c3 ec website
TRANSCRIPT
Chapter 3:
E-commerce website
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5 reasons for “difficulty of having a website”
11. ………………………………………….
2. ………………………………………….
3. ………………………………………….
4. ………………………………….............
5. ………………………………………….
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Five-step strategy
1. What do I want to website achieve?2. Who do I want to visit my website?3. How will they find it?4. What do I want them to do when they
are there?5. How will I measure success?
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10 STEPS TO BUILD A WEBSITE1 Market research, making a plan, target, budgets
Tools: SWOT, TOWS, PEST, PESTLE,…
2 Defining issues of website: model, structure, function
3 Buying domain, hiring server4 Designing website5 Updating information, content management for website
6 Analyzing website: information, function, speed, customization…
7 Adding functions: security, payment
8 Promoting the website and registering on search engine, participating in e-commerce trading platform
9 Linking web with customers, suppliers, partners, state management agencies
10 Building supply and distribution system8/2013 Pham Thi Chau Quyen 4
Main contents of Chapter 3
1 Three important steps in building a website
Models to analyze the quality of a website
Managing and marketing a website
2
3
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1. Three important steps in website building
1
23
WEB DESIGN
WEB HOSTING
DOMAIN
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1.1. DOMAIN
International and national Domain
Domain names Rules
Domain Life Circle
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(i) International and national Domain
- International Domain: www.tencongty.com(or .net, .biz .org, .info...).
- National Domain (for Vietnam):
www.tencongty.com.vn(or .net.vn, .biz.vn .org.vn, .gov.vn...).
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1- COM ………………………………….2- NET
3- ORG
4- INFO
5- EDU
6- MOBI
7- MIL
8- GOV
International Domain
………………………………….………………………………….………………………………….
c………………………………….………………………………….………………………………….………………………………….
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National Domain
No. National Domain
Nation No. National Domain
Nation No. National Domain
Nation
1 .vn 11 .dk 21 .la
2 .cn 12 .ae 22 .mx
3 .jp 13 .cu 23 .pt
4 .us 14 .eg 24 .tw
5 .uk 15 .is 25 .es
6 .de 16 .ir 26 .tr
7 .ar 17 .iq 27 .uy
8 .bn 18 .it 28 .ve
9 .ca 19 .kp 29 .tg
10 .cl 20 .kr 30 .th
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(i) International and national Domain
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(*) List price of International Domain
International Domain Installed Fee Cost.com Free 220,000 VND/year
.net Free 220,000 VND/year
.org Free 220,000 VND/year
.asia Free 375,000 VND/year
.us Free 220,000 VND/year
.info Free 220,000 VND/year
.co.uk Free 735,000 VND/year
.cc Free 630,000 VND/year
.biz Free 220,000 VND/year
Source: http://websitedoanhnghiep.vn, 05/7/20128/2013 Pham Thi Chau Quyen 14
(**) List price of National Domain
VN Domain Installed Fee Cost.com.vn 350,000 VND 350,000 VND/year
.net.vn 350,000 VND 350,000 VND/year
.org.vn 350,000 VND 350,000 VND/year
.info.vn 350,000 VND 350,000 VND/year
.biz.vn 350,000 VND 350,000 VND/year
.gov.vn 350,000 VND 350,000 VND/year
.edu.vn 350,000 VND 350,000 VND/year
.vn 350,000 VND 480,000 VND/year
Source: http://websitedoanhnghiep.vn, 05/7/20128/2013 Pham Thi Chau Quyen 15
(ii) Domain names rules
Short
Unique
Rhythm
Hard to misspell
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
Available
(iii) Domain life circle
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1. Available (can be registered)
This domain name is not registered.
Any individual (or organization) can also register if
satisfy the conditions:
- The domain name consists of letters, numbers or "-".
- The maximum length of the domain name is 64 characters.
(iii) Domain life circle
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
Available
(iii) Domain life circle
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2. Active phase
This domain name has been registered in this
period.
