business plan presentation
TRANSCRIPT
DESSERTS
LOWER AMOUNT OF SUGAR
1. Tairys Bakes it
design, decorate and pack
2. Customers choice
You choose what you
like
3. Pay
1. Order
Client pays half for ingredients
2. Tairys Bakes it
design, decorate according to client preference.
3. Pay
BUSINESS MODEL
Value Added
• Made with love
• Individually packaged
• Inexpensive
Economics of One UnitSelling Price $2.00 Cost of materials $0.44 Cost of labor $0.53 Other variable costs $0.00Total COGS/ COSS $0.97Contribution Margin $1.01]
Definition of One Unit
One unit is defined as making one cake pop.
Monthly Break Even Units$26.31 = 25.8 ≈ 26 units$1.02
MARKET ANALYSIS
Description of Target Consumer
Demographics Geographic
kids and teenagers between the ages of 10 and 19 years old, both boys and girls.
The area of Brooklyn (11201), New York
Psychographics Buying Patterns
•Repetitive buyers•Enjoy sweets•People who don’t like things too sweet •Social Networks
•Cash•Repeat buyers•Loyal clients
Total population of targeted geographic
area
Population of target market
47,746
Market size
(based onsurvey)
Target Market Size
Market Statistics
Industry Name:
Food Manufacturing Industry
Annual Industry Sales: $45 Billion
3,867
3,093
MARKETING AND SALES
1.Posters
2.Business cards
3.Free Samples
4.Social Page
5.Sales
COMPETITION
Direct Competitors:
• 15 Starbucks in the area of Brooklyn.
• Cake pop kits
• New York Cake Pop
Indirect Competitors:
• Delis
• Bakeries
• BIHS business
Why Sweet Like That?
• Fair prices
• Low amount of sugar
• 2% to Action Againstt Huger
QUALIFICATIONS
• Practice with Sarah
• Lango Kids
• Family Parties
[SALES PROJECTIONS]
Jan
Feb
Mar Ap
rMay
June Ju
lyAu
gSe
pt OctNov Dec
0
200
400
600
800
1000
1200
Units Sold
Units Sold
Total Units12,024
Gross Revenue$24,048
Net Profit$10,156.41
STARTUP FUNDS
Item Why Needed CostMisc cooking equipment Need specific equipment $4.50Ingredients, sugar flour etc. To make the cake pop $10.00Decoration materials To decorate cake pops $6.50Lollipop sticks To place it on the cake pop $3.70Packaging bags For individual packaging $3.78Cleaning utensils Cleaning up after baking $10.00
Total Startup Expenditures $38.48
Emergency Fund $19.24Reserve for Fixed Expenses $78.93
Total Startup Investment $136.65
THANK YOU FOR YOUR ATTENTION
Any Question?