business simulation strategy
TRANSCRIPT
Company G10 year Evaluation
Yasmine KreidieDerrick BarrettAdebowale Johnson
Overview
1.Strategy 2. Initial Results 3.Big Transition
4. Mintzberg's 5 P’s
5. Change in Strategy 6.
Scores and Recognition 7. SWOT 8.
Vision for the Future
Strategy
Low Pricing Low SQLow Models Offered High Advertising
Initial Results
Low Revenues High Expenses Low Operating and Net ProfitsDid not produce at full capacityInadequate execution of strategy
Operating Profits yr 10-13
Industry PerformanceY 13 as a % of Net Revenue
Year 13-14 (Big Transition)
Focus on increasing Operating profitsIncreasing DemandIncreasing CapacityForecasting
Mintzberg’s 5 P’s
PlanPloyPattern PositionPerspective
Change In StrategyIncreased AdvertisingLowered SQIncreased our PriceAnalyzed Gaps in the marketFocus on Maximizing Operating and Net profits
Results from Transition
Scores and Recognition
Social responsibility award
Bullseye award
Overall highest change in net score between 13 and 14 (leapfrog) increased 47 points
SWOT Analysis Strength- Cash Utilization- Advertising- Low Expenses- Market share
Weakness- Celebrity Appeal - Price- Private Label Share
Opportunity- Internet Segment- Private Label Segment- Demand Expansion
Threats- Exchange Rate- Competitors entering Low-Cost
Strategy- Private Label SQ Requirments
Vision for the Future
Construction of plant in LA with High CapacityIncrease capacity of AP plantDecrease capacity of EA, and NA plantsFocus on Forecasting gaps in private label, to meet excess demand
Thanks!