business - whitepages€¦ · advantages of owning a business development consultancy : •...
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BusinessDevelopment Consultancy
About Bartercard
Since launching in Australia in 1991 Bartercard has
offered an alternative solution to doing business
by bartering instead of using cash. Bartercard’s
innovative trade-exchange system currently
enables over 75,000 cardholders globally to
benefit from the cashless economy of barter.
Bartercard connects business and people into a
trading community. Benefits to business include:
•connecting with new markets
•increased sales
•new customers
•new business networks
•reduced expenses
•improved cash-flow
•reduced excess/idle stock
inventory and staff time
Bartercard, globally, is the industry leader in trade-exchanges. www.bartercard.com.au
About a Bartercard Business Development Consultancy
This is a franchise business consultancy
performance based model. The more
business you write - the more you earn.
Your income includes upfront member
investment plus trailing income.
It’s as simple as that.
Advantages of owning a Business Development Consultancy :
•multiple revenue streams - member investment,
trailing income and capital growth of business
•comprehensive IT support systems including
a centralised CRM and accounting system
•extensive training
•marketing and lead generation support
•operating your business within the
world’s largest trade-exchange
•internationally expanding business
•access to world-class intellectual property
•leveraging from frequently updated
internet and technology advancements
•the autonomy to control your own business
with the reassurance and ongoing support
from a world-class global management team
BusinessDevelopment Consultancy
Bartercard marketing
Bartercard’s promotional programs are focused on educating businesses on the
benefits of modern barter. Building the brand perception of a professional and relevant
business solution is integral to the brand message. This in turn makes your job easier
introducing Bartercard as a solution to meet the needs of our target audience.
Bartercard’s external marketing and promotional program includes:
•local and national advertising in magazines, newspapers, internet, radio campaigns, billboards, etc
•sponsorships both on a national and local area level
•direct mail campaigns
•trade exhibitions and events
•public relations
When you invest in a Bartercard
Business Development Consultancy,
you are investing in a trusted,
well-established brand and an
innovative business solution.
The following activities are also used as lead generation strategies for Bartercard.
Direct Mail
Business Member
testimonials
Own business contacts
Business Networking Functions
Local Advertising
Sponsorship networking
Industry associations
Business List
Introduction referrals
from existing members
Telemarketer appointment
setting
Purchase request orders from members
Generated Leads (Bartercard Website)
LEAD GENERATION
ACTIVITIES
Training
To start:
•one week intensive
•ten week post training care program (while in the field)
Local support:
•A local Bartercard Franchise will be assigned to you to provide office space and to service new businesses brought into Bartercard. If no local franchise is unavailable then a home-based office is acceptable
•A minimum of one monthly catch up call by National Office sales support team
•Telephone and email support available
through the local franchise and head office
Ongoing:
•regional monthly training plus group reward and recognition sessions
•two conferences per annum
(invitation to attend)
Tools needed in the consultancy:
•tablet presenter
•smart phone
•access to Bartercard CRM system
•Bartercard hard cover directory – provided
•other presentation stationary – provided
•Bartercard account and card enabling to trade - provided
•business cards – provided
•branded corporate attire
•reliable, presentable car
Income
•percentage of member sign-on fee
•trailing transactional income from members on-going trading
•bonus income based on performance and national competitions
Income can vary therefore Bartercard cannot predict future revenue of a particular Business
Development Consultancy but following are the some basic figures to consider.
The amount traded may change due to the type and quality of businesses signed up. Better quality business that trade more will result in a higher variable commission.
Reward and Recognition
Extra bonuses: Owning a Business Development Consultancy makes you eligible for monthly and yearly competitions as well as National and International incentive events.
SCENARIO 1 (Hypothetical example only)
No Sales Per Month 8
No Months 11
Total Sales for 1st Year 88
Total per sale** $ 1,000
ATV* per member $ 2,000
Potential Income $ 88,000
Residual Income $ 15,840
TOTAL INCOME 103,840.00
SCENARIO 2 (Hypothetical example only)
No Sales Per Month 10
No Months 11
Total Sales for 1st Year 110
Total per sale ** $ 1,000
ATV* per member $ 2,000
Potential Income $ 110,000
Residual Income $ 16,500
TOTAL INCOME 126,500.00
YEAR INCOME TRAIL SALES COMMISSION TOTAL INCOME
1 $15,840 $88,000 $103,840
2 $41,395 $88,000 $129,395
3 $63,884 $88,000 $151,884
4 $86,372 $88,000 $174,372
5 $103,464 $88,000 $191,464
Based on 8 sales a month for 11 months of the year you could possibly earn:
*ATV is average trade volume. This may vary from member to member.
