cabestan presentation
TRANSCRIPT
PRESENTATIONCABESTAN
360° management of clients’ data
EMAIL/SMS Campaign deployment
Mutli Channel Data Management
Statistical & behavioural Analysis
Copyright Cabestan 2010
ABOUT US
Specialist of client’s relationship12 years expertise in online direct marketingRoots in email broadcastCapable of responding to current and future technical-marketing issuesBusiness centred around Innovation and e-CRM
Rapidly growing company+30% revenue growth in 200920% of revenue spent each year in R&DStrong technical expertiseControlled and steady International development
Member of
Cabestan’s ambition:A world leader in e-CRM
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Présence en 2010
Copyright Cabestan 2010
ABOUT US
Cabestan reputation is on :Technical expertise
The most advanced and flexible platform available on the market
Operational excellenceAvailability and reactivity of its account management team
Its capacity to assist you in defining and implementing your marketing strategy
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Copyright Cabestan 2010
SOME OF OUR CLIENTS
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Over 400 clients are using Cabestan’s solution
Copyright Cabestan 2010
OBJECTIVES, NEEDS AND RESPONSES
Global Marketing Strategies
Operational needs Tools required
Increase ROI of your marketing actions/campaigns
Increase Brand awareness
Standardise a global communication within your company
Strengthen proximity between your client and your brand
Increase consistency across communication channel
Increase online interactions with your clients
Reduce offline marketing costs
Communication’s mechanism
Setup Client’s acquisition and
loyalty scenarios
Personalised each content
Automat and trigger messages
depending on clients’
behaviour
Clients data Aggregate and centralised
data
Qualify your data: Datamining /
Profiling / Scoring
Increase knowledge of your
client
Measure and optimise your
marketing pressure across
channels
Marketing campaign management tool
Data hosting Targeting tool Dynamic content personalisation Automat campaign scenario based on clients life time Deliverability control
Statistics and behavioural analysis tool Campaign reporting and statistics Behavioural analysis of clients Targeting and topping tools
Synchronisation : Client’s Information System Cabestan marketing campaign platform
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Copyright Cabestan 2010
OUR SOLUTIONS
Cabestan platform enables you to setup the following solutions:
360° client’s data management
EMAIL and SMS campaign deployment
Multi channel campaign management
Statistical analysis
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Copyright Cabestan 2010
OUR PLATFORM
Platform dedicated to marketing campaign management in Saas mode
Meet existing and future marketing needsSend personalised and targeted email communications
Setup campaign scenario based on client life cycle
Increase knowledge of my clients
Setup cross and up sale to increase revenue…
100% securedConfidentiality and backup of all data
Servers hosted at an outsourcing facility
Yearly security audit by banks and insurance clients
Robust: Capable to manage heavy broadcasting volumes1 in 2 clients synchronize its database with our Cabestan platform
1 in 4 clients integrate its information system with our platform
Interconnexion with any type of Information System and 3rd party tools
CH
IFF
RE
S C
LES
1 in 2 clients synchronise its database with our platform
1 in 4 client integrates its Information System with Cabestan platform
260 millions hosted contacts
200 000 marketing campaign managed in 2009
6 billion emails broadcast in 2009
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Copyright Cabestan 2010
DATABASE
Hosting and Management of client’s data
Hosting, qualification and collection of clients’ data:Personal data: surname, first name, address, gender….
Email behavioural data: open click, reactivity, purchase, ASV…
Behavioural data: clients, subscriber, player…
Data scoring : preferences, field of interest, propensity…
Transaction History: transaction, product bought, point of sales…
Advanced targeting and segmentation tools
From a simple database marketing setup to a more advanced implementation of a Datamart Marketing
Design and integration of scoring rules
Interconnexion between MIS and Cabestan platform
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Copyright Cabestan 2010
INTEGRATION
To meet the most advanced needs, Cabestan platform can integrate with the following tools:
All Information systems
Web Analytics tools
CRM and ERP tools
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Copyright Cabestan 2010
CAMPAIGN DEPLOYMENT
Deployment of EMAILS and SMS campaign
From simple personalisation to one-to-one : Dynamic content management
Manual deployment, programmed, automated and triggered messages
Setup and hosting of web content :Forms
– Subscribe, unsubscribe– Qualification and personal data update– Viral
Questionnaire and surveys
Micro sites
Management of acquisition and loyalty campaign mechanism:Sweepstakes and viral marketing
e-couponing and promotional codes
User triggered emails
Transaction emails : Welcome / Order confirmation / E-invoice / Delivery
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Copyright Cabestan 2010
MULTI CHANNEL SCENARIO
Setup multi channel campaign scenario:
Setup acquisition and loyalty scenarioAutomated email to confirm actions after a telephone call to the hotline
Promotional emails after internet browsing
Promotional SMS after purchase in store
Extraction of multi channel data : web, email, call-centre, postal, point of sales…
Transfert of target to Direct Marketing provider :Postal: contact details to send catalogue
Call centre: contact details of the person that requested a call back
Point of sales: clients that should receive a promotional coupon for the next purchase
Commercial team: contact of new sales lead
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Copyright Cabestan 2010
ANALYTICS
Analysis of campaign results:
Campaign results dashboardKey indicators: deliverability, open, click, reactivity, unsubscribe, complaints
ROI: conversion, basket value, number of order, revenue generated
Detailed statisticsPer key indicators over a period of time and by campaign
Per domain name
Visual reporting of campaign :Click zone: Hot/cold zones
Clients behaviour analysis:Targeting tools
Multi dimension sorting of clients data
Online and offline data analysis
Marketing pressure analysis
Calculation of propensity, loyalty scores
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Reportingstatistiques
Ventilation par domaine
Outil de requêtage
Copyright Cabestan 2010
OUR LEITMOTIV
Expertise
Innovation
Know how
Support
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Copyright Cabestan 2010
YOUR BENEFITS
Using Cabestan has a direct impact on increasing you:
ROIEfficiency of your marketing campaigns
Brand reputation and awarenessIncrease clients’ engagement with your brand
Deeper knowledge of your clients
Consistency of your global marketing strategyStandardisation/consistency of your marketing campaign
Faster decision makingUnderstanding of client behaviour and needs
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CONTACT
+44 207 250 [email protected]
360° management of clients’ data
EMAIL/SMS Campaign deployment
Mutli Channel Data Management
Statistical & behavioural Analysis