business plan panemar(1)2003 _madalina_greta.ppt

7/22/2019 BUSINESS PLAN panemar(1)2003 _madalina_greta.ppt

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BUSINESS PLAN

C.S. PANEMAR L.T.D.

Students: Popa Alexandra

Copos Adriana

Major: International Business

Oradea

2013


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TABLE OF CONTENTS:

I . COMPANY PRESENTATION

I I . BUSINESS HISTORY

I I I . MARKET DESCRIPTION

IV. BUSINESS IDEA


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I . COMPANY PRESENTATION Company name: C.S. PANEMAR L.T.D

Date of establishment: 15.11.2013

Headquarters: Oradea, 22 Decebal Street

Logo:


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Legal Form: Private Limited Company (LTD)

Main business activity: Sale of pastries and

bakery products

Registered capital: 20,000 RON

Associates: The company has 2 associates

Popa Alexandra(Chief executive officer),

Copos Adriana(Human resources manager)


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I I . BUSINESS H ISTORY CS.PANEMAR.L.L.C was founded in 15.11.2013 and it is located in

Oradea, Decebal Street, nr 22. The company was established as a private

limited company (LTD) . Both associates have contributed with 10,000

RON. The company has 10 employees.

Customers can contact us in the following ways:

Phone number: 0747531552

Homepage: www.panemar.ro

Advertising materials: flyers, samples In 2014 the company will need 2 more employees for the new store which

will be opened early next year. The companys personnel consists of askilled working class/personand every new employee will attend training

courses.
http://www.panemar.ro/http://www.panemar.ro/


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PRODUCT RANGE

Bakery productsWhite bread with potatoes

Olive bread

Transylvanian potato bread

Black bread with potatoes

Rolls with sesame


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PastriesSweet pastries

Cheese Cake

Chocolate roll

Vanilla roll


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Pound cake with nuts

Pound Cake with poppy

seeds

Caramel roll


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Salty pastries

Salty cheese pies

Sesame bagels

Bagels with poppy

seeds


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Sweets

Cookies

Chocolate bar

Isler


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PRICE LIST

White bread with potatoes 0.800 kg .... 3.00 RON

1.300 kg.4.15 RON

Transylvanian potatoe bread -1.800 kg..5.20 RONBlack bread with potatoes -1.000 kg...3.15 RON

1.800 kg.......4.60 RON

Olive bread 1.000 kg...4.00 RON

Rolls with sesame 0.250 kg.1.50 RON

Cheese Cake 0.080 kg.....................................1.00 RON

Chocolate horn 0.080 kg....1.00 RONVanilla horn 0.080 kg.1.00 RON

Caramel horn 0.080 kg...1.00 RON

Pound Cake with poppy 0.500 kg.....8.00 RON

Pound cake with nuts 0.500 kg.....................8.00 RON

Salty cheese pies 0.080 kg..1.60 RON

Sesame bagels 0.200 kg..................................2.00 RONBagels with poppy 0.200 kg...........................2.00 RON

Cookies 1.000 kg.......19.00 RON

Chocolate bar 0.040 kg..............0.90 RON

Isler 1.000 kg........................................22.50 RON


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The organization chart

AGM

CEO (Chief

Executive Officer)

Marketing

Department

Commercial

Department

Finnancial and

Accounting Department

Human Resources

Department

Deposit

Wharehouse

Store

At the beginning of the year 2014, there will be only one store, but

our goal is to expand our business both locally (by opening new stores) and

nationally in the near future. Given our openness towards the Western

border we would be also interested in working with companies abroad.


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III. MARKET DESCRIPTION

WHO ARE OUR CLIENTS?

Our main clients are rather other companies, both legal or natural persons who

need, want and are willing to buy our goods.

For any company, the customer is always priority number one. In the world of

trade only those who know how to attract new customers and to keep the old

ones and get them to buy as many products succeed. Our prospective customers

are people of all ages, ranging from 5 year-old children to older people.

However, the target market consists of people aged between 14 and 50 years

old.


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Of course, most products are bought by clients not only for immediateconsumption, but also to be served at different events such as: weddings,

birthdays, meetings.

Plan and techniques in attracting clients:

Our main plan in attracting clients is to inform natural or legal persons

and companies, that we sell high quality traditional, organic products.Another plan in making new customers is to present and give promotions

and offers which our company provides to clients in a large number.


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CS PANEMAR LTD has a number of competitors, but they are not anobstacle in our activity:

S.C. BUNEXIM S.R.L,

S.C. DORBOB PROD S.R.L.,

S.C. CIDOR SERV S.R.L. , S.C. GI & CO IMPEX S.R.L.,

S.C.PANIFICAIE BEDE S.R.L., S.C. BRUTRIA POPA. S.R.L., S.C. PANIFICAIE TOMIS. S.R.L.,

S.C. DOLCE VITA. S.R.L.

Our products are differentiated from those of competitors by:

Special quality of the products

Low prices

Welcoming attitude of the staff A wide range of products

Customer convenient working program

Various promotions


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Strenghts:

The existence of a stable shareholder

Basic trade with relatively stable demand

Quality of products

Solid financial balance and high solvency

Weaknesses:

underdeveloped marketing activity

lack of experience

declining liquidity

lack of expansion on other markets

SWOT ANALYSIS:


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Opportunities:

relatively constant demand for the basic products, an advantage in terms

of recession

low elasticity of demand to price and negative elasticity to income

more favourable economic environment for short cycle manufacturing

enterprises

Threats: Reduction of real income and consumer consumption

strong growth of competition

variation between the quality of raw materials and their inappropriate price


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I V. BUSINESS IDEA

Given the economic and financial situation of the company we would

be ready for the next six months to participate in auctions organized by

local community institutions (Kindergartens with extended program nr. 45,

47,53, 54,55, 56; School no. 16, Dacia School, George BariiuSchool ofArts and Crafts Oradea; Gendarmerie School; Local Hospital, CFR

Hospital; Military Hospital Oradea ), in the food field (bakery products).

If we win the auction, the estimated profit at the end of 2014 will be

about 15% higher than the current profit. Because, nowadays, fewer and

fewer people are interested in the future and needs of children abandoned

in orphanages, Panemar has proposed, for the following six months, to give

donations in the form of pastries and bakery products.


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Therefore, each month we will donate 300 RON to the

Orphanage no. 2 Oradea, located on 13 Feldioarei Street and 300 RON toPetiorul Auriu House, located on 31 Averescu Street. These centershave under protection a large number of abandoned children and also

children with disabilities that need to be supported in integrating into

society and gaining an independent lifestyle. In these circumstances, the

state provides 10% reduction for the income tax.

Nowadays, more and more companies focus not only on the pleasant

appearance but also on the warranty period to be as long as it can be.

Therefore, PANEMAR is one step against these companies because it

uses organic products, representing a great advantage for human health.

Selling organic products is certainly a special idea compared to the

competitorsideas.


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DEVELOPMENT PERSPECTIVES:

Given the economic situation that our country is going through right

now, the future of our companysdevelopment goals aim to maintain thebusiness market and to generate revenues to cover costs.One of the main objectives is to expand business locally and

nationally.

At the same time,we are planning to hire people with disabilities in

the following 2 years, so this action involves receiving subsidies granted bythe state. In this way, our company will bring an important contribution to

social environment.


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THANK YOU FOR YOUR

ATTENTION!

business plan panemar(1)2003 _madalina_greta.ppt

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