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LIFE MOVES WITH DUCAB LIFE MOVES WITH DUCAB Issue 54

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Page 1: Cabletalk Issue54 English

LIFE MOVES WITH DUCABLIFE MOVES WITH DUCAB

Issue 54

Page 2: Cabletalk Issue54 English

10 Industry Focus

Emirates Quality Mark certification: Setting a new milestone

10 Industry Focus

Emirates Quality Mark certification: Setting a new milestone

I welcome you to this edition of celebration and commemoration of 29 years of serving the nation and region at large. Year 2009 also marks the completion of 3 decades of participation in the growth of the Nations economy for Ducab. The 29th Anniversary celebrations recently was a befitting occasion to appreciate the members of Ducab family alongside witnessing the stunning cultural & sports programme.

Challenging times are staring us in the face. In light of the recent global financial meltdown we need to tighten our belts and face these times bravely. Competition is only getting fierce with key international and regional players looking into this region, however we move ahead on our strengths which I would like to emphasize with Ducab Mussafah (M2) facility fully operational and Copper rod plant which is now contributing with its steady output.

We have taken a positive step towards rebranding Ducab with the activities in the last few months. Exhibitions all over the GCC like the Saudi Power & Water Forum, the ADIPEC, the MEED Abu Dhabi conference have been key platforms wherein we have actively engaged with our business partners in the last quarter. Ducab takes great pride and initiative in supporting the National Development Programme through participation in career fair like the Najah which is supported by the Ministry of Higher Education, Ministry of Labor and Abu Dhabi Education Council.

Another achievement is the ESMA quality mark, as we are the first company to receive this certification within the manufacturing sector in the UAE. This is an acknowledgement of our perseverance for high standards in manufacturing and quality.

Cables have never been in the limelight and are always hidden underground and behind walls, until Ducab brought them to life. Ducab is one of the first power cable company to build an emotional connect with its direct and indirect consumers. Cables manufactured at Ducab are of the best quality and have touched us in every aspect of our life whether it is home, office or the very streets we walk on.

I hope you enjoy reading this issue. Detailed article on the new mantra “Life moves with Ducab” is featured inside.

Wishing you and your families a very Happy & Prosperous New Year.

Ashish Chaturvedy Marketing Manager

EEEDIITORIAAL

CABLETALK is a publication of Ducab.

It is intended for circulation amongst the staff, customers and organizations dealing with the company. Ducab’s head office is located at theJebel Ali Industrial Area, PO Box 11529, Dubai, UAE. Tel: +971 4 808 2500, Fax: +971 4 808 2511Email: [email protected]: www.ducab.com, Toll Free: 800 ducab

ISSUE NO: 54

INDUSTRY FOCUSMD’S PERSPECTIVE INSIDE VIEWNEWS BYTES SPOTLIGHTCOVER STORY

Growth in oil & gas sector showcased at ADIPEC 2008

02 MD’s Perspective

Leveraging our strengths

15 Inside View

Fostering camaraderie with Iftar

Celebrating the spirit of Ramadan

Welcome to Ducab

Suggest, act and make a difference

Employee of the Year 2008

Ducab - ‘Clean up the World Campaign’

15 Inside View

Fostering camaraderie with Iftar

Celebrating the spirit of Ramadan

Welcome to Ducab

Suggest, act and make a difference

Employee of the Year 2008

Ducab - ‘Clean up the WorldCampaign’

02 MD’s Perspective

Leveraging our strengths

12 Spotlight

Grand gala marks 29 impressive years

Ducab salutes the Nation

12 Spotlight

Grand gala marks 29 impressiveyears

Ducab salutes the Nation

03 Moving Ad campaign gives more life to Ducab

06 Emirates Quality Mark certification: Setting a new milestone

10 Grand gala marks 29 impressive years

12 Celebrating the spirit of Ramadan

15Leveraging our strengths

02

Editorial: Ducab Marketing Department

Production & Content: Alfred Britto Budoor Al Yousuf Herleen Mehta Pujha Patankar Reem Bin Ahmed

CCCONTENNTS

06 Cover Story

Moving Ad campaign gives more life to Ducab

We thank each one for their contributions towards making CABLETALK a success.

We want to see your creativity!Turn to Page 23

03 News Bytes

Growth in oil & gas sector showcased at ADIPEC 2008

Tapping into one of the largest power and water market

Partnering with Najah to strengthen UAE graduate participation

Win-win Siemens supply frame agreement enters second year

Networking with UAE’s thought-leaders at MEED Abu Dhabi Conference 2008

Strategic agreement inked to power Al Raha Beach Development Project

03 News Bytes

Growth in oil & gas sectorshowcased at ADIPEC 2008

Tapping into one of the largest power and water market

Partnering with Najah to strengthen UAE graduate participation

Win-win Siemens supply frame agreement enters second year

Networking with UAE’s thought-leaders at MEED Abu Dhabi Conference 2008

Strategic agreement inked to power Al Raha Beach Development Project

Page 3: Cabletalk Issue54 English

Tapping into one of the largest power and water market

Leveraging our strengths

This has been a watershed year for businesses all over the world and in the last few months the effects of the global financial crisis have been felt here in the UAE as well. The news from the financial markets has been grim, and here the property market has been particularly hard hit.

For Ducab this is a time when the strong fundamentals that we have carefully built over the years continue to prove their inherent strength. There are undoubtedly challenges in the current markets which Ducab must adapt to, but there are also opportunities for well prepared and strong companies. Ducab will continue to grow and develop during 2009 and beyond, building on the strengths and capitalizing on the opportunities.

An important part of this strength is our brand name and reputation and in the past months Ducab has revitalized its brand equity with a new marketing campaign which you can read about in this issue of Cable Talk. ‘Life Moves with Ducab’ is not a mere tagline; it captures the essence of our business. The brand reinforcement is an important reminder to all our stakeholders in these more difficult times that we are with them and working towards meeting their needs.

Moving on is what Ducab continues to do. We are opening a new sales office in Saudi Arabia to strong customer response and we also continue to move forward with our expansion plans for the GCC region which are on track and will be announced shortly.

The new market conditions do require new strategies and a new responsiveness from everyone in Ducab. We believe that the key differentials in business next year will be higher service standards and shorter lead times as our customers respond to the changes in the market.

Ducab is readying itself organizationally and market-wise for these changes. Internally we are beginning to see the benefits of the organisational changes we made earlier in the year and we must now focus on optimising the efficient use of all our resources. Externally, we are leveraging our strong presence in key GCC markets to further increase our sales and market share..

We enter 2009 in a strong position – our expansion in Abu Dhabi is well placed to serve this important market and the copper rod plant is receiving enquiries from across the region. Our capacity is now one of the largest in MENA and we can now offer the right product, lead times and service to even more customers across the GCC. This capability is a key asset in these times.

Ducab will continue to maintain its lead position in the market even as competition inevitably increases and we will continue to invest in the company for long-term profitability and sustained growth. We will achieve this by working even harder for our customers in 2009 by offering the best product and the best services so that we remain their first choice.

Best Wishes to you and your families for a successful and prosperous 2009.

