business, technology intelligence
TRANSCRIPT
BUSINESS, TECHNOLOGY INTELLIGENCEMethodology and tools for searching, processing and sharing
information
USER EXPERIENCE DESIGNER
shufflepath-net - Flickr
ABOUT
USER EXPERIENCE DESIGNER
I am a creative and versatile web professional with over 16 years of varied and relevant experience. UX Designer, Information Architect, Web Designer, Front-End and Back-End Developer, I have taken many roles and worn many hats, which have given me a well-rounded understanding of design principles, techniques and best practices.
1996 1997 2000 2005 2011 2012 2015
WHAT IS IT?
Business, or technology intelligence is defined as:
"The observation and analysis of the scientific, technical, technological and economic to detect threats and seize development opportunities"
Tom - Flickr
USER EXPERIENCE DESIGNER
• A decision support system that can provide a competitive advantage
WHAT IS IT?
clarkmaxwell - Flickr
Identify Need
Collect Information
Analyze
Share
WHAT IS IT?
The strategy & technology scouting process consists of four main phases:
USER EXPERIENCE DESIGNER
BUSINESS, TECHNOLOGY INTELLIGENCENeed identification (professional context)
shufflepath-net - Flickr
USER EXPERIENCE DESIGNER
FINDING SOURCES AND GATHERING INFORMATIONTHE INTERNET AS A SOURCE OF INFORMATION
The use of the Internet as an information source presents several challenges and issues…
Diversity and stability of the sources Glut Quality Organization Multitude of tools and
information services
USER EXPERIENCE DESIGNER
FINDING SOURCES AND GATHERING INFORMATIONTHE INTERNET AS A SOURCE OF INFORMATION
USER EXPERIENCE DESIGNER
We must therefore put in place a proper structure to ensure an efficient data collection methodology while ensuring an acceptable level of quality of the information gathered ...
Learning to recognize and evaluate sources of information
Use the proper tools, understand their usefulness and how to use them
Follow the constant evolution of these tools
FINDING SOURCES AND GATHERING INFORMATIONTWITTER AS A SOURCE OF INFORMATION
Twitter can prove to be an indispensable research tool, and many professionals and experts are using this platform to disseminate articles, sites and resources they discover...
But, the risk of drowning in information with low value is omnipresent
We must therefore make sure to set it up carefully and successfully remove most of the noise
USER EXPERIENCE DESIGNER
FINDING SOURCES AND GATHERING INFORMATION« REALLY SIMPLE SYNDICATION » (RSS FEEDS)
RSS is a syndication standard based on XML "eXtensible Markup Language" which enables the automatic indexing of content from a website. This technology offers many benefits... Centralize the information collected and have an overview at all
times. Enable monitoring of multiple streams of information Gives you access to information updates from selected sources,
whatever the pace
USER EXPERIENCE DESIGNER
FINDING SOURCES AND GATHERING INFORMATIONRSS FEED READERS
An RSS reader allows you to keep up with your source sites. With such a tool, information gathering becomes as simple as checking for new messages.
This type of tool continuously checks if new content has been added to your information sources and makes it available to you in a central location that you can access at your leisure.
Examples : Feedly, Inoreader, ReadKit, Netvibes, NewsBlur, Digg Reader, NetNewsWire, Reeder, Press (Android)
USER EXPERIENCE DESIGNER
Information is at the heart of your research. One of the main difficulties of monitoring is being able to assess the reliability of the information.
You must constantly evaluate the validity and relevance of the information.
The information collected should be validated, organized and documented on a suitable support to facilitate processing.
PROCESSING AND ANALYZING INFORMATIONSUMMARY VALIDATION
USER EXPERIENCE DESIGNER
PROCESSING AND ANALYZING INFORMATIONPOCKET
Pocket, previously known as Read It Later, is an application and service for managing a reading list of articles from the Internet. It is available for OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kobo eReaders, and web browsers
Similar tools : Readability, Instapaper, Raindrop.io
USER EXPERIENCE DESIGNER
For your process to be effective and have any value, it is necessary that the information collected and processed be integrated, accessible and reusable. To do this, you need... Build files by theme, idea groupings, etc.. Annotate, organize and classify relevant
information that will be used or distributed later
PROCESSING AND ANALYZING INFORMATIONCATEGORIZATION AND ARCHIVING
USER EXPERIENCE DESIGNER
PROCESSING AND ANALYZING INFORMATIONEVERNOTE
Evernote is a cross-platform, freemium app designed for note taking, organizing, and archiving.
The app allows users to create a "note" which can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten "ink" note.
Evernote supports a number of operating system platforms and also offers online synchronization and backup services.
Similar tools : Google Keep, Microsoft OneNote, Simplenote
USER EXPERIENCE DESIGNER
BUSINESS, TECHNOLOGY INTELLIGENCEDissemination and sharing of information
Lisa Ouellette - Flickr
USER EXPERIENCE DESIGNER
DISSEMINATION AND SHARING OF INFORMATION
Although the collection of information lets you, among other things, improve your knowledge and generate new ideas, it should not be limited only to these aspects.
The information gains value by its use, not just by its storage.
Like with the collection or analysis of information phases, the dissemination of it also requires to be thought out, and the results need to be presented.
USER EXPERIENCE DESIGNER
DISSEMINATION AND SHARING OF INFORMATION
We must approach this step as a communication strategy, and consider some key elements: The audience targeted, its practices
or expectations The information product itself:
how to advertise, make it attractive, readable and accessible
The broadcast medium
USER EXPERIENCE DESIGNER
DISSEMINATION AND SHARING OF INFORMATIONBUFFER
Buffer is a software application designed to manage social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin.
Similar tools : HootSuite, SocialPilot
USER EXPERIENCE DESIGNER
IFTTT is a free web-based service that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of "If This Then That"
The service offers triggers and conditional statements for about 200 different channels.
DISSEMINATION AND SHARING OF INFORMATIONIFTTT « IF THIS THEN THAT »
Similar tools : Zapier, We Wired Web
USER EXPERIENCE DESIGNER
Aggregation
Summary validation
Information sources
Process & analysis
Categorisation & archiving
Dissemination and sharing
BUSINESS, TECHNOLOGY INTELLIGENCEMethodology and tools for searching, processing and sharing information