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Cenre & Mode, Inc.. Business Plan

GENRE & MODE

Business Plan April 22, 2007

Prepared By:

Sarah Jane Grecnshields sj!Janwr(lv:l(,l.cOIl1 David James Greenshields. gn..'cl1;e;hickhdj({D'ICl!.U111l

4233 Benepe Street Bozeman, MT 59817 (406) 587-3249

PROPRIETARY and CONFIDENTIAL INFORMATION: Do Not Distribute

Genre & Mode, lnc.. BUSIness Plan

Executive Summary 1

Company Description 2

Situational Analysis 4

Industry Analysis/Trends 4

Target Market 5

Competitor Analysis 6

Strategic Position 7

Marketing Plan & Sales Strategy 10

Operations 12

Management & Organization 15

Community Involvement & Social Responsibility 17

Development, Milestones & Exit Plan 18

Financials 20

,-\ppendix A: Financials 22

Appendix B: Supporting Technology 35

Appendix C: Supporting Article 36

Appendi.." D: Resources 38


Genre & Mode, Inc.. Business Plan

EXECUTIVE SUMMARY

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Diabetes is becoming one of the most prevalent diseases in America. The American Diabetes Association reported that in 2005, 1.5 million new diabetics were diagnosed, the highest number ever recorded in one year. Even more staggering, the International Diabetes Foundation estimates that there arc 245 million diabetics worldwide. This number has increased over 700% in the last twenty years and is predicted to grow to 380 million by 2025.

Having diabetes is challenging, cverydav diabetics have to test their blood sugar up to 10 times and take appropriate quantities of insulin, all to prevent the adverse affects of the disease. As the number of female diabetics increase, an opportunity emerges for a fashionable way to carry diabetic equipment. Currently, there are no designer accessories or handbags specifically intended for diabetes equipment and Genre & Mode is going to capture this market.

BACKGROUND:

Founder and CEO, Sarah Greenshields is a juvenile diabetic and developed Genre & Mode in 2006 when she decided to design a bag for her diabetes equipment and supplies. Living with diabetes, Sarah understands the complexity and inconvenience the disease creates. Everyday. in order to manage her diabetes, she has to carry her pump, glucomoter, test strips, lancing device, juice for hypoglycemia, and an emergency kit. Sarah became frustrated by not being able to find a handbag that could fin her needs without exposing or dra\ving attention to her diabetes. Sarah was forced to decide between not carrying her diabetes equipment or carry medical bag. Sarah decided to reinvent the handbag to accommodate her diabetes in a more fashionable and functional way.

OPPORTUNITY:

The company is targeting female diabetics, ages 15·65, in the Lnired States and eventually world-wide. It is evident that diabetes stretches across all socioeconomic backgrounds and does not discriminate. Genre & Mode will offer products that will appeal to the upper end of the moderate income apparel market. The goal is to build substantial brand equity, creating long-term relauonslups with diabetics around the world.

INVESTMENT & PAYBACK:

Genre & Mode is looking for an outside investment of $75,000 in exchange for sixteen percent company share. After this initial investment, the company will be self-funded. Withtn 18 months the 16% equity position will be worth the initial investment amount. At the end of 60 months, this investment will be worth 1,171 0 /

(1 based on the sale of the organizatjon.

FUTURE:

This 1S an aggressive five year plan, but if demand permits it may be compressed into three. There is tremendous growth potential and through the use of Venture Capital, this accelerated plan could be realized. The vision is to become the market leader within five years by expanding to world-wide distribution.

Currentfy, there are 124i\1/emale diabetics around the world. 1/35% buy a bag once ayear at an alwage price of$100, Genre & Mode could realize annnaisales of4.4 Billion.


Genre & Mode, lnc.: Business Plan

COMPANY DESCRIPTION

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A handbag is an essential ingredient in woman's wardrobe, but especially for a diabetic. Ar Genre & Mode, we believe m raising the spirit of a diabetic by crearing a solution to a long unresolved problem: a bag to fit all needs. The Genre & Mode Corporation is dedicated to providing the finest quality accessories and handbags in order to accommodate the equipment and supplies necessary to maintain a diabetic's health. The market is expanding as the number of diabetics is increasing at an alarming rate. Genre & Mode's products are for female diabetics from ages 15 to 65 nationwide and eventually worldwide. Genre & Mode is a Montana-based company located at 42.33 Benepe Street in Bozeman.

MISSION/VISION:

Individual expression and current fashions for diabetics.

The vision is to increase the number of times a diabetic tests their blood sugar, uses the proper quantities of insulin, and takes their medication, to ensure a long and wholesome life. The usefulness of Genre & Mode's products is its greatest inspiration.

COMPANY PRODUCTS:

Genre & Mode will offer accessories and handbags specifically designed to store diabetes equipment and supplies, while putting fashion forward. Products protect equipment and prevenr spoiling of insulin. The initial product line will include a waist-belt to store an insulin pump, a clutch for testing and insulin supplies, and an oversized handbag. Following collections include a travel clutch, variations to the glucomoter clutch and handbag, and the introduction of a men's line.

• Catoure Collection Spring 2008 o \'Caist-Belt: Pouch to hold insulin pump

o Clutch: \X.'allcr-tike pocketbook to hold tesnng supplies and insulin o Handbag: Purse to hold everyday items, special storage for Clutch

• Jet-Setter Collection Spring 2009 o Travel Clutch: Larger version of clutch for lcng-drstance travel o Day Trip Tote: Small suitcase to take weekend trip

• Rewind Collection (Men's Line) Spring of 2010 o Daily Planner Glucomoter Pack; Vlen's version of Clutch

o Messenger Bag: Postal service type bag for everyday use

COMPANY'S DEVELOPMENT STAGE:

The company was founded in 2006 by Sarah Greenshields. Currently, the organization IS protoryping and interviewing for key employee positions, including Lead Designer. A major wholesale textile supplier in Denver has been secured. One seamstress has been contracted and others arc being interviewed. Preliminary market research has been conducted; juvenile diabetics in the Bozeman, Seattle, and Denver areas have been interviewed to identify tastes and preferences, Major diahetic clinics across the nation have been pinpointed in order to form strategic partnerships and trade shows have been explored to display product. The effort is to have the first bag sold by January 20llS.

PROPRIETARY and CONFIDENTIAL INFORMATION: Do Not Distribute 2

Genre & Mode, Inc.. Busines$ Plan

FINANCIAL STATUS:

Sarah Greenshields and David Grcenshiclds have contributed $15,000 in order to start-up the company. This investment money will be used to prototype, file patents, and other initial activities in anticipation for production.

To bring the products to market an Angel investment of $75,000 will be required. Funds arc to be secured by June 2007.

LEGAL NAME & FORM OF BUSINESS:

Genre & Mode is legally structured as an J-Lorpora/io//. and is to be filed by the Office of Secretary of State, State of Montana. The .Artides oiIncorporation will identify Sarah Greenshields, David Grecnshields, and Angel investors as the Board of Directors, officers, and top management. Ownership distribution listed below, Note: Retained shares are for any future investors and key employees.

