business module choices 2017/18 ects module choice...

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Business Module choices

2017/18

ECTS Module Choice Booklet

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CONTENTS WELCOME ......................................................................................................................................................................... 3

HOW TO USE THIS BOOKLET ............................................................................................................................................. 3

SEMESTER DATES .............................................................................................................................................................. 4

MODULE LIST .................................................................................................................................................................... 5

MODULE DESCRIPTIONS ................................................................................................................................................. 11

Accounting & Finance modules .................................................................................................................................. 11

Economics modules .................................................................................................................................................... 15

Entrepreneurship modules ......................................................................................................................................... 19

Human Resource & Leadership modules .................................................................................................................... 20

Maritime Business modules ........................................................................................................................................ 23

Marketing modules ..................................................................................................................................................... 27

Strategy and Operations modules .............................................................................................................................. 30

USEFUL CONTACT INFORMATION................................................................................................................................... 35

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WELCOME Dear Student,

Firstly, may we thank you for your interest in studying at Plymouth University.

This book contains the modules that we offer to International/Exchange Students who intend to study with us during

the academic year 2017/18.

Unfortunately, we cannot guarantee that all of these modules will run due to timetabling and resource constraints,

but we trust that nevertheless you will be able to select an enjoyable and satisfying programme.

May we take this opportunity to wish you every success with your studies and express the hope that you will find

your stay in Plymouth a happy and fruitful one.

Best wishes,

Plymouth Global

HOW TO USE THIS BOOKLET This booklet contains the modules that are available to incoming exchange students.

You are able to choose any module in the booklet (considering module description and any possible pre-requisites),

however, you should be clear that your home institution is happy with the modules that you have chosen. This is

your responsibility and we will not be liable if your home institution does not accept the modules that you have

chosen as valid for your programme of study.

To be accepted on modules with pre-requisites you will need to submit ALL previous transcripts with your application to show evidence that you have met the requirements.

The work involved becomes more specialised with higher level modules. Level 4/Stage 1 modules are often

introductory and are best suited to students without a background in the topic. Level 5/Stage 2 modules deal with

the subject in much greater detail and should be most appropriate for students in the second or third year of their

higher education. Level 6/Stage 3 modules usually require extensive previous knowledge of the topic as a pre-

requisite. You will have an opportunity to discuss your choices with appropriate Module Leaders during the first

week.

Please note that Immersive/Plymouth Plus modules are running only during the first four weeks in the Semester with

intensive schedule and immediate assessment. For this reason, if you will be interested in any of these modules, you

will have to combine them with modules starting afterwards (most probably modules in the same stage).

Please note that due to timetabling constraints your modules will not be finalised until you arrive in Plymouth and

have access to your Timetable. It is therefore very important that you have agreed on back-up modules with your

home institution before your arrival.

Please refer to the content on page 5 for a full list of the modules available. The module descriptions, including

learning outcomes, pre-requisites and assessment information can be found on following pages.

Please note the following:

20 PU credits is equivalent to 10 ECTS credits

10 PU credits is equivalent to 5 ECTS credits

Students may choose up to 60 credits (30 ECTS) per semester or 120 credits (60 ECTS) per academic year.

If you require any further information or assistance please contact [email protected]

mailto:[email protected]

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SEMESTER DATES

International Exchange Programme

Academic year 2017/18 We strongly advise you to arrive in Plymouth for the International Orientation commencing

11th September 2017. Semester 1 International Orientation Week 11 September 2017 Faculty Induction Week 18 September 2017

Start 25 September 2017

Christmas Vacation 18 Dec 2017– 08 Jan 2018

Formal Examination Weeks 15 Jan 2018 – 26 Jan 2018

End 26 January 2018

Semester 2 International Orientation and Induction 25 Jan 2018 – 27 Jan 2018 Start 29 Jan 2018 Easter Vacation 02 April 2018 – 20 April 2018 Formal Examination Weeks 21 May 2018 – 01 June 2018 End 01 June 2018

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MODULE LIST Module Code Module Title Semester Credits Module Leader

