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Business Profile

Name of enterprise: Asia Jute

Name of entrepreneur: A.H.M. Shamsuddin (Muttaki)

Corporate Office: Holding No.: 24, Road No.: 02

Shekertek, Mohammadpur,

Dhaka-1207, Bangladesh.

Phone / Mobile no. +880 1715 34 39 00, +880 1610 49 49 50

E-mail [email protected]

Website www.asiajute.com

Sl Content Pages

I Executive Summary 03

II Brief Description of the Business 04

III Description of Products 06

IV. Advantage & Disadvantage 07

V Marketing Arena 08

VI Business Strategy 09

VII Operating Process 10

VIII Organization and Management 12

IX. Development Program 13

X. Other Courses of Action 14

XI. Conclusion 18

Table of Contents

http://www.asiajute.com/

I. Executive Summery

The company was founded in 10th January 2008 by Shamsuddin Muttaki when he identified an opportunity to provide a practical solution to companies and consumers who wanted an ecological alternative to a plastic bag. Asia Jute: the leading supplier of jute products is committed to the development of products and services that further the creation of an ecologically sustainable future. Asia Jute has an installed capacity of 10 high-tech Stitching Machine JUKI 5020 in its bag manufacturing section and a high-tech finishing section with a capacity of 1000 Jute Bags per day. This company is located at the West Shanarpar, Shiddirganj, Narayanganj. . Our Mission : Asia Jute is a full service vendor with strong vertically integrated production facilities as well as creative & analytical capabilities which clearly sets us apart from most other South Asian vendors. Our Vision: • Gain market leadership in high value added Jute Products in USA & Europe . • Dominate these markets in high quality : → Jute Bags → Jute Handicrafts → Jute Textile → Jute Apparel → Jute Furnishings → Industrial Jute Goods Our goal : Jute is the golden fiber of Bangladesh. It has a golden history. Bangladesh was the leading jute producer country. Our Jute mills are closing & on the other side Indian jute mills are rising. In this situation, we are trying to create a market for jute products. We are committed to return our golden history by increasing confidence of Jute farmer to produce large scale of raw jute, establishing jute industry with R&D , developing quality of jute goods and create an international market of jute products in Bangladesh. Our Commitment: We are committed to ensure that we do not employ child labor in our factories, no workers are forced to work and employees are paid living wages. No discrimination is practiced, working environment is safe and hygienic and regular employment is provided. To that end we closely follow the ETI rules and regulations.

Page - 04 www.asiajute.com | [email protected]


II. Brief Description of the Business

1. Name of the Business : Asia Jute 2. Nature of Business : Manufacturer & Exporter 3. Sector/Industry : Private

Mission:

Asia Jute is a full service vendor with strong vertically integrated production facilities as well as creative & analytical capabilities which clearly sets us apart from most other South Asian vendors. Vision: Gain market leadership in high value added Jute Products in USA & Europe . Dominate these markets in high quality : → Jute Bags → Jute Handicrafts → Jute Textile → Jute Apparel → Jute Furnishings → Industrial Jute Goods Goal:

Jute is the golden fiber of Bangladesh. It has a golden history. Bangladesh is the leading jute producer country. Our Jute mills are closing on the other side Indian jute mills are rising. In this situation, we are trying to create a market for jute products. We are committed to return our golden history by increasing confidence of Jute farmer to produce large scale of raw jute, establishing jute industry with R&D , developing quality of jute goods and create an world jute products market for Bangladeshi Jute.

4. Employment :

Skilled Semi-skilled Unskilled

Permanent Sewing operator 6

Cutting Master 1

Finishing 1

Quality 2

Sewing operator 4

Finishing 2

Sewing Helper 5

Cutting Helper 1

Temporary N/A N/A N/A

Total 10 6 6



6. Brief Introduction of the Entrepreneur(s) :

7. Name Type of Ownership : Sole Proprietorship

8. Total Investment

9. Loan & Equity:

10. Potential Market :

Initial Investment

Fixed Asset

Current Asset

Total

50,000

3,206,000

4,962,376

8,218,376

Loan Equity Total

4,800,000

3,500,000

8,300,000

Name & Address

Educational

Qualification

Experience in

Other Business

Business

Experience

Ownership

(%)

A.H.M. Shamsuddin

(Muttaki)

[email protected]

S.S.C 2004

H.S.C 2007

B.Sc. Textile

2012

Textile Buying Solutions

Textile Online Magazine

Software Solutions

Agro Based Business

Travel & Tourism

Almost 5

years

100%

Local International

Bank, Financial corporation, Govt.

organization, NGO, Corporate world,

Educational Institute, Super shop,

Restaurants, Hospital, Fashion house

Belgium, Germany, Italy, Netherlands,

Spain, Sweden, Switzerland, United

kingdom, USA, Canada, Japan , UAE.

