar marketplace. In drawingtogether the cutting-edge researchof a global group of experts in thefield of consumer behavior, thisvolume addresses questions suchas: which psychological theories canprovide insights into why so manyconsumers still flock to traditional

shopping environments? Whatsituational factors promote or inhibit ’physical’ shopping?Which methodologies best capture moderators andmediators of various shopping behaviors?

This volume advances the field of consumer psychology bycovering the e-tail vs. traditional retail discussion from atwenty-first century perspective. Topics include:

• experiential retail

• mood and cognition effects during shopping

• new findings relevant to retail strategy

• methodological innovations for studying shopping

• social identity variables that impact shopping

• third party influences on shopping decisions

• synergies between brick and mortar retailers and theirelectronic counterparts.

This volume will be of interest to both marketingprofessionals and graduate students in the areas ofadvertising, retailing, consumer behavior, marketingcommunications and psychology.

2007: 6x9: 312ppHb: 978-0-8058-6394-9: £33.95 US $59.95Pb: 978-0-8058-6364-2: £24.50 US $39.95

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NEW

NEW



Inside Consumption

Consumer Motives, Goals, and Desires

Edited by S. Ratneshwar, University of Missouri, USAand David Glen Mick, University of Virginia,USA

Following on from The Why of Consumption, this book examinesmotivational factors in diverseconsumption behaviours, andaddresses the effects of critical lifeevents and intergenerationalinfluences on consumer motives andpreferences.

Selected Contents:Section 1: IntroductionSection 2: Consumer Approachand Avoidance Behaviors

Section 3: Rules, Variety, andFlexibility in Consumer Choice Section 4: Sense andSensibility in Consumption Decisions Section 5: ConsumerIdentity: History and Virtuality Section 6: Community andCulture in Valuing Brands Section 7: Consuming Authenticityvs. Triviality Section 8: Commentaries

2005: 234x156: 384ppHb: 978-0-415-34193-6: £85.00 US $170.00Pb: 978-0-415-34194-3: £28.99 US $57.95

Imaging in Advertising

Verbal and Visual Codes of CommerceFern L. Johnson, Clark University, USA

While scholarship on the visualelements of advertising hasadvanced our understanding ofcommunication and media, thelanguage elements - or ’verbalimages’ of the advertisement tend tobe downplayed, providing atruncated analysis.

Imaging in Advertising explores how

the verbal and visual work togetherto create a language of advertisingthat speaks to audiences and movesthem to particular thoughts and

actions. Through a series of case studies, Fern L. Johnsonexamines how the verbal and visual produce meaning -exploring advertisements for cigarettes, alcohol, andcosmetics - and argues that the verbal images inadvertising are as important as the visual images,treating advertisements as a structured whole, ratherthan a series of fragments.

2007: 6x9: 272ppHb: 978-0-415-97881-1: £60.00 US $95.00

Pb: 978-0-415-97882-8: £16.99 US $29.95

TEXTBOOK

Consumer Law

Keith Owens, University of Northampton, UK

Covering the main principles of law which directlyaffect the consumer, this new textbook providesa clear exposition of the law alongside a critical analysis ofexisting law and proposals for reform.

Explaining the practical influences under which the law hasbeen formed, it encourages students to understand why thelaw has developed in the way that it has and gives a largenumber of examples of how the law works in practice.

Written in a clear and readable style, the text offers:

• in-depth analysis of important cases and decisions

• aspects of contract law, unfair contracts and sale of goods

• criminal and civil liability for goods and services• remedies and consumer credit

• food, advertising and promotions

• title to goods and passing of property

• definitions and critical analysis of a ’consumer’and ’consumer protection’

• a European perspective on consumer law.

Ideal for law students taking an option in consumer law, thistextbook is also useful for non-law students studying lawwithin business studies or a related discipline.

Selected Contents: 1. Background and Introduction2. General Contractual Perspective 3. Unfair Contract TermsIncluding Exemption Clauses 4. Civil Liability for Statements5. Criminal Liability for Statements 6. Civil Liability for Qualityof Goods 7. Civil Liability for Defective Services 8. UnfairContract Terms including Exemption Clauses 9. Remediesfor Civil Liability 10. Criminal Liability for Quality and Safetyof Goods 11. Food 12. Advertising and Promotions13. Consumer Credit 14. Title to Goods and Passingof Property

January 2009: 234x156: 500ppPb: 978-1-84568-036-7: £27.95 US $53.95


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TEXTBOOK

2ND EDITION

Consumer Sales Law

The Law Relating to Consumer Sales and Financingof Goods

John Macleod, Liverpool Law School, UK

Fully updated and revised, thiscomprehensive and informativetextbook provides readers with anoverview of current consumer saleslaw and equips them with a view ofhow this fast-changing subject has,and will continue to developthrough the inclusion of newreform proposals.

This book analyzes the interaction ofconsumer sales law with politics, theappeal of consumer protection topoliticians and the influence of the

European Union and the EU Directives. It also discusses theremoval of consumer sales law from its traditional realm oflegal professionals to consumer and debt advisors and publicofficials with the power to seek injunctions to protectconsumers. In addition to this, it:

• fully integrates both the Unfair Commercial PracticesDirective 2005 and the Consumer Credit Act 2006 intothe basic 1974 Act

• explains how the Sale of Goods Act 1979 has beenmodified by the 1999 Directive

• combines the public protection of consumers under theEnterprise Act 2002 (e.g. Office of Fair Trading)

• is supported by a Companion Website with regulare-updates, keeping the content current between editions.