ACF / Accounting & Finance

Level 4 / Stage 1 - First Year Modules

ACF1002PP Understanding Financial Markets - Immersive

module/Plymouth Plus

Sem 2 -

Im 20 Simon Ashby

ACF103 Business Accounting Sem 1 20 Rumbi Mukonoweshuro

ACF104 The Accounting Professional Sem 1 20 Fiona Dalton

ACF106 Financial Accounting Sem 1 20 Kevin Burrows

ACF107 Fundamentals of Finance & Investment Sem 1 20 Tasawar Nawaz

Level 5 / Stage 2 - Second Year Modules

ACF201 Financial Institutions & Markets Sem 1 20 Basel Awartani

ACF202 Taxation Sem 1 20 Sally Antrobus

ACF203B Corporate Governance Sem 2 20 Alison Miles

ACF205 Management Accounting Sem 2 20 John Boston

Level 6 / Stage 3 - Third Year Modules

ACF302 Investment Management Sem 1 20 Graham Buckingham

ACF305 Advanced Financial Accounting & Reporting Sem 2 20 Fiona Dalton

ACF306 Business Research Sem 2 20 Moji Olugbode

ACF307 Work Based Learning Sem 2 20 Rumbi Mukonoweshuro

ACF308 Risk Management in International Banking,

Insurance & Finance Sem 2 20 Simon Ashby

ACF309 Auditing Sem 2 20 Sally Antrobus

ACF310 Financial Modelling Sem 2 20 Peijie Wang

ACF311 Credit Management: Theory & Practice Sem 2 20 Salima Paul

ACF312B Financial Management Sem 2 20 Nader Virk

ACF315 International Financial Management Sem 1 20 Sue Farrar

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ECN / Economics


ECN1001PP Introduction to Business & Financial

Economics - Immersive module/Plymouth Plus

Sem 2 -

Im 20 Andrew Hunt

ECN1005 Contemporary Economics Sem 1 20 Sarah-Jane Keast

ECN1008 Economics in Action Sem 2 20 Steven Brand

ECN1009A Economics for Business A Sem 1 20 Rania Naguib

ECN1009B Economics for Business B Sem 2 20 Rania Naguib

ECN1011 Principles of Economics A Sem 1 20 Mike Felgenhauer

ECN1012 Principles of Economics B Sem 2 20 Andrew Hunt


ECN2005 Econometrics Sem 1 20 Steven Brand

ECN2006 Microeconomics Sem 1 20 Rania Naguib

ECN2008A Contemporary Business Economics Sem 1 20 Panagiotis Tziogkidis

ECN2008B Contemporary Business Economics Sem 2 20 Panagiotis Tziogkidis

ECN2009 Economics Perspectives Sem 2 20 Andrew Hunt

ECN2011 Financial Economics Sem 2 20 Fangya Xu

ECN2012 Macroeconomics Sem 2 20 Fangya Xu

ECN2013 Economics of Public Policy Sem 2 20 Alexander Haupt


ECN3013A International Trade & International Finance Sem 1 20 Fangya Xu

ECN3013B International Trade & International Finance Sem 2 20 Fangya Xu

ECN3015 Practical Economic Modelling Sem 1 20 Steven Brand

ECN3016 Environmental & Resource Economics Sem 1 20 Alexander Haupt

ECN3017 International Economics Sem 1 20 Fangya Xu

ECN3018 Economic Growth & Development Sem 2 20 Alberto Basso

ECN3019 Games & Strategy Sem 2 20 Paul Bishop

ECN3022 Topics in Economics Sem 2 20 Paul Bishop

ECN3023 Markets & Industries Sem 1 20 Panagiotis Tziogkidis

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ENT / Entrepreneurship


ENT1000PP Entrepreneurial Thought and Action -

Immersive module/Plymouth Plus

Sem 2 -

Im 20 Emily Beaumont

ENT100 Introduction to Enterprise Sem 1 20 Emily Beaumont


ENT200 Enterprise & Innovation Sem 2 20 Sarah Preedy

ENT207 Contemporary Issues in Entrepreneurship Sem 2 20 Andreas Walmsley


ENT300 Enterprise Creation Sem 1 20 Andreas Walmsley

ENT301 Enterprise Portfolio Sem 1 20 Emily Beaumont

HRL / Human Resource & Leadership


HRL100 Organisational Behaviour Sem 1 20 Christine Parkin Hughes

HRL101 Digital Skills & Communication for Business Sem 2 20 Paul Harrington


HRL200 People Management Sem 1 20 Sue Kinsey

HRL201 Professional Development Planning Sem 1 20 Ian Deamer

HRL203 Project Management Sem 2 20 Margaret Greenwood


HRL300 Organisational Leadership Sem 1 20 Smita Tripathi

HRL301 Managing Change Sem 1 20 Margaret Greenwood

HRL305 Human Resource Management Sem 1 20 Jasmine Kelland

HRL306 Leadership Practice Sem 1 20 Donna Ladkin

HRL308 Gender at Work Sem 2 20 Virginia Fisher

HRL310 Equality & Diversity in the Workplace Sem 2 20 Margaret Prior

HRL311 Sustainable Business through Project

Management Sem 1 20 Margaret Greenwood

HRL313 International HRM Sem 1 20 Rossana Gutilla

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MAR / Maritime Business


MAR104 Introducing Maritime Business, Maritime Law

& Logistics Sem 1 20 Sarah Tuck

MAR105 International Trade & Commercial Law Sem 1 20 Lise Hunter

MAR106 Principles of Logistics & Freight Transport Sem 2 20 Chukwuneke Okorie

MAR108 Shipping Fundamentals Sem 2 20 David Atkins

MAR1000PP Sea Power & Maritime Trading Empires Sem 2 20 David Atkins


MAR207 Maritime Geography & Economics Sem 1 20 Lijun Tang

MAR209 Financial Accounting & Managerial Decision

Making Sem 2 20 Lise Hunter

MAR210 Maritime Management & Markets Sem 2 20 Jonathan Challacombe

MAR211 Maritime Commercial Practice, Law &

Regulation Sem 1 20 Sarah Tuck

MAR212 Maritime Operations Sem 1 20 Sarah Tuck


MAR321 Carriage of Goods by Sea Sem 1 20 Gotthard Gauci

MAR322 Research Skills for International Business Sem 1 20 John Dinwoodie

MAR323 International Logistics Management Sem 2 20 Saeyeon Roh

MAR324 International Shipping Sem 2 20 Jingjing Xu

MAR325 International Supply Chain Management Sem 1 20 Shunmungham Pandian

MAR326 Ports & Intermodalism Sem 1 20 Lijun Tang

MAR327 Strategic Management & Governance Sem 1 20 Jonathan Challacombe

MAR328 Project Dissertation Sem 2 20 Sarah Tuck

MAR329 Marine Insurance and Admiralty Law Sem 2 20 Gotthard Gauci

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MKT / Marketing


MKT107 Behavioural Insights for Non-profit Marketers Sem 2 20 Jen Shang Sargeant

MKT108 Essentials of Marketing Sem 2 20 Mihaela Bishop

MKT109 Marketing in Action Sem 1 20 Victoria Hurth


MKT207 Buyer Behaviour & Relationships Sem 1 20 Hanne Kroger-Knight

MKT208 Marketing Research Sem 1 20 Ben Siu

MKT209 New Product development & Marketing

Planning Sem 2 20 Mihaela Bishop

MKT210 Advertising, Brand Management & Marketing

Communications Sem 1 20 Dr John White

MKT211 Digital Marketing Sem 2 20 Hanne Kroger-Knight

MKT214 Marketing Fundamentals Sem 2 20 Jane Hudson


MKT310 International Marketing Sem 1 20 Carmen Lopez

MKT314 Charity Fundraising Management Sem 2 20 Claire Routley