Best regards

Andrew Shaw

Managing Director

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Growth in oil & gas sector showcased at ADIPEC 2008

Best regards

Andrew Shaw

AED 500 million in sales expected from the fast-growing industry

In a display of Ducab’s strength in the oil and gas sector, the company highlighted its growing partnerships with leading players in the industry at the ADIPEC 2008 exhibition recently.

The world’s second largest oil and gas expo, ADIPEC 2008 was attended by leading names in the industry, and attracted visitors from around the world.

Mr Andrew Shaw, Managing Director, Ducab, said that the participation in ADIPEC 2008 underscored the company’s biggest increase in business specifically in the oil & gas sector. The fivefold capacity expansion of the company compliments the growth efforts of Ducab in serving a wider client base from the fast-growing oil & gas sector. Ducab expects AED500 million per annum sales from this sector by the next year.

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Reaching out to the world’s largest power and water market estimated at US$200 billion, Ducab, as part of regional expansion plans, showcased its diverse array of products and services at the 2008 Saudi Water & Power Forum (SWPF).

Held from November 1 to 4, 2008 at Jeddah Hilton Hotel, the event was

organised under the patronage of the Governor of Makkah Region, with the support of the Ministry of Water and Electricity of Saudi Arabia, Saudi Electricity Company, Saudi Water and Electricity Company and Saline Water Conversion Corporation.

Given the potential of Saudi Arabia’s enormous market and its level of growth, the 2008 SWPF focused on change, innovation and sustainable development and emphasised how the water and power industry can take the appropriate steps towards a more successful future.

The Forum provided a perfect

platform for Ducab to highlight its growing role in supporting power and water industries and in exploring potential partnerships. Leveraging on the opportunity of the Forum, Ducab organised a networking evening with dinner and a presentation was given to key customers of the region.

Ducab highlights products at 2008 Saudi Water & Power Forum (SWPF)

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BASEC concluded a comprehensive audit across all 3 Ducab sites: a routine Surveillance Audit in Jebel Ali and Ducab - Mussafah (M1) sites and an ISO 9001:2000 assessment audit in Ducab - Mussafah (M2).

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Page 4: Cabletalk Issue54 English

The prestigious upcoming Al Raha Beach Development project will be powered by Ducab. This follows a strategic manufacturer agreement (SMA) signed by the company with Aldar Laing O’Rourke Construction LLC (ALOR) for supply of all cables for the project being developed by Aldar Properties.

Mr Andrew Shaw, Managing Director, Ducab, and Mr Ken Farey, Head of Procurement, ALDAR/Laing O’Rourke JV, signed the agreement in the presence of Mr John O’Connor, Commercial Director of ALOR, Mr Simon Draycott, Commercial Manager, ALDAR and Mr David Lee

from EC Harris, appointed to provide the commercial management services on the project.

Ducab will supply LV wires and power cables that cover requirements for all LSF, fire resistant and PVC cables and wires, for the 570 hectare project expected to be completed by 2019 requiring cables worth AED700 to 800 million.

Ducab will supply approximately AED100 million worth of LV power cables and wires annually to ALOR, covering the entire Al Raha Beach development project with 11 precincts spread over a built-up area of 12

million square metres including Al Raha Beach Development, Mussafah Labour Camp and Motorworld Development.

Ducab’s partnership will power the 11 km coastline development that will house some of the iconic buildings like Abu Dhabi World Trade Centre, Aldar’s new headquarters, luxury waterfront villas, and hospitality projects.

Ducab is the first supplier of 22kV cables in the UAE for that matter and ALOR is the first customer to be using nearly 70 km of 22kV cable for infrastructure works.

Reiterating Ducab’s corporate social responsibility to

development of nationals, the company participated in

Najah, one of the most comprehensive education, training

and careers event held in the UAE.

Najah is supported by the Ministry of Higher Education,

Ministry of Labour and Abu Dhabi Education Council, and

the event featured several activities including job profiling,

career advice, seminars and a strategic educational

conference.

The objective of Ducab’s participation in the event held

from October 19 to 21, 2008 at Abu Dhabi National

Exhibition Centre was to attract UAE graduate students

from various universities and to familiarize them with the

work culture of Ducab.

Ducab received an overwhelming response with 375

applicants, and currently, the applications are being

streamlined to roll out the recruitment process.

Reflects Ducab’s corporate social responsibility to NDP

The strength of the UAE’s oil and gas sector and the concerted efforts at diversification for sustainable development were the high points of the Abu Dhabi Conference 2008, organised by MEED in association with the Abu Dhabi Department of Planning and Economy and Abu Dhabi Chamber of Commerce & Industry.

As Silver Sponsor, Ducab actively engaged in the two-day networking event with senior management interacting with high-profile officials from the planning, development, construction and tourism sectors, as well as delegates from around the world.

The Ducab team comprised Mr Andrew Shaw, Managing Director; Mr Chew W Tan, GM – Sales & Marketing; Mr Ashish Chaturvedy, Marketing Manager; Mr Deb Mazumdar, Key Accounts Manager;

Mr Samuel Varghese, Sales Manager ADSO; Ms Herleen Mehta, Market Analyst and Mr Alfred Britto, Marketing Co-ordinator.

Ducab also highlighted its products at the exhibition space and provided visiting delegates with an overview of the company and product range.

The presentations at Abu Dhabi Conference 2008 gave tremendous insights into the strength of the Emirate’s economy. Mr Mohammad Omer Abdullah, Undersecretary for the Department of Planning and Economy (DPE), Abu Dhabi, highlighted Abu Dhabi’s Economic Vision 2030 and said economic growth in 2008 will match the emirate’s 17.4 percent GDP growth rate of last year, unaffected by the global financial crises.

Department of Planning & Economy Chairman Mr Nasser Ahmad Al Suwaidi said that the priority areas for the Abu Dhabi Government are education, healthcare, modernization of the public sector and economic diversification. He observed that the current pipeline of AED735 billion worth of projects will drive the accomplishment of the Economic Vision 2030 that focuses on sustainable development. The participants were optimistic of the success of the Economic Vision 2030, which is based on its focused goals, implementation, support from government and domestic demand.

Ducab was silver sponsor of the headline event

Partnering with Najah to strengthen UAE graduate participation

4 5

Strategic agreement inked to power Al Raha Beach Development projectDucab signs SMA with Aldar Laing O’Rourke Construction LLC

Win-win Siemens supply frame agreement enters second yearDucab has signed a supply frame agreement with Siemens for the second consecutive year. As part of the agreement, Ducab will supply MV and LV power and control cables for all Siemens projects in the Lower Gulf region.

Mr Sigfried Oelkers, Global Commodity Manager, Siemens, and Mr Andrew Shaw, Managing Director, Ducab, signed the agreement in presence of Mr Chew Wah Tan – GM Sales and Marketing, Mr Deb Mazumdar, Manager – Key Accounts, Ducab; and Mr Jojo John of Siemens.

Siemens is actively involved in supporting the development of power distribution in the UAE with particular focus on Dubai and Abu Dhabi. The partnership with Ducab is a win-win arrangement for both companies in terms of availability and delivery of high-quality products and timely technical support.

Assuring Siemens of Ducab’s support, the company also took part in the Siemens Supplier Day at the Dubai Electricity and Water Authority (DEWA) office.