*Figures allow for a 12% attrition rate.
**Different levels of membership could vary this amount
(Hypothetical example only)
The sales record is
new members in one month
46
v
1. What is the purpose of a Bartercard Business Development Consultancy (BDC)?
The purpose of a Bartercard Business Development Consultancy is to present to
targeted business owners the Bartercard business solution and then on
successful qualification of their business needs and their suitability to Bartercard
sign them as a member. Once the BDC enrolls the business owner into
Bartercard the new member is passed onto a local Bartercard Franchise who
will be responsible for servicing the member ongoing. The BDCs relationship
with the new member would be to stay in regular contact to work together
to attract other businesses the member would like to trade with.
Q&A
2. How much do I have to invest?
A. Training and Establishment fee:
A $5000 training and establishment fee is required - $2000 for initial training and $3000 for the franchise consultancy agreement.
If the BDC enrols 60 new members into Bartercard within the first 12 months from initial training then the allocated training investment of $2000 will be refunded. If the BDC enrols over 100 new members into Bartercard within the first 12 months then the entire $5000 initial investment will be refunded.
B. Ongoing Investment:
The Business Development Consultancy must cover all running expenses including: motor vehicle lease, repairs, petrol, tolls and parking, mobile phone charges, ipad or equivalent presentation tablet plus any interstate travel and accommodation if needed.
Depending upon the allocated region a local Bartercard franchise will provide a work space desk, phone, and stationary at no extra charge. In the event there is no local Bartercard franchise office available then a secure then a secure home based office is acceptable.
3. Do I have a territory?
Bartercard does not grant exclusive or protective territories to a Business Development Consultancy. You will be allocated a defined marketing territory or on negotiations be assigned to consult directly to a specified Bartercard franchise. The nature of the marketing territories and the options of special franchise relationships will be determined in direct consultation with Bartercard Australia.
4. What is the recruitment process?
During the first stage of recruitment Bartercard will provide you with a general information pack. If you wish to proceed further you will need to simply fill out the Business Development Consultancy application form and forward it to the address provided.
Bartercard will review your application and initiate phone contact, with the view to discuss mutual suitability. If both parties wish to proceed to the next stage then a face to face meeting will be arranged to discuss the opportunity in more detail and provide any relevant documentation.
Once all terms have been agreed upon and both parties are happy to further proceed then consultancy documents will be provided to be signed. You will be provided with adequate time to speak to independent advisors.
On the completion and receipt of relevant documentation, the establishment fee will be payable prior to initial training commencing.
5. What training would I require?
Bartercard provides an initial 90 day training and development program. These 90 days will include one week intensive training followed by ongoing training and support in the field.
6. What ongoing support is available?
During your initial training a National Office representative will be in contact with you weekly to check on your progress and provide you with further explanation, and trouble shoot where necessary. A national sales resource will also be available to receive calls from you if you need help or to discuss issues.
A monthly meeting will be held to discuss activities and provide communication updates and training.
Monthly and annual competitions will be run to stimulate activity and to provide some competitive reward and fun. The regional General Manager will also be able to provide one on one time.
7. What are my reporting requirements?
Each BDC will be required to enter into Bartercard’s custom CRM all appointments and presentations and manage through to completion. There will also be the requirement to complete a weekly activity report.
8. Hours required?
Bartercard expects you to commit yourself full time to this consultancy to meet performance criteria. While this career gives you flexibility of hours of work, Bartercard wants all BDCs to be successful and to earn a good return for time spent.
9. Previous experienced required?
Bartercard is a sales driven business therefore the ideal candidate would have experience running a business, general business acumen plus sales and sales management experience.
Good interpersonal skills are essential as well as being a good communicator. Having a great attitude plus being motivated by achievement and money are ideal. Finally being a creative thinker and having the ability to build rapport easily are traits which will ensure success.
10. What are other opportunities available?
If you own a BDC you can opt at any time to apply to take on a full Bartercard Franchise - potentially partner up with an existing franchisee or other BDC. Great performance creates great opportunities. There is also unlimited opportunity to relocate within Australia and even overseas.
11. Do I need to employ people?
No you do not need to employ any other people. However, you may wish to maximise your time in front of business owners and perhaps hire your own personal assistant/appointment setter, or even other consultants to help create appointments.
12. What is my income potential?
This is totally up to you. How well you organise yourself,
what hours you put in, how well you create qualified prospects, how well you sell/close, what type of businesses you sign in are all variables. These are the variables of your income but no limit on your success.
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