MKT315 Marketing Management Sem 1 20 Hugh Conway

MKT316 Public Relations in the Digital Era Sem 2 20 Sofia Daskou

MKT317 Strategic Marketing Management Sem 2 20 Andrew Morton

MKT318 Fundraising & Non-profit Marketing Ethics Sem 1 20 Adrian Sargeant

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STO / Strategy & Operations


STO100 World Enterprise Sem 1 -

Im 20 Ian Deamer

STO101 Information for Business Decisions Sem 2 20 Yi Wang


STO200 Introduction to Operations Management Sem 1 20 Stephen Childe

STO202 Management Decision Making Sem 2 20 Yi Wang

STO204 Business Ethics Sem 2 20 Jonathan Lean

STO205 An Introduction to International Business Sem 2 20 Atul Mishra

STO207 Operations Management & Supply Chain

Challenges Sem 1 20 Alison Ashby

STO209 International Logistics & Supply Chain

Operations Sem 1 20 Irina Neaga


STO300 Global Enterprise Sem 1 20 Mohamed Haddoud

STO301 Operations Management for Competitive

Advantage Sem 2 20 Charles Thornton

STO302 Strategic Analysis & Research Methods Sem 1 20 Jonathan Lean

STO303 Global Supply Chains Sem 2 20 Stephen Childe

STO306 Current Issues in Management Sem 2 20 David Owen

STO307 Strategic Management: Theory & Practice Sem 2 20 Jonathan Moizer

STO308 Current Issues in Information Technology Sem 2 20 Andy Phippen

STO309 Corporate Strategy Sem 2 20 Atul Mishra

STO310 Project Sem 2 20 Mohamed Haddoud

STO312 Business Management Sem 2 20 Sarah Keast

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MODULE DESCRIPTIONS Accounting & Finance modules


Module Name: Understanding Financial Markets

Module Code: ACF1002PP Credits: Semester:

Assessment Weighting: Coursework 100% 20 Semester 2 (4 weeks)

Pre-requisites: None

This module explores the role of financial markets in a capitalist economy. The module provides an introduction to

the nature and operation of financial markets and the risks and opportunities that investors face when using

financial markets including banks and insurance companies. The module will also cover, at a basic level some key

financial concepts, including risk and return and market efficiency.

Module Leader: Simon Ashby

Module Name: Business Accounting

Module Code: ACF103 Credits: Semester:

Assessment Weighting: Coursework 100% 20 Semester 1


Business Accounting introduces accounting as the measurement, recording and communication of financial

information for the purpose of business decision making in the context of risk, sustainability and liquidity. Business

Accounting exposes the practical application of a range of relevant accounting techniques which enable effective

decision making process.

On successful completion of the module students should be able to prepare, report and analyse the key financial

statements for decision making purposes.

Module Leader: Rumbi Mukonoweshuro

Module Name: The Accounting Professional


Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 1


An introduction to management accounting through a practical case study. Students will consider the different

accounting disciplines and some of the main opportunities and challenges facing accounting professionals today.

The module will also introduce a range of key employability skills.

Module Leader: Fiona Dalton


Module Name: Financial Institutions and Markets




This module deals with financial markets, instruments, and institutions.

The coverage includes the bond market, the stock market and the foreign exchange market. The module will also

introduce investment banking and mutual funds.

Module Leader: Basel Awartani

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Module Name: Taxation


Assessment Weighting: Exam 70%, Coursework 30% 20 Semester 1


The taxation module introduces students to the UK tax system and provides them with the necessary technical

skills and underpinning knowledge to be able to prepare tax computations for UK companies and individuals.

Whilst the module has a technical bias the students are encouraged to gain understanding of the principles and

rationale behind the functions of the tax system and be able to discuss current issues in taxation.

Module Leader: Sally Antrobus

Module Name: Corporate Governance

Module Code: ACF203B Credits: Semester:



An understanding of the role of the company board and its function within international systems of corporate

governance is of key importance to businesses. This module aims to give students a chance to explore and examine

the major issues affecting global business today. It will cover the key areas of governance and also corporate social

responsibility and ethics. It will bring together theory and practice and will involve in depth case study and practical

use of the theory. The module will be set in the context of the principles of accounting and the ACCA framework for

corporate governance and risk.

Module Leader: Alison Miles

Module Name: Management Accounting


Assessment Weighting: Exam 80%, Practical 20% 20 Semester 2


Note to exchange students: This module is suitable for students with some previous accounting experience

Students will study management accounting, including areas such as budgeting, costing and variance analysis.

Module Leader: John Boston


Module Name: Investment Management


Assessment Weighting: Exam 50%, Test 50% 20 Semester 1


Note to exchange students: Recommended to students with interest in finance and knowledge of statistics

This module is designed to provide a broad understanding of equities and bonds as investments. It considers their

pricing and use in investment management along with that of derivatives. In addition core concepts in finance are

covered including market efficiency, diversification, risk, portfolio building and evaluation.

Module Leader: Graham Buckingham

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Module Name: Advanced Financial Reporting and Accounting



Pre-requisites: Level 5 module ‘Financial Accounting and Reporting’

This module will consider advanced financial reporting topics such as accounting for foreign currency transactions

and accounting for business combinations (ie simple and complex groups, associates and foreign subsidiaries).

