business trips to germany by europeans billion spent on ... · all trips from europe to germany in...

2018 million overnight stays

million promotable business trips to Germany by Europeans

billion spent on travel to Germany by Europeans

million overnight stays possible by 2030

million holiday trips by Europeans

million overnight stays in cities with over 100,000 inhabitants

Facts • Figures • Information

87.77.0 36.9

121.533.549.8

Contents01 Global tourism 6

02 Inbound tourism to Germany 8 02.1 Inbound tourism from Europe 11 02.2 Inbound tourism from overseas 16

03 Inbound tourism segments 18

04 Forecast for inbound tourism/emerging markets 22

TOURISM IN 2018

Inbound travel to Germany: ninth record result in a row

87.7 milli

on

international o

vernight stays

in 2018

1st place

as a cultural travel destination for EuropeansSource: GNTB/WTM 2018

1st place

worldwide as an international trade fair destinationSource: AUMA 2018

1st place

in Europe as an international conference destinationSource: ICCA 2018

1st place

as a city break destination for EuropeansSource: GNTB/WTM 2018

1st place

as a travel destination for young Europeans (aged 15 to 24)Source: GNTB/WTM 2019

2nd place

in Europe as a destination for international luxury travelSource: GNTB/WTM 2018

3rd place

2018 Best Country ReportGermany scores highly thanks to its strong economy, worldwide influence and commitment to important global challenges.Source: News & World Report 2018

3rd place as an economic power

in a global comparison of 140 countriesSource: Global Competitiveness Report, World Economic Forum 2018

1st place

on the demand side of 50 countries worldwideSource: Anholt-GfK Roper Nation Brands Index 2018 report

3rd place

on the supply side in a global comparison of 136 countriesSource: 2017 Travel & Tourism Competitiveness Report, World Economic Forum

INTRODUCTION

Destination

positions

Germanyin ...

by globalcomparison

TOP

4 www.germany.travel 5

International tourism has risen to

1.4billion

arrivals

MIDDLE EAST

+ 10.3 %AMERICAS+ 2.9 %

EUROPE+ 5.7 %

AFRICA+ 7.3 %

ASIA / PACIFIC

+ 6.1 %

1,403 millioninternational

arrivals worldwide

+ 5.6 %2018/17

01 GLOBAL TOURISM

Global tourism is continually growing.

Sour

ce: U

NW

TO, W

orld

Tour

ism B

arom

eter

, Jan

uary

201

9

The destination regions of the Middle East and Africa showed the highest rates of growth in 2018. International arrivals will increase by a further 3 to 4 per cent in 2019.

7

Global demand

+153% since 1993

Year

40.634.7 83.9 87.780.875.6

1993 2002 2014 2016 2017 2018

02 INBOUND TOURISM TO GERMANY

Since 1993 the number of overnight stays by foreign visitors to Germany has risen by 53 million.

Overnight stays made by visitors from outside Germany in millions since 1993.

Sour

ce: F

eder

al S

tatis

tical

Offi

ce 2

019

Total figures for each year include overnight stays from unspecified countries (around 1.8 million in 2018)

9

02 INBOUND TOURISM TO GERMANY

ITALY

AUSTRIA

DENMARK

FRANCE

POLAND

BELGIUM

SPAIN

CHINA

Sour

ce: F

eder

al S

tatis

tical

Offi

ce 2

019

FRANCE

44.0 million trips in 2018

02.1 INBOUND TOURISM FROM EUROPE

Destination Germany the second most popular destination for Europeans for the ninth year running.

13

2

SPAIN


GERMANY


Sour

ce: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

Most important source markets worldwide for Germany in 2018.

NETHERLANDS

SWITZERLAND

USA

UK

The Netherlands remains the most important source market for Germany.

International overnight stays in 2018:

87.7million

3.0

3.0

3.1

3.3

3.3

4.0

3.7

5.9

4.2

6.9

6.7

11.4


Market share (change compared with 2017 )

13 %

75 %

12 %

57 %

22 %

21 %


Promotable business trips to Germany by Europeans have the largest market share, with 7.0 million in 2018.

