“business tomorrow” tourism perspective tourism fiji (fivb) chairman patrick wong
Post on 19-Dec-2015
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““Business tomorrow”Business tomorrow”Tourism perspectiveTourism perspective
Tourism Fiji (FIVB) ChairmanTourism Fiji (FIVB) Chairman
Patrick WongPatrick Wong
Agenda • Past performance 2007 Survival Mode
• How we are tracking 2008 Recovery Mode
• Future Business
• Strategic direction
• Investment & accountability
• Summary
Visitor Arrivals Update2008 – 2007 VA & growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000Ja
n
Fe
b
Ma
r
Ap
ril
Ma
y
Jun
e
July
Au
gu
st
Se
pt
Oct
Vis
ito
r A
rriv
als
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
% g
row
th 2
008/
07
2008 2007 % change
Visitor Arrivals Update
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000Ja
n
Fe
b
Ma
rch
Apr
il
Ma
y
Jun
Jul
Aug
Sep
t
Oct
2006 2007 2008
•Jan – Oct 2008/ 2007 = +9.7% growth over 2007
Year to date
2009 Tourism Fiji targets2009 Tourism Fiji targets
Visitor arrivals = 600, 000 pax (5 % growth in Visitor arrivals)
Australia visitor arrivals
= 255,000 pax
Strategic Direction:
• Consolidation of traditional markets (Australia, NZ, USA, EEC)
• Pursue emerging markets China, India, rest of Asia and Eastern Europe countries
• Roll out of destination Fiji Branding
• PARTNERSHIP
• Internet marketing / E-commerce
• Niche marketing
Investment & Accountability
• Review of market performances on a 6 monthly basis
• Measurement of return on investment
• Redirection of funds if unutilised
Summary
• 2007 gross VA was -0.2% over 2006
• Year to date arrivals show a growth by 9.2%
• VA target for 2009 = 600, 000
• Strategy is about consolidation and growth through partnerships
• Tourism Fiji will be held accountable for funds
PATRICK WONG
VinakaVinaka