American Public Transportation Association

2012 Rail Conference

Dallas, TX

Business Member

Programs Committee

Hyatt Regency Dallas Hotel

Sunday, June 3, 2012

Cockrell, Atrium Level

8:30 – 9:30 a.m.

Business Members Program Committee June 3, 2012~~ 8:30 Am

Hyatt Regency Dallas – Cockrell Room – Atrium Level

AGENDA

1. Introductions - Jerry Premo/John Bartosiewicz

2. Meeting Notes from March 10, 2012 meeting Attachment 1

3. Conference Program Sessions - Update on Keynote Speaker Annual Meeting 2012

i. Other activities for Ms. Mossajee - Update on Rail Conference Program

4. Discussion of speakers for 2013 Annual Meeting

(Chicago September 29 – October 2) - Criteria discussed at last meeting Attachment 2

5. Update List of Potential Program Topics Attachment 3

6. New Business

The next meeting of the committee will take place in Seattle in conjunction with the APTA Annual Conference.

A

T

T

A

C

H

M

E

N

T

1

Attachment 1

Business Members Program Committee March 10, 2012

MEETING NOTES

The meeting was called to order by committee co-chairs John Bartosiewicz and Jerry Premo. Present at the meeting were members John Barberis, David Boote, Buddy Coleman, Shirley DeLibero, Frank DiGiacomo, Reba Malone, Frank Martin, Raquel Olivier, Vicki Porter, Janet Rogers, Jeff Wharton, Freddie Fuller, Catherine Tran, Helen Callier, Al Engel, John Walsh, Michele Swayzer and Karina Ricks. APTA staff in attendance included KellyAnne Gallagher and Fran Hooper. The meeting notes from the January 12, 2012 meeting were reviewed. The members discussed the anticipated speaker for the October 2012 Annual Meeting, Rehana Mossajee, the Member of the Mayoral Committee in charge of Transport for the city of Johannesburg. Staff reported that an invitation had been extended to Mossajee and that her calendar was clear to attend, but that she needed to obtain approval to travel. Members suggested that a contribution to a charity in Johannesburg would be appropriate if an honorarium was not being paid to her. With regard to how to make it known to the annual meeting attendees that the business members have sponsored her participation at the conference, members suggested an article in Passenger Transport, holding a meet and greet reception, having several business members be recognized first to ask her questions following her remarks, including in the introductory remarks that the business members wanted to reach beyond our shores to highlight best practice in public transportation and that a card could be prepared for business members to hand out announcing her participation in the meeting and the business member sponsorship. The list of potential program topics for future APTA conferences was reviewed. It was noted that the list needed to be kept up to date for future program sessions. The bus program session on innovative service delivery techniques was discussed and members suggested the need for open ended questions to pose to the panel members and the need to talk about actionable best practices – what can we learn from the international experiences? The members discussed criteria for selecting keynote speakers in the future. The characteristics they mentioned included: High profile Plugged in to the next generation Outside the box new ideas Challenge conventional thinking – like IBM’s global initiative partners on dramatic urbanization

Not on a platform we’re on now A blockbuster who would bring high attendance and a good message Something folks can relate to and take home Members asked if there is a correlation between attendance and speaker visibility? With regard to specific speakers members suggested looking back at past speakers, GE CEO Jeff Imelt (Don Itzkoff could help here) or T. Boone Pickens. Jerry Premo suggested branding the investment by having speakers with big challenging ideas that connect into the universe of the younger generations and pushing ideas that don’t show up in other places. In a related area Vicki Porter spoke about the impact that a visual blogger had at an annual meeting she attended recently – someone who draws what was being said at the conference. It was decided that there would be a substantive discussion about the selection of potential speakers for the 2013 meeting in Denver at the next meeting in Dallas. Members were asked to bring specific suggestions to the meeting. KellyAnne Gallagher spoke about the UIC conference and the sponsorship opportunities for use of the APTA business member contribution of $20,000. She suggested that the BMBG brand could be best reflected in sponsoring a closed reception at 6 – 7 PM on Wednesday evening for the students at the conference and the sponsoring organizations. The students to be recognized include the authors of the winning student papers and the 50 – 60 college and university students that will be helping with the conference, permitting them to meet potential future employers. APTA business members at the conference and those not attending the conference that are located in the Philadelphia area could also attend. There is no scheduled competition for this event. The members were OK with this approach. The meeting was adjourned.