II. Brief Description of the Business



III. Description of Products

Our Products:

→ Jute Bags : Jute Hand Bags , Jute Beach Bags, Jute Shopping Bags, Jute Sling Bags, Jute Christmas Bags, Jute Sacking Bag, Jute Promotional Bags, Jute Bottle Bags, Jute Hessian Cloth Bags, Jute Hydro-Carbon Free Bags, Jute Food Grade Bags → Jute Handicrafts: Notebook, Pen holder, Greeting cards, Photo frame, file folder, Gift Box, Memo Box, Tissue Box, Slip Pad Holder, Jute Wall Hangings, Jute Coasters, Jute Table Mats, Jute Hammocks, Jute Lamp Shades, Jute Stationery → Jute Textile: Jute Hessian Cloth or Burlap, Jute Geo Textiles, Jute Yarn, Jute Hydro-Carbon Free Cloth, Jute Carpet Backing Cloth (CBC), Jute Canvas, → Jute Apparel: Jute Jacket, Jute Footwear, Jute Fashion Accessories → Jute Furnishings: Jute Mats & Durries, Jute Cushion Covers, Jute Fabrics, Jute Blinds, Jute Rugs, Jute Carpets → Industrial Jute Goods: Jute Felt, Jute Webbing

Features of the products:

1. Jute Products are ethical and morally right, we should do bit to protect the environment

and help stop polluting the earth.

2. Jute products are made from 100% organic materials not using any harmful artificial

chemicals.

3. Jute products are sustainable and are able to continue over a period of time causing no

damage to the environment.

4. Jute Products are able to decay naturally overtime causing no damage to the

environment.



Advantages of the Jute: Jute fiber is 100% bio-degradable and compostable. One hectare of jute plants can consume about 15 tons of CO2 and release about 11 tons of oxygen during the jute growing season. Jute fiber is the cheapest vegetable fiber procured from the bast or skin of the plant's stem. Globally jute is the second most important vegetable fibre after cotton in regard to terms of usage, production, and availability. Jute fiber has high tensile strength, low extensibility, and ensures better breathability compared to synthetics. Jute produces top quality yarn, fabric, and sacks. It is one of the most versatile natural fibers used for packaging, textiles, and agricultural sectors. Jute is a renewable resource with a high production per hectare. The best source of jute in the world is the Bengal Delta Plain in the Ganges Delta, most of which is occupied by Bangladesh. The production of polypropylene fiber, the main synthetic competitor of jute, requires 10-20 times more energy consumption than does the production of jute. Jute has the ability to be blended with other fibers, both synthetic and natural, and accepts various dyes such as natural, basic, vat, sulfur, reactive, and pigment dyes. As the demand for natural fibers increase, the demand for jute and other natural fibers that can be blended with cotton will increase. Combined jute/cotton blends may produce fabrics with a reduced cost of wet processing treatments. Jute can also be blended with wool. The growing of jute provides an income for more than 4 million farming families in poor communities.

Disadvantages of the Jute :

The crease resistance of Jute is very low. Drape Property is not good enough. Create Shade effect and becomes yellowish if sunlight is used. If Jute is wetted it lose it’s strength.

IV. Advantage & Disadvantage



V. Marketing Arena

1. Marketing Area:

2. Target Customer:

Our products have International market. We can export our products

EU Markets i.e.: Belgium, Germany, Italy, Netherlands, Spain, Sweden,

Switzerland, United kingdom, USA, Canada, Japan , UAE.

Target Customer of Jute Products:

Retailer ( i.e.: Wal-Mart, ASDA, Waitrose, Tesco, Mother House etc.)

Characteristics of the Target Customer :

For American Market : Cheapest Price with acceptable quality

For European market : Reasonable price with high quality

For Japanize Customer: Highest price with 0 defect quality

In which situation are they eager to buy?

When Plastic Poly Ethylene is banded in European Countries & others

foreign countries then customers are switched to jute & they decide to

save their next world.

