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Business travel market Germany 2010/2011

Conference centres totalConference centres totalConference centres totalConference centres totalConference centres total

AccessibilityAccessibilityAccessibilityAccessibilityAccessibility

Exhibition centres totalExhibition centres totalExhibition centres totalExhibition centres totalExhibition centres total

Satisfaction of international and domestic travellers with their business trips

1.8

1.7

1.9

Average scoreGerman visitors

Average scoreInternational visitors

6 = disappointed1 = delighted

2.02.02.01.91.91.9

2.12.12.11.81.81.8

1.8AccessibilityAccessibilityAccessibilityAccessibilityAccessibility

Source: Quality Monitor survey of tourism in Germany 2011

European Union66.9%

Europe (non-EU)

13.8%

Source: Association of the German Trade Fair Industry (AUMA) 2011

European Union

Europe (non-EU)

North America

Latin America

Australasia, Oceania

Africa

South-East-Central Asia

MiddleEast

66.9%

13.8%

6.9%

3.5%

3.0%

2.8%

2.2%

1.0%

595

458

360

345

341

350

257

245

293

214

623

542

451

399

371

341

305

282

275

244

USA

Germany

Spain

UK

France

Italy

Japan

China

Brazil

Switzerland

Source: ICCA 2011

2010

2009

Business trips (incl. overnight stay)

72.5 million domestic¹ 315.4 million conventional BDTs

540.0 million total domestic

Revenue €14 billionRevenue €5 billion²

Total revenue €66 billion

1.4 million from overseas²*

Revenue €7.5 billion²

10.7 million from Europe²

59.4 million for conferences/conventions

42.7 million for trade fairs/exhibitions

122.6 million for seminars/training courses

Revenue €39.0 billion¹

Business day trips (BDT)³

Source: 1) GNTB/TNS Infratest, 2) GNTB/WTM, IPK 2011, 3) BMWi/dwif, *estimated value

Business travel as an economic factor

Business travel is a key economic factor for tourism in Germany

Size and breakdown of the business travel market in Germany

Trade fairs in Germany 2010

International visitors: total of 2.55 million attended trade fairs categorised as nationwide by AUMA

Germany ranks second in the world as a venue for international meetings and conferences

In 2010, the number of international meetings taking place in Germany rose by 18 per cent. International meetings per country:

Germany leads the way in terms of hygiene standards, infrastructure, culture, safety and security, education and the environment

Germany‘s strengths as an international travel destination compared to 139 countries worldwide

6.8

6.5

6.3

6.3

6.2

6.0

5.8

5.7

5.5

5.5

Scores range from 1 (= low) to 7 (= high)Source: World Economic Forum 2011

Health and hygiene

Ground transport infrastructure (road and rail)

Tourism infrastructure

Cultural resources

Safety and security

Education and training

Environmental sustainability

ICT infrastructure

Air transport infrastructure

OVERALL index for Germany 2011

9.3

8.2

3.5

3.1

2.9

2.6

2.6

2.0

1.8

1.6

Germany

UK

Spain

Italy

Poland

France

Russia

Austria

Switzerland

Netherlands

Source: GNTB/WTM, IPK 2011

(million)

6.0

5.2

4.0

3.6

3.2

2.8

2.2

2.2

1.8

1.3

Source: GNTB/WTM, IPK 2011, *trips to Europe

Canada

USA*

Japan

Mexico

China

Korea

India

Taiwan

Arab Gulf States

Brazil (million)

10.7

5.0

4.4

3.2

3.0

2.3

2.2

1.9

1.8

1.8


Germany

France

UK

Italy

Spain

Austria

USA

Russia

Belgium

Sweden (million)

Business travel

Conventional business travel MICE

*2010/2009; Source: GNTB/WTM, IPK 2011

Private travel

58 million outbound business trips by Europeans in 2010

14%

-1.4%*

8%

86%

6%

Worldwide outbound business travel

Europeans made a total of 58 million outbound business trips in 2010

Business trips account for 14 per cent of all worldwide outbound travel by Europeans

Germany and the UK the biggest source markets worldwide

Total of 58.0 million outbound business trips from Europe in 2010

Canada and the US the biggest international source markets for business travel from overseas

Outbound business trips from overseas markets in 2010

Destination markets for outbound business trips from Europe in 2010

Total of 58.0 million outbound business trips from Europe in 2010

10.7

5.0

4.4

3.2

3.0

2.3

2.2

1.9

1.8

1.8


Germany

France

UK

Italy

Spain

Austria

USA

Russia

Belgium

Sweden (million)

Promotablebusiness trips

Trade fairs, exhibitions

Conferences, conventions

Incentive travel

Meetings, conferences, seminars


Conventional business travel

14%

5%

46%

54%

21%

6%

4.4

3.4

1.8

1.8

1.3

1.2

1.1

0.9

0.9

0.7


(million)

UK

Germany

Spain

Italy

Russia

France

Poland

Switzerland

Austria

Belgium

USA

5.1

2.7

1.8

1.5

1.2

1.1

1.1

0.9

0.7

0.7


(million)

