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n v thc hin:

G.O.L CO., LTD89 Dien Bien Phu, Dist. 1, HCMC, Vietnam.

Tel: 84-8-8298117 Fax: 84-8-8230877Email: [email protected]

Website: www.gol.vn

MEMBER OF

GII THIU

CC BC TRIN KHAI THNG MI IN T
mailto:[email protected]://www.gol.vn/http://www.gol.vn/mailto:[email protected]


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2. Thit k hnh nh:y l n tng u tin thu ht ngi tham quan Website,

nhng yu t nh hng n hnh nh sn phm khng c sinh

ng, r nt l do:- Ngi thit k v xy dng Website cha kin thc hockinh nghim c th to hnh nh va p, r vi dung lngthp.- r nt ca sn phm cn ph thuc vo c s ha tng:

ng truyn internet chm, bng thng hp, hay b nghn mch,chi ph internet cn cao Thng thng, cc bc nh c chtlng tt i hi phn gii cao dn n tiu tn dung lng lnv s rt nng khi ti trn ng truyn. Do cc hnh nh thhin trn cc E-Mart ch mc trung bnh nhm khc phc cckh khn nu trn.- Do l hnh nh 2 chiu nn vic vic th hin mt sn phm

cn c hn h n ch v im i tnh h dn ca sn hm.

CC VN KH KHN KHI KINH DOANH TRC TUYN


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4. Nhng kh khn i vi cc hnh thc thanh tonthng qua ngn hng:

Thanh tan bng th tn dng (Credit card) l hnh thc

thanh ton ph bin trong TMT, i hi ch th phicung cp thng tin cho ngi bn hng. Vic cung cpthng tin thng qua ng truyn internet rt nguy him vd b mt cp bi hacker. V th, cc vn v bo mt l

mt l do ch yu khin ngi mua khng la chn hnhthc thanh ton bng th tn dng (credit card) khi muahng trc tuyn.



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5. Nhng kh khn trong vic giao nhn hng ho l do:Ngoi s tin mua sn phm, hu nh Khch hng no cng

khng mun tr thm bt c khong chi ph no khc, gi muaphi bng hoc thp hn gi th trng. Nh vy, thu htlng khch hng ln doanh nghip phi xy dng cho mnh mth thng phn phi hng hp l. Nhng trong giao nhn phtsinh nhng kh khn nh:

-Khch hng nhiu quc gia nn c nhiu phng thc tnh

gi vn chuyn khc nhau.-Ngi kinh doanh TMT hin nay cha c i ng chuyn

nghip v giao nhn vn, nn hu nh thu li n v vn tikhc, iu ny to nn gi thnh cao.

-Thiu h thng giao hng trn nhiu khu vc cng nh

hng n cht lng dch v v gi thnh.



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6. H thng lu tr (stock) v cung cp hng ha:Trong Kinh doanh trc tuyn, khng i hi doanh

nghip phi tr nhiu chi ph cho vic thu gian hng, trng

by sn phm. Tuy nhin, i vi mt s hng ho c ctnh sn phm ring th phi c cha trong kho, sn sngp ng khi c n hng. Ging nh cc loi kinh doanhthun tu khc, vic cha hng trong kho s pht sinh mts vn khch quan: m mc, tn kho, hn s dng



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7. Thi quen tiu dng:S pht trin mnh m ca Internet lm thay i b mt

ca ton th gii. iu ny gip cho TMT cng ngy mt gi vth quan trng trong lnh vc kinh doanh ni chung. Tuy nhin,s pht trin y khng lm nhanh chng mt i thi quen tiudng ca khch hng l mt trong nhng ro cn ln nht cavic kinh doanh trn website TMT. Nhng thi quen ca ngitiu dng khi n cc trung tm thng mi c th hin qua

cc biu hin sau y:+ Ngm nhn, s, chn la, sn phm.+ Xem y thng tin chi tit v sn phm.+ Thay i khng kh khi mua sm.+ c xem cc chng trnh ph c t chc ngoi tri



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8. Cc kh khn v k thut:Ngoi nhng kh khn trn, cn mt trong nhng tr

ngi khng th khng k n i vi vic pht trin TMT

ti Vit Nam hin nay, l s yu km h thng h tng cs Internet nh bng thng hp lm tc truy cp chm,dn n ngi truy cp ngi ngng mua hng trn mng.



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9. Bo mt thng tin:Vic mua hng trn internet cn b hacker tn cng my tnh,

hoc s r r tht thot d liu mt ca ngn hng, Doanh nghiphay tnh trng virus tn cng lm t lit h thng mng, mytnh c nhn lm cho khch hng khng cn hng th vic truycp internet v mt s DN khng mun tham gia TMT. Ringti Vit Nam hin nay, vic lu truyn v s dng th tn dng"min ph" mt cch cng khai, n mc c th d dng tm thy

nhng forums m trn h hng dn nhau, truyn t kinhnghim cho nhau v vic lm th no c th c c mt"credit card min ph" hay cn gi l CC cha v thm chtng nhau nhiu "credit card min ph", l mt trong nhngnguyn nhn gy tr ngi cho TMT pht trin.



