c-span mock campaign

C-SPAN

Aptly breaks down the C-SPAN ethos and how it can be best described as a “public service” rather than simply a news organization:

• ToprovideC-SPAN’saudienceaccesstothelivegavel-to-gavelproceedingsoftheU.S.HouseofRepresentativesandtheU.S.Senate,andtootherforumswherepublicpolicyisdiscussed,debatedanddecided--allwithoutediting,commentaryoranalysisandwithabalancedpresentationofpointsofview;

• Toprovideelectedandappointedofficialsandotherswhowouldinfluencepublicpolicyadirectconduittotheaudiencewithoutfilteringorotherwisedistortingtheirpointsofview;

• Toprovidetheaudience,throughthecall-inprogram,directaccesstoelectedofficials,otherdecisionmakersandjournalistsonafrequentandopenbasis;

• Toemployproductionvaluesthataccuratelyconveythebusinessofgovern-mentratherthandistractfromit;and

• Toconductallotheraspectsofitsoperationsconsistentwiththeseprinciples.

““

Non-profitpublicserviceofthecableindustrythatcoversthepoliticalprocess.

C-SPAN’S MISSION

STATEMENT

THE RESEARCH

Public OpinionDespitegenerationaldifferencesinviewership,youngpeopleexpressjustasfavorableopinionsofC-SPANasdoolderAmericans.Fully39%ofAmericansunderage50(and38%ofthoseunderage30)sayitisveryusefulforthecountrytohaveC-SPANshowCongressatworkandprovideothergovernment-relatedprogramming;

MisinformedOnly12%ofviewerscorrectlybelieveC-SPANisfundedviafeesfromcableandsatellitecompanies.Itisownedbyanindependentnon-profit,notthefederalgovernment.

Low-Budget$55millionannualbudget• Nofundingviaadvertising,federalgovernment.,orviewercontributions

Audience is highly loyal• 6in10viewersfinditveryuseful• 74%wouldmissitifitwerenolongeravailable• Mostvaluableattribute:balancedprogramming• 59%ofthosewhowatchsaytheybelieveC-SPANhas”improvedthewayAmericans

viewpoliticsandcurrentevents.”

C-SPAN VIEWERS ACTIVE CITIZENS (90% VOTE)• 35%havecontributedmoneytoapoliticalcampaign.• 32%havewrittentheirmemberofCongress,Senator,orlocalelectedofficial.• 22%havevisitedortalkedinpersonwiththeirmemberofCongress.12%ofAmeri-

canssaytheyareregularviewers–2004

C-SPAN viewers are influencers who share their political views with others:• 12%haveactivelycampaignedforcandidatesforfederaloffice.• 17%reportconnectingwithapoliticalcampaign/groupthroughasocialnetworking

site.• 20%saytheyhavesharedvideosontheInternet• 9%havepublishedtheirpoliticalviewsorbloggedaboutpoliticsontheInternet.

Low viewership vis-à-vis traditional news medialess,aslittleas5%saytheyareregularviewerswhenmeasuredalongwithothernewsnetworks,newspapers• Men,womenviewitequally• Whitesdominateviewership

THE CREATIVE

BRIEFaccount planner: michael assoian

Problem?Youngpeopledon’twatchliveTVorevenhavecableTVsubscriptions.Additionally,watchingthenewsmakesthemfeelalienatedfromtheentirepoliticalprocessduetoobjectionableandobnoxiouscommentators.

Who is the audience?College-educated18to29yearolds.TheyalreadyholdC-SPANinhighesteemandvaluetheserviceitprovidestothecountry,butarenotviewers.

What is known about them?AspersonifiedbyAllison:Allisonisa21year-oldcollegestudentmajoringininterna-tionalstudies.Sheidentifiesherselfasliberalandvoted,whenshewas18,forObama.Shewilldefinitelyvoteintheupcomingelection.Shepicksuponheadlinesenoughtobeconversationalonissues.Whenshewakesupearlyforclassshewillreadafewfront-pagestoriesonTheNewYorkTimessite,butsaysshewouldliketomakethatmoreofahabit.

ShefeelsapathetictowardsWashingtonandbelievesthatisthereasonshedoesnotdevotemoretimebecomingwellversedinpoliticalaffairs.AfterwatchingtheongoingcoverageoftheArabSpringshefeelsmoreappreciationforherowndemocracy,butalsoguiltyfornotbeingamoreactiveparticipant.Shedoesn’tpayforcableTVserviceatherapartment,butwhenshewatchesthenewsshetypicallytunestoCNNifAnder-sonCooperiscommentating.ShehasnoparticularloyaltytoCNN,butholdsFoxNewsincontempt.