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Received ISO 9001:2000 approval certification from BASEC for Ducab Mussafah (M2) factory. We have signed our first contract for supply of Copper Rod finished products.

Page 5: Cabletalk Issue54 English

It’s a tough call for any marketing team along with its ad agency to come up with a ground-breaking ad campaign that changes the image of a company and its product overnight. But that is exactly what has been done for Ducab and its cables, with its latest above-the-line campaign featuring characters made out of wires, depicting daily life in the office, on construction sites, and in the street.

Ducab’s Wireman advertisements, which encompass a little under US$1 million campaign across Arab countries, hit newsstands in mid-August with the catchphrase ‘Life moves with Ducab’. It has got everyone talking and has set a new standard for advertising within the cabling industry.

“Even though we enjoy a position of leadership with 40-45% market share in the UAE, with a stronghold in GCC

markets, and our products are proven in terms of quality and standards, Ducab’s brand awareness had been minimal in certain sectors,” says Ashish Chaturvedy, Ducab’s marketing manager. “Today, with global quality standards being implemented by the cable industry at large, it was important to set the brand apart and highlight the thought leadership. This is the underlying objective of the campaign, a strategy evolved following research among industry professionals.”

Ducab has ambitious plans to double last year’s turnover of AED2.5 billion (2007) within the next two years. But doing this in a climate of increasing competition required a smart communication programme. With the knowledge that they had been empowering lives for three decades, Ducab identified its target audience and set about creating a campaign that would set it

Ducab has used an imaginative and creative above-the-line advertising campaign to breathe new life into its cables, and has given itself a head-start in brand awareness

apart from other cable companies, by reaching out to buyers, consumers and influencers with an emotional touch, to engender brand awareness, and above all, build consumer loyalty over a longer term.

Faced with these objectives, the creative agency, Intermarkets, selected a statement by a respondent to Ducab’s market research, who said “Ducab is like air in our life, without which we would perish”. Ian Gerry took the respondent’s reply and developed it into a visually creative idea which provoked thought and conversation. Working with the idea that cables are ‘out of sight, out of mind,’ since the product runs mostly underground, the marketing and the ad team wanted to bring cables back into the forefront of the visual ad element, and give it an emotional personality so consumers would relate to the product.

Ad hero, the Ducab Wireman, was thus creatively born. 6 7

MOVING AD CAMPAIGN GIVES MORE LIFE TO DUCAB

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Page 6: Cabletalk Issue54 English

A humorous, funky character, made from colourful wires and cables, Wireman, became the focal point of the ad campaign.

Having created Wireman, the team needed to make him interact in all of the typical areas that would instantly be recognised by the public, and so they created the scenes that provided the backdrop to the campaign – the city, port, construction site, street, and partnership.

Account director, Imad Toutounji, exclaims: “Ducab’s product goes unnoticed, but it is essential to life, that is why we came up with the line ‘Life moves with Ducab’.

The team also had to decide what medium to use – graphic design, animation or miniature models. Although the initial idea was approved as sketches, the spark of ingenuity that brought the campaign to life was the idea to recreate the scenes using the very wires that Ducab manufactures to produce the miniature models.

“We used a third party who regularly creates models for us and is very good with handicraft. It was a very long and meticulous job which required a lot of expertise, and the end result had to be precise to create the scenarios

for the photoshoot,” explains Toutounji.

Each element of the models was created separately, so the cranes, diggers, hard hats and even the boots were all individually moulded, with the characters and objects skilfully manipulated into scaled figures no bigger than 30 - 40cm. The different colours of the building wires were also used for visual impact, with the vibrant red, blue and yellow, and the green-yellow wires were used separately to create lively characters for each scene.

The copy also played a vital role in strengthening the campaign and effectively captured the three

decades of empowerment with the words ‘From towns to cities. From residences to industries. From past to present. We are everywhere. A Friend. A partner for life.’

The campaign kicked off with advertisements in the national newspapers, Gulf News and Al Khaleej as well as a long list of business monthlies and weeklies which include Arabian Business,

in English and Arabic, CEO, Forbes Arabia, MEED, Oil and Gas News, Trends, and Saneou Al Hadath.

Local trade journals were also targeted including Gulf Industry in Bahrain, Technical Review, MEP, Utilities, Oil and Gas Magazine, Emirates Construction, Oxford Business Group, and the Oman Economic Review.

8 9

These were followed by the online campaign, which saw the Ducab Wireman character literally springing to life. On websites including AME Info, Arabian Business, Business Intelligence ME, ITP.net, Maktoob, and MSN Arabia, the Wireman could be seen marching across the screen amongst web copy, moving purposefully towards each corner of the screen or pushing the Ducab banner on the top panel, over animated visuals depicting one of the five scenes.

Ducab has already begun its post-campaign analysis with a research study targeting 100 professionals to assess its impact, the results of which are due soon.

According to Chaturvedy: “The top-of-mind awareness which will be measureable will give us a return on investment immediately. By the end of this year we should be able to measure whatever media activity we have done, but in terms of immediate sales and extra market share, it may be a slightly longer, drawn-out process”.

Ducab’s sales manager for the Northern Emirates, Krishnamurthy M N says, “The campaign has been a positive catalyst for sales growth. Discussions about Ducab’s product range now begin with the ad campaign. The pictures are so simple that it really allows consumers to connect with

Ducab emotionally. Wireman has become the

superhero of Ducab and the power cable world.”

Ducab has spent around AED 500 million in capacity expansion in the UAE this year alone – attributed to new factories, and expansion of existing factories – and has doubled its production capacity from 60,000 copper tonnes last year to 110,000 copper tonnes by the end of this year. A new copper rod facility

also reduces its dependency on raw material supplies, allowing the company to regulate supply and demand internally. Further expansion plans are also to be announced by the year end.

Mohannad Al Noubani, assistant general manager at Al Jalal Electrical Trading, one of Ducab’s 12 distributors in the UAE, says the campaign has been an important factor as it clearly indentifies each of its distributors with contact numbers and builds their profile as well. We feel that we are part of Ducab’s family.”

Al Noubani also adds that with the construction industry growing so rapidly, now

more than ever before, the cable industry in the UAE needs benchmarks and standards across the board, not just in the quality of products in

the market, but also the way cable companies like Ducab present themselves to consumers.

“We now find ourselves at the top, where we are trying to connect emotionally with our target audience. For the competition to react appropriately to our campaign would be a big challenge,”

concludes Chaturvedy.

(You are welcome to send your comments/feedback on this

advertising campaign to [email protected])

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Page 7: Cabletalk Issue54 English

and certificates.

Ducab’s quality

management

systems in

Dubai and Abu

Dhabi were also

audited and the

products tested

by ESMA

auditors, before

declaring Ducab

as the winner of the Emirates

Quality Mark certification.

Mr Graham Cheetam, General

Manager - Manufacturing, Ducab,

said the EQM certification enables

Ducab to demonstrate to its

customers that the products

supplied are of the highest quality

and safety standards.

The certification also demonstrates the pioneering work undertaken by Ducab in setting quality standards and encouraging other players in the manufacturing sector to enhance resource usage, efficiency and quality. It is a key roadmap for companies to be more accountable and transparent in setting standards.