Additionally students will explore current developments in financial and non-financial reporting and will practice

financial analysis techniques allowing them to analyse company financial statements.

Module Leader: Fiona Dalton

Module Name: Business Research




Note to exchange students: Recommended only to students with a background in finance

This module provides students with an understanding of issues involved in the design and conduct of empirical

research in finance (including the application of statistical techniques) and business analysis research (which seeks

to understand the structure, policies, and operations of an organisation and to proffer rational recommendations

that deliver value to stakeholders).

Module Leader: Moji Olugbode

Module Name: Work Based Learning




Work based learning provides a chance, which enables students to develop skills, learn more about the world of

work and refine their career aspirations and ambitions through undertaking a work placement and various

enterprising social work projects activities.

Module Leader: Rumbi Mukonoweshuro

Module Name: Risk Management in International Banking, Insurance and Finance




Financial institutions face a wide range of risks, many of which threaten not only their profitability, but also the

stability of the financial services sector as a whole. The purpose of this module is to explore these risks and

consider how they should be managed. A range of risk management tools and techniques will be explored, as will

the prudential regulation of financial institutions. In addition, we will discuss how best to draw together these risks,

tools and regulations to arrive at an enterprise-wide view of risk.

Module Leader: Simon Ashby

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Module Name: Auditing




Note to exchange students: Some previous accounting experience is required; consult module leader if unsure

The auditing module is a balanced mix of theory and practice in auditing. Students will consider and discuss the

need for audit in society as well as the views of those critical of today’s audit function. An opportunity to study

auditing scandals will help students to understand and appreciate not only the challenges faced by the auditing

profession but also how current auditing standards and regulation has been developed. Students will also learn

how to audit through studying the theory behind the audit process and then how to apply the theory through the

use of practical examples and a computerised case study.

Module Leader: Sally Antrobus

Module Name: Financial Modelling



Pre-requisites: Level 4 Module ‘Financial Institutions and Markets’; ‘Financial Economics’

The module covers financial modelling for bonds and rates, equities, currencies and options. While analysing and

modelling each category of securities with specific and pertinent approaches, it stresses the underlying principles

governing all valuation processes. The module also equips the students with the skills to use software, such as

Excel, for implementing models and perform analysis.

Module Leader: Peijie Wang

Module Name: Credit Management: Theory and Practice




This module provides in-depth knowledge of how to manage trade, consumer and export credit. It explores the

economic importance of credit and the contribution it can make as a competitive device to add value to

organisations.

Module Leader: Salima Paul

Module Name: Financial Management

Module Code: ACF312B Credits: Semester:


Pre-requisites: Level 4 module ‘Business Accounting’ or Level 5 module ‘Management Accounting’

A development of the finance topics covered in earlier accounting modules, and includes working capital

management, investment approval under uncertainty, risk management, efficient markets, cost of capital,

company valuation and restructuring.

Module Leader: Nader Virk

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Economics modules

Level 4 / Stage 1 - First Year Modules Module Name: Contemporary Economics

Module Code: ECN1005 Credits: Semester:



This module provides an introduction to selected contemporary economic topics and the basic tools of economic

reasoning.

Module Leader: Sarah-Jane Keast

Module Name: Economics in Action




This module explores the application of basic economic concepts to a range of contemporary issues.

Module Leader: Steven Brand

Module Name: Economics for Business

Module Code: ECN1009A Credits: Semester:



This module provides an introduction to economics in a business context. It explores some basic concepts and

techniques involved in economic analysis at an introductory level, and considers the relevance of economics and

the economic environment, to business decision-making.

Module Leader: Rania Naguib

Module Name: Economics for Business

Module Code: ECN1009B Credits: Semester:



This module provides an introduction to economics in a business context. It explores some basic concepts and

techniques involved in economic analysis at an introductory level, and considers the relevance of economics and

the economic environment, to business decision-making.


Module Name: Principles of Economics A




This module provides an introduction to the theories and concepts of modern microeconomics and mathematical

techniques, and applies them to a range of contemporary issues.

Module Leader: Mike Felgenhauer

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Module Name: Principles of Economics B




This module provides an introduction to the theories and concepts of modern macroeconomics and statistical

techniques, and applies them to a range of contemporary issues.

Module Leader: Andrew Hunt


Module Name: Econometrics




Note to exchange students: Please consult the module leader to ensure suitability

This module provides an introduction to basic econometric techniques with an emphasis upon learning through

practical investigation and experimentation.


Module Name: Microeconomics





This module develops concepts and theories of microeconomics analysis at an intermediate level and applies them

to a range of contemporary issues.


Module Name: Contemporary Business Economics





This module develops and applies concepts of economics and industrial organization to the analysis of the

behaviour of firms, industries and markets.

Module Leader: Panagiotis Tziogkidis

Module Name: Contemporary Business Economics





This module develops and applies concepts of economics and industrial organization to the analysis of the

behaviour of firms, industries and markets.

Module Leader: Panagiotis Tziogkidis

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Module Name: Economic Perspectives





This module provides an introduction to the philosophy of science and considers economics within that context.

The course introduces the different schools of thought within economics and examines different methodological

approaches used within the social sciences, with a core focus on those used by economists.

Module Leader: Andrew Hunt

Module Name: Financial Economics





This module provides an introduction to financial economics. The course considers theory, empirical evidence and

practical application.

Module Leader: Fangya Xu

Module Name: Macroeconomics





This module develops concepts and theories of microeconomic analysis at an intermediate level and applies them

to the analysis of real world issues of macroeconomic stability, growth and government policy.



Module Name: International Trade and International Finance





This module explores the economic implications of globalisation by investigating current trends in international

trade and international financial markets.