What factors do they consider when they buy?

The hairiness of jute fiber, color of Jute Fabric & print design, Fabric

construction, Yarn Count, ISO certified Eco friendly Manufacturing

Process



7. Marketing Strategy:

(a) Promotional Strategy

(b) Price Strategy:

(c) Market Expansion Strategy:

(d) Distribution Strategy:

Promotional strategy:

we have our own online Textile news Bulletin (www.textilebulletin.com), Bizness

Bulletin, WorldTexB2B, TradingBD.com. by these online magazine & B2B Trade

Portal; we can publish our latest products information.

Important features of our Products:

Environment Friendly, 100% Biodegradable, green, reusable, sustainable

The strategy and method to determine the price of the product:

Raw Material Cost

Inventory Management Cost

Operating expenses

Machine Maintenance Cost

Overhead Cost

Sales & Marketing cost

Transportation cost

Communication Cost

We will expand our market by achieving customer satisfaction, which can be gained by

providing highest quality & cheapest pricing of our jute products.

Distribution channel of our product: Whole seller

Location of business: Near by the side of river for climatic condition,

Available source of raw jute, Transportation, Available Energy , Availability of

skilled and non-skilled labor and technically qualified and trained managers.


VI. Business Strategy


VII. Operating Process

1. Stages in Jute Bag Production Process :

SL No. Operation Job Method

01 Design/Sketch It is given by buyers to manufacturers containing sketches including measurements of particular styles

Manual/Computerized

02 Basic Block Basic block is an individual component of Jute Bags without any style of design (without Allowance, Style, Design)

Manual/Computerized

03 Working Pattern

When a pattern is made for a particular style with net dimension regarding the basic block along with allowance then it is called working pattern.

Manual

04 Sample of Jute Bags

To make a sample Jute Bags, this will be approved by buyer. After making a sample, it is sent to buyer for approval to rectify the faults

Manual

05 Approved Sample

After rectify the faults, sample is again sent to buyers. If it is ok then , then it is called approved sample

Manual

06 Costing → Jute Fabric Costing → Making Charged → Trimmings/Accessories(i.e. Cane Handle) → Profit

Manual

07 Production Pattern

Making allowance with net dimension for bulk production

Manual

08 Grading If the buyer requires different sizes Manual 09 Marker

Making Marker is a thin paper which contains all the components for different sizes for a particular style of Jute bags

Manual

10 Fabric Spreading

To spread the jute fabrics on table properly for cutting

Manual

11 Cutting To cut Jute fabric according to marker dimension

Cutting Machine

12 Printing/ Embroidery

4 Color Screen Printing & any design of Embroidery can be possible.

Manual / Automatic

13 Sewing To assemble a full Jute Bag Manual 14 Finishing After sewing we will get a complete Jute Bag

which is treated with several finishing processes are done for example extra loose thread cutting

Manual

15 Inspection Should be approved as initial sample Manual 16 Packing Treated by Polyethylene bag Manual 17 Cartooning After packing, it should be placed In cartooning

for export Manual

18 Dispatching Ready for export Manual



VII. Operating Process

Flow process chart of Jute Bag Production Process :

Design/Sketch

Product Design

Sample Making

Production Pattern

Grading

Marker Making/ Lay Planning

Fabric Spreading

Cutting

Printing/Embroidery

Sewing/Assembling

Final Inspection

Packaging

Dispatch to Buyer

Costing

Fabric Inspection

Artwork

Specific Size, Color, Design

Primary Inspection



VIII. Organization and Management

1. Organizational Structure:


Chairman of the Management Board (CEO) SHAMSUDDIN MUTTAKI

Chief Financial Officer (CFO)

KAMARUDDIN MUZAKKIR

Chief Operating Officer

(COO) AFZAL HOSSAIN

Chief Product Officer (CPO)

SAIFUDDIN NOWSHAD

Chief Executive Officer (CEO) Shamsuddin Muttaki Shamsuddin Muttaki has been leading the Asia Jute since September 2008. His responsibilities cover the corporate strategy, sales, E-Commerce, marketing and public relations. Chief Financial Officer (CFO) Kamaruddin Muzakkir Kamaruddin Muzakkir joined the Asia Jute in October 2009. In his capacity as CFO, he is responsible for finance and accounting, controlling, IT, HR, logistics and legal. Chief Product Officer (CPO) Saifuddin Nowshad saifuddin Nowshad, is responsible for product development, procurement and licensing activities across all divisions within the Asia Jute since 2013. Chief operating Officer (COO) Afzal Hossain In 2011 Afzal Hossain became responsible for the Total Production & Quality Control of the Asia Jute as Chief Operating Officer for the Production process of Operations.