Germany

France

UK

Italy

Austria

Spain

Sweden

Turkey

Netherlands

24%

11%

7%

5%

5%

4%

4%

4%

4%

3%

3%

3%

2%

2%

2%

China

USA

Japan

Thailand

Singapore

Hongkong/Macau

Korea

Germany

Malaysia

Vietnam

France

UK

Russia

Italy

Australia


Global international MICE travel

46 per cent of all business trips originating in Europe are promotable

International business trips from Europe in 2010: 58.0 million

Germany the number one European destination for MICE trips from Asia

Destinations for MICE trips from Asia in 2010 (10.6 million)

UK and Germany also the biggest European source markets for MICE travel

Europeans made a total of 26.6 million MICE trips in 2010

Destination markets for MICE travel from Europe in 2010

Europeans made a total of 26.6 million MICE trips in 2010

54%

27%

19%

+6%*21.4 million

+12%*10.7 million

+25%*7.7 million

holiday trips

business trips

trips to visit friends/family, other


million

1.9

0.9

0.9

0.8

0.6

0.5

0.5

0.4

0.4

0.3


12345678910

Austria

Italy

Switzerland

France

UK

Poland

Czech Republic

Spain

Denmark

Russia

0 1.51.00.5 2.0

94%

94%

91%

88%

67%

64%

59%

Source: GNTB MICE study China, 2011

Quality of infrastructure

Easy to get to

Quality of service/facilities

Welcome/reception

Access to information

Local service providers

Originality/special features

795

513

499

413

283

229

226

205

186

177 30%

69%

57%

42%

69%

52%

55%

56%

41%

%MICE travel

81/41%


(thousand)

Poland

UK

Switzerland

Austria

Denmark

Italy

France

Spain

Belgium/Russia

Czech Republic

In many European markets, MICE travel accounted for over half of all business trips

5.1 million MICE trips from Europe to Germany in 2010

Business travel / MICE travel to Germany

Business travel to Germany picked up significantly in 2010

All trips from Europe to Germany in 2010: 39.8 million

Total of 10.7 million outbound business trips from Europe to Germany in 2010

Germany is the destination for more than one quarter of business trips from Poland, the UK and Switzerland

Germany as a MICE destination has huge benefits for Chinese tour operators

Germany‘s strengths as a MICE destination:


Trade fairs, exhibitionsnIncentive travel


Promotable business trips


1%

24%

22%

-50%*

0.2 million

+10%*

2.7 million

+21%*

2.6 million

53%

+13%*

5.6 million

47%

+11%*

5.1 million

In 2010, promotable business travel made a strong recovery from the financial crisis

Business trips to Germany by Europeans in 2010: 10.7 million (+12%)


Promotable business trips


Trade fairs, exhibitions

Conferences, conventions

Incentive travel


70%

30%

7%

9%

32%

22%


Hamburg

Baltic coastNorth Sea coast

Other

Ruhr region

Munich

In and around Berlin

Saxony, Thuringia

Baden-Württemberg

In and around Frankfurt

In and around Cologne & Düsseldorf

Bavaria excl. Munich

SW German wine region

Lower Saxony/Bremen

7%

1%1%

9%

5%

19%

13%

1%

11%

12%

12%

7%

1%

4%

6

1211

14

8

1

2

13

5

3

4

7

10

9

Business travel / MICE travel to Germany

MICE travel accounts for high proportion of business trips from Asia

Total no. of business trips from Asia to Germany in 2010: 0.6 million

Munich, Berlin and the Rhine-Main region with around 2.2 million MICE trips from Europe

MICE destinations in Germany in 2010

completely agreegenerally agree

48%

48%

57%

35%

54%

47%

53%

30%

28%

20%

37%

23%

31%

28%

Excellent security

Easy to get to

Good choice of activities locally

Outstandinginfrastructure

Fascinating history, culture and traditions

Excellent opportunities for sustainable development

Very good image

Source: GNTB MICE study India, 2011

Indian companies rate Germany very highly as a destination for MICE travel

Statements about Germany as a MICE destination:

138

66

36

26

20

18

14

12

11

10

Dresden

Cologne

Hamburg

Darmstadt

Munich

Berlin

Leipzig

Stuttgart

Frankfurt am Main

Bonn

No. of meetings

* hosting at least ten major business eventsSource: GCB 2011 (stats. from ICCA)

0 5025 75

4

29

49

68

93

103

129

146

159

178

German cities as international conference venues in 2010

The world‘s top 200 cities for meetings and conferences included ten of Germany‘s leading host cities*

Up to 8.0 per cent in large event centres (>4,000 seats in the largest auditorium)

Percentage of all events held in:

7.3%

5.5%

4.0%* Event centres

Conference hotels

Special venues

Source: Meetings & Events Barometer 2010/2011 EITW on behalf of the EVVC, GCB and GNTB