Module Name: International Trade and International Finance






trade and international financial markets.


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Module Name: Practical Economic Modelling





This module introduces and applies a range of empirical modelling methods used in economics, including

econometric and simulation methods.


Module Name: Environmental and Resource Economics





Modern economies heavily depend on natural resources and substantially affect the natural environment. This

module develops and applies economic theories and concepts relevant to the analysis of environmental and

resource issues. It explores environmental and resource policies at the national and international stage.

Module Leader: Alexander Haupt

Module Name: International Economics






trade and capital markets.


Module Name: Economic Growth and Development

Module Code: ECM3018 Credits: Semester:




This module covers issues in economic growth and development. The focus is on studying the proximate (i.e.

factors accumulation and productivity) and the fundamental (i.e. institutions, culture, geography and climate)

determinants of economic growth.

Module Leader: Alberto Basso

Module Name: Games and Strategy


Assessment Weighting: Coursework 70%, Test 30% 20 Semester 2



This module develops and explores ideas in game theory, and applies them to the analysis of a range of

contemporary economic, business, political and social problems.

Module Leader: Paul Bishop

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Entrepreneurship modules

Level 4 / Stage 1 - First Year Modules Module Name: Entrepreneurial Thought and Action

Module Code: ENT1000PP Credits: Semester:

Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 2 (4 weeks)


The module will provide participants with an introduction to the themes of Being Enterprising, ethics and Education

for Sustainable Development (EfSD). It will develop a range of academic and professional skills including:

consulting, researching (multimedia); academic writing; feedback and reflection; professional presentation skills;

team working, leadership and project management. The module has an action research focus and will explore

entrepreneurship in a variety of organisational contexts (e.g. social enterprise, not for profit, SME’s, public sector,

private enterprise).

Module Leader: Emily Beaumont

Module Name: Introduction to Enterprise

Module Code: ENT100 Credits: Semester:



This module introduces students to the concepts of enterprise and entrepreneurship, familiarising students with a

range of associated theories through a series of lectures and interactive sessions. Examples will be given from both

a local and global perspective. Students will have the opportunity to discuss and develop their thoughts in these

concepts through seminars and tutorials.



Module Name: Enterprise and Innovation




The purpose of this module is to develop the students’ knowledge of enterprise and the key role of innovation. The

module explores key issues impacting a growing business, highlighting the importance of innovation to

sustainability and competitive advantage.

Module Leader: Sarah Preedy

Module Name: Contemporary Issues in Entrepreneurship




The module provides context for students to understand contemporary issues in the field of entrepreneurship. It

explores current trends and issues through the lens of ongoing research being undertaken within the field and

requires students to actively participate within a developing research project.

Module Leader: Andreas Walmsley

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Module Name: Enterprise Creation




The module offers the opportunity to develop the skills and understanding necessary to write a professional

business plan and bid for venture capital funding.

Module Leader: Andreas Walmsley

Module Name: Enterprise Portfolio




The ‘Enterprise Portfolio’ is an individual project- based assignment which aims to integrate a critical evaluation of

the enterprise concept with active learning centred on an enterprising activity or initiative and a forward looking

personal evaluation.


Human Resource & Leadership modules

Level 4 / Stage 1 - First Year Modules Module Name: Organisational Behaviour

Module Code: HRL100 Credits: Semester:



This module introduces students to the study of individuals and groups within the organisational context.

Module Leader: Christine Parkin Hughes

Module Name: Digital Skills and Communication for Business




In an increasingly digitised world, the design and effective delivery of organisational communication is becoming

increasingly important. Drawing on contemporary organisational practice and the deployment of appropriate

information and communication technologies, this module will focus on the development of key professional and

managerial skills in the design, creation and delivery of appropriate and effective digital communications.

Module Leader: Paul Harrington

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Module Name: People Management


Assessment Weighting: Coursework 100 20 Semester 1


The aim of the module is to provide you with knowledge and understanding of the core activities concerned with

managing people, including an appreciation of the work and social context in which those activities take place. The

module covers a range of people management practices, as well as introducing important contextual factors such

as legislation which play a key role in shaping the employment landscape. The module consists of a combination of

lectures, case studies, activities and self-directed learning.

Module Leader: Sue Kinsey

Module Name: Professional Development Planning




This module attempts to develop students’ employment related and research skills, in order to prepare them to

undertake a final year research project and to manage their future careers.

Module Leader: Ian Deamer

Module Name: Project Management



Note to exchange students: Students must be present for the full duration of this module

The module introduces students to projects and project management in contemporary organisations. It show cases

and allows students to practice a selection of recognised best practice tools and techniques, both hard and soft.

Students will be required to participate in a real-live project and produce an output. They will evaluate both

deliverable(s) and process and communicate their findings.

Module Leader: Margaret Greenwood


Module Name: Organisational Leadership




This module examines the role of leadership in relation to structural, social, political, cultural and psychological

processes at individual, team, organisational and national levels, adopting multiple perspectives. The ethical and

moral responsibilities of corporate leaders are critiqued as is the inter-relationship between leadership,

governance, decision-making and change.

Module Leader: Smita Tripathi

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Module Name: Managing Change




This module considers the importance, nuances, intricacies and sustainability of organisational change and its

management. It examines the interrelationships and interactions between employees as well as changes in

strategic direction, systems, structure, processes and culture, constantly relating to organisational effectiveness.


Module Name: Human Resource Management




Note to exchange students: Please contact the module leader for required pre-reading

Consideration of HR strategy and current developments in the management of human resources in modern

organisations operating within complex environments.

