c2 portfolio 2010

C2 Marketing Communications • 305 W. Brentwood Drive • Palatine, IL 60074 • 847.863.6050 • [email protected]

Marketing Communications that make your point

Book DesignClient: Logan Graphic Products, Inc. Design, editing, illustrating, production & project managementby C2 Marketing Communications



New precision tools from Logan!

New precision tools from Logan!

Finish your artwork with

professional results! Platinum Edge Mat Cutter

Model 850NEW!NEW!

Meet the newest member of

Logan’s Mat Cutter family! The

Platinum Edge Mat Cutter delivers

professional features at an

affordable price.

• Super-smooth gliding action on cutting head

• Cuts 8-ply and 4-ply matboard

• Quick-change magnetic blade cartridge

• Micro-adjustable moving magnetic stop

• Heavy-duty all-metal construction with

aluminum base

• Extended squaring arm easily detaches

Total Trimmer

Model T300NEW!NEW!

The Total Trimmer downsizes materials up

to 1/2” thick with precision, ease and speed

• Heavy duty performance cuts foamboard, illustration board,

matboard, watercolor paper, etc.

• 27” scaled squaring arm with production stop

• Pull-style cutting head

• Adjustable blade depth cuts up to 1/2” material

• Quick-release pivot head resets at end of cut

8-Ply Mat Cutter

Model 5000NEW!NEW!

Now you can cut your own museum quality

8-ply mats! Adds drama and depth to your

artwork with Logan’s new 8-Ply Mat Cutter.

• Cuts 8-ply and 4-ply matboard!

• Compatible with any Logan mat cutting system excluding

the Framer’s Edge

• Indicator light glows when blade is fully engaged

• Quick-change blade cartridge

• Ergonomic cutting head for comfort and control

Dick Blick Catalog 010.indd 1

5/24/10 9:45 AM

Catalog Insert Page, Dick Blick 2010Client: Logan Graphic Products, Inc. Design, copywriting & production by C2 Marketing Communications



Project SheetsClient: Logan Graphic Products, Inc. Design, copywriting & production by C2 Marketing Communications

tipsandtechniques

How to emboss

with Art Deckle

tools

Sequence of tools

and paper from

bottom to top in

preparation to

emboss:

1. Hard Surface

2. Art Deckle tool

3. Paper

4. Stylus

How to Emboss

1. Place the Art Deckle tool vertically, on a hard, solid,

nonporous surface with the edge of the tool (straight or

deckled) to be embossed facing toward the writing hand.

2. Place the paper over the Art Deckle tool, right or printed

side of paper facing downward toward work surface,

allowing the tool to extend beyond both the upper and

lower edges of the paper.

3. While holding the deckle tool firmly in place, emboss by

pressing the large ball tip of the stylus forcibly into the

paper along the edge of the tool. Follow the embossed line

for a second time with a smaller ball tip of the stylus to

obtain a deeper, more defined emboss.

1100 Brown Street

Wauconda, IL 60084

www.logangraphic.com

1-800-331-6232

Above is a wedding invitation

beautifully accented with a pink

border enhanced by Art Deckle tools.

Embossing Tips

1. Use a hard, nonporous surface on which to emboss.

2. Do not emboss from the front of the paper because it may

mark the paper and produce a less distinct emboss. Work

from the back of the paper only.

3. For easier alignment, choose the Art Deckle tool that is

long enough to extend beyond the edges of the paper to

be embossed.

4. Do not lift the paper to view the embossed line until the

desired length is complete. Re-aligning the tool is very

difficult and may result in poor embossing results.

5. Start with the largest stylus tip and complete the emboss

line. Before moving the paper, repeat the emboss with

increasingly finer stylus tips. This technique will minimize

paper tearing, while resulting in a deeper, more refined

emboss.

Make this project for that special teacher’s desk. A coat of

bright red spray paint transforms plain white foamboard.

You will need:

• 1 sheet of 3/16” white

foamboard

• small scraps of 3/16” green

foamboard

• FoamWerks Circle Cutter

(WA-8001)

• Foamwerks Freestyle Cutter

(WB-6020)

• Bright red spray

paint• Dark green spray

paint (if not using

green foamboard)

• Clear drying glue

• Glue gun

* This project design by Connie Miley Cook.