Written by an author with forty years experience of teachingsales and finance law to undergraduates, this textbook is anessential tool for all undergraduates studying commercialand consumer sales law.

Visit the Companion Website atwww.routledgecavendish.com/textbooks/9780415415668

2006: 234x156: 1152ppPb: 978-0-415-41566-8: £32.99 US $65.95


Consuming Books

The Marketing and Consumptionof Literature

Edited by Stephen Brown, University of Ulster, UK


A key text containing something for everyone, ConsumingBooks not only complements the ‘how-to’ genre butprovides the depth that previous studies of bookconsumption conspicuously lack.

2006: 234x156: 240ppHb: 978-0-415-36767-7: £70.00 US $140.00eBook: 978-0-203-02012-8

Consuming Experience

Edited by Antonella Caru, University of Bocconi, Italyand Bernard Cova, European School of Management,Paris, France

This book covers the ‘hot topic’ ofthe experiential consumption inan accessible manner and from aunique industry perspective whichis not used in any other book.It highlights the idea that anexperience is not something thatcan be readily managed by firmsand is not limited to the market:

an individual’s daily life is madeup of consuming experiencesthat can occur with or without amarket relation.

Offering an overview of the consumption experience, itoutlines a continuum of experiences of consumption thatconsumers go through, including:

• those that are mainly constructed by consumers aroundsmall items that comprise their daily life, such as organicproducts and non-profit or local associations

• those that have been co-developed by companies and

consumers: tourism or adventure projects, rock concertsand cultural events

• those that have been largely developed by the companieswhere consumers are immersed in a hyper-real contextsuch as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challengingvision of the consumption experience, which is aninvaluable tool for all those studying marketing andconsumer behaviour.

2006: 234x156: 224ppHb: 978-0-415-38243-4: £80.00 US $160.00Pb: 978-0-415-38244-1: £27.99 US $55.95

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Consuming Symbolic Goods

Identity and Commitment, Values and Economics

Edited by Wilfred Dolfsma, Utrecht School ofEconomics, the Netherlands

The phenomenon of consumption has increasingly drawnattention from economists. While the ‘sole purpose ofproduction is consumption’, as Adam Smith has claimed,economists have, up to recently, generally ignored the topic.This book brings together a range of different perspectiveson the topic of consumption that will finally shed thenecessary light on a largely neglected theme.

Selected Contents: Introduction Wilfred Dolfsma. Laudingthe Leisure Class: Symbolic Content and ConspicuousConsumption Alan Shipman. Consumption, Identity, and theSociocultural Constitution of ‘Preferences’: Reading Women'sMagazines Martha A. Starr. You are What You Eat: The Social

Economy of the Slow Food Movement Bruce Pietrykowski.Consuming Values and Contested Cultures: A Critical Analysisof the UK Strategy for Sustainable Consumption andProduction Gill Seyfang. Religious Identity and ConsumptionMetin M. Cogel and Lanse Minkler . Paradoxes of ModernistConsumption: Reading Fashions Wilfred Dolfsma. AreUnpreferred Preferences Weak in Symbolic Content? DavidGeorge. The Gift Paradox: Complex Selves and SymbolicGood Elias L. Khalil. Deriving the Engel Curve: Pierre Bourdieuand the Social Critique of Maslow's Hierarchy of Needs

Andrew B. Trigg. The Post Affluent Society Amitai Etzioni

2007: 234x156: 168ppHb: 978-0-415-45636-4: £70.00 US $140.00

Handbook of ConsumerPsychology

Edited by Curtis P. Haugtvedt, Ohio State University,USA, Paul M. Herr, University of Colorado at Boulder,

USA and Frank R. Kardes, University of Cincinnati, USAThis Handbook contains a unique collection of chapterswritten by the world’s leading researchers in the dynamicfield of consumer psychology. Although these researchers arehoused in different academic departments (ie. marketing,psychology, advertising, communications) all have thecommon goal of attaining a better scientific understandingof cognitive, affective, and behavioral responses to productsand services, the marketing of these products and services,and societal and ethical concerns associated with marketingprocesses. Consumer psychology is a discipline at theinterface of marketing, advertising and psychology. The

research in this area focuses on fundamental psychologicalprocesses as well as on issues associated with the use oftheoretical principles in applied contexts.

The Handbook presents state-of-the-art research as wellas providing a place for authors to put forward suggestionsfor future research and practice. This Handbook is mostappropriate for graduate level courses in marketing,psychology, communications, consumer behavior andadvertising.

January 2008: 7x10: 2560ppHb: 978-0-8058-5603-3: £49.95 US $90.00

Credit and Consumer Society

Dawn Burton, Queen Mary, University of London, UK

The language of credit and debt isalmost ubiquitous in daily life. Thisgroundbreaking book argues thatwe have entered an era in whichcredit and debt are sanctioned,delivered and collected through newcultural and economic mechanisms.