Main thought to communicate?Youngvoterswouldliketobemoreactiveintheirdemocracy,butthesystemneedstobemoretransparentandaccessible.WatchingC-SPANandbeingpoliticallyparticipa-torywillbeoneinthesame.

Means of accomplishment?C-SPANwillbridgethedisconnecttheseyoungvotersfeeltowardsWashingtonbyprovidinganexperiencewhichfullyintegratestheirdigitallifestyle.C-SPANremovesthepunditsfromthenewsprocessandplacestheseyoungcitizensatthehelmoftheirdemocraticprocess.

SHOOTING OUR MESSENGER

IS A FEDERAL CRIME.

Not the news, the story.C-SPAN

YOU SELECTED OUR POLITICAL ANALYSTS ON THE FIRST TUESDAY

OF NOVEMBER.


WE BREAK WHEN THE SESSION

ADJOURNS.


IF YOU’RE LOOKING FOR COMMENTATORS,

WE HAVE 535 OF THEM.


THE PRINT

CAMPAIGNart directors: charlie tan lim and kasia mecinski

USER CITY

PASSWORD STATE

Sign in with Twitter Your location

C-SPAN

C-SPAN2

C-SPAN RADIO

BREAKING NEWS — U.S. House elects Ohio Representative John Boehner (D-OH) as next Speaker of the House.

Committee on Foreign Relations discusses our need to better realtions with China.

Iowa public forum with Republican presidential candidate, Ron Paul.

Fed. Chair Ben Bernanke discusses financial crisis.

@CSPANlive @

#CFR092312

#CFR092312

@AmbassadorRice @CSPANlive @massoian Because America is constantly exploring it’s options regarding Chinese trade relations. #CFR092312

#CFR092312

@CSPANlive @AmbassadorRice

#CFR092312

#CFR092312

#CFR092312

#CFR092312

#CFR092312

#CFR092312


#CFR092312

Are you in favor of increasing talks with China?

YES

NO

WHY THIS MATTERSWhile this is purely a discussion, there will be a bill going to the House next month which could affect tariffs on Chinese imports. Qui as et et ped maximet el ist voluptas ma consequame ma es comni-mus, ni opta voloresendi quodiam qui blaccae nosam aceperit vellaut ipsundi quuntiore volore laboribusa accusdaecto que placcus alit is re in por anis sendit, consedi od quisqua epellat eum sae que poriorest, utem et exereheni di aliat verio molo voluptur?

Cullupt aturiti nonsed enis alias nobitatus, estrum expliquat.

Expeles equatis remporporume sitae sequatur suntiam cuptati cus volu-picia verspicte volum faci dolupta tiationse num est qui odisquod que maionsequis debis rem anisquae. Nam fugiatur sinvelitate omnihit, cus,

SHARE YOUR THOUGHTS

WHAT PEOPLE ARE SAYING

SEND

@CSPANlive @

#CFR092312

#CFR092312

@AmbassadorRice @CSPANlive @massoian Because America is constantly exploring it’s options regarding Chinese trade relations. #CFR092312

#CFR092312


#CFR092312

#CFR092312

#CFR092312

#CFR092312

#CFR092312

#CFR092312


#CFR092312

Are you in favor of increasing talks with China?

YES

NO

WHY THIS MATTERSWhile this is purely a discussion, there will be a bill going to the House next month which could affect tariffs on Chinese imports. Qui as et et ped maximet el ist voluptas ma consequame ma es comni-mus, ni opta voloresendi quodiam qui blaccae nosam aceperit vellaut ipsundi quuntiore volore laboribusa accusdaecto que placcus alit is re in por anis sendit, consedi od quisqua epellat eum sae que poriorest, utem et exereheni di aliat verio molo voluptur?

Cullupt aturiti nonsed enis alias nobitatus, estrum expliquat.

Expeles equatis remporporume sitae sequatur suntiam cuptati cus volu-picia verspicte volum faci dolupta tiationse num est qui odisquod que maionsequis debis rem anisquae. Nam fugiatur sinvelitate omnihit, cus,

SHARE YOUR THOUGHTS

WHAT PEOPLE ARE SAYING

SEND

BILL H.R. 3908• Proposal to decrease tariffs on Chinese im-

ports in hopes of fostering positive Chinese relations.

• Epuditatis exeratur moluptam enienita que des am eos minusam illectur, odis soleces-sum quo tem imin recturio. Pa conse natur, quunt que paruptiorit aut duciet quo expedit ex eaqui nus, sunt et ut eaquae num venimu.

desiGned to inspire people to participate in their democracY.art director: charlie tan lim

c-span mock campaign

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