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10. Yu t t pha con ngi:TMT nc ta, cho n nay vn ch c coi l nhng

cuc chi th nghim, vn cn trong thi k tp tnh, cha c squan tm ng mc ca gii chc lnh o cng nh t phadoanh nghip. Vn cn quan im lm website theo phong tro,lm website thay cho cc tp bm qung co sn phm thngthng, ch cha h nh hng pht trin thnh mt knhqung b tip cn vi khch hng, mt knh bun bn phn phi

mi n vi ngi mua mang tm c quc t.Ti Vit Nam vic ng dng CNTT vo lnh vc thng miin t vn cn gp nhiu kh khn. Do , vic cn phi hiu rnhng kh khn c th xy dng cc gii php ph hp vithc t l iu han tan cn thit.



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Cn quan tm ng mc n cng tc duytr v pht trin website

Phi xy dng gii php in t ph hpvi chin lc kinh doanh truyn thng ca

doanh nghip Chn n v t vn hoc n v thit kgii php c nhiu kinh nghim.

C s chun b tt

NHNG IM CN LU KHI TRIN KHAI


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Bc 1: Chun b

Bc 2: Thit k gii php TMT

Bc 3: Xy dng website v a

website vo hat ng

Bc 4: Cng tc duy tr v pht trinwebsite TMT

CC BC TRIN KHAI TMT TI DN


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BC 1: CHUN B

Mua tn min

Lp k hach cho chin lc pht trinkinh doanh TMT

Chun b ngun lc v nhn s

Chn n v cung cp dch v lu trwebsite (hosting web)

Trang b c s h tng phc v cho giiphp


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BC 2: THIT K GII PHP TMT

Xc nh gii php in t ph hp vi sn phm

v th trng d nh kinh doanh. Gii php int tt s lm vic kinh doanh thun li hn v thiu qu hn.


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BC 2: THIT K GII PHP TMT

c th xy dng tt gii php TMT, DoanhNghip cn phi hiu c cc c tnh cu thnh

nn gii php in t:

1. c tnh doanh nghip.2. c tnh v sn phm.3. c tnh qun tr.4. c tnh thanh tan.5. c tnh logic


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BC 3: XY DNG WEBSITEV A WEBSITE VO HAT NG

Xy dng website.

a website vo hat ng.

Tin hnh PR v qung b website.


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BC 3: XY DNG WEBSITEV A WEBSITE VO HAT NG

Cc vn cn lu :- Vic la chn n v thit k website c uy tn vkinh nghim l rt cn thit cho vic trin khaiTMT- Doanh nghip cn phi tin hnh cng tc qung

b, gii thiu v website ca mnh ngay sau khixy dng han chnh ni dung website. Nhm lmcho mi ngi bit v s hin din ca websitedoanh nghip.


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BC 4: CNG TC DUY TRV PHT TRIN WEBSITE TMT

- Lun c chnh sch v vic thay i thng tinsn phm v dch v cung cp cho khch hng,

to s a dng v thng tin, phong ph v hngha v dch v nhm thu ht s quan tm theodi ca khch hng nht l khch hng vnglai.- Chun b ni dung thng tin cn cp nht(gii thiu sn phm - dch v mi). Vic cpnht thng tin phi c thc hin lin tc.


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- C ngun ngn sch thc hin vic duy tr

v pht trin website. Vic duy tr v qung bwebsite phi c xc nh l mt phn kinhph bt buc cho vic qung b thng hiu vpht trin kinh doanh ca doanh nghip. Nu

Website l knh kinh doanh trc tip th cngcn c chm cht v u t thu ht cngnhiu khch hng.


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- Chun b ngun nhn lc kin thc cho vic thc hin duytr website, ng e ngi vic mnh phi t duy tr website. Cth o to ngun nhn lc trc tip duy tr hot ng theo

thi gian. V phn ln cc cng vic admin khng i hi kthut vin c trnh chuyn mn IT cao, m ch cn gii tronghot ng kinh doanh ca Doanh nghip.- Vic ch ng ngun nhn lc cho php gim thiu chi phdnh cho websiteiste, ng thi li t c ti a yu cu v

nh hng m Doanh nghip mun vn dng trn mi trngTMT trong chin lc chung ca Doanh nghip mt cch xcthc v hiu qu, do nhn vin admin s xut c cc yucu v thc hin cc gii php hp l nht.


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- Lp qui trnh x l thng tin phn hi t khch hng

thng qua website. Cc thng tin phn hi t yu cuca khch hng trn website s gy n tng tt nu sphn hi nhanh v p ng c yu cu ca h. Nukinh doanh trc tuyn cho php thc hin tc nghipnh giao hng 24/24 th cn phi chun b i ng phc

v hot ng. Ngc li, phi qui nh tr li theo gilm vic hnh chnh, trnh b n tng xu v khngtr li hoc khng thc hin c dch v.


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- Lp qui trnh loi b thng tin c khng cn ph hp.

Cc thng tin lc hu khng ch gy cho khch hng ntng xu do website b b qun m cn c th gy tchi v gi c khng ph hp vi thc t, dn n tranhchp hay thit hi uy tn cho doanh nghip. Do , victhng xuyn chm sc v loi b cc thng tin c, lc

hu l mt vic cn lu ngay t u.


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- a ra nhiu chng trnh khc nhau y tnh hp dn thu ht khch hng tham gia nh: d on trng thng,khuyn mi sao cho khch hng khi truy cp vo website

cm nhn c nhng li ch thit thc mang li cho h. Tosn chi hay v vui v s lm cho vic truy cp vo websiteca DN khng tr nn nhm chn v chnh h cn qung con nhiu ngi khc, t s thu ht c nhiu ngi

hn n website mt cch t nhin thng qua cc chngtrnh nu trn.


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CM N S QUAN TM CA QU V

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