Selected Contents: Introduction

1. History of Consumer Credit2. Credit, Consumption andConsumer Society 3. Organisationof the Credit Industry 4. Credit,Surveillance and Developments in

Risk Based Pricing 5. The Marketing of Credit 6. Dealing withDefault 7. Consumerism and Credit 8. Future Developments


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TEXTBOOK

Design Management

Exploring Fieldwork and Applications

Edited by Robert Jerrard, University of Central England,UK and David Hands, Staffordshire University, UK

Quantifying and assessing the valueof an organization’s designdepartment can be problematic. Thetools traditionally used by auditorsare usually insufficient to ‘measure’either the value of design projects ortheir influence within anorganization. This book demystifiesthe design development and designmanagement process, scrutinizing itagainst a new set of auditingprinciples which illuminates its truevalue in a contemporary context.

Featuring a series of international case studies, DesignManagement: Exploring Fieldwork and Applications arguesthat assessment of the design function within anyorganization must incorporate both qualitative andquantitative research methods. The book explores a numberof key themes, such as new product development, risk indesign and corporate identity. Moreover, by drawing on arange of techniques from the social sciences, the authorsrigorously develop means by which design may beunderstood accurately.

This book represents an important and timely contribution toour knowledge of the management of product and serviceinnovation. It will be an invaluable text for students andresearchers working in design and management.

Selected Contents: 1. Design and the Organization2. Design Management, Urban Regeneration and theOrganization of Culture 3. The Italian Furniture Industryand the Kartell Case Study 4. The Long-Term Impacts ofInvestment in Design: The Non-Economic Effects of SubsidisedDesign Programmes in the UK 5. Researching Risk in Design6. Design for the Strategic Re-Positioning of a Sub Supplier7. Adopting a User-Centred Approach to Designing Against

Crime 8. Customer Experience-Based Brand Strategy at theLenovo Group: Exploring the Potential for Lenovo in the UKPC Market



Brand Culture

Edited by Jonathan Schroeder, University of Exeter, UKand Miriam Salzer Morling, University of Stockholm,Sweden

’An impressive book that doesmuch to reconcile the glaringdisconnect between the revealedcultural lives of brands anddominant views of how brandingworks. Positioned squarely at theintersection of theory andpractice, and informed by a widearray of perspectives anddisciplines, the book is invaluablefor practitioners and researcherswho have struggled with the

contextual, mutable, andco-created realities of the brand. This necessary anduseful counterpoint truly advances our understandingof the why and how of brands.’ - Susan Fournier, author,brand consultant, and Boston University, USA

Exploring current issues in brand management, this book fillsa niche in the burgeoning cache of branding literature witha distinctive managerially and theoretically informedperspective on the cultural dimensions of branding.

2005: 234x156: 240ppHb: 978-0-415-35598-8: £85.00 US $170.00Pb: 978-0-415-35599-5: £27.99 US $55.95

MAJOR WORK 4-VOLUME SET

Brands and Brand Management

Edited by Richard Elliott, University of Bath, UK

Series: Critical Perspectives on Business and Management

A new title in the Routledge Major Works series, Critical Perspectives on Business and Management , this is a four-volume collection of cutting-edge and canonical research on

brands and brand management.Selected Contents: Volume 1: The Evolution ofBrands - From Signals of Quality to Storehouses of TrustVolume 2: Measuring and Managing BrandsVolume 3: Corporate Brands and Corporate ReputationVolume 4: Cross-Cultural and Critical Perspectives on Brands

October 2008: 234x156: 1600ppHb: 978-0-415-43324-2: £595.00 US $1190.00

13BRAND MANAGEMENT



NEW



Brand Management

Theory and Practice

Charlotte Knudtzen, Sigma, Copenhagen, Denmark,Tilde Heding, Copenhagen Business School, Denmark

and Mogens Bjerre, Copenhagen Business School,Denmark

This comprehensive textbookprovides the reader with anexhaustive analysis of the scientificand paradigmatic approaches tothe nature of brand as it hasdeveloped over the last twenty years,giving a thorough understanding ofthe managerial implications of thesedifferent approaches to themanagement of the brand.

The authors also provide anunderstanding of how the nature ofbrand and the idea of the consumer

differ in these approaches, giving an in-depth understandingof the opening question of almost each brand managementclass and lecture: ’What is a brand?’.

Selected Contents: 1. Introduction: Brand Management asPhenomenon 2. Uncovering Brand Management Scientifically3. The Product Approach 4. The Projective Approach5. The Adaptive Approach 6. The Personality Approach7. The Relational Approach 8. The Community Approach9. Chronology


Brand Meaning

Mark Batey, Sr. Vice President, DraftfcbLatin America

How a company ’positions’ a brand is not necessarily how

the consumer perceives that brand. Brands allow marketersto add meaning to products and services, but it is consumerswho ultimately determine what a brand means. The sourcesof brand meaning are many and varied, as are the ways inwhich meanings become attached to brands.

Brand Meaning takes a comprehensive and holistic look athow consumers find and create meaning in brands. Itexplores the fundamental conscious and unconsciouselements that connect people with products and brands.Traditional marketing concepts are questioned, and a newbrand meaning framework is put forward. The book lays outnew and fertile territory for the understanding of how

brands can both assimilate and provide meaning. It will leavereaders with a better appreciation of what brand means andwhat brands mean.

