HumanCenteredDesign

SatishRamachandranGlobalHeadofDesignandInterfaces,Nutanix

Inthebeginning…1950s

• Designfocusedmainlyonform,aestheticsandpackaging• Cardboardshippingcartons– Size,Color,Graphics• Housingsofinstruments– Form,material,accesstocontrols,handles

Andthetimesbegantochange…1960s...emergenceofHCI

However...afewspottyoccurrences

1970sand1980s

1990and2000s

Andmorerecently…increasedfocus...withM&A

AndDesign-ledstartups

21%ofUnicornstartupco-foundershaveaDesign/Human-Centricbackground

Butwhynow?

• iPxxx generation- Elevatedexpectationsofuserexperience

• WithMobile,ourexposuretotechnologyismassive

AnyotherreasonsforthefocusonDesign?

Mobileevolution

Thereisauserexperiencecrossoverpoint

And…inComputing...CPUcostsaregoingdown…

And…thesamewithStorage…

And…Bandwidthtoo…

And…ITspendingisOpEx heavy…

Notsurprising…becausecomplexityhasexploded...

Virtualization

Compute

Storage

Networking

Backup&DR

VSphere

vRops

Andagain…wehavecrossedovertowhereUXmatters…

But,whatifwereframedthecomputingquestion?

TomakeHuman consumptionofComputingsimple…whatneedstobebuilt?

§ Focusshift- SolvingfortheHumanExperienceasopposedtoextractingthemostfromthemachines.

Newparadigmsemerge…Hyperconvergence...

BackupandDR

Server

Storage

Virtualization

Andthepubliccloud…

OK,experiencematters,howisitcrafted?

DesignThinking

Ahumancentricmethodforsolvingproblemsanddiscoveringnewopportunities!

A verb,notaNoun!

DesignThinking– Whatisit?

• Notspecifictoanydomain• Biasedtowardsaction• Inclusiveprocess– creativityisNOTthedomainofachosenfew• Iterative– low/nofearoffailure

Howisitpracticed?

Casestudy

Empathize

• WearedesigningsolutionsfortheproblemsofOthers,notOurselves• Todoso,weneedtounderstandthem• Whoarethey?• Whatdotheydo?• Whydotheydo,whattheydo?• Whatisimportanttothem?• Howdotheythinkabouttheworld?• Whatismeaningfultothem,beliefs,values?• Whatisthecontextinwhichtheyexist(org,economicstrataetc.)

Empathize

• 99%ofneonataldeathsinlowtomidincomecountries

• VisithealthcareworkersinNepal• Largenumberofidleincubators– Surprise!• Babiesborninruralvillages,uptoadayoftravel

• Visitthesurroundingvillages• Costoftravelandhospitalcare• NoElectricity• $250istooexpensive

Define

• Originalproblem– Createalowcostincubator~$250

• Reframedproblem- DesignanUltralowcost,portablewayofmaintainingbabies’temperatureswithouttheuseofelectricity

Ideate

• Medicine,Eng,Materialscience• Goforvolumeandsynthesize• Roughly100ideas,rapidprototypes

Prototype

Test

• Duringtransitfromthevillagetothecity– monitorchestmovement

• Culturalnorm– relyonintuitionmorethandoctorsinstructions

IterateandRefine

200,000livessaved! $25perinfantwarmer.

Casestudy

Empathize

29% ofallmothersstayathome.

Mostmotherssurveyedwouldliketowork.

7.6% percentageofall fathersstayathome.

Source:PewResearch

Empathize

• Survey• Understandthetargetaudience• Bothpotentialemployeesandmanagers• Needs/wants/goals/constraints/drivers?

Empathize

Goalsofthesurvey

Empathize

Whatdidwelearn?

Empathize…walkintheirshoes...

• FlexibletimingallowsmetodothingsthatIampassionateaboutoutsidework(music, familyrelatedwork)thatwillautomaticallybringinpassionintowork.

• Ihavebeenastayathomemomfor12yearsnowsoIamveryreadytogetbackintotheworkforceandbechallenged.

• Ihaveadaughterwithspecialneeds,sotheextratwoormorehoursadaywithher wouldmeansomuchtoourfamily.

Define

• Originalproblem:Createaworkprogramforstay-at-homeparents

• Reframedproblem:Designaflexibleemploymentprogramthatenablespeoplewithprioritiesandpassionsoutsideofworktore-entertheworkforcewithoutcompromisingtheircommitments.

Ideate

• Inclusive–HR,Recruiting,DesignTeam,Marketing,Hiringmanagers,potentialemployees,currentemployees

• Dozensofideas&differentdirections,rapidprototypes,sketches

Ideate

Prototype

Prototype

Test

Workinprogress

Closingthoughts

• Humancentric– wearebuilding technology tosolvehumanproblems• Focusontheoriginal intent– Askwhy?why?why?• Varioussiloscometogether tosynthesize(PM,Eng,Designers,Ethnographers)• Iteration– nofearoffailure,freescreativity

WhyisDesignthinkingeffective?

Designthinkingresources

• Virtualcrashcourse- http://dschool.stanford.edu/dgift/

• Onlinecourse• http://online.stanford.edu/course/design-thinking-action-lab

• Numerousfreee-booksonAmazon– searchfor’designthinking’

• http://thisisdesignthinking.net

• Google‘designthinking’

Thankyou!