byod –mam fonts of innovation · senior mobility subject matter expert byod –mam fonts of...
TRANSCRIPT
Fabio Gianotti
Senior Mobility Subject Matter Expert
BYOD – MAM Fonts of Innovation
Innovation is the development of new
customers value through solutions that meet
new needs, inarticulate needs, or old customer
and market needs in value adding new ways.
This is accomplished through more effective
products, processes, services, technologies, or
ideas that are readily available to markets,
governments, and society
2Source: wikipedia.com
Symantec Sales Champ Training
CIO‘s Personal Agenda 2013
Fonts of Innovation 4Source: IDC 2013 CIO Sentiment Survey – Fall 2012
Business Process Alignment
5Source: Michael Porter – Competitive Advantage
Italian Telco Operator: Areas for Mobile Innovation
Location based
offers
Product and
service guides
...
Location Aware
Services
Configuration
and
customization
Customer
testimonial
videos
Mobile payment
Product
demonstration
...
Sales Support
Claims
administration
Shop floor
process control
Supply chain
management
...
Process Support
Customer
interaction
Idiation
Virtual Teaming
...
Collaboration
Customer
records
Equipment
manuals and
checklists
Work
instructions &
Blueprints
...
Paperless
Documentation
Fonts of Innovation 6Source: CIO Executive Board
Almost 1M Mobile Apps
Symantec Sales Champ Training
Enabling BYOD
Symantec Sales Champ Training
Enabling BYOD
Symantec Sales Champ Training
Enabling BYOD
Separation between work and
home contents and needs
Always on Business Enabler
Solution Multi Mobile OS
Unique Customer experience
And paperless solution
Telco Italy BYOD MAM Key Study
Q&A
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