Germany has a disproportionately large share of the international business travel market and is generating growing demand in the leisure sector.

Total volume in 2018: 13.0 million trips (+ 0.6 %)

46% traditional business trips (- 3.7 %)

54 % promotable business trips (+ 4.5 %)

16 % 33 %

5 %

Sour

ce: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

Trips abroad by Europeans in 2018:

Trips to Germany by Europeans in 2018:

Holidays

Other private trips

Business trips

Sour

ce: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

Incentive travel (+ 26.9 %)

Conferences/ conventions (+ 6.7 %)

Trade fairs and exhibitions (- 4.9 %)


Internet 84 %

Direct booking of accommodation 27 %

Travel agency 17 %

Direct booking of transport

Other *

14 %

Tourist information 3 %

11 %

Market share (change compared with 2017)

Share of bookings in 2018 (%)


Cars and planes are the most important modes of transport for trips made by Europeans to Germany.

2018 /17 (+5.5 %)

2018 /17 (+4.3 %)

49 %

32 %

2018 /17 (+12.3 %)8 %

2018 /17 (-1.6 %)8 %

2018 /17 (+1.0 %)3 %OTHER*

COACH

TRAIN

CAR

PLANE

(+ 5.0 %)All trips from Europe to Germany in 2018: 59.0 million

In 2018 travel expenditure** on trips to Germany by visitors from Europe came to €36.9 billion, an increase of 5.1 per cent on 2017.** all travel expenditure for transportation, accommodation, food, shopping, etc. while staying in Germany,

as well as travel to, from and within Germany.

Booking agent/channels for trips made by Europeans to Germany in 2018.A multi-channel strategy is a must for travel to Germany in order to succeed in the international market.

* by s

ea, m

otor

bike

, bic

ycle

and

oth

er tr

ansp

ort;

So

urce

: GN

TB/W

orld

Trav

el M

onito

r, IP

K 20

19

Sour

ce: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

; *cl

ub, n

ewsp

aper

, chu

rch,

scho

ol, c

ompa

ny tr

avel

age

ncy a

nd o

ther

(m

ultip

le a

nsw

ers p

erm

itted

, onl

y tra

vel b

ooke

d in

adv

ance

)


9 %

62 %

29 %

12 %

69 %

19 %

02.2 INBOUND TOURISM FROM OVERSEAS

As well as being a popular destination for holidays, Germany has an above-average share of the international business travel market.

Trips to Europe from overseas*:

Trips to Germany from overseas*:

*Bas

is: 1

7 m

arke

ts, s

ourc

e: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

*Bas

is: 1

7 m

arke

ts, s

ourc

e: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

In 2018 travel expenditure on trips from overseas* to Germany came to € 26.1 billion, up by 5 per cent on the previous year.

All trips to Germany from overseas* in 2018: 8.6 million (+ 3 %)

Air travel is the dominant means of transport for trips to Germany from overseas*.

2 %

98 %

Business trips

Holidays

Other private trips


An increase of

in 2018

4.5 %

03 INBOUND TOURISM SEGMENTS

Overnight stays by foreign visitors to Germany in 2018 by federal state.

Sour

ce: F

eder

al S

tatis

tical

Offi

ce 2

019

MECKLENBURG- WESTERN POMERANIA

BAVARIA

BADEN- WÜRTTEMBERG

SAARLAND

RHINELAND- PALATINATE

HESSEN

THURINGIA

SAXONY

SAXONY- ANHALT

NORTH RHINE- WESTPHALIA

LOWER SAXONY

BREMEN

HAMBURG

SCHLESWIG-HOLSTEIN

BRANDENBURG

BERLIN

5.3 million

8.1 million

2.2 million

3.9 million

3.6 million

2.1 million

1.1 million

20.5 million11.8

million

10.8 million

15.1 million

1.1 million

0.6 million

0.5 million

0.5 million

0.6 million

19

Germany’s major cities are particularly popular.

57%in destinations

with over 100,000 inhabitants 23%

in destinations with 10,000 - 100,000

inhabitants20%in destinations with fewer than 10,000

inhabitants

Distribution of international overnight stays in German towns and cities by size in 2018. So

urce

: Fed

eral

Sta

tistic

al O

ffice

201

9

Rural regions are an important facet of Germany’s global marketing.

