business plan on retail store
TRANSCRIPT
Store 4U
Business Plan
“Meets your daily needs”
Business Plan for Store 4U 2
Business Concept Company Overview Industry Analysis Marketing Strategy Operations Management Financial Assumptions Exit Strategy
Executive Summary
Business Plan for Store 4U 3
“To deliver the best product and shopping experience to our customers and strive to build long term relationship”
Vision
Business Plan for Store 4U 4
To provide the best quality product, also to deliver valuable service to the customers
Mission
Business Plan for Store 4U 5
Products◦FMCG Products◦Beverages◦Food & Groceries◦Fresh Vegetables
& Fruits
Services◦Home delivery◦In-store service
Products & Service
Business Plan for Store 4U 6
Technology used In-store
Technology: Exist or Not ?
Store Capacity
Availability of Resources
Waste Management
Technical Feasibility
INDUSTRY ANALYSIS
INDUSTRY ANALYSIS
Business Plan for Store 4U 8
Industry & Marketplace Analysis
Industry &
Marketplace
Analysis
Market
Customer
Technology
Competitors
Business Plan for Store 4U 9
Market Place◦ Size◦ Growth
Segmentation◦ Income◦ Age
Target Market◦ Local Resident◦ Vashi depot
Marketing Analysis
Business Plan for Store 4U 10
Competition◦ Provisional Store◦ Hawkers
Customer Trend◦ Alternate Buying◦ Convenient Buyers◦ Discount Buyers
Sales Forecast
Business Plan for Store 4U 11
ProductsPlace
LogisticsLocationTarget Market
PromotionSales promotionAdvertising
7 P’s of Service Marketing
Business Plan for Store 4U 12
PriceCompetitivenessValue for moneyQuality
People
Process
Physical Evidence
Business Plan for Store 4U 13
Convenient Store◦ Daily Needs Products◦ On Meat products
Political
Cultural
Socio-Economic Feasibility
Business Plan for Store 4U 14
Store Layout
FMC
G
Bevera
ge
s
FMC
G
POS
POS
POS
POS
POS
POS
POS
FMC
G
Business Plan for Store 4U 15
Operational Strategy
Core Competen
cies
VMI
Resources
Business Plan for Store 4U 16
Ongoing Operations
Front end Operations
Back end Operations
Business Plan for Store 4U 17
Supply Chain Management
Customer Purchase
Inventory Update
Warehouse update
Call to Supplier
Logistics
Order fulfillment at
store warehouse
Replinshment of shelf
Business Plan for Store 4U 18
Organization Chart
Management Chief ExecutiveChief Executive
Store ManagerStore Manager
CashierCashier Sales ForceSales Force
Business Plan for Store 4U 19
Management Team
Designation Numbers Monthly Annually
Managing Director
Store Manager 1 15000 180000
Cashier 2 4000 96000
Sales person 2 3500 84000
Security Guard 1 3000 36000
Cleaners 1 2500 30000
Delivery boy 1 3500 42000Total Salaries Expenses 31500 468000
20
Strength◦ Demographic Favor
◦ Shopping Convenience
◦ Availability of resources
◦ Organized Retail
Weakness Less data on spending
pattern
Only daily needs
Underdeveloped supply chain
Taxation hurdle
No credits to customers
Business Plan for Store 4U
SWOT Analysis
Business Plan for Store 4U 21
Opportunities◦ Locations
◦ Market Growth
◦ E-Retailing
◦ Retail Franchising
Threats◦ Inflations
◦ Provisional stores
Cont……..
Business Plan for Store 4U 22
Initial Investment Start-up Expenses Sales Forecast
Financial Summary
Customers on Average/day
Expected Growth on sale Sale/Day Sale /Month Sale Yearly
140*100 on Average 14000 420000 5040000
Second Year 25% 17500 525000 6300000
Third year 25% 21875 656250 7875000
Business Plan for Store 4U 23
Break Even Analysis
Particulars Amount
Sales 5040000
Variable cost 3252000
Contribution 1788000
Fixed Cost 1357500
Net Profit 430500
Break Even Point
PV Ratio Contribution *100Sales
35%
BEP Points Fixed CostPV Ratio
3826510
Business Plan for Store 4U 24
Now
Yearly Sales 420000
12
Hence
BEP Points 9.11
Monthly Sales
Hence in Break Even will be achieved in 09 Months 04 Days
Business Plan for Store 4U 25
Efforts By:Solanki Vimal S.
Conclusion