Business PlanPresented by: Yuanyuan Chai

Youchuan He

Introduction

Franchised Quick Service restaurant.

Location: Food Court Lower Place Riel

Type: Asian flavor pan fried dishes

Targets: University students, profs, faculties & Group events

Positioning Statement:

To create the freshest taste of Asia using quality and nutritious ingredients, while making them easily accessible, convenient and affordable

Site Plan

Floor Plan

Operation/HR Plan

Operation Hours• Monday-Thursday: 9:30am – 7:30pm• Friday: 9:30am – 5:30pm• Saturday: 10:00 am– 3:00pm

Organizational Structure • Corporation • 50/50 shares

Organizational chart

Manager

Part-time Full-time

Supervisor

Marketing Mix

Place

Product• Quick service• High quality

Price• Lunch special• Student price

Promotions

Capital Budget& Financing

Capital Budget 2012

Equipment 11,381

Opening Inventory 5,000

Franchise Fee 25,000

Leasehold Improvements 50,000

Total $96,381

Financing Budget 2012

Bank debt 33% 31,805

Equity 64,576

Total $96,381

Financial AnalysisMarket observation (Umi Sushi)• 60-80 customers/hr during peak period• 10-25 customers/hr during slow time

Break-even Analysis

12345Base Case

NaN

175

170

165

165

Breakeven

105115125

Revenue

2012 2013 2014 2015 2016Number of customers

175 170 165 165 165

Days Open 266 266 266 266 266Ave.

Purchase/Customer $10.00 $10.25 $10.51 $10.77 $11.04

Total Sales

465,500

463,505

461,119

472,64

7

484,46

3

1 2 3 4 5 -

100,000

200,000

300,000

400,000

500,000

600,000

Net IncomeRevenue

Conclusion

All in all characters

Tasty, Healthy, Variety

Fresh, Quick, Cheap

QUESTIONS?