Ducab’s standards now underscore with the international best practices already followed by the company. The certification will further underline Ducab’s expansion plans in the region by demonstrating its cutting edge in product quality and world-class standards.

ESMA will continue to audit Ducab and test its products on a regular basis to maintain the certification.

The function ended with a gala lunch along with senior management of Ducab.

The Emirates Quality Mark certification from the

Emirates Authority for Standardisation and Metrology

comes as a reiteration of the product quality of Ducab.

A true asset for Ducab, the EQM affixed on the

company’s products is an assurance that:

• Ducab is committed to complying with international

specifications, as verified by an independent body

• Ducab products will enjoy a competitive edge in

the domestic and international markets

• The company can use the certification to promote

its products

• There is no need for further testing of Ducab

products with the EQM affix as purchasers and

other government authorities only have to refer to

ESMA for confirmation.

For more details on ESMA visit www.esma.ae

ADVANTAGE DUCAB

Endeavours in the manufacturing

sector will be benchmarked against

the prestigious achievement of

Ducab, a new milestone in UAE’s

history.

The company has won the first

Emirates Quality Mark certification

in the manufacturing sector for

upholding industry best practices

in standardization and metrology.

At a gala ceremony organised

by Ducab in collaboration

with the Emirates Authority for

Standardisation and Metrology

(ESMA) at Majlis Al Salam - Madinat

Jumeirah, on 16th July 2008, His

Excellency Sultan Al Mansouri, UAE

Minister of Economy, presented

the certification to Mr Ahmad Bin

Hassan Al Shaikh, Chairman,

Ducab, in the presence of

Mr Waleed Al Mansouri,

Director-General, ESMA.

Mr Al Shaikh said that the honour

is a reminder of the inspirational

journey of growth undertaken

by Ducab and will serve as a

benchmark for the entire industry.

“From the very beginning we

have made it our main objective

to achieve outstanding quality.

To-date Ducab’s commitment

to excellent quality remains at

the forefront of our agenda,” he

added.

The Emirates Quality Mark

certification acquires great

importance in the current context

of globalised trade, where

benchmarks in quality and safety

of products are paramount.

ESMA developed the Emirates

Product Certification scheme based

on international standards to assert

the quality and safety parameters

of products and thus strengthen

market confidence. Companies

that prove their compliance to the

UAE national as well as regional and

international standards apart from

implementing a scientific quality

management system qualifies for

the certification.

ESMA’s conformity assessment

board had undertaken an extensive

evaluation of Ducab’s processes

over a period of 28 days. Apart from

scruitinising 107 tests, the board

also reviewed several test reports

EMIRATES QUALITY MARK CERTIFICATION: SETTING A NEW MILESTONE

10 11

- First manufacturer to win the coveted laurel

- UAE Minister of Economy presents award to Ducab Chairman

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Page 8: Cabletalk Issue54 English

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It was a milestone celebration. As Ducab enters thirty years of its operations next year, the company’s 29th Anniversary Celebration was marked by unprecedented camaraderie and togetherness.

It was the coming together of Ducab employees in an informal setting, where fun was the watchword and several events were organised to further enhance the team spirit.

Ducab staff members and family members attended the all-day event held on November 21, 2008 at the Jebel Ali premises. Highlights of the day’s activities included the Ducab Sports Day, talent packed evening, followed by a gala dinner.

The outdoor games was open to all Jebel Ali employees, who took part in cricket, football, volley ball tug-of-war

competitions, with special emphasis given to ensure greater employee participation. The cricket game was an under-arm, four-over match using a tennis ball. The football matches were for ten minutes only while the semi-finals and finals of volleyball were for 20 minutes each.

A long-distance running race was also held, which fetched strong attendance. Indoor games included carrom, darts, pool and table tennis, which were arranged and conducted at the Factory Recreation Club at the Jebel Ali facility.

There was singing and dance competitions and several fun activities for children including magic show, pony and camel ride, bouncy castle and clown show followed by a gala dinner.

The anniversary celebration was marked by a cake-cutting ceremony. Mr Andrew Shaw, Managing Director, Ducab, addressed the staff and congratulated them for their dedication to the company and hard work put. He also distributed Service Awards and Suggestion Awards.

Apart from group dance, solo dance and singing competition, a Smile Please competition was also held. Groups or individuals were to team together and prepare short skits or mimicry, and all participants were awarded prizes. Cash prizes were awarded to winners of group and solo dance competitions. A raffle draw was also held with several prizes distributed to winners.

Overall the Annual Day celebration was a memorable event for all Ducab staff.

It was a mmilestone celebration. As Ducab enters thirty years of its opeerations next year, the company’s 29th Anniversary Celebratation was marked by unprecedented camaraderie and toogetherness.

It wwas the coming together of Ducab employees in an innfoformal setting, where fun was the watchword and several eevents were organised to further enhance the team spirit.

Ducab staff members and family members attended the all-day event held on November 21, 2008 at the Jebel Ali premises. Highlights of the day’s activities included the Ducab Sports Day, talent packed evening, followed by a gala dinner.

ThThe e outdoor games was open to all Jebel Ali employees, who took parartt inin c ricket, football, volley ball tug-of-war

commpetitions, with special emphasis given to ensure greater empployee participation. The cricket game was an under-arm, four-oover match using a tennis ball. The football matches were for ten minutes only while the semi-finals and finals of volleybball were for 20 minutes each.

A long--distance running race was also held, which fetched strong aattt endance. Indoor games included carrom, darts, pooll and table e tennis, which were arranged and conducted at thhe Factory Reecrc eation Club at the Jebel Ali facility.

There was sisingn ing and dance competitions aandnd s seveveral fun activities for chihildldren including mamagigicc show, pony and camel ride, bouncy castle anand clclowown show followed by a gala dinner.

The anniversarryy celebration wawass mam rked by a cake-cutting cereemomonyny. Mr Andrew Shaw, Managing DDirirecectotorr, D ucab, addressed the staff and congratulated them for their dedicatioonn to the company and hard work put. He also distributed Service Awards and Suggestion Awards.

Apart from group dance, solo dance and singing competitionon, a Smile Please competition was also held. Groups or indidivviduals were to team together and prepare short skits or mmimimicry, and all participants were awarded prizes. Cash prizes s wwere awarded to winners of group and solo dance competitititions. A raffle draw was also held with several prizes distribubuted to winners.

Overall the Annual Day celebrationn was a memorable event for all Ducab staff.

Page 9: Cabletalk Issue54 English

In a fitting tribute to the nation,

Ducab celebrated the UAE

National Day highlighting not only

the impressive growth achieved

under its visionary leaders, but also

the traditional ethos that continue

to make the country one of the

world’s brightest success stories.

Ducab’s Jebel Ali and Mussafah

facilities wore a festive look on

December 1, 2008, with a true

Arab flavour provided by the

The Suhour in Dubai was held on September 7, 2008 at Diwan Al Khayal, Jumeirah Beach Hotel, and was attended by Ducab’s distributors, contractors and consultants. It was a Suhour event organised

by Ducab for its existing and potential customers. More than 150 guests attended the event, which was covered extensively by the media with Ahlan Masala and Ahlan Arabic magazines giving prominent photo-spreads.