Shareholders & Dis tribution:

President, Treasurer, & CEO: Sarah Greenshields 400 Vice President, Secretary, and eMO: David Greenshields 340 Board Member: AngellnveslOr 160 Undistributed Shares for Future Use 100 Total Shares Issued by State: 1,000


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Genre & Mode, Inc.: Business Pkln

SITUATIONAL ANALYSIS

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The diabetes accessories and handbag industry is largely undcrservcd, There are a few companies who make moderately functional products. The industry is in the growth stage and when coupled with fashion, the business has great potential. Diabetes is an illness that has purchasing demands which do not falter with high or low economics, or seasons. Currently, the diabetes accessories and handbag industry has only begun to touch upon fashion and functionality, which is the segment market Genre &

Mode is targeting.

INDUSTRY ANALYSiS/TRENDS:

There arc an estimated 20.8 million diabetics in America, approximately 7" 0 of the entire population. Of all the diabetics, three million arc juvenile diabetics. The total annual economic cost of diabetes in 2002 was estimated to be 5132 billion, or one out of every 10 health care dollars spent in the United States (American Diabetes Association).

Worldwide 7 million new diabetics arc diagnosed each year according to the International Diabetes Foundation. In 2007, 3.8 million will die from diabetes and its complications; this number is equal to the number that will die from HIV / AIDS. Also, 80% of expenditures for diabetes care comes from the world's richest countries, including rhe C nitcd States, Europe, Australia, and Japan. The emerging trend in the number of diabetics and the dollars spent to care for rhe disease is the company's opportulllty.

SIZE Be GROWTH:

The diabetes accessories industry is growing. The industry is developing as the number of diabetics continues to increase, If there isn't a large over-haul in American lifestyles, it is estimated that by 2il20, 15"" of the nation's population will have diabetes (American Diabetes Association).

The growth of the fashionable diabetes accessories and handbag market is low in all developmental stages, but has the most potential. Genre & Mode would be the first-mover ill this particular sector because there arc no current companies that are market leaders in this niche, "lhe existing companies offer traveling equipment, but these products are not efficiently created to make a diabetic's life easier. The products are also medically focused as opposed to fashion focused. Currently, there are no market leaders in the fashion oriented diabetes market.

VULNERABILITY FACTORS:

There are two main threats that face Genre & Mode: 1. Diabetes is cured. Currently, there is no cure for Type 1 or Type 2 diabetes. If there were a

cure, the need for this product would be eliminated; however, this product could be adapted to other chronic diseases.

2. The competition begins to offer a fashionable alternative. There are several companies within the medical bag industry. They are established and could simply change their direction and offer a similar product at a less expensive price. The goal is to get design patents to protect against this.

Having awareness and not being naive to the environment is critical. Timing and early establishment of brand equity is necessary to the company's long-term health.



TECHNOLOGICAL FACTORS:

Most of the companies in the industry are in mass production of their product. Very sophisticated technology is used in factories, wluch are mainly based overseas. These technological improvements have made order fulfillment more effective. Internet based services have brought the products to market, making it easier for diabetics to acquire. In the last five years, the world', population has grown

accustom to online shopping, which helps the product providers in many ways. Marketing and sales channels have opened extensively on the internet. Billing and slupping information can all be obtained over the internet. Customer service has also been improved with information transactions and quicker shipping. Technology research results are located in Appendix B.

SUPPLY 8: DISTRIBUTION:

Supply and distribution for the diabetes bag industry is largely open. Materials are readilv availahle from a countless number of fabric suppliers not only nationally, but also internationally. Textile manufactures offer discounts on large quantiry orders. Major wholesale textile distrihutors will be used to obtain supplies.

Once the company's product is finished and ready for distribution there arc several options for delivery. Packaging will be completed in-house and shipped through the mail, or with companies such as Fedl-x, DHL, and CPS.

TARGET MARKETS:

Genre & Mode will target diabetics (juvenile) ages 15-65 looking for clue and highly functioning accessories and handbags. Genre & Mode is appealing to the upper end of the moderate income. medical and apparel segment. The individuals within tlus market are fashion forward and arc looking for a wav to make living with diabetes easier. They take their health seriously and therefore carry their diabetic equipment with them everyday. The extended customer services. which include customized bags, repairs, and warranties, will appeal to demands of the customers within (his segment.

Ideal Customer Model: Female Diabetic. 35)earJ olt{~e, $75,000 annualincome, llery '~fex and the City." She is demandill.~ and

expedJ nothin,g but the bcs: She wil!only buy a halldbt{g bmw!011 its quality andjeatun.r (de.r'.~ner oriented). She is a discerned shopper. 5be Jvil! not hesitate topurdJaJe when sbe reeDs"i:::.eJ quality.

SIZE 8: TRENDS OF MARKETS:

The number of diabetics is increasing exponentially; there are an estimated 10.4 million female diabetics in the United States as indicated by the American Diabetes Association. To determine feasibility, diabetics in the Bozeman, Denver, and Seattle areas were interviewed. Twenty individuals were interviewed: eight in the Bozeman Diabetes Support Group, nine at the Barbara David Center for Juvenile Diabetes, and three at the Pacific Northwestern Research Institute. Through the interviews, it became evident there is a strong desire for a fashionable product to carry diabetes equipment. All reported that if they had a convenient way to transport their equipment and supplies, they would test their blood sugar more frequently and take proper quantities of insulin.


Genre & Mode, lnc.. Business Plan

Additional findings from interviews:

• All indicated a willingness to buy a bag that would fit their equipment if it fit their tastes and preferences.

• All reported they didn't want others to know it was a medical bag.

• All reported they wanted the bag to serve other functions beyond the storage of diabetes supplies.

• All reported their current bags were not designed to store their equipment.

• One interviewed wondered if the bags could be covered by insurance.

• On average, those interviewed would pay $100 to 5450 for a handbag.

• Thc bags currently being used arc for fashion purposes, not diabetes.

• Several reported they collect handbags and would likely purchase more than one.

• Most reported changing handbags throughout the year because of season and trends.

• Several reported they would never use any products on the market because they were too "ugly" (medically oriented).

• All reported they didn't like showing their equipment or supplies in public. Some reported they would not test because they were embarrassed to test in public.

• All reported leaving their equipment at home for extended periods of time. The number one reason for leaving it at home was because "it is a pain to carry." Other reasons included forgetting and running out of supplies.

• All reported they have a diabetes accessory (either came with equipment or bought it separately).

COMPETITOR ANALYSIS:

Genre & Mode will enter the market as a producer of designer accessories and handbags for diabetics. The goal is to offer an alternative that serves all medical needs without looking like a medical product. At Genre & Mode, the concept is to reinvent the handbag to accommodate a diabetic's every need. The products will be manufactured with the finest materials and superior quality, making Genre & Mode the leader in its own market niche.

Cenre & Mode will be a first-mover and will not compare itself to medical bag providers. However, within the medical bag industry there are several competitors and because there is no direct competition these products represent substitution.

The competition sells their products via the internet. Several companies have links from the Juvenile Diabetes Research Foundation page and other diabetes resource web pages. Some products are sold in pharmacies. Flyers and other advertising resources are available in diabetes clinics.


6


MARKET SHARE DISfRIBUTION:

There arc many cases on the market made to specifically hold insulin and other diabetes accessories. However, the products tend to be medically focused and lack personality. The other segment which represents significant share is the children's sector.

Current Market

aDorn Designs Cooler Couture Diabetes I Ba

I Share 60%

35% 5%

Betic Bags

International

US Market NWUS . .. .