A thorough and compelling analysis of the multiple wayspeople find and create meaning in brands this book is as asupplement for all graduate and undergraduate courses onbrand management in marketing, consumer psychology,advertising and business.

Selected Contents: Introduction 1. About Brands2. Human Motivation: How and Why We Seek Meaning3. Perception 4. The Meaning of Things 5. BrandMeaning: Definition and Directions 6. Brand Meaning and

Brand Strategy 7. The Evolution of Brand Meaning8. Brand Communication

February 2008: 6x9: 280ppHb: 978-0-8058-6454-0: £40.00 US $59.95Pb: 978-0-8058-6455-7: £21.99 US $29.95

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NEW NEW



Essentials of CorporateCommunication

Implementing Practices for Effective ReputationManagement

Cees B.M. van Riel, Erasmus University, Rotterdam, theNetherlands and Charles J. Fombrun, The ReputationInstitute, New York, USA

This lively and engaging new bookaddresses a topical and importantarea of study. Helping readers notonly to understand, but also toapply, the most important theoreticalnotions on identity, identification,reputation and corporate branding,it illustrates how communicating

with a company’s key audiencedepends upon all of the company’sinternal and externalcommunication.

The authors, leading experts in this field, provide students ofcorporate communication with a research-based tool box tobe used for effective corporate communications and creatinga positive reputation.

Essentials of Corporate Communication features originalexamples and vignettes, drawn from a variety of US,European and Asian companies with a proven record of

successful corporate communication, thus offering readersbest practice examples. Illustrations are drawn from suchglobal companies as Virgin, IKEA, INVE and Lego.

Presenting the most up-to-date content available it is amust-read for all those studying and working in this field.

Selected Contents: Introduction: The CommunicationSystem 1. What is Corporate Communication?2. From Communication to Reputation 3. BuildingIdentity and Identification 4. Measuring Corporate Identity5. Communicating with the Corporate Brand 6. Developinga Reputation Platform 7. Expressing the Company8. Communicating with Key Stakeholder Groups

9. Assessing the Effectiveness of Corporate Communication10. Applied Reputation Research 11. OrganizingCorporate Communication

2007: 234x156: 328ppHb: 978-0-415-32826-5: £26.99 US $53.95eBook: 978-0-203-39093-1


TEXTBOOK

A Reader in MarketingCommunications

Edited by Philip J. Kitchen, Patrick de Pelsmacker,Lynne Eagle and Don E. Schultz

’A Reader in Marketing Communications fills a long-standing void in the IMC literature. It does so byproviding an excellent overview of the key literature,helpful chapter introductions, important readings in allof the major areas within marketing communication,discussion questions, and case scenarios. This is amuch-welcomed book for university students as wellas for professionals who want an insightful overviewof this important field.’ - Charles H. Patti, Queensland University of Technology, Australia

Combining seminal papers on marketing communicationswith incisive commentary and overviews from the editors,case studies and student question and answer sections, thistext provides a uniquely global perspective on this topicalsubject.

2005: 246x174Hb: 978-0-415-35648-0: £95.00 US $190.00Pb: 978-0-415-35649-7: £26.99 US $53.95


Psycholinguistic Phenomena in

Marketing CommunicationsEdited by Tina M. Lowrey, University of Texas at SanAntonio, USA

Psycholinguistic Phenomena in Marketing Communications isthe first book to address the growing research in the field ofconsumer behavior concerning psycholinguistics and theapplications of psycholinguistic theory to advertising andmarketing communications.

2006: 6x9: 312ppHb: 978-0-8058-5690-3: £39.95 US $75.00

15CORPORATE COMMUNICATION





TEXTBOOK

Facets of Corporate Identity,Communication and Reputation

Edited by T.C. Melewar, Brunel University, London, UK

Corporate branding andcommunication is big business.Companies throughout the worldinvest millions in strategies whichaim to reinvent their profile in subtleyet important ways. The investmentmust be working, but what is itbeing spent on, and how do theserebranding exercises work?

Including contributions fromacademics and practitioners, this

important collection unravels thecomplexities of this growing field ofstudy. The text is split into three coherent sections, focusingin turn on identity, communication and reputation. Casestudies are used throughout the book to illustrate importantissues, such as the basic principles of visual communication,the importance of reaching both internal and externalstakeholders, and the challenges faced by companiesworking in multi-cultural environments.

This book brings clarity and new theoretical insights to animportant aspect of modern business. It is an invaluablecompanion for all students, researchers and practitionerswith an interest in marketing, communications andinternational business.