Copyright 2009 Logan Graphic Products, Inc.

Time Difficulty

Easy

P R O J E C T I D E A

For even more

exciting

foamboard

projects, read

Foamboard

Magic by

Eileen L. Hull.

Printed on recycled paper

with vegetable inks.

WPS-1.7 1/09

Apple Pencil Holder*

FREETakeOne!

1 hr.

FoamWerks projec

t sheets v5:La

yout 1 1/6/

09 5:02 PM

Page 9

Cutting a Perfect Mat is Easy!Just follow these simple steps:What you’ll need:• matboard• pencil• matcutter(shownhereistheLogan301-1CompactClassic)• ruler(ifyourmatcutterisnotequippedwithascale)

!Aftertrimmingyourmatboardtothedesiredexteriordimensions,carefullymeasureandmarkthematopeningONTHEBACKSIDEofthematboard.

Alignthematcutterwiththepencillines.Insertthematcutterblade.Applysteadypressurewhilecuttingtheline,andstoponthecrossline.

12

RepeatStep2threemoretimestofinishthemat.Beamazedatyourprofessionalresults.Prepareforfrequentrequestsbyfriendsandfamilytocutmatsfortheirartworkandphotos!

3

Logan Graphic Products, Inc. 1100 Brown StreetWauconda, IL 60084 USAPhone 1 847 526 5515email [email protected]



Point of Sale DesignClient: Logan Graphic Products, Inc. Design, copywriting & production by C2 Marketing Communications

Point of Sale DesignClient: General Binding CorporationDesign & illustration by C2 Marketing Communications



Banner AdvertisementsClient: Workbench 2.0Design, copywriting & production by C2 Marketing Communications(used in a series of email blasts and direct mail to introduce the company’s line of environmentally-friendly furniture designed for

small spaces)

Meet Your New.indd 1 2/3/2010 1:59:51 PM

Big Design Small Spaces.indd 1 2/3/2010 1:17:29 PM



You supply the creativity...we supply the tools our art is your passion. That means no compromises. At Logan, that’s how we make our tools. Tools for Art � Tools for Life.

MAT CUTTERSWith models for the beginner to the serious artist, Logan is the world leading manufacturer of DIY mat cutters.

DIY FRAMING TOOLSBuild professional-looking frames easily and economically with Logan’s framing tool collection.

�NEW!�FOAMWERKS™Cut, model and build foamboard with Logan’s new tools. Cut circles, straight lines, architectural rabbet joints, freestyle forms and more.

Logan Graphic Products, Inc. • 1100 Brown Street • Wauconda, IL 60084 • 800-331-6232 • www.logangraphic.com

Model F300-1 Studio Joiner

FoamWerks™ Collection

Model 750 Simplex plus�NEW!�Model 850 PLATINUM

EDGE

You control the lighting, theaperture, and the subject.Why shouldn’t you controlyour work’s final look?Invest in a Logan matcutting system forprofessional results thatyou control.

For a dealer near you, visitwww.logangraphic.com/buyor call us at 800.331.6232

GREAT PHOTOS DESERVEA GREAT MAT

GREAT PHOTOS DESERVEA GREAT MAT

Above: The Logan750 Simplex PlusMat Cutter

Shutterbug 1/6 page 9_08:Layout 1 7/9/08 12:10 PM Page 1

Advertising DesignClient: Logan Graphic Products, Inc. Design, copywriting & production by C2 Marketing Communications

The Logan 5000 8-Ply Bevel Cutter:

• Cuts both 4- and 8-ply (1.4 mm to 3 mm) matboard

• Works with any Logan channel rail system

• Features an indicator light that glows when blade

is fully engaged

• Quick-change blade cartridge

• Ergonomic grip reduces hand strain

• Available at most fine art

materials dealers

Technology meets Artistry

Model 5000 8-Ply Bevel Cutter

www.logangraphic.com

NEW! from LOGAN

Your artwork will really stand

out when you cut your own

custom museum quality

8-ply mats!

