Project report on

café coffee day

SUBMITTED TO

Mr. Nituj,

Dr. Monica,

Ms. Pragya

SUBMITTED BY

Mahima gaurPgdm /Mba-1semSunstone Eduversity

Café Coffee day

Business environment of café coffee day

Just a main little history of CCD

CCD is an Indian café chain owned v.g Siddhartha.

The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.

Cafe Coffee Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague.

Total no of Outlets in India only is by Sep 2014 is 1640.

Main major change was when Kohlberg Kravis Roberts invested INR 1,000 crore.

products of CCD

• Coffee (different types of coffees)

• Ice creams (ice cream in lots of verity)

• Cookies

• Ice tea

• Cold coffee

• Dissert shots (in low price high quality)

• Cakes (i.e. cup cakes)

• Coffee machines

• Mug of CCD

products of CCD

Ease of doing business

• CCD’s marketing strategy is to open a café near to educational institution and corporate campuses.

• Now even in colleges campus they are in for example lovely professional university , Galgotia university.

• CCD already started to explore European market as I have mention earlier they made their present to open coffee shops in Vienna.

• Now a CCD is in also available in Karachi, Vienna, Dubai and Prague

• Café coffee day is having various kinds of formats depending on the target audience.

The first coffee house opens in Vienna.

Ease of doing business Subsidiaries of CCD

• Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

• Coffee Day Square, a high level coffee bar in Bangalore

• Coffee Day Xpress, which runs 900 plus Coffee Day kiosks

• Coffee Day Beverages, which runs over 14,000 vending machines

• Coffee Day Exports, its exporting wing

• Coffee Day Perfect, its fast-moving consumer goods packaged coffee division

• Coffee Day B2C Plant, Coffee vending machine manufacturing division

“Some pictures relate to ease of doing business”

This picture is near to the offices so even they can have refreshment

Political Stability in the Country of ccd

Government deals with almost company for their legal documentations . to check the product for customers weathers product is given by companies is good or not.

Government have divide some rules & protocols for the all type of companies

i.e. Café coffee day or MacDonald

shopper stop

reebok

maybeilne

Political Stability in the Country of ccd

• It can be various type of for i.e.

• Legal documentations

• Economy policy

This can effect by two main ways

1) Technical view

2) Non technical view

Technical view :- income taxes , interest rate. Ccd pays online taxes too every online business dealers pays online taxes also. Politicians from both parties are quite interested in doing something about our complicated and broken tax system. (government apply these rules on every company)

Political Stability in the CountryAs per the research its ranking

18-55 age groups can go there & have coffee.

For Collage students it can be workplace.

CCD can be a meeting place too.

Political Stability in the Country of ccd

these two images give clear meaning & understanding of this concept

Availability of Human Resources for the business

• Employees of CCD should be patient to treat customers.

• Should not the complaints & enquiry of customers.

• Need to remember their past experience for future.

• Any Employee must know how to handle any situation.

• they hired who know how to speak when & where to speak.

• For experience people they give more preference as my research (this is for the senior post)

• Employee should be self motivated for the work

• CCD wants PRISM from their empolyee

Availability of Human Resources for the business

Dependency on Technology

• If talk about the technology this is the main important point for CCD.

• Just because of technology its on TOP now a days

• New coffee making machine

• Infrastructure of CCD is per the technique their, decoration from lights, LED screen for the customers, latest most popular sound for the customers.

•

Competitor Analysis of ccd with barista

Small introduction

Barista coffee was establishes in 1999

Logo of barista

fist it was opened in Delhi, its head quarter is also in new Delhi.

It was founded in 1997.

200 Barista Lavazza outlets across the country will have Live Media screens on their premises

Competitor Analysis of ccd with barista

Main advantages

• Increasing disposable incomes and global trends in coffee indicate

• huge growth potential in one particular segment

• Barista Lavazza has a tie-up with Visa to allow withdrawal of cash up to INR1000 daily in all its outlets without any charges levied on the cardholders.

