By: Jack Brinkley-Cook ProcessProcess Thanks Geige! James Earle! (and the library) Hot Chocolate = new Starbucks! Hallelujah! DETAIL! 1. Project Brief a.Objective b.Strategy c.Preliminary Concept 2. Concept Results 3. Potential Locations 4. Tested Recipes 5. Advertising Tentative 6. Social Responsibility To be Coco Crme or not to be? Coco-Loco? Chocolat? Something with mud (Earles idea, not mine)? Influences Also known as. LACKED REALISM Floor Plan Profile Plan Electric Plans Challenges Coming up with an idea Time Management (clich, I know) Getting stuff into Earle Not watching Criminal Minds What Ive Learned Intensity of a launch Time management How to work with a lot of people James Earle is always on And I have always wanted to say this. I learned what I am not interested in. (My) Future (of company) Presenting to an agent. Senior year College THANKS! James Earle Dale Scott (28 th time) Patty Lein Mom & Dad Gregory Grossman Iron Horse Graphics The Academy Ross School My desk mates- (Nicki, Benjus, Riko, Rosie, Basil) Questions?