The Suhour in Abu Dhabi was held at the Al Thuraya Ballroom of Bustan Rotana on September 21, 2008 and was attended by over 140 guests. Senior management staff from leading contracting and consulting

Ducab for the first time organised Suhour Dinners in Dubai and Abu Dhabi for all its key clients to celebrate the spirit of camaraderie that marks the Holy Month of Ramadan.

Celebrating the spirit of Ramadan

firms attended the Suhour, which marked an important ocassion that Ducab organised in the capital city.

Fostering camaraderie with IftarDucab hosted Iftar for its employees during the Holy

Month of Ramadan at the Hilton hotel to reflect the spirit of

togetherness. Mr Ahmad Bin Hassan Al Shaikh, Chairman;

and Mr Andrew Shaw, Managing Director, Ducab, attended

the Iftar, which brought together all UAE nationals and

other Muslim employees in Ducab.

The Iftar also served as a festive occasion for new UAE

nationals in the Ducab workforce to meet and greet the

Chairman and interact with him. The Chairman welcomed

the new members and outlined the growth vision of Ducab,

saying the company is currently growing rapidly and offers

a perfect platform for employees to grow professionally

and personally.

A sumptuous Iftar feast was served, and the event was a

perfect opportunity to foster solidarity as Team Ducab.

Grand UAE National Day celebrations held in Jebel Ali and MussafahGrand UAE National Day celebrations held in Jebel Ali and Mussafah

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special Majlis put up. The

celebrations this year were

the first of its kind in terms

of scale and festivities.

Ducab, under the initiative

of the UAE National staff,

had formed a committee

to make the event

memorable. Traditional

dance performances

regaled the staffmembers,

who were treated to a

sumptuous Arabic breakfast

and Arabic coffee.

The senior management

of Ducab attended the

event, marking another

day of celebration with staff

members. Ducab Mussafah (M2) is producing MV and a substantial range of LV cables which has contributed to overall increase in output and performance.

Page 10: Cabletalk Issue54 English

Welcome to Ducab Employee of the Year 2008

Ducab - ‘Clean up the World’ Campaign

Ducab welcomed the new UAE National workforce in the company with the gathering held on August 26, 2008.

All UAE nationals who work for Ducab in all its three sites - Jebel Ali, Mussafah (M1) and Mussafah (M2) - attended the event. The Educational Development department team members, who

are responsible for recruiting and developing the UAE national workforce, also took part.

The UAE Gathering was a great networking event, which served as a platform for UAE Nationals working in the company to familiarise themselves. The event also showcased the growth strategies of Ducab and how UAE Nationals can play a key role in

taking the company forward.

The event flagged off with the opening speech and the concept of UAE Gathering and Ducab’s growth plans was introduced. This was followed by team events by participants, who were grouped in six teams. The activities focused on introducing each other and getting to know other UAE nationals in the company better.

Ducab honoured Surinderpal Singh,

Manufacturing Engineer M2, as

the ‘Employee of the Year 2008’

for his outstanding contribution to

the company’s growth strategies,

especially towards executing duties

as part of the Integration Project

Team.

Surinderpal has been working with

the Technical and Manufacturing

departments. He has been a vital

taskforce member of Ducab’s

Integration Project Team mandated

to bring in line the newly acquired

factory in Abu Dhabi with the

company’s overall growth goals.

The team was required to streamline

production processes in the new

plant with a special focus on HSE

aspects.

Surinderpal worked towards

running machinery as per design

speeds, implementing systems and

procedures to the Ducab’s standards

and evaluating the SAMP machines

to successfully cure XLPE under

ambient conditions.

Surinderpal stood apart with his

positive attitude towards assigned

tasks, complementing it with hard

work and technical knowledge. He

demonstrated astute innovation and

insightful thinking, especially during

the BASEC approvals, where flexible

cables – a new product for Ducab

– were being manufactured he also

shared his skills with his team, thus

serving as a model for implementing

best practices.

Congratulations! S P Singh and keep

up the good work.

Ducab shared its corporate social responsibility

by participating in the ‘Clean Up the World’

campaign organised by Dubai Municipality on

November 21, 2008.

The campaign was part of Dubai Municipality’s

efforts to further the cause of sustainable

development and encourage more public

participation. More than 30 Ducab employees

took part in the initiative held near Gate 7 of

Jebel Ali Free Zone.

The participation was a realization for all that with a little more care and concern, every one can contribute to a clean

earth and prevent environmental problems that are threatening the stability of the universe.

Together… for a global cause

Suggest, act and make a difference

A catalyst of Ducab’s growth is the

creative thinking that characterizes

its workforce. Ducab encourages

creative thinking through Ducab

Suggest, a suggestion scheme in

which all employees can participate.

Department heads and senior

management sift through the

various suggestions received, select

the ones that hold potential and act

upon them to make a difference

to the way work is executed and

workplace is improved.

Ducab Suggest elicited 185

suggestions from employees of

which 88 have been chosen. Several

of them have been implemented and

others are under progress.

Ducab Suggest is an initiaive by

the QHSE Department to enable

stronger employee participation in

the overall working of the company.

This year, Ducab Suggest

focused on two themes – Quality

Improvement and HSE. Ducab staff

members suggested 59 ideas for

Quality Improvement Special Month

and 68 suggestions for the HSE

Special Month with 98 per cent of

the initiatives put forth by the factory

employees. The best contributions

from different categories were

awarded at the Ducab Annual Day.

The winners are: Mr Mohammed

Sami (Best Process Improvement),

Mr Michael Baracho (Best Quality

Improvement) and Mr Shrikrishna

Nesarikar (Best HSE Improvement).

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Ducab has supplied cables for major landmark projects-such as Atlantis the Palm and Burj Dubai. Ducab has powered Bahrain City Centre and Bahrain Financial harbour with its cables and has won the Delhi Metro expansion plan in 2008.

Page 11: Cabletalk Issue54 English

The following employee has been promoted to Asst. Admin. Ducab ConnectSreejesh Kandamkandiyil

The following employee has been promoted to Assistant HR/ ReceptionistAnwar Hussain

The following employee has been promoted to Assistant Logistic ClerkRavi Kumar Ditti

The following employees have been promoted to Assistant OperatorRanjith NairRohanson RodriguesSiva ThankamaniSumesh R SWilson PouloseDayesh KumarJoel Prakash SalinsManojkumar Keshav Pruthviraj Laxman SuvaranShine Menacherry PeterTuesmon Kalarithara AnthonyRajesh KulalAnil KShelton George

The following employee has been promoted to Asst. Stock ConrollerJoseph D’Souza

The following employees have been promoted to Cell LeaderAnthony FerraoPeter Gregerio FernandesStephen JosephSteven Peter Dias

The following employee has been promoted to Commercial CoordinatorMohammed Imran Khan

The following employee has been promoted to Commercial OfficerRajesh Nitoor

The following employees have been promoted to Engineering ClerkArvin Philip QuadrosSantosh D’Souza

The following employee has been promoted to Forklift OperatorVinod Karunakaran

The following employee has been promoted to Front Officer AdministratorSharon Maria Lawrence

The following employee has been promoted to Heavy Duty DriverBaljit Singh

The following employee has been promoted to Logistics ClerkTerrance D’Silva

The following employee has been promoted to Logistics Coordinator MusaffahAbdulmajid Khan