DeSan

Women 65+ Diabetics Children

Pump Pak Stainwell S ortkids

The Insulin Case Sho

Professional Cases Medicool Frio UK Peacock

COMPETITIVE BARRIERS:

The greatest competitive barrier is actually getting the product to consumers. Competitors have already established name recognition, created their websites, and designed their supply chain. Additionally, the competition has done a terrific job placing their products on diabetes resource web pages and with other companies selling medical products. In order to establish brand recognition, the products have to get on these websitcs, while convincing resource centers to give the cOlnpany a link from their webpage. Cicnre & Mode will have to create a dynamite website, advertise in key publications and websites to start building traffic.

FUTURE COMPETITION:

The future competition will likely be the comparues currently offering diabetes specific bags, especially aDorn, Cooler Couture, and rhe Diabetes 1 Bag. Handbag manufacturers may also realize there is a market within the diabetic population and begin to make a bag of their own. Current competitors would need to shift toward a more fashionable and durable product, in order to keep up with the diversity among the Genre & Mode products. To maintain the leader position, Genre & I\lode will keep quality and current fashion trends a priority.

STRATEGIC POSITION:

Genre & Mode Inc. will provide top-notch products for a well-defined customer base. The goal is to satisfy the needs of diabetics by providing them with high quality, yet reasonably priced products. Genre & Mode's business concentrates on certain customer-stereotypes, defming a clear market-niche.

PROPRIETARY and CONFIDENTIAL INFORM ATlON: Do Not Distribute

7

Genre & Mode, Inc.. BusIness Plan

MARKET/INDUSTRY OPPORTUNITIES:

In the l.'nired States, there are an estimated 20.8 million Americans living with diabetes and another 54 million pre-diabetics, yet this market is well underserved. Due to the increase in childhood obesity, increased knowledge, and improved health care, the number being cliagnosed is increasing. There is a clear opportunity within this population, and there is no sign of this trend turning around.

The following charts depict the number of diabetics in America. Note that these arc officially diagnosed cases. At any time, it is estimated that (, million diabetics arc undiagnosed (this is caused by individuals not being aware of their condition and individuals floating between diabetic & pre-diabetic Slate). What is critical when examining these graphs is the rapid increase in the number of diabetics. The number of diagnosed diaberics is increasing exponentially.

______ NurrtJer 01 Persons (in NurrtJer of Persons (in 1ODDs)

1000s)

16000 ---- - ._-- -- - --- --- ----I

14000

12000

10000

8000 -l I

6000 -- -- -!l4000 L_

Year

Source: Centers for Disease Control & Prevention (cdc.gov/diabetes statistics)

Age distribution

7000 1--------,

~ ---- ----- - - ----- - ,6000 -- -

§ g 5000 ~-- --- --- - -- - -- e '= .0-44 ~ 4000 --- --- ---- --- -- I- I- fJ 045-64r-- I

065-74 c.. 3000 --- ---- --; ~

r- I .75+C ;

~ 2000 l-E, Iz

1000

" o ~ ~ $ $ ~ ~ $ $ # ~ ~ $ &

,,,,, ,~ ,-~ ,'"" ,C!I ,,,,, ,,,,,, ,-~ ,'"" ,~ '1.-" 't-' r6' Year

Source: Centers for Disease Control & Prevention (cdc.gov/diabetes statistics)


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Genre & Mode, Inc.: [3u5LTle55 Plan

CUsrOMER MODELS:

Genre & Mode concentrates efforts on well-defined customer stereotypes. Genre & Mode will serve the middle to hIgh-end sector of the market. Customer models have been drafted in order to properly satisfy customer needs:

Stereotype Description The Sex and the City The Sex and the City diabetic is a chic and sophisticated career woman. She

is looking for a convenient and fashionable storage place for her diabetic supplies. She cannot help but be on the edge of fashion; she has a subscription to "In Style" and watches to see what the celebs are wearing.

Going to the Hamptons (Traveling diabetic)

The traveling diabetic wants to have safe storage for their diabetic equipment. She is looking for a convenient way to store her diabetic instruments while on the road. yet wants to have a practical place to keep her supplies once arrived. Integrity and safety should be ensured during the travel. While style and convenient usage playa big role after the travel. The traveling diabetic is looking for a practical. yet fashionable utility.

The Everyday Diabetic

To the everyday diabetic. health comes first. She is concerned with being able to test blood glucose frequently. Fashion is secondary. but she is classic in her style. She will use her handbag! clutch more aggressively and will have high expectations in quality.


Genre & Mode, Inc.: Business Plan

MARKETING PLAN & SALES STRATEGY

~~

Genre & Mode has an aggre"i,-e approach to market entry and plans to succeed as market leader by capturing 70% of market share within five years. For this purpose, a careful yet assertive marketing strategy and a customer based vision is necessary. Building brand equity quickly is essential in achieving and maintaining market share. An easy to usc web-site, strategic partners, carefully articulated print material, and product placement are fundamental ingredients in developing brand awareness, ultimately leading to superior brand eqUlty.

Diabetics must to carry around their equipment all the time, which is fairly inconvenient and frustrating. The equipment comes in ugly, unexpressive cases. Genre & Mode's effort will be based on relieving the stress of diabetes, and providing diabetics an opportunity to regain confidence by maintaining a stylish look. Suffering from diabetes does not have to mean sacrificing fashion and shape. Genre & Mode will provide customers the benefit of looking chic, while being on the cutting edge of fashion. Every diabetic should be able to wear what the celebrities and fashion icons are wearing. Genre & Mode wants its customers to carry their necessary equipment at all times, provided there is a convenient way to do this. Genre & Mode will reinforce its market share by building confidence in its products and loyalty to its brand. Even non-diabetic women will say, "\V'here did you get that bag?" The ultimate complement!

GENRE & MODE

PRICING:

Through a differentiation strategy, Genre & Mode will capture its market by offering unique and high quality products. Genre & Mode's strategic assets will support value-based pricing. The only barrier facing demand is brand awareness. By properly executing the marketing strategy and gaining recognition, the company will experience rapid demand.

VALUE-BASED PRICING:

By estimating what customers are willing to pay and creating flexibility, Genre & Mode is able to develop pricing. The diabetics interviewed reported they would be willing to spend $100 to $450 for a designer handbag. Through this product market scope, Genre & Mode will concentrate on serving these customer's needs. The mark-up over production represents the perceived value. Asking too little would suggest the bag is not good quality; the price must be comparable to bags of the same excellence sold in the textile market. Genre & Mode will offer different product lines for different priced markets, so that those with more or less means will all be served.


Genre & Mode, Inc.: Business Pum

MARKETING VEHICLES:

Genre & Mode will corry out an aggressive marketing strategy that will be creative and non-traditional in order to be the most effective. Conventional advertising is not going to vicld desired results. Genre & Mode will reach out, literally, to the target market in a pointed and efficient manner. Genre &

Mode's marketing mix is based on several different aspects:

Media Website

Approach Genre & Mode will have a cutting edge website, offering direct sales as well as special promotions and thorough information about the products. The site will be easy accessible through Google optimization, links from the American Diabetes Association, and other congruent sites.

Written Media

Targeted print media for product and company reviews. Appropriate publications, including Countdown and other diabetes publications.