Module Leader: Jasmine Kelland

Module Name: Leadership Practice




Through study, reflection and exercises, this module seeks to develop knowledge and embed the practice of doing

leadership. The module will explore four different ‘practice’ realms: 1) self-practices (understanding one’s self as a

leader), 2) presentational practices, 3) relational practices and 4) strategic practices. Although theoretical

perspectives will provide the substance of lectures, seminars will use arts-based methods to create spaces in which

students can experiment with the significance of these ideas for their own enactment of leadership.

Module Leader: Donna Ladkin

Module Name: Women in Business




This module is for anyone who is interested in women in the World of business. It aims to address the ‘invisibility’

of women in the mainstream business course literature by exploring gender perspectives in specific work contexts

(e.g. large corporate, SME, micro, self- employed, informal economy). The module tackles contemporary issues,

debating topics that are simultaneously enlightening and inspiring, as well as disconcerting and raw.

Module Leader: Virginia Fisher

Module Name: Equality and Diversity in the Workplace




The module provides a broad understanding of equality and diversity in the workplace. The module considers the

paradigms underpinning regulation and voluntarism, organisational equality and diversity at the levels of strategy

and operational practice, and how group and individual identities are constructed in the workplace.

Module Leader: Margaret Prior

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Module Name: Sustainable Business through Project Management



Pre-requisites: Level 5 module ‘Project Management’ or an equivalent module in project management

This module builds on Level 5 Introduction to Operations Management, an introduction to project management

and the experience of a real-live project. Here the focus is project management in contemporary and sustainable

organisations. Out facing concepts such as governance and procurement (i.e. project contract awards, project

partnering, subcontracting) will be introduced alongside ‘advanced’, recognised best-practice tools and techniques.

Students will learn and practice problem identification and solving skills and will be aware of current topical

debates in the project management profession.


Module Name: International HRM




Students are introduced to: the implications of globalisation for HRM and labour, the particular human resource

management problems confronted by Multinational organisations; human resource management systems in a

range of different national contexts; and the social dimension of the EU and its implications for HRM.

Module Leader: Rossana Gutilla

Maritime Business modules


Module Name: Introducing Maritime Business, Maritime Law and Logistics

Module Code: MAR104 Credits: Semester:



This module is concerned with the development of key business and learning skills and knowledge to assist the

student with their transition to a maritime business programme at higher education level. It introduces the student

to the fundamental concepts of international shipping, maritime law and international logistics.

Module Leader: Sarah Tuck

Module Name: International Trade and Commercial Law




This module introduces students to the organisation of world trade and the principles and law of successful

international trade.

Module Leader: Lise Hunter

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Module Name: Principles of Logistics and Freight Transport




The module introduces concepts relevant to the study of logistics within the context of supply chain management

and considers elements of freight transport systems.

Module Leader: Chukwuneke Okorie

Module Name: Sea Power and Maritime Trading Empires

Module Code: MAR1000PP Credits: Semester:

Assessment Weighting: Coursework 50%, Practical 50% 20 Semester 2 (4 weeks)


The module explains historical method; offers a structured outline of the development of the ship; considers the

development of maritime empires; illustrates the importance of sea power and considers the growth and decline of

selected maritime organisations.

Module Leader: David Atkins


Module Name: Maritime Geography & Economics




This module provides a sound understanding of maritime economic concepts and factors, and of the geographic

environment in which ships function. These interrelated concepts are applied to the management of shipping and

maritime businesses.

Module Leader: Lijun Tang

Module Name: Financial Accounting & Managerial Decision Making




This module provides an overview of the role of financial and management accounting and managerial decision

making within the business environment, including decision making theories and models.

Module Leader: Lise Hunter

Module Name: Maritime Management & Markets




This module examines various economic concepts and practices applied in maritime management. This includes the

study of the regulatory environment for shipping and management companies, voyage estimation, current shipping

markets, and environmental issues.

Module Leader: Jonathan Challacombe

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Module Name: Maritime Commercial Practice, Law & Regulation




New module for academic year 2017/18. Module description to be confirmed.


Module Name: Maritime Operations


Assessment Weighting: Coursework 50%, Exam 50% 20 Semester 1





Module Name: Carriage of Goods by Sea



Pre-requisites: Level 5 module ‘Maritime Commercial Practice’ (or equivalent for direct entry students)

The study of the law relating to charterparties and bill of lading contracts, and liability for pollution.

Module Leader: Gotthard Gauci

Module Name: Research Skills for International Business




This module introduces students to the research processes and sources of data used in international logistics and

related fields. It develops skills in interpreting, evaluating and presenting information in this complex international

environment.

Module Leader: John Dinwoodie

Module Name: International Logistics Management




This module assesses the key elements within logistics management and identifies the latest industrial and

technological developments in the context of globalisation.

Module Leader: Saeyeon Roh

Module Name: International Shipping




The module provides a practical knowledge of the activities and responsibilities related to the management and

operation of ships in an international environment.

Module Leader: Jingjing Xu

26

Module Name: International Supply Chain Management




This module provides a comprehensive understanding of the principles and practices of international supply chain

management and the complexities involved in managing, planning and coordinating international supply chains.

Module Leader: Shunmungham Pandian

Module Name: Ports & Intermodalism




The module considers national policies, governance and operations associated with port and intermodal activities

set within the context of a globalised industry. It invites an understanding of ports and terminals and their

development.

Module Leader: Lijun Tang

Module Name: Strategic Management & Governance




This module examines the principles, theories and practice of strategic management, and is designed to develop

the knowledge of students concerning the significance and nature of policy in the Maritime sector and governance

issues which are central to political relationships. It develops an awareness of the capital markets and sources of

finance for the maritime industry.

Module Leader: Jonathan Challacombe

Module Name: Project Dissertation




The module is designed to produce a dissertation on a relevant industrial theme (Maximum 10,000 words).