Sour

ce: *

GN

TB/W

orld

Trav

el M

onito

r, IP

K 20

17,

**Q

ualit

y Mon

itor s

urve

y of t

he G

erm

an to

urism

(May

201

5 –

Oct

. 201

8), *

**Fe

dera

l Sta

tistic

al O

ffice

201

9

3rd

3046

place for Germany as a destination for nature-based travel* among Europeans travelling worldwide.

% growth (2005 – 2018) in overnight stays by foreign visitors in smaller towns and villages*** (up to 10,000 inhabitants)

% of foreign holidaymakers in Germany consider landscape and scenery an important reason for travel**.

03 INBOUND TOURISM SEGMENTS


80 %

04 FORECAST FOR INBOUND TOURISM/EMERGING MARKETS

International overnight stayscould increase by 2030

more overnight stays

Arrivals in millions

2018 2030

2,000

1,000

EUROPE ASIA/ PACIFIC

AMERICAS AFRICA MIDDLE EAST WORLD

The UNWTO expects

1.8 billion international

arrivals by 2030

Global tourist traffic will continue to grow over the coming years.

Sour

ce: W

orld

Tour

ism O

rgan

izat

ion

(UN

WTO

), W

orld

Tour

ism B

arom

eter

, Jan

uary

201

9

342.6

67.1134.0

712.6744.0

535.0

217.2248.0

149.0

1,403.01,809.0

63.6

23

Almost two million additional overnight stays* in Germany by 2030*excluding camping; Source: GNTB/Claus Sager 2014

Almost two million additional overnight stays* in Germany by 2030*excluding camping; Source: GNTB/Claus Sager 2014


1.4 million trips to Europe from Argentina and Chile alone.

ARGENTINA

CHILE

Markets Trips abroad (2018) Trips to Europe (2018) Trips to Germany (2018)

1st place Argentina, 10,400,000 Argentina, 993,000 Argentina, 92,000

2nd place Chile, 3,700,000 Chile, 444,000 Chile, 92,000

Total 14,100,000 1,437,000 184,000

Sour

ce: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

South East Asia shows great potential.2.4 million trips to Europe are already being generated by the main markets.

Sour

ce: G

NTB

/Wor

ld Tr

avel

Mon

itor,

IPK

2019

THAILAND

MALAYSIASingapore

INDONESIA

Markets Trips abroad (2018) Trips to Europe (2018) Trips to Germany (2018)

1st place Indonesia, 9,900,000 Indonesia, 704,000 Indonesia, 111,000

2nd place Malaysia, 8,700,000 Malaysia, 620,000 Thailand, 96,000

3rd place Singapore, 7,500,000 Thailand, 536,000 Singapore, 87,000

4th place Thailand, 6,700,000 Singapore, 509,000 Malaysia, 83,000

Total 32,800,000 2,369,000 377,000

South American countries with high potential.


Concept and design M.A.D. Kommunikationsgesellschaft mbH www.markenzeichen.de

Translation LingServe Ltd www.lingserve.co.uk

Print KOMMINFORM GmbH & Co. KG, Miltenberg am Main www.komminform.de


By 2030 Germany’s inbound tourism industry could potentially reach 121.5 million overnight stays.

Overall increase by 2030: 53.7 million overnight stays

up by 80 per cent

Avg. growthper year

3.5 %

International overnight stays (million),

excluding camping

Europe will still be the largest source region for Germany’s inbound tourism industry in 2030, with a 73 per cent share of all international overnight stays. So

urce

: GN

TB/C

laus

Sag

er 2

014,

refe

renc

e ye

ar 2

013

121.5

2030

2017

2016

2014

2013

79.376.2

70.567.8 20

18

82.5


www.germany.travel

German National Tourist Board (GNTB)Beethovenstrasse 6960325 Frankfurt am MainTel: +49 (0)69 974 640Fax: +49 (0)69 751 [email protected]

business trips to germany by europeans billion spent on ... · all trips from europe to germany in...

Documents