Selected Contents: Part 1: 1. Introduction 2. Tracing theHistory of Corporate Identity 3. Non-Traditional Expressions ofCorporate Identity 4. The Management of Corporate andVisual Identity Part 2: Corporate Communication5. Corporate Communication in the New Millenium6. How Specific Should Corporate Communication Be?:The Role of Advertising Language in Establishing aCorporate Reputation for CSR 7. Corporate Communication:Mass Communication in the Corporate Age 8. The Role ofCorporate Communication in Public Affairs and PublicRelations Part 3: Corporate Reputation 9. Corporate

Reputation in the Service Industry: An Institutional Perspective10. Corporate Reputation: A Strategic Approach11. An Attitudinal Operationalization of CorporateReputation 12. Corporate Reputation: Their Creation,Usefulness and Management

March 2008: 234x156: 256ppHb: 978-0-415-40527-0: £85.00 US $170.00Pb: 978-0-415-40528-7: £24.99 US $49.95eBook: 978-0-203-93194-3


TEXTBOOK

Strategic ReputationManagement

Towards Company of Good

Pekka Aula and Saku Mantere

Strategic Reputation Management examines the ways inwhich organizations achieve ’goodness’ through reputation,reputation management and reputation strategies. Itpresents a contemporary model of strategic reputationmanagement, helping organizations and stakeholders toanalyze the business environment as a communicative fieldof symbols and meanings in which the organization is builtor destroyed. Authors Pekka Aula and Saku Mantereintroduce the eight generic reputation strategies, throughwhich organizations can organize their stakeholder

relationships in various ways. They illustrate their argumentsusing real-world examples and studies, from the Finnish SkiAssociation to Philip Morris International.

This book serves as required reading in advanced coursescovering public relations practice, advanced topics in PR,corporate communication, management, and marketing.Professionals working in PR, business, management andmarketing will also find much of interest in this volume.

May 2008: 6x9: 296ppHb: 978-0-8058-6425-0: £56.00 US $100.00Pb: 978-0-8058-6426-7: £19.99 US $34.95

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2ND EDITION

Rethinking Public Relations

PR Propaganda and Democracy

Kevin Moloney, Bournemouth University, UK

'Moloney's book is colourful andpolemic, positioned as a projectof 'PR watch'. He conveyssomething of a 'Niagara of spin'in his fast moving prose whichmakes extensive references to USsources on propaganda andpublic relations.' - Jacquie L’Etang,University of Stirling, UK

'…Kevin Moloney’s thoughtful,balanced book deserves a large

readership, certainly inside and,even more importantly, outsidethe public relations community… the author isextremely lucid; he does what many scholars should dobut too often do not: proposes realistic solutions aswell as identify core problems and questions. Some ofthose solutions are far-reaching: all of them should beheard.' - Simon Moore, Bentley College, Massachusetts,USA

In this updated second editionKevin Moloney challenges conventional public relationsthinking, thoroughly investigates topical issues, and expandsand updates the arguments put forward in the successfulfirst edition.

Selected Contents: 1. A Great Niagara of PR2. PR from Top to Bottom 3. A Future with PR 4. PR andPropaganda 5. PR Propaganda in the UK 6. Can PR andDemocracy Co-exist? 7. Is PR Damaging Democracy?8. Ethics, Social Responsibility, Stakeholders 9. Politics,Corporate PR, Campaigning 10. Markets, Branding,Reputation 11. Media Matters 12. The Consequencesof PR Propaganda

2006: 234x156: 248ppHb: 978-0-415-37061-5: £90.00 US $180.00Pb: 978-0-415-37062-2: £27.99 US $55.95

eBook: 978-0-203-03059-2• AVAILABLE AS AN INSPECTION COPY

Public Relations Metrics

Research and Evaluation

Edited by Betteke van Ruler, University of Amsterdam,Netherlands, Ana Tkalac Vercic, University of Zagreb,

Croatia and Dejan VercicSeries: LEA’s Communication Series

Responding to the increasing need in academia and thepublic relations profession, this volume presents the currentstate of knowledge in public relations measurement andevaluation. The book brings together ideas and methodsthat can be used throughout the world, and scholars andpractitioners from the United States, Europe, Asia, andAfrica are represented.

Apirl 2008: 6x9: 344ppHb: 978-0-8058-6272-0: £62.00 US $110.00

Pb: 978-0-8058-6273-7: £22.99 US $39.95

3RD EDITION

Becoming a Public Relations Writer

A Writing Process Workbook for the Profession

Ronald D. Smith, Buffalo State College, USA

Becoming a Public Relations Writer guides you through the writing processfor public relations practice. It leads youthrough the various steps and stages of

writing, and helps you explore many ofthe formats and styles necessary forpublic relations writers.

Updated to reflect the currenttechnologies and practices of today isPR professional, the contents of thisthird edition; addresses principles ofeffective writing useful in all disciplines;focuses on news as the bridge an

organization builds to its various publics; overviews a variety ofwriting formats and environments that provide an internal orcontrolled approach.

Laying the foundation for an integrated approach that toucheson public relations advertising and direct mail, this text concludeswith a presentation of the variety of PR writing styles andapproaches that form an integrated communication package. Inits current, comprehensive and accessible approach, Becoming aPublic Relations Writer will be an invaluable resource for futureand current public relations practitioners.

Selected Contents: Part 1: Principles of Effective WritingPart 2: Public Relations Writing Through Journalistic MediaPart 3: Public Relations Writing Through Organizational MediaPart 4: Pulling it all Together

2007: 7x9: 456pp

Pb: 978-0-8058-6301-7: £30.99 US $55.00• AVAILABLE AS AN INSPECTION COPY

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NEW



Reconfiguring Public Relations

Ecology, Equity and Enterprise

David McKie, University of Waikato, New Zealand andDebashish Munshi, University of Waikato, New Zealand

Series: Routledge Advances in Management and Business Studies

An excellent counterpoint to the existing US-orientedliterature on this topic, this innovative and timely PR book isthe first to address environmental questions within thecontext of global business.

