business model innovation for the digital age
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@chanademj ProductTank 19th May 2016
Business model innovation for the digital age.
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Purplebricks Example
I commented on a ‘friends’ Facebook post where he slammed online estate agents,
which ended in me being deleted… he’s a traditional estate agent.
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Who wants to be bitter?
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Here’s an American stock market index based on the market capitalisations of 500 large companies.
S&P 500
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60 % Top 12 S&P 500 companies in 2000 are not there in 2015; other 40% have dropped rankings.
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61 years Average lifetime of a company in the 1950s.
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18 years Average lifetime of a company in 2012.
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Adapt and lead, or sustain and survive
(for so long!)…
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Star Cars Example
This is not the answer to competing with Uber on a
local level.
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OnTheMarket Example
Estate Agents came together to try and ‘disrupt’ Zoopla. This launched in 2015 and
it’s been a massive failure. All of the eye balls are on Rightmove and Zoopla.
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Gillette Club Example
This is not a useful experience; they’ve not thought about the job that the
customer is trying to get done. Take a look at Cornerstone and Dollar Shave
Club.
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Ideation
Business Model Canvas
Three Horizons of Innovation
Understanding the Job
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Traditional Process
The problem = business plans
Time Effort Usefulness Content
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Understanding the JobClayton Christensen https://www.youtube.com/watch?v=f84LymEs67Y
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And finally
here’s 3 things you can do next…
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Thank you@chanademj ProductTank Birmingham 19th May 2016