IX. Our Development Program

10. Research and Development (R&D)

11. Training & Development

Design Development Wastage minimization Productivity Growth Machine Efficiency Increasing Energy savings Fuel Savings Effluent Treatment

The Training Includes ● Introducing tools to be used. ● The right use of tools and their purpose. ● Paper cutting, board cutting and other cutting will be taught. ● Marker Making/Lay Planning ● Introducing with the Raw Materials ( Jute Fabric) and properties of Jute fabric. ● How to cut Jute fabrics with Cutting machine, using scale. ● Test on cutting. ● Test on product making. ● How to use Accessories. ● Training on Machine Maintenance. ● The work to be performed for finished products. ● To influence the trainees asking different question on training. ● Give idea on the market demand of the products (which products they are making). ● Basic idea of Quality Products. ● Introduction the products name and their use. ● Training on Production. ● To maintain good relationship will all trainees & trainers. ● Discussion on technical knowledge( Producing the products) ● To motivate them how to success in this profession. ● To help how to be self employed. ● How to distribute and supervise the responsibilities designed for them. ● How to identify the quality products. ● Collection process of new order and its delivery. ● Training on Quality Control. ● Remarks of the training from trainees.



X. Other Courses of Action

1. Environmental Issues:

We shall, as a minimum, comply with all applicable laws and regulations relating to the environmental impact of our business. We shall maintain procedures for notifying local authorities in the event of an accident or incident which may adversely affect the environment as a result of our operation. We compliance with environmental law shall include any international or applicable local laws affecting the source of materials and processes used to manufacture products. Detailed performance standards are a matter for us, but should address at least the following : Waste Management Waste is minimized and items recycled wherever practicable. Effective controls of waste in respect of ground, air, and water pollution must be adopted. In the case of hazardous materials, emergency response plans must be put in place. Packaging and Paper Undue and unnecessary use of materials shall be avoided, and recycled materials should be used wherever appropriate. Conservation Processes and activities shall be monitored and modified as necessary to ensure conservation of scarce resources, including water, flora and fauna and productive land in certain situations. Energy Use All production and delivery processes, including the use of heating, ventilation, lighting, IT systems and transportation, must be based on maximizing efficient energy use and minimizing harmful emissions. Product Selection Proactively work with and provide assistance to Bag People in selecting products which are environmentally beneficial.

2. Ethical Issues:

At Asia Jute, we’re committed to maintaining our leadership role in our industry, by subscribing to high standards of ethical conduct. We recognize that our corporate and social responsibilities reside as much in our supply chain as they do in our own activities. Therefore we continually seek to ensure that the Raw material we source are ethically produced. We will do this by working with all of our suppliers to positively influence our social, ethical and environmental performance. Preferred Suppliers Are those who respect and comply with relevant laws, regulations treaties, covenants or other agreements, such as the International Labor Organization (ILO) standards. We look for suppliers who demonstrate a commitment to implementing policies and practices consistent with and complementary to, our own. We believe these considerations to be the platform from which responsible behaviors can be built. Labor Standards We have sound labor practices; we treat our employees fairly, in accordance with local laws and regulations relating to labor and employment.