Selected Contents: 1. Locating the Project, the Personal andthe Geo-Politics of Publishing 2. Signs of the Times: Assessingthe Present and Revisiting the Past 3. Pluralising Theory:Academic Empires, Excellence and Global Implications4. Moving the Settings: Multiple Diversities and Requisite

Varieties 5. Not Enough Said: Decolonizing PR ThroughPostcolonial Frameworks 6. What’s Next (1)?: EmpoweringDifferences, Learning from Leadership and Equity inManagement After in Search of Excellence 7. What’s Next (2):Accounting for Value and Returns on the Real 8. QuestioningProfessionalism: Cover Stories, Disciplines and Identities9. PR History (Ltd): Postmodernising Empiricism, SellingStories and Telling Tales 10. Back to Futures: LosingControl and Cultivating Foresight

2007: 234x156: 200ppHb: 978-0-415-39408-6: £75.00 US $150.00

TEXTBOOK

3RD EDITION

Crisis Communications

A Casebook Approach

Kathleen Fearn-Banks, University of Washington,Seattle, USA

Series: LEA’s Communication Series

This volume presents case studies oforganizational and individualproblems that may become crises,

and the communication responses tothese situations. It is an excellentrecourse for students of crisiscommunication and management,public relations andbusiness/management.

2007: 6x9: 408ppHb: 978-0-8058-5772-6: £56.00 US $99.95Pb: 978-0-8058-5773-3: £24.99 US $42.50


3RD EDITION

The Public Relations Handbook

Alison Theaker, College of St Mark & St. John, UK

Series: Media PracticeThe Public Relations Handbook is acomprehensive and detailedintroduction to the theories andpractices of the public relationsindustry. It traces the history anddevelopment of public relations,explores ethical issues which affectthe industry, examines itsrelationship with politics, lobbyingorganizations and journalism,assesses its professionalism and

regulation and advises on trainingand entry into the profession.

The Public Relations Handbook combines theoretical andorganizational frameworks for studying public relations withexamples of how the industry works in practice. It draws ona range of promotional strategies and campaigns frombusinesses, public and non-profit organizations includingDevon County Council’s Don’t Let Devon Go To Wastecampaign, Airbus, Somerfield, BT, the Alzheimer’s Societyand Emirates Airlines.

The Public Relations Handbook includes:

• case studies, examples and illustrations from a range of

campaigns from small and multinational corporations, localgovernment and charities

• specialist chapters on financial public relations, internalcommunications and marketing public relations

• strategic overviews of corporate identity, globalizationand evaluation

• a thorough examination of ethics and professionalism

• over twenty illustrations from recent PR campaigns

• a new chapter dealing with public relations for charities

• a completely revised chapter on dealing with the

internet effectively.2007: 234x156Hb: 978-0-415-42803-3: £70.00 US $140.00Pb: 978-0-415-42802-6: £22.99 US $41.95


19PUBLIC RELATIONS





3RD EDITION

Crisis Communications StudentWorkbook

Kathleen Fearn-Banks

No company, organization, orindividual whose livelihood dependson public reaction can afford tofunction without a crisiscommunications plan. This studentworkbook reviews the criticalterminologies, processes, and skillsneeded for understanding andresponding to crises. It preparesindividuals for responding to crises ina variety of contexts, and reinforcesstrategies and tactics to be used

during a crisis. Chapters includeinstructive case studies of public relations professionals incrises: what they did, what they wished they had done, andwhat hampered their progress. The exercises providestudents with the opportunity to respond to real-worldcrises, sharpening their own skills and practicing responsebehaviors. This workbook will serve as a useful tool for allfuture practitioners.

2007: 8x11: 136ppPb: 978-0-8058-6257-7: £13.99 US $24.95

TEXTBOOK

Producing Management Knowledge

Research as Practice

Edited by Jan Löwstedt, Malardalen University, Swedenand Torbjörn Stjernberg, Gothenburg University,Sweden

Providing readers with a uniqueinsight into conducting research,this exciting book describes thethought and work processes ofresearchers as they complete theirprojects. Engaging and accessible itinvestigates all the key aspects ofthis topic and advice on how toconduct interviews, study theeveryday life of an organization,and many other standard methodsof conducting research.

This thought-provoking text will beinvaluable for final year, masters and PhD students.

2006: 234x156: 304ppHb: 978-0-415-38438-4: £85.00 US $170.00Pb: 978-0-415-38439-1: £27.99 US $55.95


TEXTBOOK

Research Concepts for ManagementStudies

Alan Berkeley Thomas, formerly of ManchesterBusiness School, UK

By its very nature, managementis a multidisciplinary enterprise. Despitethis, management research has tendedto be organized around a number ofdiscrete management disciplines withtheir own methodological outlooks. Asa result, researchers in different fieldsoften find it difficult to appreciate workoutside their own area of specialization,so inhibiting much-neededcollaboration across disciplinaryboundaries.