Brochures High quality and well-designed brochures, posters and leaflets will be distributed to key diabetic gathering points. Hospitals, medical and health centers as well as conferences and trade shows will be used as a way to distribute printed promotional material.

Samples Product samples will be provided at various conferences, medical centers, and support groups.

Partnering Forming strategic alliances with major diabetes clinics, equipment! drug manufacturers, and designer bag manufacturers. An elaboration of these partnerships is below.

My Space Many diabetics do research about their condition on-line. By creating a support group on-line and sponsoring chats. brand awareness will be established.

TV Oprah, Marth", The Today Show, The View, Regis and Kelly, and Rachel Ray are all daytime television shows that can literally make a company. Spanks and Baby Einstein were both "discovered" on Oprah.

STRATEGIC PARTNERSHIPS:

Much attention will be paid to strategic partners as it is likely to yield the highest results within the Genre & Mode marketing mix. The importance and opportunity lying in business alliances is .innovativc and potentially very profitable.

Health centers and hospitals all distribute an "Information Pack" when diabetics are first diagnosed. Within this pack are resources for diabetics including samples of drugs, medical bracelet providers, and other informative material. A demonstrative DVD, fabric swatches, and other company info will be placed in these packs. This is a targeted promotion; customers will he immediately made "ware of Cenrc & Mode's product. By maintaining a good relationship with these clinics, Genre & Mode will ensure further communication to diagnosed diabetics.

Diabetic equipment suppliers (pump manufacturers, insulin companies, and other diabetes supply companies) could order special edition products for their customers. Accessories and bags could be designed to specifically fir their products. Because the product fits so perfectly, someone m"y be mote likely to purchase their products.

The third partnership is with handbag designers. Genre & 0.10de may license its p"tents to these manufacturers as they may find the need to market directlv to diabetics. Product association in this manner will increase overall sales,



OPERATIONS

~~

Genre & Mode is a Montana based company that will have facilities located in Bozeman, To streamline efforts, Genre & Mode has created a blueprint for operating activities. This plan is intended to increase efficiency and to support the company's growth and product scope. The company will grow through five phases.

Benchmarking will be a useful tool as there arc several successful production oriented businesses in the Gallatin Valley. In generating this plan, Genre & Mode has modeled these companies to identify innovative methods of production. Tbe company seeks to use a lean manufacturing system; a super, market (kanbahn-symbob system) production system will be implemented. Market demand will drive production and will be used to forecast the future.

PHASE 1: PROTOTYPING

Sarah & David Grecnshields have contributed $15,000 to this new venture; in addition, another $10,000 in prize money from the John Ruffatto Business Plan Competition could be used to begin the process of continued prototyping, patenting, and marketing. Much effort has been concentrated on building this business plan, including creating a realistic picture of the finances. Professional consultants have been secured, including a patent attorney, an accountant, and a business attorney. Sewers will be contracted and a lead designer will be hired. ;\ web-site is in the process of being designed and will open in January 2008.

To successfully implement this plan an outside investment of $75,000 will need to be secured by June 2007. Part ownership and a voting seat on the BOD will be given in exchange for these funds.

PHASE 2: LAUNCHING & IMPLEMENTING

Sales will begin in January 2008. To reach this goal, the model is simple: business operations will take place out of Sarah's home office and production will be contracted out to home sewers. Once a bag has been ordered on-line, sewers will have approximately five business days to fulfill an order. Materials will be pre-cut hv the J.cad Designer. lt is estimated that sewers will produce one large handbag every three hours, roraling two and a half bags per dav (note: the handbag is the most labor intensive product).

In this phase the customers will have to ability to create a one-of-a-kind product bv being able to choose fabric type, hardware, pockets. This model is like the Dell Company; customers don't mind waiting because they are getting exactly whar they arc looking for. As demand increases, the custornizabilitv will become more uniform, but fabric and hardware can be selected from a base list.



PHASE 3: GROWTH EXPECTED ANNUAL SALES VOLUME: 6,950 UNITS/ $817,100 REVENUE

Once forecasted sales reach $817,100 in revenue, the company wiII relocate to a small, locally leased building in the Gallatin Valley. Production wiII be shifted in-house and six sewers wiII be hired. This facility will be approximately 1500-2000 square feet. The space wiII have an administrative office, a raw materials storage space, storage of finished goods, a packaging room, workstations, and an employee break room/ kitchen.

Ideally, a short-term lease (one to two years) is most appropriate as production wiII eventually be shifted off-shore. The facility can be very simple with little to no need for improvements/ customization, The facility wiII operate four sewing workstations equipped with industrial sewing and surging machines (all industrial grade machines will be leased). The first sewing station will be assigned to the lining, interfacing, and form of the bag, the second wiII pay attention to the detail work of the bag, including the attachment of the handles, the third station wiII make the diabetes accessories bags and pump packs, and another wiII perform the detail work on the accessories. There will also be two additional stations, cutting (raw materials) and finishing. This division of tasks wiII allow the seamstresses to turn out more bags per day. Piece/ assembly line work increases efficiency, while enabling tight control of production. Bags can be tracked from raw materials to finished goods through a labeling system. The material set will travel from the cutting station, to the interfacing station, to the sewing station, to the finish station, to the "shopping center" for the packaging.

PHASE 4: OUTSOURCING EXPECTED ANNUAL SALES VOLUME: 9,650 UNITS/ $1 ,291 ,950 REVENUE

As Genre & Mode grows, it will shift production overseas. The benefit of this move is cost efficiency. economies of scale, and value. This move is anticipated to occur at forecasted sales of $1,291,950. it is expected the business will not buy Its own plant, but wiII instead operate through outsourcing contracts.

Headquarters will remain in Bozeman, Montana, and will focus on performing upkeep on contracts, further patenting, and ultimately, provide new fashionable design> to the contractors. Shipping and handling will still take place in Bozeman and it wiII also serve as the customer service headquarters.

PHASE 5: VENTURE CAPITAL EXPECTED ANNUAL SALES VOLUME: 12.550 UNITS/ $1,554.350 REVENUE

To take Genre & Mode to the next level, the companv will seek 5M to 10M in Venture Capital. The benefit of securing these funds is to gain access to the VC's resources and maximize growth potential worldwide. A VC will have access to executive corporate talent that will be used to restructure the entire organization, including the Board of Directors and upper management.

Genre & Mode is determined to be self-funded and most of the funds received will be placed into a reserve. Through the assistance of a VC, Genre & Mode intends to have an Initial Public Offetlng (11'0) and exit sale or merger.

PROPRIETARY and CONFIDENTIAL INFORMAnON: Do Not Distribute 13


INVENTORY MANAGEMENT, ORDER FULFILLMENT, a CUSTOMER SERVICE:

In order to have a continual supply of materials, Genre & Mode will be using a Manufacturing Resource Planning (TvlRP) where all inventory will be scanned from raw materials to finished product. The employees will be trained to usc inventory management tracking systems. These svstems will be programmed to calculate each piece (in yards) that is scanned for use and will notify purchasing when the item is running low and needs to be reordered. This will allow the company to have a Just-in-time inventory control approach. At all times the business wants enough material and inventory to handle 't\YO weeks of new orders.

