butterfly foundation, body ornament

BODY ORNAMENT-BUTTERFLY FOUNDATIONelliot HENKEL3236909

RATIONALE.I believe to fulfil the brief there is an importance to link all the items of the collection with the branding of the foundation. The butterfly as a symbol, will form the basis of the collection. Subtle or bold the form of the butterfly will be deeply embedded in each piece. The customer, teenagers to young adult women aged from 13-25 needs to be considered. The Sportsgirl customer is conscious of current fashion trends, where bright colours, thick cuffs, chunky rings, feathers and geometric patterns are common place. For the collection, I will create 3 separate pieces, with 4 different colour options. Each colour gathers it’s inspiration from a different species of butterfly. White, from the Bolboreta. Black and orange from the monarch. Blue from the Ulysses, which is also a colour strongly associated with the foundation. These four colour variations will be available on each piece. Ring, cuff and the pocket watch. Also the pocket watch will hang on a long chain. Acrylic cast sheet will be used for the rings and cuffs, as it is a cheap material, with many colour variations achieving an outstanding result. For the watch, a moulded polycarbonate would be used to ensure strength and longevity with a plated silver chain and clasp. Although for visualisation purposes, the models will be made with additive manufacturing in nylon then painted.

Week 1. Brief selection.I selected the butterfly foundation as it had a commercial viability about it

which i have not worked with yet. Also, being aimed at the teenage girl market

it is something i am not completetly comfortable with but an area that will

build my skills as a designer

Week 5.Send watch design off top additive

manufacturer Shapeways in the netherlands. Source acrylic for cuffs and

rings. Work out a method for bending acrylic

and make mould for cuffs.

Week 10.Shoot video and high quality photos for

folio/marketing material.Edit video and post to vimeo.

Plan all onine material, screen grabs with my jewelery in place.

Buy chains for necklaces.

Week 2. Research market, target audience and get a feel for the needs that need to be

fulfilled by the brief. The jewelry is for a charity so the need

for low cost production is essential, while still maintaining a connection with styles

and trends.

Week 6.Prepare folio of progress so far for mid semester presentation. 3d prints should

have arrived but didn’t.

Week 11.Assemble folio to as high a quality

achievable. Discuss with Maria on things I need to build folio to be more cohesive. And prepare any material i have missed

out on.

Week 3.Sketch concepts for collection. The col-lection will consist of 3 different pieces, with four colour iterations available in

each.A ring, a cuff and a pocket watch to be worn on the neck. The colour spectrum

will be related to species of butterfly.

Mid semester break, Week 7+8.Plan packaging, start story boards for

video. Start to assemble folio for final hand in.

Paint ADM models, if they arrive on time.

Week 12+13+14.Continue to build a stronger folio and create a way to display models/ pass

around models.Prepare to present to butterfly

foundation.

Week 4.Start cad of designs. Solid works, com-

bined with keyshot renderings to realise the forms and materials that could be

used.

Week 9Further develop video and folio.

Week 15Present to the class and foundation.

Prepare for the exhibition.

TIME LINE

RESEARCHexisting products

RESEARCHinspiration

RESEARCHcolours

BLACKBlack, like white. Is timeless. It gives more of a sense of maturity and subtleness than the blue or orange.

WHITEWhite is always a classic, timeless colour. Coming from the Bolboreta, adding a more subtle option than the other colours of the collection.

BLUEThe ulysses butterfly is coloured with a deep blue, fitting current trends and the theme of the collection

ORANGEdrawing inspiration from the monarch butterfly.

RESEARCHtrends

http://www.net-a-porter.com/product/185803








MALLARINO

MARC BY MARC JACOBS

CHAN LUU

ROSANTICA

BOTTEGA VENETA

ROBERTO CAVALLI

TOM BINNS

EDDIE BORGO

RESEARCHtrends

NIXON NIXON

ALEXANDRA BLAK ALEXANDRA BLAK ALEXANDRA BLAK

FLUD FLUD

HEX

http://au.nixon.com/womens/watches/the-time-teller-p-a119.html?sku=A1191109-00

http://au.nixon.com/womens/watches/the-rubber-player-a139.html?sku=A139306-00

http://www.karmaloop.com/product/The-Icon-Watch-Band-in-Blue/212034

http://fludwatches.com/product/the-game-changer http://fludwatches.com/product/the-pantone-white

http://www.alexandrablak.com.au/index.php http://www.alexandrablak.com.au/index.php http://www.alexandrablak.com.au/index.php

FLUD

TRACES OF WINGS

LASER CUT WING CUFF

3

170

50

R30 30mm

R30 30mm

R50 50mm

cuff-bolboretaflat-drawingWEIGHT:

A3

SHEET 1 OF 1SCALE:1:1

DWG NO.

TITLE:

REVISIONDO NOT SCALE DRAWING

MATERIAL:

DATESIGNATURENAME

DEBUR AND BREAK SHARP EDGES

FINISH:UNLESS OTHERWISE SPECIFIED:DIMENSIONS ARE IN MILLIMETERSSURFACE FINISH:TOLERANCES: LINEAR: ANGULAR:

Q.A

MFG

APPV'D

CHK'D

DRAWN

CUFF DRAWING

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R30

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cuff-ulysses-drawingWEIGHT:

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APPV'D

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MFG

APPV'D

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CUFF DRAWING

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R30 30mm R30 30mm

cuff-monarch-drawingWEIGHT:

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TITLE:


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MFG

APPV'D

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CUFF DRAWING

PROTOTYPING

Attempt at heating in oven. Before and after sanding with fine grit wet and dry sandpaper.

PROTOTYPING

mould and heat gun. Process of being cuff.

PROTOTYPES

RENDERS

COLOUR PALLETTE

PRICINGwatches

http://graftconcepts.files.wordpress.com/2011/10/injection_molding_tool.jpg

Tooling for the watches would cost approximately $10,000. set up for tooling and changing colours is an additional cost that cannot be calculated without getting an industry quote. the amount of material used for each watch is around 5500mm^3. which equals around 55 cents. watch motors and hands range from $2-$6. Chain with clasp and rings to hold watch no more than $2 each piece. face and photo holder $0.50 each.

Considering cost of parts, if 10,000 units were ordered. The cost would be approximately $6.05 plus shipping and assembly. 50,000 units- approximately $5.25 1000 units- approximately $15.50

PRICINGrings

Laser cutting with proper nesting (sheet management) could allow for over 2256 rings on an industry size sheet. It took me around 3 minutes to bend each ring around a mould. This time could be shortened and made more accurate with better moulds and methods of heating. The material needed for each ring would cost approximately $0.14. Laser cutting, bending and packaging would result in the product costing around $1.50 a piece.

PRICINGcuffs

Laser cutting, approximately 2 minutes per cuff, 1 for ring. This was on the RMIT laser cutter which runs slower than industrial machines, so price will be approximate. You can fit 247 cuffs or more on one industry size sheet of 1220x2440mm. If 247 fit on a sheet costing around $300, then each cuff would cost $1.22 in material. To laser cut, bend and package the pieces would be under 5 minutes of work. I estimate the pieces would cost under $2.50 per cuff if a reasonable quantity were ordered..