Café Coffee Day is India’s favourite coffee shop where the young at heart unwind. It is a division of India’s largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Limited (ABCTCL). Popularly known as Coffee Day, it’s a Rs. 750 crore, ISO 9002 certified company. With Asia’s second-largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europe a nd Japan, making us one of the top coffee exporters in the country. Café Coffee Day is a chain of coffee shops in India having its headquarters in Chikkamagaluru, Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. Large number of coffee day cafes are located in Bangalore. The cafe chain has had much success riding, and to some ex tent creating, the cafe culture wave that swept across metropolitanIndia following strong economic growth resulting in an increase in youth spending power. It has even tied up with WorldSpace and Microsense to enable its cafes with satellite radioand Wi-Fi, respectively. Its first Wi-Fi cafe was opened onLavelle Road,Bangalore. A cafe opposite Don Bosco High School ,Matunga Café Coffee Day sources coffee from 10,500 acres (4,249 ha) of coffee estates, the second largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters, with clients across the USA, Middle East, Europe and Japan. With its roots in Chikmagalur, the home to some of the best Indian coffees, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh 'n' Ground (which ow ns 450 coffee beanand powder retail outlets), Coffee Day Square (high level coffee bar. one in bangalore.). Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns 9000vending machines ), Coffee Day Exports and Coffee Day Perfect ( FMCG Packaged Coffee) division. It is entering the European market by opening two Cafés in Austria as well, making forays into Pakistanand Germanyto set up cafes abroad. The strategy CCD has adapted is to place a cafe in every possible location where some