The following employees have been promoted to Manufacturing EngineerRanjith BalachandranSunil SatijaS P Singh

The following employee has been promoted to Office AssistantGajula Shyam Kumar

The following employee has been promoted to MSO-Management System OfficerHussein Saleh Omer

The following employees have been promoted to OperatorAnanda Thimma ShettyAnil Canute D’souzaAnoop Chandragiri Denny MathewDharmraj N ShindeDominic FernandesEldo Kodunthattu MathaiGrashem Anthony GilbertHakkimKannamkunnelKavish SuvarnaKhalid Abdul RehmanLancy Bronson AmannaPrasad Kumar ChowtaPreethamPreetham Peter VishalRajesh Kumar ArjunanRakesh PRoshan Cecel JathannaShejesh ChekkuShetty Paddi Bettu Sidharthan PillaiSinu ChackoSunil John BaptistThilakraj KonchadiVinod Sahadevan Achary

The following employee has been promoted to Planning AssistantBagesh Singh

The following employees have been promoted to Process EngineerSunil Kumar NSyed Shahid Ali

The following employees have been promoted to Production Supervisor (Trainee)Alfred D’SouzaAlwyn A D’souza

Cyril Ronald MendoncaD’Mello GerardLawrence John FernandesNelson BarrettoPeter D’SouzaReji CyriacRevi KumarRoy GeorgeSamuel TangonanShyam Ramachandran

The following employee has been promoted to Purchasing Officer - TraineeAnish Kumar

The following employee has been promoted to SCU Planning Engr. - TraineeBalkar Singh

The following employee has been promoted to Security & Site Supervisor - Jebel AliStuart Varghese

The following employee has been promoted to Security & Site Supervisor (Mussafah) M2Sudarsanan

The following employee has been promoted to Sr. Logistics ClerkPramod Kumar Rai

The following employee has been promoted to Sr. Security & Services Supervisor - MussafahSantamaria Anthony

The following employees have been promoted to StoremanPadmesh PadmanabanPrasad ShettyPrashanth CarloRichard Francis

The following employees have been promoted to System AdministratorAzeem BaqarSugesh P.O.

The following employee has been promoted to Team LeaderDucab ConnectMelwyn Cyril Fernandes

The following employee has been promoted to Trainee ElectricianAlbert R. Gutierrez

The following employees have been promoted to Trainee FitterMaheshkumar M S PYuvaraj Anchan N 18

WELCOME ABOARD

EMPLOYEE OF THE MONTH

Accounts Officer (Developee)Maryam Yahya

Commercial Officer (Developee)Ahmed Rashid Ali

Credit Control Officer (Developee)Fahad Al Muhairi

Factoring Coordinator (Developee)Abdulla Abbas

HR Officer (Developee)Khalid Ahmed

Manufacturing Engineer (Developee)Ali Hamad Al TameemiZahra Saeed Al Maamari

Material Technologist (Developee)Anisa Abdulrahman Ishaq

Production Engineer (Developee)Atiq Al Janahi

Recruitment Officer (Developee)Ghariba Salem

Supply Chain Coordinator (Developee)Eman Binthaleth

Systems Engineer (Developee)Adel Al Housani

Systems Engineer (Developee)Mahmood Haji

Training & Development Coordinator (Developee)Shaima MayoufTahani Al Shehhi

Learning ApprenticeAbdulla MubarakAhmed NaserAli NasserFaisal MohammedHasan Al AmeriKhamis Al BadiMohamed Al AlawiMohamed Al KathiriMohamed Al ZaabiOthman Al MansooriSaleh Al MansouriSalem Al AmeriSalem Al Hashemi

Accounts OfficerAbdulla Al HashimiKhalid Al Falasi

Accounts Officer (Cost & Budget)Majid Mohammad

Accounts Officer (Credit Control)Maryam Al Shehhi

Administration AssistantAmal Bin Ghelaita

Assistant Govt. Relation OfficerAyesha Abubaker

Assistant Operator TraineeAbdul KareemAbilash RamachandranAbner Salonga Ahmed PashaAl Jay Reyes CalupigAlain Custodio Alberto Tidoy Alfie RiveraAllan NicolasAmelito JaradalAmith ShushanthAngelo Calooy Anthony PaulAnthoy King I. De DiosAriel LagaoBenedicto AvenidoBenito BendecioBernard Cabalhin Bharath ShettyBijukumar NalinakumariBrodreane TiponCharles TonyChristian Lamis Christopher MarollanoClint LorenaDanny Dio

Eloisa E AnivesPurchasing Officer

Purchase Department

July ‘08

Sudhir PatoliaSales Engineer

Sales Department

August ‘08

Joseph X D’souza Component AssemblerDucab Connect Department

September ‘08

Kamal Seeng Electronic Technician

Maintenance Dept. (M1)

October ‘08

Maryam Al-Naqbi Management Systems Officer

QHSE Department

November ‘08

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Page 12: Cabletalk Issue54 English

Daryanto UmarDave Vbongen Dennis HachasoDennis Gundo ClomaDhilip Jalenthran Edwin DuraisamyEnosh ArvinFrederick ApuraFritz Gerald VelascoGilbert Espino Girish U KulaiGlenn Dael Heherson Villanueva Jay Fajilagutan Jeevan SalinsJerome VelasquezJess Helix Jessie LegaspiJeyakanthan Maharjan Jithin Vakkayil VijayadharanJoel SalvadorJoseph Renish I XJosue InesJuam Feraren Karthik Rajendran Kathiravan Rajendiran Kim Santos Kristian MarananKumar MayavanLalu SadasivanLohith ShettyLouie Villano Mark MasulitMark Alvin Mervin Del Cruz Michard MaanMordan Torres Nevil KunderPablito NicolasPastor Samson Perpetuo Pacete Pitchai Kanthan Prajwal PrakashPrashanta KundharPreetham P KotianPresley Martin Raigon Manjaly Ramkumar Veeran Ratheesh VijayanRathnakara KulalRavindran Kampaparambil Raymond B LimgencoRaynald Operania Reinier Bolante Renmark Kamatoy Renn ArcaRex Baylen Reynaldo Alarcon

Assistant Ricardo Rigor VillaosRogelio ManaogRome Balaba Ronie Domalon Rowel GalvezRyan MatiasRyan PinpinSabu Balakrishnan ASajeev MohananSandeepSandy Santos Santhosh KumarSanthosh SadanandanSathish Srinivasan Sayesh LotikarSayyad AttarSenthil K Balasubramanian Sharana KumarShashi BangeraShijan JacobSinu ThomasSivaji Gopala PillaiSivaraj ManoharanSivaraman ThankamanySomasundaram SivarajanSudheer BantwalSudhish K SukumaranSujan KundarSujith KumarSyion ChandranVasu Ramakrishnan Veerabhadram VeeramishtiVicente MatusVijesh PWalter SapalasanWilmar AgultoKarthik Sufhersanan

