BY: THOMAS LIQUORI

INTRODUCTION

The dawn of the internet

First item sold on auctionweb.com

After 2 years site name was changed to Ebay.com

Pierre is ranked #54 on Forbes top 400 richest Americans

INTRODUCTION

CEO Meg Whitman was hired in 1998 to head EBay

EBay goes public in September, listing shares on NASDAQ with the symbol EBAY

INTRODUCTION

Eachnet.com is China’s first online auction marketplace

In 2003 EBay buys eachnet.com for $180M

INTRODUCTION

In 2003 a new competitor emerged in the internet auction scene, taobao.com

Alibaba.com is ranked #1 among e-commerce and trading, according to alexa.com

INTRODUCTION

In 2006 tom.com and EBay eachnet decide a joint venture agreement in china

In the summer of 2007 EBay rejoined the online auction business in China under the same name eachnet.com

SOCIAL ENVIRONMENT

• China is still in the primary stage of socialisms.

• In order to raise the level of marketisation we need to establish the system of a socialist market economy.

POLITICAL ENVIRONMENT The Chinese

government and its laws with their structures in dealing with the internet give somewhat of an opportunist disadvantage to any Multinational Enterprise willing to take the risk to cross lines into China.

CULTURAL ENVIRONMENT Demographics

Age structure:15-64 years: 71.7% -male: 487,079,770

female 460,596,384 Electricity production: 2.5 trillion kWh (2005) Electricity -

consumption: 2.494 trillion kWh as of 2005

Televisions: 400 million users as of 1997

Internet users: 137 million as of 2006

LEGAL & REGULATORY ENVIRONMENT

Special PRC entity will be required for foreign companies to operate in business requires licenses, which usually are off limit to foreign companies.

A set of legal, regulatory and commercial agreements, as follows, will be entered to protect foreign companies interests and take over management control.

IP LICENSE & SERVICE AGREEMENTS

Local PRC Entity will be granted the right to use the relevant intellectual property rights with a license fee

WFOE will be the exclusive service provider to the Local PRC Entity and the Local PRC Entity shall pay service fee to the WFOE

PROXY AGREEMENT The Local Shareholders

irrevocably appoint the WFOE to, for and on behalf of them, exercise all the shareholder's rights, including the voting rights at a shareholders' meeting and the right to appoint directors, etc.

CALL OPTION AGREEMENT

The transfer price will be a nominal price or the minimum amount as required by applicable laws and regulations.

LOAN & TRUST AGREEMENT

The Offshore Holding Company extends loan to the Local Shareholders to invest in the Local PRC Entity.

Local Shareholders are under trust arrangement to own/operate Local PRC Entity on behalf of Offshore Holding Company.

UNCERTAIN ENVIRONMENT

Telecommunication laws and regulations in China are evolving and subject to interpretation and will likely change in the near future

The uncertain legal and regulatory environments in China could limit the legal protections available to foreign investors.

DRAFTING THE VC CODE

A VC fund company could do private fund raising; Capital amount by commitment (not one time paid

up); Allow full capital for investment (not only 50%); Provisioning for preferred share; A fund company could be managed by another

company; Carried interests arrangement; Preset the life span of a company A company could get loans to enlarge investment

scale

FINANCIAL ENVIRONMENT

How is China’s financial environment among its fifty major cities?

Shanghai has ranked the first among the top 50 cities in China in its financial environment

FINANCIAL ENVIRONMENT

55%

45%

Foreign Capital Investment in China's Banks

Total Capital Assets in Foreign Banks in ShanghaiAll Other Banks in all Cities

ECONOMIC ENVIRONMENT

EBay’s Economic Strategy consists of 3 business segmentations, which consists of their marketplaces, their payment platform, and communication platform

MARKETPLACE SEGMENTATION

Stubhub.com: Bought by EBay in February 2007 for $292M

Stubhub.com is another EBay platform where consumers can buy and sell tickets

MARKETPLACE SEGMENTATION

EBay’s online shopping comparison website

Bought by EBay in August 2005 for $634M

MARKETPLACE SEGMENTATION

Bought by EBay in February 2005 for approximately $415M

PAYMENT SEGMENTATION

Payment service that enables individuals or businesses to securely, easily and quickly send and receive payments online.

Bought by EBay in October 2002 for $1.5B

PAYMENT SEGMENTATION

Payment service that enables online U.S. merchants to offer, and U.S. consumers to obtain, transactional credit at the point of sale

Bought by EBay in November 2008 for $910M

COMMUNICATION SEGMENTATION

Communication segment that enables VOIP calls between Skype users and provides low-cost connectivity to traditional fixed-line and mobile telephones

Acquired by EBay in October 2005 for $1.3B