1. 1. Rayz PaintsB u s i n e s s P l a n Group 1
2. 2. About Us Rayz paints is an innovative business venture The co- founder of rayz paints is Mr. Ajith C, who is having an industry experience of 6 years in Asian Paints. Corporate Office: Rayz Paints Rayz Tower NH Byepass, Chakkaraparambu, cochin 16 Areas of Operation : Kerala, Tamil Nadu, Karnataka We provide maximum customized colors We mainly focuses on semi - urban areas
3. 3. Vision Vision Aim to become one of the top 5 Decorative Coatings Companies worldwide by leveraging its expertise in the higher growth emerging markets Mission We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our products are mission critical, so we give our clients the assurance that we will be there when they need us.
4. 4. Vision
5. 5. Vision Management Team CEO : Ajith C Finance Controller : Sreelekshmi G, Nidhiya S Operations Controller : Sharafudheen Business manager : Manu Mathew Logistics : Jibin John Marketing : Surumy Subair, Smidhun P.M HR : Mrudula Roy
6. 6. Vision Our Features Customized Colors Latest technology for color mixing Water proof colors Washable Guarantee of 5 years Assistance trained laborers Free delivery 24*7 hours customer care
7. 7. Vision Our Products Rayz provides floor and wall coating products and expert advice to offer a complete service package to the end user. Emulsion Enamel Distemper Primer Wall putty Technology Utilizing the Benjamin Moore Computer Color Matching System, the tinters at RayZ can match about any color.
8. 8. Vision Finance Total Fund Required : 4 Crores Bank Loan : 1.5 Cr Owners Capital : 50 lakhs Equity Share Capital : 1.5 Cr Preference Share : 50 lakhs
9. 9. Vision Our Strategy Rayz Paint has acquired short-term competitive advantages by using its distribution strength and logistical efficiency in order to raise the Cost of doing business for all its competitors to attain this advantage. The advantage is short-lived and ultimately imitable. We should establish such an extensive network that getting incremental advantage would be very difficult. Futuristic approach should be gaining competitive advantage through channel control or occupying mind space
10. 10. Vision Segmentation On the basis of Price Medium Mid-price Economy On the basis of Application Area Interior Exterior Metal Wood
11. 11. Vision On the basis of category Emulsion Enamel Distemper Primer Wall putty On the basis of Types of painting Rubber Paint Drippless Latex Texture coated
12. 12. Vision Distribution Strategy Focus on individual consumer of paints, instead of bulk buyers as in the beginning. Concentration on Semi-urban and rural areas, instead urban areas. Strategic decision adopted to bypass the well- Entrenched wholesale distributors and directly approach the retailers. Open door dealer policy adoption, due to which its dealer network swelled rapidly.
13. 13. Vision
14. 14. Vision SWOT Analysis Strenghts Product innovation and brand building focus Presence of decorative centers in most of the cities Provide colors consulting to end consumers RayZ is more premium skewed and this has helped as the premium tier is growing at the fastest rate Weakness Uncertain economic scenario. Limited presence in rural areas.
15. 15. Vision SWOT Analysis Opportunities Providing services from consumers experience point of view; experience of a decorated home Providing innovative products which customers are not accustomed to. Market warming up to eco friendly paints wil help brands like Promise and Weather-shield. Threats Presence of unorganized sector has hindered the growth of brands like Supercote and Maxlite. Brands like Nerolac and Asian paints give strong competition.
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