Assistant Project EngineerSegu Mohamed

Asst. Stock ControllerMahesh Anto

CCV OperatorKaliyan Sivashankar

Cell LeaderSayeed Babamiyan

Commercial Co-ordinatorNazarath MahmoodRamkumar

Commercial OfficerManjesh Nair

ElectricianJoseph HernandezElectrician Pramod Adhi

FitterSunil JoyForklift OperatorAlthaf MoidinAnand ShanmugamJaswant SinghLibu ThankachanMandeep SinghMudassar Ali Qaiser BashirRubaskhan RasadSankhe RaiSanthanna KannanZahir KhanGraduate TraineeAhmad Al Hammadi

Heavy Duty DriverBilal Ahmed ChaudhryMuhammad NaeemNaveed AlamSukhdev SinghLaxman Mudari

MachinistMuralidhara

Machinist TraineeFrancis Moralejo

Maintenance FitterBalakumar Swaminathan

Office AssistantFowji FarookKarayil Yasarmon

Process EngineerRosh KoshySivakumar Natarajan

Quality AssistantApinut Arpoonnithi

Quality TechnicianAnand AgoramAneesh PanikkasseryAnu JohnJijo PaulJimmy OlendanRaja ShrinivasanRaman Narayanasamy

TRAININGSix Sigma Green Belt Application Course 1 (Jun 16 - Jun 18th) • Abdel Elsayed• Abdul Rahim Al Marzouqi• Abdulah Omar Al Doukhei• Babu Nair• Daniel Kunjumon• Gerson Borges• Hussein Saleh Omer• Kavpreet Kaur• Kishor Kulkarni• Maryam Al Naqbi• Maryam M Al Thani• Mathusuthana Vadivel• Mehran Ibrahim• Minin D’souza• Pradeep Singh• Subbiah Arumugam• Ukkuru David Thekkekara

Business Intelligence Software Training (Jun 22nd - Jun 26th)• A Ahmed Qaed• Abdul Majid A A Khan• Abdul Rahim Al Marzouqi• Adel Al Housani• Ali Al Nahdi• Ashish Mathew• Ashraf Madalan• Bagesh Singh• Bala Prasad Kamthamraju• Balkar Labah Singh• Daniel Kunjumon• Dhiraj Kumar Sinha• Editha Ortiz Manuel• Fabio George Kizhakoodan

• Gerson Lucio Borges• Harish Kamath• Herleen Mehta• Hussein Al Jabri• Jatin Arora• Jehad Abed Abbas• Jon Vail• Manjesh M R Nair• Manoj Pillai• Mathusuthana Kumaran• Matthew David Procter• Melwyn Cyril Fernandes• Minin Anthony D’souza• Danish Farooqui• Imran A A Khan• Mohammed Al Quraishi• Muhammad Saeed Hamid• Naushad Ali Sardar Ali• Raihan Aamir• Rajendran P• Riaz Ul Islam• Sagar R Kumathekar• Samih Hassan Zamzam• Sandri DaVid Madhu• Srinivasa V Subramanian• Subbiah Arumugam• Tapas Kumar Manna• Ulhas Arvind Menon• Varghese Samuel• Venkatesan Santhana Krishnan• Vijayanand Keraba Thorawat• Yasser Hussain

Internal Auditor Training Course (Jun 25th - Jun 26th)• A Ahmed Qaed

• Biju Kaipattil• Dhiraj Kumar Sinha• James Chirayath Devassy• Marshall Cyril Stephen Lobo• Mohamed Thoufeek• Munir Ahmed• Nissam Ashraf• Ponniah Ramachandran• Pradeep Singh• Ramesh N P• Sagar R Kumathekar• S P Singh Sahota• Tapas Kumar Manna• Vivek Kumar Jain

Basic Fire Fighting (Jun 25th- Jul 5th)• Villie Maramot Ayos • Rex Lenuel Laylo Baylen • Pastor Jr Lavilla Samson • Gangadhar Thoparapu • Lohith Suresh Shetty • Karthik Kumar Rajendran • Ramkumar S Veeran • Mudassar Ali • Dhilip Kumar Jalenthran • Senthilkumar Balasubramanian • Sathish Srinivasan • Santhosh Sadanandan • Mathai P Mathai • Vasu Kumar Ramakrishnan • Somasundaram Sivarajan • Ahmed Pasha • Rasool Ghulam • Kumar Mayavan • Prasad P Nair • Sujith Kumar

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Raw Material Storeman

John Lopez

Receiptionist

Jawaher Bin Ghalaita

Secretary to GM

Vijayalakshmi Rajasekharan

Security Man

Dawood Khan

Ganga Khatiwada

Govindan Purayil

Nelson S Batu

Om Bahadur Karaki

Padmakumar Pillai

Rajeev Pillai

Sujith Gopalan

Unni Krishnan

Sr. Commercial Officer

Dyju George

Rajeev Kumar

Stock Controller

Soni Kunjapan

Supplier Order Expeditor

Usman Iqbal

Testing Assistant

Edzel Brinquez

Aqeel Mohamed

Trainee Fitter

Jomon Mathai

Mathai P Mathai

Trainee Planing Engineer

Sankar Chowdhury

Trainee Process Worker

Abdulla Al Mansoori

Abdulrahman Al Mansoori

Ahmed Al Neaimi

Hasan Al Mansoori

Mohamed Al Mansory

Obaid Ali

Yard Worker

Ajith Subrahmaniyan

Gangadhar Thoparapu

Govardhan Vutnuri

Hardeep Singh

Herbert Dela Cruz

Khushminder Singh

Laxmi Kode

Mohammed Gulam

Prasad Subhdramma

Rasool Ghulam

Page 13: Cabletalk Issue54 English

We want to see your creativity!

Congratulations!Issue # 53, Competition Winner

Francis D’silvaProduction Supervisor

Last Issue Question: The Copper Rod Factory in

Mussafah is the first in the world to use NGCS.

How many burners are used in the process?

Answer: 15 burners

Rules of the Competition• Only one entry allowed per employee• Entries can be received as drawings on A4 paper or computer

graphics• All entries to be sent to the Ducab marketing dept or can be

emailed to [email protected]• The winning creative will be used in all our corporate

communication & all entries will be considered as the intellectual property of Ducab

• Decision of the judges panel will be final• Winner will be announced in the next issue of CABLETALK

Ducab completes 30 glorious years in November 2009. We are giving employees of Ducab an opportunity to symbolize what you

think of Ducab’s success & growth through this competition.

Its easy, design a logo / poster for Ducab’s 30 years celebration

Winner will get 2 passes to spend a day at Atlantis Aquaventure, Palm Dubai*.