Module Name: Marine Insurance and Admiralty Law



Pre-requisites: Level 5 module ‘Maritime Commercial Practice’ (or equivalent for direct entry)

The study of the law relating to Marine Insurance, including General Average and Admiralty Law.

Module Leader: Gotthard Gauci

27

Marketing modules


Module Name: Behavioural Insights for Non-profit Marketers

Module Code: MKT107 Credits: Semester:



An essential component of marketing is stakeholder insight (e.g. consumers, supporters and volunteers) – both the

obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious

motives that drive human behaviour at an implicit level. Psychological science has produced numerous theoretical

and technological advances in recent years that offer unprecedented access to the inner workings of the mind, and

allow for new ways to assess opinion, test new concepts, predict emerging needs, design promotion and

advertising executions, and map out overall marketing strategy. This course gives an overview of psychological

knowledge as it pertains to capturing consumer insight, and includes a consideration of how the brain works and

the factors that influence consumer choice in the context of nonprofit organizations.

Module Leader: Jen Shang Sargeant

Module Name: Essentials of Marketing




Aimed at Business students this module examines the philosophy and functional activities that comprise the

business area known as Marketing. It considers the application of this concept across a range of organisations and

markets, focusing on achieving competitive advantage through the development of a marketing mix based around

customer centrality.

Module Leader: Mihaela Bishop

Module Name: Marketing in Action




This module introduces and deepens students understanding of marketing through considering theoretical content

in a range of real-life contexts. It helps students understand marketing’s role in shaping the strategic and

operational focus of businesses through working directly with real business problems. Marketing is the key way in

which business and society interact and therefore the role of marketing in shaping society and achieving

sustainability is also considered.

Module Leader: Victoria Hurth


Module Name: Buyer Behaviour & Relationships



Pre-requisites: Level 4 module ‘Marketing in Action’

This module provides theoretical and practical insights into the behaviour of buyers in both consumer and

business-to-business markets. In addition it explores the way in which marketing relationships are developed and

maintained.

Module Leader: Hanne Kroger-Knight

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Module Name: Marketing Research




This module covers the methods and principles of marketing research, and demonstrates how research results are

utilised in marketing decision making.

Module Leader: Ben Siu

Module Name: New Product development & Marketing Planning




This module is set in the context of marketing management, with the primary aim being to introduce the concepts

of marketing strategy and marketing planning and apply them around the framework of a new product

development programme. This will enable students to develop an understanding of marketing as both a principle

and a job function.

Module Leader: Mihaela Bishop

Module Name: Advertising, Brand Management & Marketing Communications




Note to exchange students: Please consult module leader before selecting this module. Students must have

completed at least one whole module in marketing at their home institution.

The module introduces the key elements of the marketing communications’ mix (including advertising), and

outlines their role and significance in developing and managing brand identity and equity.

Module Leader: John White

Module Name: Digital Marketing




This module examines the impact of new forms of digital technology on all aspects of the modern marketing mix,

organisational strategies and consumer facing activities. It seeks to examine modern marketing activity through a

digital lens and to provide students with a greater understanding and awareness of the relationships between

marketing and digital technology.

Module Leader: Hanne Kroger-Knight

Module Name: Marketing Fundamentals




Aimed at Business students this module examines the philosophy and functional activities that comprise the

business area known as Marketing. It considers the application of this concept across a range of organisations and

markets, focusing on achieving competitive advantage through the development of a marketing mix based around

customer centrality.

Module Leader: Jane Hudson

29


Module Name: International Marketing



Pre-requisites: Level 4 modules ‘Marketing in Action’ or ‘Essentials of Marketing’ or Level 5 module ‘Marketing

Fundamentals’

Note to exchange students: Please consult the module leader before selecting this module

The module introduces students to the key concepts of international marketing. It provides students with an

understanding of the environmental factors, international marketing strategies and the international marketing

planning process.

Module Leader: Carmen Lopez

Module Name: Charity Fundraising Management





The module will provide participants a detailed understanding of the principles and practice of fundraising. It is

structured to mirror the process of fundraising management and by the end of the programme participants will

have developed a fundraising plan for a charity or non-profit organisation of their choice. We provide an

introduction to both the non-profit sector and the concept of philanthropy before considering fundraising planning

and each major form of fundraising in turn.

Module Leader: Claire Routley

Module Name: Marketing Management



Pre-requisites: Level 4 module ‘Essentials of Marketing’ or Level 5 ‘Marketing Fundamentals’


The module is designed to provide business students with an understanding of the essential elements of the

marketing management process. It explores the way in which marketing strategies can be developed and

implemented in business organisations, and the relationship between marketing and other functional areas of

management.

Module Leader: Hugh Conway

Module Name: Public Relations in the Digital Era



Pre-requisites: Level 5 module ‘Advertising, Brand Management and Marketing Communications’


This module seeks to demystify public relations, explain what it is, how it can be used and its relationship with

marketing. This module will cover both marketing public relations and corporate public relations and explain how

marketers can utilise public relations as part of the marketing mix in the digital era.

Module Leader: Sofia Daskou

30

Module Name: Strategic Marketing Management





This module enables students to critically assess the value of strategic marketing as part of a broad corporate

environment. Students will consider long-term applied corporate management issues and opportunities affecting

the marketing function and recommend appropriate strategic, marketing-led solutions.

Module Leader: Andrew Morton

Module Name: Fundraising & Non-profit Marketing Ethics






Module Leader: Adrian Sargeant

Strategy and Operations modules


Module Name: World Enterprise

Module Code: STO100 Credits: Semester:

Assessment Weighting: Coursework 100% 20 Semester 1 (4 weeks)


This module will introduce students to the key concept of enterprise. There will be a consideration enterprise in

the form of organisations, entrepreneurial activity, initiative and resourcefulness and projects. The module will

provide the foundation knowledge of how organisations work with a focus on people, process and outputs. The

changing global context and digital nature of information will be covered as will emerging models of business.