All orders will be placed rhrough the company's web-site. The site will be secured through Verisign or similar companl". Once the order is placed, the process of order fulfillment begins. In Phase 2, the company will be creating custom bags and therefore.it will take 5 to 7 business days to full-fill an order. In all the following phases, Genre & Mode seeks to generate lead time by having orders filled and ready for shipment within 24 hours. The company's goal is to prepare greater than 99% of all orders accurately. Because of this, tight quality control is necessary. Order fulfillment is going to be one of the organizations greatest challenges, and therefore will need to be streamlined through advanced technology. Technology research results arc located in Appendix B.

To ensure quality control, the final detail sewers will perform an inspection. A second inspection will be conducted as the product is prepared for shipment. Defects will be rare as templates will be used in the cutting and sewing of the bag.

Genre & Mode will excel ill customer service as the goal is to build long-term relationships with customers. As a service to the customer, Genre & Mode is offering warranties on all of its products. If any of the items rip or tear because of manufacturer defects, the company will fix or replace the item if the damage is irreversible. Genre & Mode will pay for all shipping expenses. Genre & Mode expects less than 2° 0 of its orders will be returned for replacement during the first year of any item's life. The average cost of any of these items is S40 to include shipping, materials, and labor.


Genre & Mode, lnc.: Business Plnn

MANAGEMENT & ORGANIZATION

~~

CEO,Sarab GreenJbieldJ, brings real life experience to the table. Sarah has been a juvenile diabetic for

six years and understands the frustration the disease creates. Sarah enjoys fashion and has a collection of handbags. Sarah formed tills company based on her needs; she wanted a bag to serve all of her diabetic needs, while keeping fashion at the forefront. Sarah will receive her I3S in the fall of 2007 in Business Management with a rninor in Entrepreneurship from Montana State University.

Currently, Sarah is self-employed as a consultant, providing business support services to small business in the Gallatin Valley. Sarah also has experience with business management, human resources, financial planning, and starting new businesses. In 2002. Sarah was a forerunner at the Olympics in Salt Lake in snowboard racing.

CMO, David Greensbieids, is originally from Edinburgh, Scotland. David is a photographer and

ventured to the Lnited States to take resume/ publication pictures of the British Freestyle Ski Team. Dave's passion for photography lead him to Montana State University where he is now a senior in the Media & Theater Arts Program. David will graduate with a BA in !\!otion Picture Arts in the spring of 2008.

David is also in the process of starting his own business, Scotland Stone, Limited. David has been a stone mason for the past three years and started his business in 2006. Through his experience, David understands what it takes for a small business to succeed within a growing community.

BOARD OF DIRECTORS:

President & Treasurer: Sarah Grecnshields Vice President & Secrctarv: David Greenshields

Member: Angel Investor

ORGANIZATIONAL CHART:

Genre & Mode believes in teamwork. During the first three phases, Sarah Crcenshiclds, President/ CEO will take on more of the responsibilities of the day-to-day operations as none of the other managers will be working full-time. Once the management members are employed full-time, the organization chart will be implemented. The organization has been designed to support teamwork and collaboration. All members will work together in guiding the organization and are responsible for their specific support teams.



Board of Directors

CEO

CMO Lead Designer (COO) CFO

Marketing & Sales Sewers Bookkeeper

Web Development/ Order Fulfillment

QualityControl

Packaging

Accountant

Maintenance

Research & Development

CURRENT KEY EMPLOYEE JOB DESCRIPTIONS:

Chief Executive Officer:

The CEO works with the Board in formulation the mission and in developing its strategic and/or Long Range Plan. The CEO is responsible broadly for managing the day to day operations and financial affairs of the organization, including all accounting duties. To that end, the CEO is responsible for prudent budgeting and financial management. Other general duties include managing the board's review of, and action related to, the board's strategic plan. The CFO works directly with all professional services, including the bookkeeper and all other staff members in developing and irnplemenung new procedures, svsterns, and plans.

Chief Marketing Officer:

The eMO shapes and upholds, with the CEO and the Board of Directors, the organization's mission, goals, and objectives. Responsibilities include sales, marketing, advertising, public relations, and community involvement. The CMO is responsible for web-site development and maintenance. The CMO provides administrative and professional support, facilitates and maintains relationships with strategIC partners.

Lead Designer/ Chief Operating Officer:

The COO provides administrative and professional leadership for faculty and staff, orchestrates external relations with vendors, and has responsibility for the organization's operational plan and activities. Designs and performs research and development for future product lines. Designs patterns and templates for all products. Responsibilities include maintenance of the physical plant, long-range planning and its implementation and review, operations management, information technology, and personnel.


16


OTHER KEY PROFESSIONAL CONSULTANTS:

Professional services will be used to assist in the launching and maintaining of the business. These professionals will be utilized for their knowledge and expertise in their related field. Their experience will bring an additional amount of confidence to the organization, creating an environment of success. These professionals include:

• Patent Attorney

• Business Attorney

• Accountant

• Financial Advisor

• Marketing Firm

• Web Designer

COMMUNITY INVOLVEMENT & SOCIAL RESPONSIBILITY

~~

Diabetes is a life-altering disease. As a diabetic, you cannot leave home unprepared, the disease will never escape the mind, and the haunting health hazards create anxiety. It is Genre & Mode's goal to make living with diabetes easier. Having diabetes is hard work; it takes discipline and determination. If the company can raise the spirirs of a diabetic, then Genre & Mode has done its job. The company is committed to making a difference.

It is also G-enre & Mode's goal to maintain corporate integrity. The company will follow policies and practices to ensure ethical behavior. All employees and affiliates are held to the highest standard and will be accountable for their actions.

COMMUNITY ACTIVITIES:

Genre & Mode will actively participate in the diabetes and local community. Genre & Mode will sponsor activities as ;1 part of the organization's marketing plan that are in-line with its values and can make a meanmgful and substantial difference. Genre & Mode will form a partnership with rhc] uvenile Diabetes Research Foundation to provide funds and products for their events. Locally, Genre & Mode will support the annual "Diabetes Walk for Cure" and other Bozeman festivals, including Sweet Pea, Hatch, and the Bozeman Deaconess events, as Genre & Mode believes these activities contribute to an improvement in the quality of life.


17

Genre & Mode, Inc.: BU'Iness Plan

DEVELOPMENT, MILESTONES & EXIT PLAN

~~

Genre & Mode will have an aggressive approach toward development. The company will grow through five phases, intended to occur over five :years. However, if sales exceed the forecast, then the plan can be compressed and executed in a shorter time frame. Therefore, revenue goals have been set to identify when it is appropriate to move to the next phase based on capacity.

Genre & Mode was founded on entrepreneurial spirit, The intention IS to make tills process as profitable as possible within a realistic time frame. The founders intend to bring the company to the level of Venture Capital.

LONG-TERM COMPANY GOALS:

As a first mover, Genre & Mode will gain at least 70% market share 10 5 years, while expanding throughout the nation. After securing the US market. Genre & Mode will concentrate on expanding its business world-wide, reaching markets across Europe, Australia, and Japan. Genre & Mode aims at being the market leader by providing top-notch quality products within its market segment. The company anticipates diversifying product lines to include under-arm pump slings, pump gear, and other diabetes associated accessories. Additionally, products may be made for other health conditions, including individual with cancer undergoing chemotherapy, migraine sufferers, severe allergy suffers, and individuals with other chronic conditions.

