bussiness model canvas, ux camp 13

Download Bussiness Model Canvas, UX Camp 13

Post on 04-Dec-2014

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Again this year, the UX Camp Copenhagen was a success and Mjølner UX was there to take part in the action.

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  • 1. Business modelcanvas

2. What is a business model and the canvas? Why is it relevant to UX? How to use it Workshop Debrief What do you think, is this relevant toUX?2Business model canvas 3. In short, the concept by which the companymakes money Bait and hook: HP and Gillette, the printer ischeap the ink cartridges are expensive Facebook: Remember when something isfree, you are the product. Or the plainly we make cheap products that ourcustomers buy3What is a business model? 4. Created by Alexander Osterwalder as his Ph.d Has a huge hype around it Communicated in an easy format in:4Business model canvas 5. Or as someone told me yesterday :The pixi-book for people who dont know business5 6. 6The CanvasEffectiveness Value 7. 7Different areas of attention 8. A way to structure and communicate businessmodels Fast visual prototype to get the birds eye view Doesnt require a master in business8Why business model canvas 9. Expand innovation focus from the product to theservice around it Capturing high level goal/requirements Understanding your customers/projects success A part of turning UX into more than feel good And we already know the approach and mind set Design thinking - trial and error Personas Prototyping and visualization Future scenarios Ideation9Why do UX people need this? 10. 10VELUX control padCustomers of electronicVELUX productsLarger installation (200products)IO-Home controlA new interface for aremote control 11. 11VELUX control padCustomers of electronicVELUX productsLarger installation (200products)Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)IO-Home controlA new interface for aremote control 12. 12VELUX control padA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)A remote control?IO-Home control 13. 13VELUX control padFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)A remote control?IO-Home control 14. 14VELUX control padFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)3. Party sellersGet it with each windowA remote control?IO-Home control 15. 15VELUX control padFit in peoples home,quality, measuredagainst smart phonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience,aesthetics)Hans (Techsavvy)The installer?IO-Home control3. Party sellersGet it with each windowA remote control? 16. 16VELUX control padFit in peoples home,quality, measuredagainst smart phonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience,aesthetics)Hans (Techsavvy)The installer?The installer?IO-Home control3. Party sellersGet it with each windowCustomer supportA remote control? 17. 17VELUX control padFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)The installer?The installer?IO-Home control3. Party sellersGet it with each windowCustomer supportA remote control?Customer supportInforming the installer? 18. 18VELUX control padFit in peoples home,quality, measuredagainst smart phonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)Customer supportManuals, tone of voiceInforming the installer?The installer?The installer?IO-Home control3. Party sellersGet it with each windowCustomer supportA remote control? 19. 19VELUX control padFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)Informing salesorganizationCustomer supportManuals, tone of voiceInforming the installer?The installer?The installer?Sales organisationIO-Home control3. Party sellersGet it with each windowCustomer supportA remote control? 20. 20VELUX control padFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)Informing salesorganizationCustomer supportManuals, tone of voiceInforming the installer?The installer?The installer?Sales organisationBrand- Quality- Design- Home commoditiesIO-Home control3. Party sellersGet it with each windowCustomer supportA remote control? 21. 21VELUX control padMjlner informatics- UX design- Touch GFXProduction, manyunits, low-energyhardwareDevelopment costFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)Informing salesorganizationCustomer supportManuals, tone of voiceInforming the installer?The installer?The installer?Sales organisationBrand- Quality- Design- Home commoditiesIO-Home control3. Party sellersGet it with each windowCustomer supportA remote control? 22. 22VELUX control padMjlner informatics- UX design- Touch GFXProduction, manyunits, low costhardwareDevelopment costFit in peopleshome, quality, measured against smartphonesA home control unit?Customers of electronicVELUX productsLarger installation (200products)Opening windows outof arm reach?Pierre(Nervous oftech)Claire(Convenience, aesthetics)Hans (Techsavvy)Informing salesorganizationCustomer supportManuals, tone of voiceInforming the installer?The installer?The installer?Sales organisationBrand- Quality- Design- Home commoditiesSelling more windows throughadded valueSelling the remote as standaloneIO-Home control3. Party sellersGet it with each windowCustomer supportA remote control? 23. 23 24. Starting with value propositionWe want to make this product Starting with customersOur strategy is to get more customersfrom this segment Starting with resourcesWe have all this data, how can wemake a product/service of it24Focus areasRessource driven Offer driven Customer driven Finance driven Multiple epicenter 25. Starting with financePricing, buy, rent, price pr. use.Reduction of costs Multiple starting points25Focus areas 26. A little exercise lets see how far we get. Discuss in groups how you would innovate abusiness model Case suggestions: Microsoft Electrical cars Book publishing Dell a desktop computer producer DSB public transportation Hipstern hike (for those of you that where at the bootcamp :) 26Workshop 27. Is this the way UX is/should be going? Service design and UX Would it work in your organization? Criticism of the business model canvas27Debrief 28. Business model canvas:http://www.businessmodelgeneration.com/canvas Business model cavas in 2 min:http://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5s Lean canvas, more focus on the product:http://leancanvas.com/28Links 29. Mjlner Informatics A/SFinlandsgade 10DK-8200 Aarhus NTlf.: +45 70 27 43 43CVR: 1257 8970info@mjolner.dkwww.mjolner.dk@knorskovkno@mjolner.dkKim NrskovId love to hear your comments