business plan poland - danmark i polen/media/polen/documents/other/4 danske bank... · •where do...
TRANSCRIPT
Business Plan Poland - first steps into the Polish market
Holstebro, September 30th
2014
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14 years experience in Poland - over 300 customers (Scandinavian Groups, mostly Danish)
Nordic focus and Group approach
to local subsidiary
Satisfied Customers – confirmed
in Customer Satisfaction Survey
One log-in via Business Online
3
Facts Ambition Plan
Preparation of a business plan
4
Costs People
Out-sourcing Sales
Main reasons to establish business in Poland
5
Facts Ambition Plan
6
Fantastic business plans…….
………..face brutal reality?
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location cultural differences
local management
Typical reasons for failure
8
location cultural
differences
local management
Choosing right location is very important!
9 Source: Geert Hofstede
Significant cultural differences PL vs DK
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10
20
30
40
50
60
70
80
90
100
power distance uncertainty avoidance masculinity vs femininity
Denmark
Poland
location cultural
differences
local management
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Importance of the Polish management location cultural
differences
local management
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Facts Ambition Plan
Summarising...
•Start in Denmark •Know your company •Know your market
•Where do you want to be in 3-5 years?
Think twice in relation to: •Location •Cultural difference •Local manager
12
Questions ?