Group # 5

Business Plan (Catering)

Ayesha Khan Asad Ejaz Shafaq FarooqSohail Iqbal Amaar Yasir Junaid Talha

Group Members

1-Executive Summary2-Vision Statement3-Mission Statement4-Business Structure5-Company Ownership6-Services and Products7-Business Strategy8- Marketing Analysis 9- Marketing Strategy 10- SWOT Analysis11- Human Resource Planning12-Financial Analysis13-Conclusion

Table of contents:

We are going to start a new business with the name of “All Occasions” in Multan that provides event planning services. With the combination of outstanding customer services, All Occasions will quickly achieve market penetration. We are going to provide our services in affordable prices and people will gain satisfaction through our services.

Executive Summary:

To ensure customer satisfaction and loyalty and committed to provide outstanding facility.

Mission Statement: To provide necessary expertise in managing the program from

initial step to completion of event and to provide an event that will be remembered as a unique experience in the mind of customer.

Vision Statement:

1- Name of Business: “All Occasions Event Planners” 2- Event Planning software: 3- Form of Business: 4- Type of Business:

Business Structure:

Form of ownership will be partnership. The partners of that business will be 6.Assets are equally contributed by all members. All members are taken active part in the management of partnership. Profit and loss will be equally distributed towards all partners.

Company Ownership:

We provide following services to our customer: 1-Decoration 2-Sitting arrangement 3-Catering 4-Disk Jokey 5-Bands And sectors in which we will provide above services are: 1-organize wedding events 2-Parties 3-Meetings

Services and Products:

Contractors Duration of contract Cost/ ExpensesCaters 1 Year 300,000

Disc Jockey 1 year 100,000

Decorators 1 year 150,000

Band 1 year 80,000

BUSINESS STRATEGY:

BUSINESS STRATEGY: To start our business we contract with the services provider like caters decorators, Disc Jockey and bands.Contract time period and costs are as follows.

Market Analysis:

Product

Price

Promotion

Place

We offer following products for all events and priced our products according to our competitors to compete with them.

We divide our products into three categories

Product & Price:

Chicken Buryani /Chicken Pulao Chicken Qorma / Chicken Karahi Rogni Naan Zeera Raita / Mint Raita Fresh Salad AND Russian Salad Fruit Triffle / Kheer Cold Drink , Mineral Water and Diet Coke RS-895/ +TAXES PER HEAD, include cold drink and mineral

water. All rates are applicable to minimum booking of 200

persons.

Category No 1:

Sitting Arrangement

Mutton Qorma/ Mutton Karahi Chicken Buryani /Chicken Pulao RogniNaan Zeera Raita / Mint Raita Fresh Salad AND Russian Salad Mutanjan / Kheer Cold Drink , Mineral Water and Diet Coke Kashmiri Tea RS-1045/ +TAXES PER HEAD, include cold drink and

mineral water. All rates are applicable to minimum booking of 200

persons.

Category No 2:

Sitting Arrangement

Mutton Handi Boneless Chicken Buryani /Chicken Pulao Rogni Naan Russion Salad and Kachoomer Salad Zeera Raita / Mint Raita Mutanjan/Fruit Triffle / Kheer Cold Drink , Mineral Water and Diet Coke Kashmeri Tea RS-1295/ +TAXES PER HEAD, Include cold drink and mineral water. All rates are applicable to minimum booking of 200 persons. If booking maximum of 200 persons then will gave special

discount

Category No 3:

Sitting Arrangement

High Tea which includes Fruit cake Chana chaat Roll and Pies Cold drinks or Tea Biscuits RS-250/ +TAXES PER HEAD, Include cold drink and mineral

water. All rates are applicable to minimum booking of 80 persons. If booking maximum of 80 persons then will gave special

discount.

Official meetings

Sitting Arrangements

Advertisement

Duration Cost

Bill Boards 1Month Rs 60,000Pamphlets, Newspaper 1 Days Rs 20,000TV Adds, websites, Rs 70,000Total Expenses Rs 150,000

Promotion:

In this step we will use Bill Boards, Print- media and Television online advertising.

We will provide our services in MULTAN SECTOR

Marketing Strategy: In marketing strategy we describe marketing segmentation

and target marketing

Place

In marketing segmentation we will provide our services in public and private Sector.

PrivateSector make up the single largest portion of All Occasion.

In private sectors we provide large events and generate large revenue.

Majority of large scale holiday functions under this segment.

The second large segment is public sector. These events are moderate in scale with middle to low revenues generated

Market Segmentation:

Our Target Market is Middle to upper-Middle class families, Couples, individuals, public and private organizations. we choose these groups because they are most able to afford event planners and have the least amount of time to spare event planning in general. The fast pace of world we live in leaves little time for extra things. We would like to do, like plan events, parties and social get-together.ALL OCCASION fills the need by being available to these people.