GROWTH STRATEGY;

After the initial financing, the goal is to maintain organic growth and to be completely self-funded. Aggressive marketing strategies and steady expansion of product lines will continuously increase sales. Initially, all profit will be used to fund company growth, financing research and development, marketing, product awareness campaigns, and patents. After the beginning period of mapping demand and identifying partners, Genre & Mode plans to expand beyond house-hold production. Expansion will include contracting textile producers in the far-east and enhancing a solid company base. Management and administration staff will be expanded to ensure production without obstructions.

Milestones Required Action Potential expenditures 1. Secure Angel Investment

Present Business Plan at competition, interview potential investors, negotiate terms, & secure funding.

Attorney fees, travel. prototyping, patent fees, and other professional services.

2. Market Penetration

Launch web-site, initiate marketing plan, and distribute sample product.

Web Developer, travel, material & supplies for sample products, and software training.

3. Sales revenue 1.2M

Shift production oversees. Travel, contract attorneys, benchmarking, advisors.

4. Venture Capital

Re-structure organization and create new business plan. Expand sales world-wide.

Attorney fees, travel, other professional fees.

5.IPO Go public. All fees associated with an IPO.



EXIT PLAN:

At the end of year five, there may be an opportunity to sell. Based on projected fmancials without Venture Capital funds (pre-Phase 5), the company could be sold for 5.2~1. For an initial investor, the return on 575,000 would be 1,171%.

Below is a break-down of the business valuation and ROI. Net present value assumes that the buyer can count on a positive net cash flow equal to year five with a 5% perpetual growth rate. The discount rate has been set at .H as an added benefit for the investor, According to market trends, the discount rate is most likclv between .3 and .5.

Year 5 Revenue Multi Ie Valuation Comparable Company Revenue Multiples

Malket Cupltellz.atlcn ($M) COIllI)<lIlY 4!12'2007 Revenue ($M) Revenne Mnlti"le

Bebe Stores, Inc (BEBE) 167000 579 07 2.8839 Coach Inc. (COH) 1896050 2111.50 89796 lccnix Brand Group Inc. (ICON) 114000 80.69 14.1274 Jaclyn Inc (JLN) 28.57 12660 0.2257 LIZ Claiborne Inc (LIZ) 4560.00 499432 09130 Sarnsonite Corporation (SAMC.OB) 23626 966.89 02444 Tandy Leather Factory Inc. (TLF) 77 20 5072 1 5221 Volcorn Inc (VLCM) 882.74 20526 43006

lnuusny Avel.l~e 4.33]4 Basal Year 5 V<llue by Revenue V.,lu<1tioll Method Year5 Revenue 1,532,225 Revenue Multiple 4.330 Company V.llne $6,635,159

NPV Using Year 5 Income Projection as a growing Perpetuity Year 5 Net Income 371,311 Growth Rate 0050 Discount Rate o 15 (ollll).lny value under NPV 53,713,113

Pro"ected Com an Value Year 5 Company Value under Revenue Multiple 6,635,159 Company Value under NPV 3,713,113 Projected COUl'hlny Value Yeai 5 55,174,1::6

Investors Share of Com an PV Year 1 75000 Cash Flowto Owners Year5 5,678,283 Investors Discount Rate 085 Investors Sh.ue of Company 15.47% Investors FVYe.ll 5 $878,513 5 'lea' ROI 1171%

The next opportunity to sell would be following Venture Capital (post-Phase 5). After the company goes public, annual sales of 4.4 billion could be realized. Investors would then have the option of selling at the 11'0 or convert their holdings into easily traded stock. Investors would yield a substantial return by selling stock on the secondary market. Once publicly traded, the company will have the resources to acquire other companies and merge into one larger organization.


Genre & Mode, Inc.. Bus;ness PiLm

FINANCIALS

~~

The financials in this plan lead Genre & Mode through Phase 4, at that point the company is worth 5.2M. Genre & Mode, Inc. is seeking $75,000 from an outside investor for 16% company share. Sarah Greenshiclds and David Grecnshiclds have contributed $15,000 and it is anticipated that another $10,OUO could be won at the 18,h Annual John Ruffatto Business Plan Competition.

The financials have been carefully crafted and are based on conservative and very feasible estimates. All results are pro forma, based on current estimates in the current economy of Bozeman, Montana. for all accounting purposes, the company will follow GAAP and will be accrual-based. However, for these financials, cash accounting has been used. The fiscal-year ends on December 31. Earnings have been rerained for rapid growth and development.

Supporting financial documents for Years 1-5 are located in Appendix A

FIVE YEAR REVENUE SUMMARY:

Genre & Mode. Inc.

Five Year Income Statement Summa Date Dec-01 Dec-08 Dec-09 Dec-10 Dec-11

Total Revenue 0 371,350 817,100 1,291.950 1.554.350 TOt.11 COGS 0 116,420 381.596 644,910 510,389

Discount fOI Combo purchase 0 16.225 14,150 0 0

First Year Discount 0 31,135 0 22.125 22.125

Total Mal<,in 0 141.570 420.754 624.855 961,836 Tofal 0IJer ating ExIJenseS

Inter est Income

23,931 , 0

193,924

0

389,190

1.286

124,855

1,193

582,941

5.250

(;,lInings Befot e Taxe-s ill.nll 152,3541 112.851 224,130 464,139

Taxes on Income 0 0 22,570 44,826 92,828

Net Income (23,931) (52,354) 90,280 179,304 371,311

SOURCES &. DESCRIPTION OF EXPENSES:

Source of Funds: Owner's Contribution: $15,000 Prize Monev: John Ruffatro BP Competition $10,000 Anl'el Investment S7S.000 TOTAL FUNDS: $100,000

YEAR: Sales Description of Expenses:

• Patent Design $10,000 • Prorotvping $4,690 (includes materials and labor) • Expenses: Travel to Clinics $2,385, \'('eb Design $4,000, Sewing Machine

& Surger $960

• Lead Designer contracted


2007

20

Genre & Mode, Inc.: B"sine.'5 Pkm

YEAR: Sales

2008 $371,350

2009 $817,100

2010 1,291,950

2011 $1,554,350

Description of Expenses:

• Products: Waist-Belt, llandbag, & Clutch

• Production contracted out to 3 Home Sewers

• COGS are estimated at 50% of Price

• First Ycar Discount: All products arc reduced by 1O()~\

• Reserve ~ 12,000

• PT Assistant hired

• Expense>: ProtolYping $10,500, Marketing $17,550, Technologv 515,810

• New Product: Travel Clutch

• Production in-house: 6 Sewers

• Rent: based on current market value

• Expenses: Fquipmenr Rental $18,U00, Marketing $23,UOO, Travel ~8,750,

Technology ~13,400, Plant & Equipment ~12,500

• F1' Assistant I!ired & PT Support Staffer for order fulfillment

• Reserve ~75,00U: Total Reserve ~87,()OU

• New Products: Rewind & Messenger Bag

• Shipping increased based on production moved overseas.

• Professional Services $40,000, extensive legal fees moving production.

• Travel $48,000: Cost of [raveling [0 Eastern Asia.