Employment is Freely Chosen We will not use forced, bonded or involuntary labor. Workers must not be required to lodge ‘deposits’ or their identity papers with employers; they must be free to leave once their shift ends, or after giving their employer reasonable notice. Child Labor We shall not use child labor. ‘Child’ is defined as a person who is younger than the local legal age for completing compulsory education. We shall verify the age of their workers and maintain copies of their workers’ proof of age. We shall follow all applicable laws, regulations and the ILO standards regarding working hours and conditions for all employees. Involuntary Labor We shall not use involuntary labor. ‘Involuntary Labor’ is defined as work or services extracted from any person under threat or penalty of its non-performance, and for which the worker does not offer himself or herself voluntarily. It includes all manner of prison, bonded, indentured and forced labor. Workers must be free to leave once their shift ends and free to leave their employment after reasonable notice. Immigration Law Compliance We shall only employ workers who have a legal right to work, including workers obtained through an employment agency. Workers’ legal rights to work must be validated by reviewing original documentation prior to commencement of work. Working Conditions are Safe and Hygienic We shall provide a safe and hygienic working environment. We shall also provide continuous monitoring to ensure compliance with applicable legislation, regulations and the ILO standards. We shall ensure that personal protective safety equipment is available and that workers are adequately trained in its use. Safeguards on machinery must meet or exceed local laws, and workers shall be provided with all appropriate protective equipment. Working Hours All working hours will comply with national laws and benchmark industry standards, whichever affords greater protection. Overtime work should be voluntary, and overtime should not be requested on a regular basis. We shall guarantee breaks and days off in compliance with applicable law. Wages and Benefits We shall provide wages and benefits that comply with all local laws and regulations or match prevailing local manufacturing or industry rates, whichever is higher. Overtime pay shall be calculated at the legally required rate, regardless of whether workers are compensated hourly or by piece rate. Regular Employment is Provided To every extent possible, suppliers must ensure that all work is performed according to a recognized employment relationship established through national law and practices. Obligations to employees still apply even if employees : - work under labor-only contracts - work from home - work under apprenticeship schemes where there is no real intent to impart skills or provide regular employment - are required to sign and re-sign fixed-term contracts of employment




Asia Jute (www.asiajute.com), nor the provider of our data, represents or guarantees, or accepts any liability whatsoever in respect of, the accuracy, currency or completeness of any of data. Any use of our website’s information is at the user's risk. Asia Jute do not accept any liability for any delays, interruptions, errors, or omissions, however occurring (including as a result of negligence) in the collecting, recording, processing, storing or dissemination of this information. This site may contain third party advertisements and links to third party sites. Asia Jute does not make any representation as to the accuracy or suitability of any of the information contained in those advertisements or sites and does not accept any responsibility or liability for the conduct or content of those advertisements and sites and the offerings made by the third parties. Third party advertisements and links to other sites where goods or services are advertised are not endorsements or recommendations by Asia Jute of the third party sites, goods or services. Your access to or use of them is at your own risk.

3. Legal Issues:

4. Intellectual Property Issue:

This Copyright statement applies to all information, data, images and details supplied by Asia Jute on our website (www.asiajute.com). Copyright © 2011 :: Asia Jute All rights reserved You may copy and/or use the information on our website for personal reference only. Asia Jute shall endeavor to ensure all information contained in our website is correct at the time of inclusion. However, accuracy of the material cannot be guaranteed and visitors using this information do so entirely at their own risk. This information may not be reproduced or published in any other way or by any means without the prior written consent of Asia Jute. All bag styles and designs shown on this site are protected by Copyright. For further information on using the content of our site, please e-mail us: [email protected] Any and all Trademarks included in this site remain the exclusive property of their registered owners.




Monitor health and safety of employees Coach employees to be safety conscious Investigate accidents Communicate about safety policy to employees Responsibilities of supervisors/departmental heads: Provide technical training regarding prevention of accidents Coordinate health and safety programs Train employees on handling facilities an equipments Develop safety reporting systems Maintaining safe working conditions

5. Safety and Security Issues:

6. Use of ICT:

We have a small IT Solution Company: URLBD IT Solutions, So we can

easily use ERP Software for our Asia Jute. We have already built an

Ecommerce website for Asia Jute. Just visit www.asiajute.com for detail

information.








XI. Conclusion

This is a story of a golden fiber. The people twined gold fibers through hard labor and lived off the salt earned through sweat on the soil. The fiber was the gold flowing in the veins of Bengal, sustaining the farmers through the wealth that flowed into the land from exporting Jute. Jute, that lost its dominance to negligence, misappropriation and mismanagement. It looked destined to become another 'muslin' of the east story - a mere nostalgic remembrance and faint sense of pride in what is our golden heritage. A drop of tear in a pool that has dried husk in the sun. The worth on the environment that plastic has brought had escaped the eye of the world for so long - but no more. The earth has a mission to turn green and is looking to escape the grasp of in-disposable incurable substance. The return to Jute, as a natural substance for the need has reinvigorated the land. The tears of loss of the heritage has been wiped with a joyous return to the foray. This is the high time, that we have to ensure the best technology, information and linkage for Bangladesh is in place to dominate the world market.

Farmer gathering Jute from the harvest.



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