• Abdul Ajees • Balakumar Swaminathan • Mulakulam Jomon Mathai • Rubaskhan Rasad • Sharana Kumar

Sales Training Programme (Part 1) (Jul 2nd - Jul 3rd)• Chew Wah Tan • Varghese Samuel • Saud Khalid • Chandra Sekhar Das• Ali Khalifa • Sudip Dutta • Jehad Abbas • Ashish Mathew • Krishnamurthy M Nadar • Mohammed Chaus • Sudhir Patolia • Suhas C• Shiju Lakshmanan• Junu Chandran• Oommen Mathew• Nasr Awadh Al Masabi

Maintenance Planning, Estimation & Scheduling (Jul 6th - Jul 10th)• Gerson Borges

High Voltage Engineering & Testing(Jul 7th - Jul 11th)• Abdulah Al Doukhei• Maryam M Althani

Assertiveness Skills (Jul 24th)• Matthew Procter

CPR and Basic First Aid Jul 27th• Abdulhakim Qaed• Biju Kaipattil• Dhiraj Sinha• James C Devassy• Marshall Lobo• Mohamed Thoufeek• Munir Ahmed• Nissam Ashraf• Ponniah Ramachandran• Pradeep Singh• Remesh N P• Sagar Kumathekar• S P Singh Sahota• Tapas Kumar Manna• Vivek Kumar Jai

Advanced Fire Fighting (27-28 Jul) & (2-3 Aug)• Deepak Anegundi • Ajay Kumar Kushwaha • Nestor Balisacan • Biju Lonappan • Arben Nitro Abando • Siswanto L Giarto • Roland Roque Solis • Manoj Bhavsar

• Sajahan Ali Saikh • Cornelio Mayor Molino • Jitendra• Binumon Ponnappan

Project Management Professional Training (Aug 18th - Aug 27th)• Jatin Arora Writing Effective Job Descriptions (Aug 31st)• Mohd Rashid M

Sales Training Programme (Part 2) (Sep 9th - Sep 11th)• Chew Wah Tan• Deb Mazumdar • Varghese Samuel • Nasr Awadh Al Masabi • Chandra Sekhar Das• Ali Khalifa • Sudip Dutta • Jehad Abed Abbas • Ashish Mathew • Krishnamurthy Nadar • Mohammed Chaus • Sudhir Patolia • Suhas C• Shiju Lakshman• Raihan Aamir

Advaris Training (Part 1) (Sep 14th - Sep 17th)• Arun Thombre • Hamda Saleh Mubarak • Chindanveetil Girish • Prasanna Ballal

Maximo Training (Sep 21st - Sep 23rd)• Mahmood Haji• Abdul Rahim Al Marzouqi • Mehran Ibrahim • Adel Ibrahim Al Housani • Mohammed Sami • Ahmed Al Hammadi

Writing Effective Policies & Procedures (Sep 28th - Sep 29th)• Mohammad Markhan

Certified Compensation & Benefits Professional (Oct 5th - Oct 9th)• Mohammad Markhan

T&D HR Managament(Oct 11th – Oct13th)Dr Saeed Al Barwani

Cable Systems Training(Oct 12th – Oct 16th)• Ian Villalobos• Sharif Kareem• Harith Al Wazan• Salem Al Qubaisi

• Mussabah Al-Abri• Abdulla A Taymour Mirza• Abdulla Abbas• Anisa Abdulrahman

Reliability Centered Maintenance (Oct 12th - Oct 13th)• Abdul Rahim Al Marzouqi • Graham Rafferty• Ian De Bruin • Mehran Ibrahim • Samih Zamzam • Thangavel Soundara Pandian

Power Reading (Oct 13th & 14th)• Dr Saeed Al Barwani• Hassan Omar• Mohammed Al Quraishi• Handa Jassim• Hussein Al Jobli• Maryam Al Thaani

Advaris Training (Part 2) (Oct 20th-Oct 23rd)• Arun Thombre • Chindanveetil Girish • Hamda Saleh J H Mubarak • Junaid Irfan Siddiqi • Keshav S Nair • Manoj Pillai • Raihan Aamir • Dhiraj Sinha • Prasanna Ballal • Vishal Joshi

Sales Training Programme (Part 3) (Oct 21st - Oct 23rd)• Chew Wah Tan• Deb Mazumdar • Varghese Samuel • Nasr Awadh Al Masabi • Chandra Sekhar Das• Ali Khalifa • Sudip Dutta • Jehad Abbas • Ashish Mathew • Krishnamurthy Nadar • Mohammed Chaus • Sudhir Patolia • Suhas C • Shiju Lakshmanan• Raihan Aamir

OHSAS 1800-2007 Mnagement System Internal Auditor Training Course(Oct 23rd - Oct 24th)• Subbiah Arumugam • Ponniah Ramachandran • Shiva Kumar Thatipamula • Kishor Chandrakant Kulkarni

Executive Team Development (Part 2)(Oct 26th - Oct 27th)• Andrew Shaw 22

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• Arif Choksy • Mohammed Al Quraishi• Dr Saeed Mohd Al Barwani • Chew Wah Tan• Simon Baker • Anjam Mukhtar • Graham Cheetham • Jon Vail • Hassan Omar

BAAN Training Finance (Nov 2nd - Nov 6th)• Mark Faraj• Keshav S Nair• Majid Mohammad Abdullah• Khalid Al Falasi• Fahad Khalifa• Abdullah• Maryam Yahya• Maryam Ali Mohammad• Srini Vaas Rao• Sowmya

Theory of Constraints Part 2(Nov 3rd - Nov 4th)• Ashish Chaturvedy• Dhiraj Sinha• Graham Rafferty• Harish Kamath• Jatin Arora• Krishnamurthy Nadar• Manoharan Raghavan• Mansour Al Jedayeh• Maryam Ali Al Thani• Matthew Procter• Mohammad Markhan• Pandian TS• Riaz Ul Islam• Satish Kumar• Raihan Aamir• Sriram A B• Bala Prasad• Jayarajan Kadachi• Michel Bekhazi• Samih Zamzam• Ashok Chandra Roy• Ian De Bruin• Keshav S Nair• Ulhas Menon

Theory of Constraints Executive Management Briefing (Nov 4th)• Andrew Shaw • Arif Choksy • Mohammed Al Quraishi • Dr Saeed Mohd Al Barwani • Chew Wah Tan• Simon Baker • Anjam Mukhtar • Graham Cheetham • Jon Vail • Hassan Omar

Minutes of Meeting (Nov 13th)• Bin Ghelaiti

Salary Structure & Variable Pay Scheme (Nov 16th - Nov 20th)• Mohammad Markhan

Responsive Supply Chain (Nov 24th - Nov 25th)• Simon Baker• Aftab Brek

Influencing Strategies(Nov 24th – Nov 28th)• Mohammed Al Quraishi

Six Sigma Green Belt Application Course-2 (Nov 25th - Nov 27th)• Majid Mohammad • Syed Shahid Ali • Diago Benedito Prato • Anjunath Hiremath • Ahmed Al Hammadi • Ponniah Ramachandran • Keshav S Nair • Vivek Kumar Jain

• Atiq Al Janahi • Sunil Kumar Natakkal • Mansour Al Jedayeh • Anisa Ishaq • Vijayanand Thorawat • Sagar Kumathekar • Sriram Balakrishna • Margaret Benji George • Aqeel Mohamed • Editha Ortiz Manuel • Ahmed Rashid • Christopher Al Barwani

Cable Systems Training(Dec 14th – Dec 18th)• Tariq Al Musabi• Hashim Amiri• Rashed Al Qubaisi• Alan Majed Ahmed Aziz• Mohamed Omar Jambu• Eman Saleh Thani Thaleth• Laila M Qassim Marafi• Ali Hamad Saleh Al Tameemi• Sandeep Bendre• Shailendra Pratap Singh

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Hurry!Entries to

reach us by 1st March 2009

* Terms and conditions apply.