product innovation model

6
Product & Pricing Council Qtrly Release Planning Session Build Prototype (if needed) Create Concept Identify Un- Met Client Need Present & Defend Archite ct Solutio n Technica l Launch January April July October Technical Build Plan Sales Enablement Plan Mktg Campaign Product Innovation Model $

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Product & Pricing Council

Qtrly Release Planning Session

Build Prototype (if needed)

Create Concept

Identify Un-Met Client Need

Present & Defend

Architect Solution

Technical Launch

Januar

y

April

July

October

Technical Build

Plan Sales Enablement

Plan Mktg Campaign

Product Innovation Model

$

Build Prototype (if needed)

Create Concept

Identify Un-Met Client Need

This is an iterative process, where consistent client feedback drives rapid concept development and prototyping.

Product Innovation Model

Build Prototype (if needed)

Create Concept

Identify Un-Met Client Need

Product & Pricing Council

Present & Defend

Will this new product or enhancement be a profitable investment?

Product Innovation Model

Product & Pricing Council

Build Prototype (if needed)

Create Concept

Identify Un-Met Client Need

Qtrly Release Planning Session

Architect Solution

Present & Defend

Do we have the bandwidth to build this product or enhancement in the next quarter?

Product Innovation Model

Product & Pricing Council

Qtrly Release Planning Session

Build Prototype (if needed)

Create Concept

Identify Un-Met Client Need

Present & Defend

Architect Solution

Technical Launch

Januar

y

April

July

October

Technical Build

Plan Sales Enablement

Plan Mktg Campaign

Product complexity determines timing of market launch, field launch, & sales training

Product Innovation Model

Product & Pricing Council

Qtrly Release Planning Session

Build Prototype (if needed)

Create Concept

Identify Un-Met Client Need

Present & Defend

Architect Solution

Technical Launch

Januar

y

April

July

October

Technical Build

Plan Sales Enablement

Plan Mktg Campaign$

Product Innovation Model