• Technology $6,000

• Reserve $100,000: Total Reserve SIS7 ,000

• Production 100P 'o shifted overseas

• Expenses: Technology S15,000 & Marketing ~ll,75U

• Professional Services increase to $9(l,OOO: extensive legal fees

• Draw on Reserve ~87,OOO to assist in shifting production: Total Reserve $100,000

• Travel $75,OOG

PLAN AsSUMPTIONS:

Numbers in the financials arc based on the following- assumptions:

• Sales increase and decrease monthly based on seasonal factors.

• Payroll taxes are assumed @ 15%.

• Insurance costs include business liability and auto. Numbers arc figured at current market rates.

• U tilitv costs will fluctuate by season and production.

• Increase in rent: 20%) annually.

• Balance Sheet inventorv based on 100 units of each product's supplies.

• For purchases made within the first year, the-re is a 10% discount; buying incentive

• A. discount of 10% for purchases of the handbag and elutch combines. # of combined purchases increase the longer the con1pany is in business.

• Each vear the there is formal audit conducted bv a CPA.

• Professional Services includes attorney fees (patents), accounting, financial planning, and all

other professional services.



Year 5 Revenue Multi Ie Valuation Comparable Company Revenue Multiples

Market Caphatlzntlon ($M) Company 4:12:2007

Bebe Stores, Inc. (BEBE) Coach Inc. (COH) Iconix Brand Group Inc. (ICON) Jaclyn Inc. (JLN) Liz Claiborne Inc. (LIZ) Samsonite Corporation (SAMC.OB) Tandy Leather Factory Inc (TLF) Volcom Inc (VLCM)

8.1S.11 Year 5 Value hy Revenue Valuation Method Year 5 Revenue Revenue Multiple Compcuy Vtllue

1670.00 18960.50 114000

2857 456000 23626 7720

88274

Revenue ($M) Revenue Multil,le 579.D7 2.8839

211150 89796 80.69 14.1274

12660 02257 4994.32 0.9130 966.89 02444 5072 1.5221

205.26 43006 Industry Avel<lge 4.3304

1,532,225 4330

$6,635,159

NPV Using Year 5 Income Projection as a growing Perpetuity Year 5 Net Income Growth Rate Discount Rate Company Value under NPV

371,311 0.050 015

$3,713,113

Pro"ected Com Company Value under Revenue Multiple Company Value under NPV

an Value Year 5 6,635,159 3,713.113

PloJected Cmulh1ny Value Yetll 5

Investors Share of Com an PV Year 1 Cash Flow 10 Owners Year 5 Investors Discount Rate

$5,174,136

75000 5.678,283

085

Investols Slhlle of COll\lhlny

lnvestors FV Yea' 5

15.47% $878,513

5 Yea' ROI 1171%



ApPENDIX B: SUPPORTING TECHNOLOGY

~~

Genre & Mode Technology Requirements Prepared By: Gabor Toth Fall 2006, MGMT 462

Genre & Mode will need to use cutting-edge technology in the IT and the telecommunication fields to enhance its productivity. It is understood that 3'd generation IT technology integrates business processes for a better managerial decision making, while it automates these processes letting the management concentrate customize and overview of how the company should work.

Internet:

Genre & Mode will need to use its 82C website to reach its target market. Genre & Mode will need to develop a cutting-edge website which is integrated into the EMS/ERP framework. This way information processing will be automated, providing the client with real-time company and product information. High quality website designers need to be contracted in order to ensure a company image, which will reflect Genre & Mode's mission.

Genre & Mode will need to plan to use an EMS/ERP integrated 828 technology as well, which should provide an efficient way to deal with suppliers and business partners. The whole process will be automated to mcrease production rates. To ensure proper growth, the company may need to distribute specialized client software packages to suppliers and partners, which enables efficient 828 communication.

Hardware:

Website hosting will need to be outsourced; no hardware expenses should be expected. Initially the company will need one personal computer to run its management interface. Further on, static scaling of hardware will need to be utilized as new managers and executives should be hired. Long-term goals are based on using a mainframe server and multiple client architecture communicating via network interface. It will need to be further considered, whether IT infrastructure would be outsourced or handled within the company.

Software:

Initially the company should utilize 2"d generation business management software. Genre & Mode's technology should be based on separate accounting/financing/operations etc. solutions. This will be suitable for a fast growing company in the first years.

As soon as the growth requires, Genre & Mode needs to invest in and port its data and knowledge bases to integrated EMS/ERP software, which handles the company management and leadership in an integrated and fully automated environment. Use 3,d generation enterprise management software. which provides full automation of business processes. There are several software solutions on the market. A particular one will be chosen based on forecasts and future business profile by the time of porting.

Technology Personnel:

To ensure proper function and availability of computers, Genre & Mode needs to contract IT companies to facilitate regular service and maintenance. Availability and integrity of computer and software plays a big role in the success of the company. Genre & Mode will have to take measures to ensure data consistency and integrity as well. Regular backups and security solutions need to be carried out.



ApPENDIX C: SUPPORTING ARTICLE

~~

Have Diabetes. Will TranI.

Hcadtng out or town' LcavIn::! your troubles bchmd' Ot1" on an important -" ~ I I '.' ....

hlJ~illl"SS mp" \Vh~nL$T vou travel. your drabctc, C,lIl1CS alon.1:! Wl111 \OlL And while havrng diabetes shouldn't ShIp }$U trom travclmu III stvlc, you II rfi uuvc to do some careful rlJlIllLng. Here arc some helpful diabetes travel rill:' irorn the Nuuonal Dtahcres l-dncattun Program.

Plan ahead. ~lakt sun vou: .I erel all your tmruumzunnn...find out whal-'; rcqmrcd tor where \\1U-rC tOW!!. and

male sure Y\H1.~CI the ng:hl shot-. on 1111)C '" Control yom ABC's. Ale Bhl\ld pressure. and Chulcsrcrul Sec WHIrhealth care

nruvrdcr I'H a check-up fOUT ILl stx weeks hctorr your Il"il' to make sure your .'\B("";lIT under control and In J IlL'Llllh: range hefore vcu leave.

.; Ask ~ our I1';::LlIII1 carl' prov rdcr for a prc-cnpuon and a letter ('~I'IJI(lln.1:' vuur

JILlhcIC" mcd.cauor». :--lIpplics. .md any "lIer~;J\:s. ('an~ tlu-, wnh vouat all nmcs on vour lrir. The prcscnpuon should be HH Insuhn or diabetes mcchcauuns and could hell' in CJs(' or an cmcrvcncv.

v: wear idcnuflcanon thut ';':Xp\;lIJ1" you have dIJIl1:"(-:~ Tile rdcntnlcaitou shuuld be wnncn m (he lanuuaccs orthe r1JCc...; vou arc \ lSHlt1g

v' Plan for nmc zone changes. Make SUfI? vou'u JI\\a~s ~1l0\\ when lOIJ},:.,,: vour L1iJtlctc:, t11CdICil1L'. no matter where ~ ou arc. Rcrucmhcr. eas(\\ unj rmv cl means J shorter dav. ltvou mtcct insuhu.Icss 111<1\' be needed Westward truv cl utcunc a lonacr dLl\, 'ill nlllrc JI1SUtl1l may be needed.

v: Find llUl how hH\g the tlJ~h[ WlU he anJ whether 111('31:' WIll he ....crvcd. 1-£11\"'" cr. ~ ,HI .should al\\ aJ~ Larry Cl1tlllJ!h tood III cover till' enure 11J~h] nmc m case or dclavS or unexpected schedule [I1Lln.I1(,:'