This book offers management studentsa challenging but accessible introduction to research methods andconcepts, irrespective of their field of specialization.

Selected Contents: 1. What Does it all Mean? 2. Science inManagement Studies 3. Theory in Management Studies4. Data in Management Studies 5. Validity in Management Studies6. Significance in Management Studies



PUBLIC RELATIONS RESEARCH METHODS20


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The Routledge Companion toCreativity

Edited by Tudor Rickards, University of Manchester, UK,Susan Moger, University of Manchester, UK and

Mark Runco, California State Univeristy, USATrue creativity can be as hard to define as it is to achieve.A complex and compelling area of study, this volume drawsfrom a variety of subject areas to explore how creativity canbe better understood, and used, in a range of contexts.The book not only centres creativity in wider organizationaltheory, but also defines the conditions in which creativitycan flourish, and assesses how the contemporary businessenvironment impacts on creative solutions.

This volume is an essential purchase for anyone with aninterest in creativity from a business, psychological ordesign perspective. The editors and contributors, eachspecialists in their field, provide readers with an insightfuland cutting-edge resource. The text grounds the conceptof creativity in a sound theoretical framework, as well asdrawing on practical examples to illustrate how importantthese ideas are to anyone affected by creative designs anddecisions.

Selected Contents: Section 1: IntroductionSection 2: Design and Creativity Section 3: ManagingTurbulence Section 4: Innovation and EntrepreneurshipSection 5: Environmental Influences Section 6: StructuralInterventions Section 7: Personal CharacteristicsSection 8: Knowledge Generation and Management

Section 9: Meta-Concepts (Ideas on Ideas)Section 10: ’Square Pegs/Round Holes’

October 2008: 246x174: 456ppHb: 978-0-415-77317-1: £75.00 US $150.00

The Academy of Management Annals

Volume 1

Edited by James P. Walsh, University of Michigan,Ann Arbor, USA and Arthur P. Brief, University of Utah,Salt Lake City, USA

This book is the inaugural volume of the new Academy of Management Annals which is a compendium ofcomprehensive and critical research written by top scholarsof management and organizational studies.

December 2007: 6x9: 637ppHb: 978-0-8058-6220-1: £45.00 US $80.00

Understanding Business: Markets

A Multidimensional Approach to the MarketEconomy

Edited by Vivek Suneja, The Open University Business

School, UKSeries: Understanding Business

How do markets work? This textintroduces the studentto the workings of the market,explaining both the reasons for itssuccess and its shortcomings.Throughout, the text encourages acritical approach demonstrating thediversityof market economies. In particular it

explores:• the social nature of market

economies

• the range of approaches to the study of the market:Marxist, Austrian, Keynesian and institutionaleconomics are discussed as alternatives to theneo-classical mainstream

• the differences between Anglo-American, European andAsian economic models

• the historical development of markets

• globalization: its extent and its impact

• the costs and the benefits of markets.

With chapters by Will Hutton, John Gray and EricHobsbawm, this volume provides an excellent introduction tothis topic.

2006: 246x189: 304ppPb: 978-0-415-40501-0: £24.99 US $49.95


21GENERAL BUSINESS MANAGEMENT



NEW



A Academy of Management Annals, The . . . . . . . . . . . . . . . . . .21 Advertising Handbook, The . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Aula, Pekka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Ayers, James B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

BBalmer, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Basics Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Batey, Mark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Becoming a Public Relations Writer: A Writing

Process Workbook for the Profession . . . . . . . . . . . . . . . . . . .18Bigne, Enrique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Birks, David F. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Bjerre, Mogens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Brand Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Brand Management: Theory and Practice . . . . . . . . . . . . . . . . .14Brand Meaning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Brands and Brand Management . . . . . . . . . . . . . . . . . . . . . . .13Brick & Mortar Shopping in the 21st Century . . . . . . . . . . . . . .9Brief, Arthur P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Brown, Reva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Brown, Stephen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Burton, Dawn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5, 12

CCaru, Antonella . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Consumer Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Consumer Sales Law: The Law Relating to Consumer

Sales and Financing of Goods . . . . . . . . . . . . . . . . . . . . . . . .11Consuming Books: The Marketing and Consumption

of Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

Consuming Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Consuming Symbolic Goods: Identity and Commitment,Values and Economics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Cova, Bernard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11Credit and Consumer Society . . . . . . . . . . . . . . . . . . . . . . . . . .12Crisis Communications: A Casebook Approach . . . . . . . . . . . .19Crisis Communications Student Workbook . . . . . . . . . . . . . . . .20Critical Perspectives on Business and Management Series . .6, 13Cross-Cultural Marketing: Theory, Practice and Relevance . . . . .5

DDawson, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7, 8, 23de Pelsmacker, Patrick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Dennis, Charles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Design Management: Exploring Fieldwork and Applications . .13Desmond, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Dolfsma, Wilfred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

EEagle, Lynne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Elliott, Richard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Essentials of Corporate Communication: Implementing

Practices for Effective Reputation Management . . . . . . . . . . .15

FFacets of Corporate Identity, Communication

and Reputation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Fearn-Banks, Kathleen . . . . . . . . . . . . . . . . . . . . . . . . . . . .19, 20Fellesson, Markus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Ferrand, Alain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Ferretti, Federico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Findlay, Anne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Flagship Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Fombrun, Charles J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15FougËre, Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Freitag, Alan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Fundamentals of Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