During this period you can test the operation of the
domain name information on the domain testing tool.
(iii) Domain life circle
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
Available
(iii) Domain life circle
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3. Expiration period - expired
This time, the domain name has expired and can
not work
(iii) Domain life circle
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
Available
(iii) Domain life circle
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4. Automatic renewal - Auto renew
During this time, the domain does not work,
but nobody can register this domain name.
Usually you will have 40 days to wait for the
extension
(iii) Domain life circle
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
Available
(iii) Domain life circle
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5. Prepare clear-RedemptionAll information of the domain name has been
deleted. All activities of the domain name will stop.
If you want to renew your domain name at the
moment, you will have to pay about $ 200
(iii) Domain life circle
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
Available
(iii) Domain life circle
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6. Pending Delete – delete
The domain name can not be extended. And
depending on each domain name that its deleted
timeout is different.
Normally erase timeout is 5 days.
(iii) Domain life circle
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Available(Released)
Active
ExpireAuto Renew
Redemption
Pending Delete
AvailableRelease
(iii) Domain life circle
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7. Released (Available) – Optional
The domain name back to the early stages:
Available, can register and start a new life.
(iii) Domain life circle
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- Rules: “First apply”.- Fees: register fee, remained fee,changed fee
(iii) Domain life circle
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1.2. WEBSITE DESIGN
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BUSINESS OBJECTIVES
SYSTEMFUNCTIONALITY
Display goods Digital catalogProvide product
informationProduct database
Personalize/Customize product
Customer on-site tracking
Execute a transaction
payment
Shoppingcart/payment
system8/2013 Pham Thi Chau Quyen 33
BUSINESS OBJECTIVES
SYSTEMFUNCTIONALITY
Accumulate customer information
Customer database
Provide after-sale customer support
Sales database
Understand marketing
effectiveness
Site tracking and reporting system
Provide production and supplier links
Inventory management system
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USER 1 USER 2LEFT
RIGHT
USER 3USER 4
TOP
BREADCRUMBS
SYNDICATEDEBUG
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Buying server
Renting server
1.3. WEB HOTSTING
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Buying server
Renting server
Investing and buying
servers installed at the base
of the enterprise;
Hiring experts to build
networks;
Installing the necessary
software to manage
enterprise server systems.
1.3. WEB HOTSTING
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Renting space on a
server (a part of the hard
drive space on the server);
Renting a full server of
the service provider to
use.
Buying server
Renting server
1.3. WEB HOTSTING
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1.3. WEB HOTSTING
Buying server
Advantages:……………………………………………………………………………………………………………………………………....................Disadvantages:………………………………………………………………………………………………………………………………………………....
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1.3. WEB HOTSTING
Renting server
Advantages:……………………………………………………………………………………………………………………………………....................Disadvantages:………………………………………………………………………………………………………………………………………………....
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• Content• Commerce• Context• Communication• Customization • Community• Connection
7C• Information• Communication• Entertainment• Trade
ICET• Attention• Interest• Desire• Action
AIDA
2. Models to analyze the quality of a website
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Website promotion
Customer care
3. WEBSITE MARKETING
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This is the most important factor to attract people to visit the website (mostly first)
• Banners, chat, email, affiliates• E-portals, Search Engines, forums• Sales promotion, viral marketing,
online outstanding contexts• ….
Online
• Printing on products, visit card, uniform, or tracks
• Speaking directly to customers• …
Offline
3.1. WEBSITE PROMOTION
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The instructions on the website
Often answering customers' questions
Customer Support (by email, by
phone, by forums…)
3.2. CUSTOMER CARE
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1. TO KNOW WEBSITE’S ADDRESS
2. TO REGULARLY ACCESS WEBSITE
3. GOOD IMPRESSION TO WEBSITE
4. WEBSITE’S LOYALTY
Banner
Search Engine
Directly provide
Links from partner’s websitePrinting on
cards, products Forums
Sales promoting Website update
Customer care
Good processCustomized website
Good price, good products
3. WEBSITE MARKETING
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