Event centres

Conference hotels

Special venues

Seminars, conferences, conventions Social events OtherSports and

cultural events Local eventsFestivities

(banquets, anniversaries)Exhibitions,

presentations

Source: Meetings & Events Barometer 2010/2011; EITW on behalf of the EVVC, GCB and GNTB

8%

20%46%

77%

8% 3%5% 10%

6%1%

21%

4% 2%

7% 2%

18% 18% 30%

4%

7% 2%

1) Venues able to accommodate at least 100 people with row seating in largest conference room2) Castles/palaces, abbeys, museums, factory halls/engine sheds, studios, leisure parks, zoos, educational establishments/universities, airports

Supply Demand

Total no. of conference and event venues¹

No. of events

2.69 Mio.6,420

Average durationConference and event centres

1.6 days1,557

Total no. of attendeesConference hotels

323 million3,173

percentage from outside GermanySpecial venues²

5.8%1,690

Based on: EITW, supplier survey 2011Source: Meetings & Events Barometer 2010/2011EITW on behalf of the EVVC, GCB and GNTB

Meetings & Events Barometer: 2010/2011 results

Germany for the events market in 2010

Majority of seminars take place in conference hotels, event centres are particularly versatile

International events

International events take place mostly in conference hotels and large event centres

29.8%

8.4%

7.5%

6.6%

5.9%

4.6%

4.3%

4.3%

3.4%

2.9%

Based on: 2011 survey of organisers' preferred destinations for international conferences

Germany

Spain

Austria

France

Italy

Switzerland

UK

USA

Belgium

Netherlands

12345678910

Source: Meetings & Events Barometer 2010/2011; EITW on behalf of the EVVC, GCB and GNTB

Venues Organisers

50%48%

92%90%

77%78%

34%41%

55%27%

61%75%

Eco-friendly meetings will grow in importance

Germany's image as a destination for conferences and events is continually improving

The economic crisis has bottomed out; the recovery starts now

The reduction in VAT on 1 January 2010 provided positive stimulus to the market

The prices which I can achieve on the market will increase

We will invest in our product (hardware) in 2011

1

3

4

5

6

7

8

9

10

11

12

2

Berlin/Potsdam

Dresden/Leipzig

Rhine-Neckar region

Nuremberg

HamburgBremen

Cologne/Düsseldorf

Ruhr region

Hannover

Frankfurt/Main

Stuttgart

Munich

Brandenburg

Saxony-Anhalt

Thuringia

Saarland

Saxony

Lower Saxony

Rhineland-Palatinate

Hessen

North Rhine-Westphalia

Schleswig-Holstein

Mecklenburg-Western Pomerania

Bavaria

Baden-Württemberg

5

6

7

8

910

11

12

13

1

3

2

4

Source: Meetings & Events Barometer 2010/2011 EITW on behalf of the EVVC, GCB and GNTB

Meetings & Events Barometer: 2010/2011 results

Sources: Association of the German Trade Fair Industry (AUMA)AUMA Compact 17/2011, Berlin, September 2011German National Tourist Board, 2011 study of the Chinese and Indian MICE markets, Frankfurt/Main, September 2011EITW (European Institute for the Meetings Industry) on behalf of the GNTB, GCB and EVVC. Meetings and Events Barometer 2010/2011, Wernigerode, July 2011. Nationwide web-based survey of over 4,500 venues and approx. 11,000 organisers worldwide GCB German Convention Bureau e.V. MICE country reports for China, the UK and the US, Frankfurt/Main, August 2011ICCA International Congress and Convention Association 2010 country and city rankings report, Amsterdam 2011IPK International – World Travel Monitor Company Ltd. on behalf of the GNTB. World Travel Monitor 2010/2011, Munich, March 2010/2011. Representative survey on outbound travel patterns in around 46 countries worldwideQuality Monitor of German tourism, GNTB/ERV (Europäische Reiseversicherung AG)Face-to-face interviews (since 2007) with domestic and German guests staying overnight, either in holiday or on business, about their travel experience. Since the start, around 56,000 interviews have been conducted across the country, Frankfurt/M., Munich 2011 TNS Infratest travel study on behalf of the GNTB and the GCB. In-depth study of the market for overnight stays in Germany 2006-2008, Munich 2009, World Economic Forum (WEF) The Travel & Tourism Competitiveness Report 2011, Geneva 2011

Picture creditsCover: Rolf-Dieter Düppe, Rainer Kiedrowski (German National Tourist Board) / Schmidt (Leipzig Tourismus und Marketing GmbH)DesignM.A.D. Kommunikation, www.mad-kommunikation.deEdited by:Venus. Werbeagentur GmbH, www.venus-werbung.de

Conference and event destinations

Trends and forecasts for the conference and events market in Germany

Germany remains organisers‘ overwhelming no. 1 choice for conferences in 2011

Top cities in 2010 – Berlin, Frankfurt/Main and Munich remain Germany‘s most popular metropolitan regions.

Top federal states –Bavaria, North Rhine-Westphalia, Hessen and Baden-Württemberg stay out in front.

business travel market germany 2010/2011 · business travel / mice travel to germany business...

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