Pack preperl~,

v' Take twice the amount Ctj"dlah\?tes mcdtcution and :-Uppll"::\ that youd norrnallx need Beiter....arc than :-t>rr~

v' Keep your msuhn (nnll>~ r;]ckm~ It 111 an insulated h-a~ wuh rcfuucratcd .~d

pucks v: Keep snacks. gluco,;~ J;!cL or tablets wnh \OLl in case ~ our blood ~lui.:i.1~,,-' dmps. ,/ Ifyou usc msulm. make sure you et,o rack J J:'luca!}t11l cmcrucncy In. ." Make sure you keep vour mcdiculmsurancc card and cmcrccncv phone numucrs

handy v' Dont forpcr 10 pack J tlrst aid kit with all the cs: ....cnuat,

Some tbinJ,es to keep in mind if vnu are nyin~:

v' Plan II) carryall your dtabctc.... supplies ill your cJrr:, 'Hllll1g.g.a~e. Don't ris~ ,1 lost 5;uilcasc.

,/ HLl\·c.a1l ;;}TII1!-!es and insulin dLli\ cry syiiTCm.... l mcludm.~ 'Ial;; l,fll1sulio) clearh m.ar~cd Wllh Ihc pharmaccmiral prcpnmcd IJh-d lilat idcntitic:o> the ll1edie~1Ions.

The FA,\ recOl1lmCndii th~\ patient:..; trawl \\ (1h Ihor (\nf!in~1 pharmacy 1J~'lcd

p·acKJgini:!.



v Keep your diabetes rncdtcauons and emergencysnacks wnh vou at your scat -don': store them In an overhead bin .

.t' If the amine llfli:'rl> a meal tor your tli~hl call ahead for a drabcnc, low lat. or 10\\ cholesterol meal

v wau unnt your toed 1" about to be :-'CTH',j before you IJ!\c ~our msutm. O(h(,TWI~C. a delay In the meal could lead [\1 low btood ulucosc

v trno tood is ottcrcd on ~our night. bnll~ a meal on board yoursclt. v If vou plan on t1:,Iflj! the restroom ftJr Insulin iniccuons. ask for an aisle scat for

caster access .... Don'[ he ~h~ about tclung the tll;;:tu attendant that vou have dIJnel":s·· cspci:1JlI)

If you arc trai c1Ln~ JI{)[lL'.

v when drJwlIlg lip ~l)lll" dose orin.sutm dont rmcct air mto the f1.\1Tlk tthc air on vuur plane Will prohJhly be pressurized;.

.,.I Because prcscnpuon IJWS I11Jy be \ cry eutcrcm in other countries. wruc tor a hst ofInternational Diabetes Fcdcranon tJ:rour~:-: lDr. I rue Dcfucqz. a.ioon. Bcleunu or \ l:->H WWw 1M Ilr~. YI.)l1 may also w aru 10 get a II:\t M En~lj..;h·

.,;pcJklng foreran doctor, III case ~lr.1I1 emergency Contact the Amcncan Consulate. Amcncan Exprc.... s. M local medical schools ror a li~l of dOC'tMS .

.,.I Insulin m forerun ccuruncs comes in t1J1krC111 .... trcnjnhs Itvou purchase m-utin in a forerun country. he sure to LbC the ri1!l1t s~rin~e tor The strcnuth. .-\n nicorrcct svnnec may cause vou tl) lake too much or too lntlc insunn.

Some thin~s. to keep in mind on a road trip: .,.I DI.)l1'IIcJ\e vour mcdrcanons in [1'..;:: trunk. ~hH'i.: compartment. or ucur J \\\nd,,\\

.. They miJ!hl overheat. It r,)"sltllc, eJIT\ a cooler In 'he cJI' to keep mctncancns coal

.,.I Brin~ extra food \\ IIh )\H.I 111 till' car m case you C,lI(1 nnd ,) restaurant

Gem'ral tnn'lin~ ups. .,.I SlJ~ conuonaorc and reduce your nck for blood ctoc, l1~ movtuc around cvcrv

hour or l\\\l . .,.I :\lwJ~~ tell at least one person travchng wuh \OU about your dubcrc» .,.I Protect your feel. :\\:\ cr go barcto,u in [1'...: shower or pool '" Check your I1J(~1i..I ~lue,\~c often. ('han.!!..:;,; in dtct. ucuv 11\. and lime 7orll'S can

Jtkct vour htl)(ld ~IUCO:-;L m unexpected \\'J\ S.

,\)U mav not h-e able to J..::a\ c vour diabetes bchmd. hU1 ~ IlU can contnu n and bav c a relaxing, sate mp. T,"' learn more about controtlmg your dIJhet\:..;. Ylsil [hc National Diabetes Educatll)n Pmwam at W\\w.ndcp mh..J,:.o\.

\ ~l~· l ' S JkPll111~(~'1I1 "fH~.:I~lh ~)',J Ihl!.l\il:l ~,-,I \ IL'-',," S~II,m,d 1J1..I!'.:t~~ b_h"l,ill"ll f':"'~llIllll.' "~I;H\"

~1'l>JlHll,J 11\ l:-J .. :-',iII<t:);J.Il:i.t:lllk~ "flkJlth .111J Ill, t -:me:. [II: Dl~':",!'o"o: (',':1;",] .sml I'~ ..·, c111 1l'11 ,"II!j I!l·~

~ulil\ur~ "". :))," " ,11.I.r1 ":::Utl 1'.11111<:\ ,'I:: ;1:IJl.J(I'~Il-



ApPENDIX C: RESOURCES

~~ PROFESSIONAL RESOURCES:

Toni Tease Patent Attorney Tease Law, Billings, MT

Joe Long College of Business Professor Montana State University, Bozeman, MT

Toni O'Berrv Marketlllg C)'Berry Cavanaugh, Bozeman, MT

Matt Wergin Finance Student Montana State University, Bozeman, tIT

Jane Hamor Designer Colour, Dover, NH

Annette Piclenrio Designer Annette Sews, Bozeman, MT

Helen DaW Designer Helen Dcsign & Sew, Bozeman, J\lT

LITERATURE Be WEB RESOURCES:

Abrams, Rhonda (2003). Tbe SlIe<'e.rsjiti Bmine,r, Plan Secrets e:." .'ilral\gie.l: California: The Plannlllg Sliop.

American Diabetes Association. [-'ilal .l'lali.l'lzi·.I~. Retrieved September 21, 2006. \V\v"W .diabetes.org.

Barringer, Bruce R., Ireland, R. Duane, (2006)~ Enlr,pmzezmbzp, .l'll"eJJjitlly Lallnch/n,g 1\':ew r 'mtsres. Australia: Pearsaon Prentice Hall.

Center for Disease Control. Diabetes Sialislia. Retrieved October 2006. www.cdc.gov.

Gallatin Development Corporation, (2004). Callalill COllnly Needs.Assessmem. Bozeman, ~rr: Author.

International Diabetes Foundarion. Jl:'orld U~lde Diabetes SlaliJ1zi,~. Retrieved October 14, 2006.

Juvenile Diabetes Research Foundation. Diabele.l'-Frld-Find,.r. Retrieved October 14, 2006. www.jdrf.org.


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