buying behaviour of indian consumers

2
BUYING BEHAVIOUR OF INDIAN CONSUMERS Abhishek Gupta Amit Kumar Jain Aditya Kulshrestha Anurag Tiwari Hemant Mishra

Upload: itsmeadi

Post on 08-Apr-2015

7 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Buying Behaviour of Indian Consumers

BUYING BEHAVIOUR OF INDIAN CONSUMERS

Abhishek Gupta

Amit Kumar Jain

Aditya Kulshrestha

Anurag Tiwari

Hemant Mishra

Page 2: Buying Behaviour of Indian Consumers

INTRODUCTION• Consumer Buying Behaviour refers to the buying behaviour of the final customers,

and households who buy goods and services for personal consumption.