Fiji AirwaysTourism Fiji Industry Day 20th October 2015

♦ Otto Gergye ♦ Executive General Manager Sales & Marketing

Bula and Welcome

♦ Fiji Airways Strategy

♦ Highlights 2015

♦ Profitability and Operational Excellence

♦ Fiji Airways Network

♦Fleet Plan 2015-2019

♦ Our Markets

♦ PR Activity

♦ Marketing

♦ Product – How was it? Feedback. Q&A

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Fiji Airways 3

Fiji Airways Strategy

With an aim to become a world class leading boutique airline, Fiji Airways’ strategy is based upon the renewed five-year plan which builds on the airline’s new branding and structure, focuses on network and fleet expansion, and seeks to increase network reach through codeshare and interline opportunities to grow Fiji’s economy and tourism.

Tuesday 20 October 2015

Fiji Airways

Highlights 2015

♦ New Reservations Centre in Suva (January 2015)

♦ Shanghai Charters (February 2015)

♦ New route Wellington (June 2015)

♦ Online Check-In (August 2015)

♦ New internet booking engine (August 2015)

♦ 4th Frequency to Hong Kong (October 2015)

Tuesday 20 October 2015

Fiji Airways

Profitability & Operational Excellence

Fiji Airways has been profitable for the 3rd consecutive year in

2014 and has achieved the company’s set goals in

operational excellence for the same year:

♦ On-Time Performance 83%

♦ Technical Dispatch Reliability 99%

5

70%

75%

80%

85%

90%

95%

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec 2014

Fiji Airways 2014 On-Time Performance

Departures Target

Yearly TDR

TDR

GOAL

B737 99.12 98.60

A330 99.43 99.00

FJ IFleet 99.21 98.80

ATR72 99.44 98.50

ATR42 99.39 98.50

DHC 99.19 98.50

FIJ I LINK Fleet 99.32 98.50

Tuesday 20 October 2015

Fiji Airways 6

Fiji Airways & Fiji Link together • Serve 48 destinations in 12 countries (including code-shares)• Operate 37 routes

o 23 internationalo 14 domestico 23 from NAN (17 international + 6 domestic)o 14 from SUV (6 international + 8 domestic)

• Operate 350+ weekly flights from Nadi and Suva

Our Network (with Codeshare & Key Interline Routes)

Fiji Airways

Fleet Plan 2015 - 2018

Aircraft Type 2015 2016 2017 2018

Airbus 330-200 3 3 3 3

Airbus 330-300 1 1 1

Boeing 737-800 4 4 5 5

Boeing 737-700 1 1 1 1

ATR72-600 2 2 2 2

ATR42-600 1 1 1 1

Twin-Otter DHC6-300

3 3 3 3

Total 14 15 16 16

Tuesday 20 October 2015

Fiji Airways

Our Markets 2016

Budget 2016 Passengers

Fiji Airways GroupBudget

20162015 (Act

'Sep15 + Bud) Var Var%

Passengers 1,471,890 1,325,643 146,247 11.0%

Budget 2016 Capacity Increase

Route Group 2016 Bud

Capacity 2015 Act Capacity Var Var

Australia 602,770 575,166 27,604 4.8%New Zeland 301,532 259,468 42,064 16.2%North America 262,654 240,512 22,142 9.2%Asia 168,932 84,735 84,197 99.4%Pacific Islands 258,604 202,784 55,820 27.5%

Fiji Airways 1,594,492 1,362,665 231,827 17.0%Fiji Link 356,175 339,989 16,186 4.8%Total Capacity 1,950,667 1,702,654 248,013 14.6%

2016 summary:

♦ Passengers budgeted1.5M for the Fiji Airways group

♦ Seats offered about 2.0M on the total Fiji Airways network

♦ Load Factor 75%

Tuesday 20 October 2015

Fiji Airways

Media / Advertising Activity

♦ Weekly tactical campaigns in AUS, NZ, USA, HKG

♦ Joint brand and tactical campaigns with Tourism Fiji, travel agencies to enhance further reach and better spend of budget

♦ 91 Fiji Airways tactical campaigns ran in 2014

♦ 94 Fiji Airways tactical campaigns ran in 2015 (Jan – Sept)

Tuesday 20 October 2015

Major Markets 2014 / 2015

Fiji Airways 10

Media / Advertising Activity.

FJ website banner for Chinese Market

Fares from: Hong Kong, Shanghai, Xi An & Xiamen to Fiji

Campaigns in major Markets• Australia• New Zealand• USA

US Campaign

Tuesday 20 October 2015

Major Markets 2014 / 2015

Fiji Airways

Media / Advertising Activity

Tuesday 20 October 2015

♦ Evolution of the Welcome to our Home brand campaign from 2014

♦ Joint promotion of destination and Fiji Airways products and services

Fiji Airways

Instagram- Cumulative 2.5million likes on 12 photos to his 2.7mill followers. Twitter-10,000 favourites, 5000 retweets on 12 photos to his 1.8m followersTwitter reach in 8 days- 19 million

NEW ROUTE: WELLINGTON, IN PARTNERSHIP WITH WELLINGTON PHOENIX FOOTBALL CLUB

Overall PR value for the campaign just in NZ (based on AVE) is NZ$ 330,239 or FJ $465,201Print articles, Online articles, Social media posts, TV stories in NZ, Radio activations and presenters broadcasting from Fiji, community engagement, schools engagement

Promoting partnership with Fijian Rugby – Fly Like A Fijian video racked up almost 200k views

Instagram averaging 27,000 regrams / retweets per post. Posts promoted Savusavu and Yasawas. Video made from their trip seeded on owned and earned channels, including Fiji Airways ‘Inspiration’ blog. Consumer competition gave away Fiji holidays.

POPULAR ‘BIKINI A DAY’ SOCIAL MEDIA

FLY LIKE A FIJIAN

FIJI INTERNATIONAL GOLF TOURNAMENT

Promoting partnership with the Fiji International -Fiji Airways tee-markers across the golf course-Land in Fiji Challenge

PR Activity

Tuesday 20 October 2015

Questions?