Target Marketing:

• Strenghts • Weaknesses

• Threats• Opportunities

S W

TO

Strengths: Low Commission Attractive Prices Weaknesses: Competitors. Public Unawareness Opportunities: New business entrance Threats: New entrance Competition can increase because of existing event planners Uncertainty and risk

We will appoint following persons to mange and serve some of his services to run our business. In which the first person will be a responsible manager who has at least 3 year of experience in event planning. Second is an office boy for our head office, he will serve his services in office and a Decorator for decorating or designing the events. Further the directors and owner of “All Occasion” will be decided from one of our partner who will contribute greater share of finance.

HR Planning:

Employee SalaryManager Rs 60,000

Decorator Rs 30,000

Office boy Rs 10,000

Human Resource Costing

In financial plan we will firstly discuss the startup expenses and further we will discuss the sales forecast, income statement, breakeven analysis and balance sheet.

Financial plan:

Startup ExpensesAccount Expenses

Utensils Exp. Glasses RS 40,000 (50 x 800 ) Plates (Large) RS 28,350 (34 x 850) Plates (Small) Rs 22,100 (34 x 650) Jug Rs 60,000 (150 x 400) spoons Rs 13,750 (25 x 550) Bowl spoon Rs 9,400 (21 x 450) Bowl Rs 37500 (50 x 750)Total Utensils Exp. Rs 211,100Contract Exp. Caters Rs 300,000 Disk Jockey Rs 100,000 Band Rs 150,000 Decorators Rs 80,000Total Contract Exp. Rs 630,000Building Exp. Rs 1,250,000Office Exp. Furniture Rs 50,000 Laptop Rs 40,000 Air conditioning Rs 50,000 UPS Rs 25,000 Internet Expenses Rs 3000Traveling Expenses Rs 5000Total Exp. Rs 2,215,000

Forecasted sales

Category Salessales for category 1 (895 x 200) Rs 179,000

(179,000 x 4) Rs 716,000

Sales for category 2 (1045 x 200) Rs 209,000

(209,00 x 2) Rs 418,000

Sales for category 3 (1295 x 200) Rs 259,000

(259,000 x 2) Rs 518,000

Sales for Meetings (80 x 250) Rs 20,000

(20,000 x 5) Rs 100,000

Total Forecasted sales Rs 1,753,000

Forecasted sales:

Income Statement

Accounts ValueRevenue Rs 1,753,000less C.G.S. Category 1 Rs 520,000 Category 2 Rs 320,000 Category 3 Rs 220,000 Meetings Rs 12,000Total C.G.S. Rs 1,012,000less Expenses Salary Rs 100,000 Depreciation Exp Rs 60,834 Electricity Exp. Rs 20,000 Advertisement Exp. Rs 150,000 Rent Expense Rs 30,000Total Expenses Rs 360,834Gross Profit (1,753,000-1,372,834) Rs 380,166Less Tax rate 17% of 380,166(64,628)Net Income Rs 315,537

Income statement:

Break even point = fixed cost/sale price - variable cost per unit (for category 1) =130,000/895 - 650 = 530 units (For category 2) = 130,000/1045 - 800 = 530 units ( For category 3) = 130,000/1295 -1100 666.67 units (For Meetings) = 130,000/250 – 150 = 1300 unitsThese units are considered as People who attend the event and also counted in per head

which we restrict minimum 200 for an event.

Breakeven analysis

Balance SheetAssets

Cash in Hand 785,000 Contracts 530,000less Depriciation 44,166 Building 1,250,000 Utensils 211,100 Furniture 50,000 less Depreciation -5000Total Assets Rs 3,000,000 Liabillities and Equity Equity   Ayesha Khan Rs 500,000 Asad Ejaz Rs 500,000 Sohail Iqbal Rs 500,000 Shafaq Farooq Rs 500,000 Junaid Talha Rs 500,000 Ammar Yasir Rs 500,000Total Equity RS 3,000,000

Balance sheet:

Interest Rate Sales tax 8 % 17 %

Important assumptions:

Important assumptions:

These Are the latest rates in Pakistan according to the survey of 2014.

At the end after all these studies we realize that this event planning business will provide people much better experience from others and also provides a website for designing your own choice of setting, themes etc.

we offer all facilities with much lower prices which is affordable to society of Multan, Pakistan and we are hoping to develop a good business and make our business to groom to compete with competitors like Almajlis caters, Rajasthan, A.R caters.

Conclusion:

The End