business travel is changing. be part of it. 1...we serve the modern business traveller with a...

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Challenge the status quo to gain a greater share of the growing $607B Business Travel Accommodation, Meetings and Events Industry. Attract a lucrative demographic with a distinctive brand and innovative guest experience. Tap into a powerful engine fuelled by IHG®’s global distribution channels, operational expertise and the world’s largest loyalty reward programme, IHG Rewards Club. 1 2 3 Business travel is changing. Be part of it. CROWNE PLAZA CHANGI AIRPORT, SINGAPORE MAKING BUSINESS TRAVEL WORK. The world of business has changed, and so has the way we work. It’s more digital, more flexible, more mobile, more connected. The Crowne Plaza® brand is presenting a new and better way to do business travel, grounded in the evolving values of modern business and the blurred and blended life needs of today’s business travellers. Because we know that life doesn’t stop when business travel begins. We’re all business, mostly.

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Page 1: Business travel is changing. Be part of it. 1...We serve the Modern Business Traveller with a contemporary ‘lifeaholic’ and millennial mindset. Productivity matters but they also

Challenge the status quo to gain a greater share of the growing $607B Business Travel Accommodation, Meetings and Events Industry.

Attract a lucrative demographic with a distinctive brand and innovative guest experience.

Tap into a powerful engine fuelled by IHG®’s global distribution channels, operational expertise and the world’s largest loyalty reward programme, IHG Rewards Club.

123

Business travel is changing.Be part of it.

CROWNE PLAZA CHANGI AIRPORT, SINGAPORE

M A K I N G B U S I N ESS T R AV E L WO R K .

The world of business has changed,and so has the way we work. It’s more

digital, more flexible, more mobile,more connected.

The Crowne Plaza® brand is presenting a new and better way to do business travel,

grounded in the evolving values of modern business and the blurred and blended life

needs of today’s business travellers.

Because we know that life doesn’tstop when business travel begins.

We’re all business, mostly.

Page 2: Business travel is changing. Be part of it. 1...We serve the Modern Business Traveller with a contemporary ‘lifeaholic’ and millennial mindset. Productivity matters but they also

Lives lifeto the fullest

Keen to try new things

Alwaysunderpressure

Looking for amore rounded experience

Blurred and blendedlifestyle

Wants inspirationas well as efficiency

Meet the ModernBusiness Traveller.We serve the Modern Business Traveller witha contemporary ‘lifeaholic’ and millennial mindset. Productivity matters but they also seek energising experiences and inspiration.

CROWNE PLAZA MELBOURNE, AUSTRALIA

CROWNE PLAZA DUBAI FESTIVAL CITY, UAE

• 25 – 54 yr old • $80k – 110k HHI• Makes 175% more than peers• 55% Married Values downtime

that is as productiveas work time

Driven personallyand professionally

Page 3: Business travel is changing. Be part of it. 1...We serve the Modern Business Traveller with a contemporary ‘lifeaholic’ and millennial mindset. Productivity matters but they also

An innovativeguest experience.Crowne Plaza Hotels & Resorts is the destination for modern business productivity. Our signature products and services drive guest satisfaction and loyalty.

1. New Modern design. On the one hand, the New Modern design style expresses productivity, efficiency and performance; on the other, it conveys comfort, warmth and relaxation to delight and inspire the Modern Business Traveller.

2. Better restored, better inspired. Our signature Sleep Advantage® programme helps guests to relax, restore and re-energise to perform at the top of their game.

3. Food that fuels. Fast and fresh meal options available anytime, anywhere to keep guests energised.

4. Award-winning guest experience. Crowne Plaza WorkLife Room is tailored for the evolving needs of the Modern Business Traveller.

5. Dedicated to MICE. Crowne Plaza Hotels have distinctive programmes that deliver high satisfaction in meetings of all sizes, including innovative meeting spaces and our Crowne Plaza Meetings Directors who are expertly trained via an exclusive global partnership with Meeting Professionals International (MPI).

4.

CROWNE PLAZA JAIPUR TONK ROAD, INDIA

CROWNE PLAZA PARIS - REPUBLIQUE

CROWNE PLAZA WORKSPACE

CROWNE PLAZA PHUKET PANWA BEACH, THAILAND

Page 4: Business travel is changing. Be part of it. 1...We serve the Modern Business Traveller with a contemporary ‘lifeaholic’ and millennial mindset. Productivity matters but they also

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A dynamic growing brand.Crowne Plaza Hotels & Resorts is one of the world’s largest upscale hotel brands with 429 hotels worldwide, and a further 79 in the pipeline. We compete in the upscale and upper upscale business category with properties located in major urban centres, gateway cities and resort destinations all around the globe.

AMER - AmericasEUR - EuropeGC - Greater ChinaEMEAA - Europe, Middle East, Asia and AfricaSEAK - Southeast Asia & Korea AuAJ - Australasia & JapanIMEA - India, Middle East and Africa

Legend

*All numbers correct as of 31 December 2018

Flagship Openings:

Be a part of it: development.ihg.com [email protected]

Crowne Plaza Manchester - Oxford Road Crowne Plaza London Heathrow T4

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