BUSINESS SCHOOLBUSINESS SCHOOL is the place learning manage-ment skills. You can learn strategy, marketing, leadership, HRM, Operations, International Business, Accounting, Fi-nance, Investment, etc.

CONTENTS

Marketing

Strategy, IB

HRM, Leadership

Accounting, Finance

2

PLCProduct Life Cycle is a graph that we can see the change of the ‘product sale’ and check out the appropriate timing to lunch and dis-card the product

1998

2004

2010

01

Marketing is the process of com-municating the value of a product or service to customers.

Marketing might sometimes be inter-preted as the art of selling products, but selling is only a small fraction of marketing.

As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.

What is Strategy?Strategy is a general, undetailed plan of action, encompassing a long period of time, to achieve a complicated goal.

Strategy, as a way of action, be-comes necessary in a situation when, for the direct achievement of the main goal, the available resources are not enough.

Tactics is the tool to implement strategy, and is subordinated to the main goal of strategy.

The task of strategy is an effi-cient use of the available re-sources for the achievement of the main goal.

02 Human resource management

HRM is the management of an orga-nization's workforce, or human re-sources.

It is responsible for the attraction, se-lection, training, assessment, and re-warding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws.

In circumstances where employees desire and are legally authorized to hold a collective bargaining agree-ment,

Accounting

Accountancy, or accounting, is the process of communicating information about a business entity to users.

The communication is generally in the form of financial statements that show in money terms the economic resources un-der the control of management; the art lies in selecting the information that is relevant to the user and is reliable.

The principles of accountancy are ap-plied to business entities in three divisions of practical art, named accounting, book-keeping, and auditing.

Corporate Governance

Investment

Finance is the study of how investors allocate their assets over time under conditions of certainty and uncertainty.

A key point in finance, which affects de-cisions, is the time value of money, which states that a unit of currency to-day is worth more than the same unit of currency tomorrow.

Finance aims to price assets based on their risk level, and expected rate of re-turn. Finance can be broken into three different sub categories: public finance, corporate finance and personal finance.

In finance, Investment is putting money into something with the expectation of gain, usually over a longer term. This may or may not be backed by research and analysis. Most or all forms of invest-ment involve some form of risk, such as investment in equities, property, and even fixed interest securi-ties which are subject, inter alia, to inflation risk.

Marketing

Strategy

HRM

Accounting

Finance

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