• Barista available is in sri-lanka , Bangladesh and India , its also have covered middle east too

Competitor Analysis of ccd with barista & its products

Barista Lavazza also offers 30% discounts on customized meal deals on all Visa debit card transactions.

Barista have also its card system for its customers so they can get discount for their favorite coffee.

Competitor Analysis of ccd with barista & its products and price

Competitor Analysis of ccd with barista & its products • Barista have similar products with CCD but at higher cost we can see

this in menu bar

Competitor Analysis of ccd with barista & its products

• Barista have lots of products to eat as we compare it from café coffee day.

• Which can be a major draw back of CCD and main advantages of barista.

• Varsities of ice cream ccd have many.• Barista have lots of products in species meals.• Which ccd don’t have much. • Both have cookies too but ccd have much.• Barista do not change the its price according to the places but ccd

dose.

Competitor Analysis of ccd with barista & its products Its deals with products, so they trying to attract their customers with these types of offers.

Product always relate to the price and price always relate to the product

Its strong connection between these too.

Competitor Analysis of ccd with barista about places • Its most of outlets is near to the malls , complexes.

• Their strategy is to open outlets near to the family area. In posh area they used to open the outlets.

• As my research barista haven’t cover up in campuses.

• their target is college students, youngsters.

• They have already developed their stores in abroad (east, a bit part of Asia too)

Competitor Analysis of ccd with barista about places

Competitor Analysis of ccd with barista

StrengthCCD grows its own coffee

As CCD grows its own coffee this comes to low rate of CCD

Its high quality its main advantage

As per the research 300,000 visitors visit daily in ccd

Huge young crowd is target of CCD

Weakness

Increasing computations day by day

Low offers & schemas of CCD

They should even use paper glasses as like costa coffee

Low marketing as per another competitors

Opportunity

Fastest growing in the market

Cheaper cost of products

Tie ups with other campiness for like barista did with V TV

New technology , new services & innovation , products

Threats

Barista have high quality of customer services

Costa coffee is using pollution free glasses

Star bucks

Swot

Current Major trends of CCD

Current Major trends of CCD

• They are offering different types of combos with coffee free beverage( hot dog)

• In low cost good quality

• Summers is almost went but still the ice tea etc. is trending very well

• Chocolates & mango shots are trending good even attraction of that is that small plastic glasses.

• Price is just start from 25 inr for smallest trending meal or product of ccD

Target customers of CCD

• Ccd is changing strategy according to the places i.e. in campuses their target customers are youngsters.

The café coffee day is actually targeting & getting customers are

“business meetings” (23%),

“celebrating special occasions” (20%) or

just plain “hang out” (57%) (youngsters)

• Average dwell time at café: 45 minutes

• Meeting place for 15-35 year olds

• The place they frequent most after “home and workplace/college”

• A place where they meet friends and colleagues, in groups of 3 or more

• A place where they rejuvenate and are free to be themselves rather than a place to be “seen at”

Target customers of CCD

Target customers & segments of CCD

• Key target customers are as per the café coffee day

9%

13%

21%

29%

28%

Age Group

Above 30

Above 19

16-19

20-24

25-30

How much high rate of ccd ? • A mediums family can easily buy the any product from the CCD.

• Its growing its own coffee plants that what its don’t have high rate of coffee.

• As I have disused in earlier in various part its doesn't have high rate.

• Low rate is its main advantage for CCD.

what Ccd should do to attract customers more?

Should do more publicity for ccd with its different types of offers

Can be connected with more social media site and the channels

Promoting some events from ccd

Choosing the good locations for stores.

Can launch new products, organize new events as well as.

Analysis• Does company have a strong position in the market? Yes! CCD do have very strong position in market that’s why in India its on top fist Positon, Since many years. Reason of it its quality, services, values, pride i.e.

recommendation for ccd • Café Coffee Day has done extremely well so far to project itself • affordable youth- oriented brand. • there are still certain areas where their brand needs to be much stronger.• Coffee Day needs to do a lot of work if they hope to catch up with costa• www.wooplr.com/producer/cafe-coffee-day/247186/recommendations

recommendations of others as well

A lot more can happen over coffee…

Thank You..!!