There will be an emphasis on people in organisations and sustainability.

Module Leader: Ian Deamer

Module Name: Information for Business Decisions




This module introduce students to the key concepts of digital organisation, the interaction between the different

roles of Information Management and business processes, especially problem-solving and decision-making at

individual, work group, and organisation levels.

Module Leader: Yi Wang

31


Module Name: Introduction to Operations Management




Operations, the activity of producing, delivering and supporting goods and services, lies at the heart of businesses.

This module introduces the major themes of how this can be done in practice, describing the challenges faced

across the goods-services range of industries. It further develops an appreciation of organisational responses to

operational issues and the decisions, techniques and technologies which are used to meet them.

Module Leader: Stephen Childe

Module Name: Management Decision Making




An introduction to ethical issues relating to corporate strategy, social responsibility, organisational structure,

finance and human resource management, capitalism, markets, international business, the environment,

advertising, and trends such as ethical consuming, ethical investments

Module Leader: Yi Wang

Module Name: Business Ethics




An introduction to ethical issues relating to corporate strategy, social responsibility, organisational structure,

finance and human resource management, capitalism, markets, international business, the environment,

advertising, and trends such as ethical consuming, ethical investments

Module Leader: Jonathan Lean

Module Name: An Introduction to International Business




This module explores the changes in the world economy because of globalization and the strategic choices that a

multinational corporation must make in such a globalized world. It examines the role of international trade and

foreign direct investment in creating a more integrated world economy. Further it addresses the risks associated

with foreign exchange transactions as also the advantages of regional economic integration such as European

Union. Finally it deals with the firm level issues such as supply chain management, human resource management

and financial management in the global context.

Module Leader: Atul Mishra

32

Module Name: Operations Management & Supply Chain Challenges




This module deals with key issues in the related fields of international operations, supply chains and logistics. These

would typically involve global supply chains, customer service, inventory management, materials sourcing and

handling, the management of operational/logistical information, product/service design and development and

purchasing, the global operating environment, supply chain strategy, and performance measurement.

Module Leader: Alison Ashby

Module Name: International Logistics & Supply Chain Operations





Module Leader: Irina Neaga


Module Name: Global Enterprise




A module providing advanced study of contemporary international business and theory.

Module Leader: Mohamed Haddoud

Module Name: Operations Management for Competitive Advantage



Pre-requisites: Level 5 ‘Operations Management’ module or equivalent

This module brings a strategic and problem-focused view to operations management, concentrating on spheres key

to operations based competitive advantage, both in goods and service based industries. Particular consideration is

given to operations strategy, supply chain management, lean thinking, performance measurement, quality

management, project management and topical developments.

Module Leader: Charles Thornton

Module Name: Strategic Analysis & Research Methods




Note to exchange students: This module should be taken in conjunction with STO310 or STO312 in Semester 2

The module seeks to develop students’ understanding of business research methods and strategic analysis. A

purpose of the module is to prepare students for their Term 2 dissertation work. This is achieved through students

developing a research plan and a strategic analysis report relevant to the topic of their dissertation.

Module Leader: Jonathan Lean

33

Module Name: Global Supply Chains




This module deals with issues in the Global Supply Chain, this would typically involve, logistics, customer service,

inventory management, transportation, materials handling, management of logistical information, inbound

logistics and purchasing, the global logistics environment, supply chain strategy(ies), performance measurement.

Module Leader: Stephen Childe

Module Name: Current Issues in Management




This module exposes students to current debates within the field of business and management. The content will

be fluid as it will draw on contemporary case studies, technological innovation, government legislation and

philosophical, ethical or environmental debates.

Module Leader: David Owen

Module Name: Strategic Management: Theory & Practice




The purpose of this module is to develop an understanding of strategic management in facilitating enterprise

sustainability and growth. The module provides an integrative perspective on business development and

experience of this through the use of an online simulation game. The module introduces key strategic issues and

frameworks and develops students’ abilities in applying appropriate analytical techniques used in strategic

decision-making.

Module Leader: Jonathan Moizer

Module Name: Current Issues in Information Technology




The module reviews the latest in IT practice and research and its relevance to the management discipline. It covers

topics such as legislation, ethics, security, sustainability and corporate governance and the role IT plays in these.

Module Leader: Andy Phippen

Module Name: Corporate Strategy




The nature and purpose of strategy; the evolution of strategic thought; basic strategic concepts; environmental

analysis – the market, industry and macro-economic environment; competitive advantage; co-operation and

competition; economics of transaction costs, contracts and the boundaries of the firm; resources and capabilities;

topical debates in strategy.

Module Leader: Atul Mishra

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Module Name: Project



Co-requisites: Level 6 module ‘Strategic Analysis and Research Methods’

This module enables the student to integrate knowledge and skills to develop a specialist area of knowledge and,

with supervision, conduct their own investigation and report their findings

Module Leader: Mohamed Haddoud

Module Name: Business Management




The module is largely student based and designed to enable student involvement with real business issues.

Students work in small teams to produce a consultancy style report or equivalent. This module is only available to

final year students on BA Business.

Module Leader: Sarah Keast

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USEFUL CONTACT INFORMATION

Tereza Vranova and Matt Sharp

Administrators

Plymouth Global

Hepworth House

Telephone number: +44 (0)1752 87535 (Tereza) or +44 (0)1752 87518 (Matt)

Email: [email protected]

mailto:[email protected]

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