Jenny Noora Anniina Riina

Main idea:Our firm sells environment friendly clothes for babies and children aged 0-4. Its important to us that our clothes are produced without any child labour force. All our clothes are asthma and allergic friendly. We have clothes for premature babies too. All clothes are high quality and they can stand usage. We sell also children equipments, which are safe and asthma and allergic friendly. We are co-operating with allergy and asthma association, so we get much good image. Allergy and asthma association also gives us funding.

Sub ideas:Product presentations in baby showers.Custom made clothes.

BUSINESS IDEA

Mnster Nordrhein-WestfalenPopulation: 272 000 inhabitantsLanguage: german, some people speak englishRent: 1500 per month (87m in the centrum)Infrastructure: public transport is very good and many german has bus cards. Its also easy to move by feet and by bike.Next big citys: Kln (c. 150 km and c. 1 million inhabitants) Dsseldorf (c. 130 km c. 580 000 inhabitants)Target group: wealthy parents and grandparents of 0-4 years old children and also tourists.Competition: children equipments are sold by 4 shops in Mnster and baby clothes are sold by 16 shops. In some of the clothes shop they also sell children equipments. Near our shop (1km) are located 3 clothes shops and 1 shop for equipments. LOCATION ASPECT

LOCATION ASPECTOur firm is located in Windthorststrae, 48143 Mnster

We are three students of business and administration and one student of construction building. Every employer can speak good english and we all are learning german. Then we can advise our customers better.Two of us has experience of working in a clothes shopBusiness and administration students know how to start firm and know about entrepreneurship. We also know much about marketing, customer service and financial.All of us are very social and we can deal with all sorts of people. We know each other well and thats why our working is fluent.

PERSONAL ASPECT

In our firm Anniina takes care of accounting and billing Riina takes care of decoration and furnitureNoora takes care of marketing and customer serviceJenny takes care of marketing and customer service

PERSONAL ASPECT

We have chosen our firm to be GmbH, because we have four owners. Also if the firm goes down we are not responsible with our own money.Because we choose GmbH we need 25 000 to start up the firmWe need to do contract, where you can find who is responsible of what. Contracts parties are established company and owners.We need to register to Handelsregister and Chamber of industrial.Firm needs to register to tax office.

LAW ASPECT

START UP MONEY

Start up money (GmbH)25 000 Clothes and equipments11 400 Furniture and decoration2 000 Cash register600 Marketing1 000 Total40 000

FOR START WE HAVE..Loan (ERP-Kapital fr Grndung)15 000Funding(Asthma and allergic association) 5 000Own savings20 000= 40 000

FINANCIAL ASPECT

INCOME/month

SALES- Clothes and children equipments12 690 - Custom made clothes5 000 - Presentations at baby showers525 TOTAL18 215

FINANCIAL ASPECT

COSTS / MONTH

Insurances170 (2040 / year)Rent1 500 Waterinc. In the rentElectricinc. In the rentWages9 000 Marketing1 000 Clothes and equipments4 000 TOTAL15 670

FINANCIAL ASPECT

Profit / month

Income18 215 Costs15 670 Profit2 545 FINANCIAL ASPECT

SWOT ANALYSIS

StrenghtsEducationKnow howQualityEcologic productsLocationWeaknessesNo masters degreeInexperienceLanguageWe dont know the environment

OpportunitiesExpandingCo-operationSpezializingEducation Online shopLearning germanThreatsBankruptNatural disasters (fire, water)Competitors (H&M)Thieves

We have stylish store windows which tempt customers to come our shop.We also have signs, which lead to our shop.Marketing in local newspapers and baby magazinesTaking part on children exhibitionsSelf marketingSocial media (Facebook)Co-operation with Allergy and asthma association, commercial in televisionMARKETING

Danke schn

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