Artist’s Magazine

February 2010

Shutterbug MagazineSeptember 2008

American Artist MagazineNovember 2009



Sample Catalog PageClient: Logan Graphic Products, Inc. Design, copywriting & production by C2 Marketing Communications

FoamWerks™ Foamboard Circle Cutter

Cut perfect circles from 1” to 6” diameters. Center

depth indicator shows blade progression for board

depths from 1/8” to 1/2”. Features dual inch/metric

rail, centering pin, magnetic blade slot and clear

acrylic safety dome. The circle cutter includes five

blades. Use replacement blades LOGWA-5 or

LOGWA-25.

FoamWerks™ Foamboard Modeling Tools and AccessoriesDesigned for artists, framers, architects, photographers, 3-D model makers, crafters and

sign makers, FoamWerks tools cut foamboard easily and precisely. The complete family

allows users to cut circles, straight lines, bevel edges, V-grooves, freestyle and more.

Item No. DescriptionQty.

Price

LOGWC-2001 Foamboard V-Groove Cutter each$39.99

FoamWerks™ Foamboard V-Groove

Cutter Cut foamboard V-grooves to perfection

using the FoamWerks Foamboard V-Groove Cutter.

Features include adjustable blade depth, quick

change blade clips, magnetic blade slot, on-board

blade storage drawer and five blades. Use with

FoamWerks Channel Rail W-3001, Logan

Adapt-A-Rule or Team System. Use replacement

blades LOGWC-10, LOGWC-25 or LOGWC-100.


Price

LOGWC-6001 Foamboard Straight Cutter each$29.99

FoamWerks™ Foamboard Straight

Cutter Cut perfect straight edges on any depth

of foamboard from 1/8” to 1/2”. FoamWerks

Straight Cutter features adjustable blade depth,

quick change blade clip, magnetic blade slot,

on-board blade storage drawer and five blades.

Use with FoamWerks Channel Rail LOGW-3001,

Logan Adapt-A-Rule or Team System. Use

replacement blades LOGWC-10, LOGWC-25 or

LOGWC-100.

FoamWerks™ Foamboard Hole Drill

Drill perfect holes in foamboard using four

interchangeable quick-change drill tips. Choose

3/4”, 1/2”, 0.28” and 0.18” diameters.

WD-8010 works with 3/16” foamboard.

Uses replacement drill tips LOGWD-4.


Price

LOGWB-6020 Foamboard Freestyle Cutter each$19.99

FoamWerks™ Foamboard Freestyle Cutter - Cut

freeform shapes with this innovative push-style cutter. Easy

to use, just insert the blade into the board and push to follow

the desired shape. Features ergonomic handle, on-board blade

storage compartment, blade safety shield and two blades. Use

replacement blade LOGWB-5 or LOGWB-25.


Price

LOGWC-6010 Foamboard Straight/Bevel Cutter each$19.99

FoamWerks™ Foamboard Straight/Bevel Cutter

Economy and versatility combine in the FoamWerks

Foamboard Straight/Bevel Cutter. Simply rotate the angled

base block and Model WC-6010 transforms from a straight

cutter to a bevel cutter. Features include adjustable blade

depth, ergonomic handle and on-board blade storage. The

Straight/Bevel Cutter includes two blades and can be used

with any suitable straight edge. Use replacement blades

LOGWC-10, LOGWC-25 or LOGWC-100.


Price

LOGWC-4010 Foamboard Rabbet Cuttereach

$19.99

FoamWerks™ Foamboard Rabbet Cutter - Create

perfect adjoining foamboard joints with FoamWerks

Foamboard Rabbet Cutter. The innovative ergonomic

construction and dual blade action create one-stroke

finished results. Also features on-board blade storage and

includes two blades. Use as either a right-handed push style

or left-handed pull style action. Use replacement blades

LOGWC-10, LOGWC-25 or LOGWC-100.


Price

LOGWA-8001 Foamboard Circle Cuttereach

$49.99


Price

LOGWD-8010 Foamboard Hole Drilleach

$19.99


Marketing Communications that make your point C2 Marketing Communications • 305 W. Brentwood Drive • Palatine, IL 60074 • 847.863.6050 • [email protected]


Book DesignsClient: Apple Core Press Design & production by C2 Marketing Communications



Sales TrainingClient: TAP PharmaceuticalsDesign & production by C2 Marketing Communications



Patient EducationClient: AstraZeneca PharmaceuticalsDesign & production by C2 Marketing Communications

c2 portfolio 2010

Documents

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pnot e aper

ply mat mat