GGlobal Public Relations: Spanning Borders,

Spanning Cultures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Greyser, Stephen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

HHandbook of Consumer Psychology . . . . . . . . . . . . . . . . . . . . .12Hands, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Hardy, Jonathan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Harris, Lisa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Haugtvedt, Curtis P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Hawkins, Sarah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Heding, Tilde . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Herr, Paul M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Higher Education Marketing: A Professional’s Guide

to Strategic Theory and Practice . . . . . . . . . . . . . . . . . . . . . . .4Huang, Kun-Huang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

IImaging in Advertising: Verbal and Visual Codes

of Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Inside Consumption: Consumer Motives, Goals,

and Desires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10International Marketing: Strategy and Theory . . . . . . . . . . . . . .1International Review of Retail, Distribution and Consumer

Research, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

JJerrard, Robert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Johnson, Fern L. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Journal of Marketing Communications . . . . . . . . . . . . . . . . . .23 Journal of Strategic Marketing . . . . . . . . . . . . . . . . . . . . . . . . .23Jozsa, Lazlo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

KKardes, Frank R. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Kent, Tony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Kitchen, Philip J. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15, 23Knudtzen, Charlotte . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

LLarke, Roy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Law and Consumer Credit Information in the European

Community, The: The Regulation of Credit Information Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

LEA’s Communication Series Series . . . . . . . . . . . . . . . . . .18, 19Lowrey, Tina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9, 15Lˆwstedt, Jan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

23INDEX





MMcCarthy, Scott . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Macer, Tim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6McKie, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Macleod, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

MacRury, Iain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Mantere, Saku . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Marketing and Consumption in Japan . . . . . . . . . . . . . . . . . . . .3Marketing Discourse: A Critical Perspective . . . . . . . . . . . . . . . .5Marketing eBusiness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Marketing: The Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Marketing the Sports Organisation: Building

Networks and Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . .3Media Practice Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9, 19Melewar, T.C. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Mick, David Glen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Moger, Susan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Moloney, Kevin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Moore, Karl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Morling, Miriam Salzer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Moutinho, Luiz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Mukoyama, Masao . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Munshi, Debashish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

OOdegaard, Mary Ann . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Onkvisit, Sak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1O’Shaughnessy, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8O’Shaughnessy, Nicholas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Owens, Keith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

PPareek, Niketh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Pelsmacker, Patrick de . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Pettit, Raymond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Piercy, Nigel F. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23Pieters, Rik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Powell, Helen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Proctor, Tony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Producing Management Knowledge: Research

as Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Psycholinguistic Phenomena in Marketing

Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Public Relations Handbook, The . . . . . . . . . . . . . . . . . . . . . . . .19Public Relations Metrics: Research and Evaluation . . . . . . . . . .18

RRatneshwar, S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Reader in Marketing Communications, A . . . . . . . . . . . . . . . . .15Reconfiguring Public Relations: Ecology, Equity

and Enterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Research Concepts for Management Studies . . . . . . . . . . . . . .21Retail Product Management: Buying

and Merchandising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Retail Supply Chain Management . . . . . . . . . . . . . . . . . . . . . . .8Retailing Reader, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Rethinking Public Relations: PR Propaganda

and Democracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Revealing the Corporation: Perspectives on Identity,Image, Reputation, Corporate Branding and CorporateLevel Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Rickards, Tudor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Riel, Cees B.M. van . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Roberts, David . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Routledge Advances in Management and Business

Studies Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6, 19Routledge Companion to Creativity, The . . . . . . . . . . . . . . . . .21Routledge Companion to Nonprofit

Marketing, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Routledge Interpretive Marketing

Research Series . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5, 7, 8, 11Ruler, Betteke van . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Runco, Mark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

SSargeant, Adrian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Schroeder, Jonathan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7, 13Schultz, Don E. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Shaw, John . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1SkÂlÈn, Per . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Smith, Ronald D. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Socratic Selling Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Sparks, Leigh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7, 23Stjernberg, Torbjˆrn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Stokes, Ashli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Stone, Marilyn A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2Strategic Issues in International Retailing . . . . . . . . . . . . . . . . . .8Strategic Marketing: An Introduction . . . . . . . . . . . . . . . . . . . . .1Strategic Reputation Management: Towards

Company of Good . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Suneja, Vivek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

TTheaker, Alison . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Thomas, Alan Berkeley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

UUndermining of Beliefs in the Autonomy and Rationality

of Consumers, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Understanding Business: Markets: A Multidimensional Approach to the Market Economy . . . . . . . . . . . . . . . . . . . . .22

Understanding Business Series . . . . . . . . . . . . . . . . . . . . . . . . .22Usui, Kazuo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Vvan Riel, Cees B.M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15Varley, Rosemary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Vercic, Ana Tkalac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Vercic, Dejan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Visual Consumption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Visual Marketing: From Attention to Action . . . . . . . . . . . . . . . .5

WWalsh, James P. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Wedel, Michel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Worldwide Cases in Marketing Management . . . . . . . . . . . . . . .3

INDEX24


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