A

T

T

A

C

H

M

E

N

T

2

Attachment 2

CRITERIA FOR ANNUAL MEETING SPEAKERS

The BMBG Program Committee is charged with the selection of business member speakers for

several APTA Meetings. The most important and high profile is the Annual Meeting. It also is

the one that receives the greatest budget authorization and presents the best opportunity to

showcase the business member’s contribution to APTA and its meetings. Getting a high quality

speaker requires a long lead time and good planning. To that end, the Committee has drafted

criteria for selection of the potential speakers for the Annual Meeting as follows:

Make sure business members get appropriate credit for providing the speaker

Attract speakers who help APTA “plug in” to new generations of customers and decision

makers

Focus topics on the “future of transit”

Speakers who challenge us to “stretch conventional thinking”

Need to express “BIG IDEAS”

Address sustainability issues

The content of the remarks is more important than the notoriety of the speaker

The committee’s work plan will be managed so that the speaker for the next year’s annual

meeting will be selected by the Rail or Bus Conference meeting in the year before the Annual

meeting.

The Committee also discussed ways for the business members to promote the speaker and

insure that APTA members understand the speaker was provided by the business members.

These ideas were:

An article in Passenger Transport highlighting the speaker and the business member’s

sponsorship

Introducing the speaker at the opening reception of the conference so people could

meet face to face (if the speaker is attending that part of the conference)

Poster or video promoting speaker and business member sponsorship at the registration

desk

Recognize and have business members ask the first questions after the presentation. Be

sure speaker knows those questions. It may be appropriate to ask speaker for the

questions he/she would like to be asked

Email or card announcing the speaker and business member sponsorship that business

members can use to send to clients prior to the meeting

A

T

T

A

C

H

M

E

N

T

3

Attachment 3

POTENTIAL PROGRAM TOPICS

CEO Compensation and Performance Evaluation – A comparative look at practices in

the public and private sector. How can each learn from the other?

Innovative Project Delivery Techniques – Present international examples and discuss

how they might be applied in the USA.

Getting the Best Value for the Dollar – How can private sector businesses and business

members help public agencies solve their budget issues?

Innovative Service Delivery Techniques – Present international models of service

delivery and discuss how they can be adapted to the USA.

Succession Planning – How is it done in the public and private sector? How can they

learn from one another?

Technical and Engineering Skills Gap – Report results of recently completed survey.

Engage industry in identifying solutions.

Budget Issues and Small Business – what is the impact on small business. How can

agencies and big business best utilize small business?

How Can Business Help Public Agencies Maximize Dollars from FTA – Present

techniques and partnerships used to increase grant dollars.

Youth and Public Transportation - Innovative programs used by the public and private

sector to educate youth about careers in public transportation.

Risk Sharing in Capital Projects – How can changes in contract terms and conditions

drive down the cost of a project?

Use of Social Media – How public and private entities use social media to drive

customers and relate to one another.

Hidden Costs in Procurement – How bonding and other unnecessary or vague terms

lead to increased cost to business and public agencies.

Railcar and Bus Rehabilitation versus Buying New – Pros, Cons and potential pitfalls.

Barriers to Privatization – Why do public agencies and Unions fear privatization? How

can those fears be overcome?

PPI – Risk Allocation – How can realistic assessment and sharing of risk benefit business

and public agencies?

212 Degrees – The Last Degree – How to achieve excellence in the public – private

relationship.

FTA DBE Changes in 2011 – A year later, what is the impact on public agencies and business

members?

Casting a New Vision for Public Transportation – How can business and public agency

members relate the industry to new generations of users and take advantage of changing work,

living and communication trends? Are we part of the Great Reset or do we get left behind?

BRT as a Catalyst for Economic Development – How does investment in BRT generate

economic development?

DBE Compliance; How are we doing? – Are DBE goals being achieved? If not, what steps

need to be taken to insure success?

Leadership Competencies – Where do industry leaders excel and need improvement? How

can this knowledge be used to improve relationships in business and public policy?