india coffee industry

INDIAN TEA-COFFEE INDUSTRY

CREDIT ANALYSIS & RESEARCH LTD.

4th Floor, Godrej Coliseum, Somaiya Hospital Road,

Off Eastern Express Highway, Sion (East), Mumbai – 400 022

March 2012

March 2012 TEA-COFFEE

Table of Contents Executive Summary

SECTION- I CARE Research’s OUTLOOK

Tea Industry

Production

Consumption

Exports & Imports

Prices

Coffee Industry

Area

Production

Consumption

Exports & Imports

Prices

SECTION- III TEA INDUSTRY SECTION

Overview

Introduction

Tea Processing

Supply-Demand

Supply Scenario

Demand Scenario

International Trade & Prices

International Trade

Prices

Industry Features

Regulatory Scenario

Employment & Labour

Cost & Financial Analysis

Industry Developments

Global Scenario

Overview


Production

Consumption

International Trade

International Prices

Industry Developments

SECTION- IV COFFEE INDUSTRY SECTION

Overview

Introduction

Coffee Processing

Supply-Demand

Supply Scenario

Demand Scenario


International Trade

Prices

Industry Features

Regulatory Scenario

Employment & Labour

Cost & Financial Analysis

Coffee Chains / Outlets

Global Scenario

Overview

Production & Consumption

International Trade

International Prices

SECTION- V COMPANY SECTION

Tea Companies

Tata Global Beverages Ltd.

McLeod Russel India Ltd.

Goodricke Group Ltd.

Coffee Companies

Tata Coffee Ltd.


Amalgamated Bean Coffee Trading Company Ltd.

CCL Products (India) Ltd.

List of Tables

SECTION- II CARE Research’s OUTLOOK

Tea Industry

Tea Domestic Demand-Supply: CY2006-CY2014P

Coffee Industry

Café Outlet expansions: CY11-CY14P

Indian Demographics: CY10-CY15P

Global Coffee Demand-Supply: Crop Year 2007/08 to 2011/12


Overview

Trends in Domestic Market Share of Tea Companies in India: FY05-FY10

Sales Trends of Tea Companies: FY05-FY10

Supply-Demand

Profile of Tea Bushes in India: CY97-CY08

Expected Capital Expenditure in Tea industry

Demand-Supply Scenario

Tea Preferences in Indian states

Tea Consumption Pattern – Per Capita


Tea Auction Centers in India

Tea Plantation: Worker Wage Rates

Industry Features

Average Daily No. of Workers Employed in Tea Plantations: CY00-CY06

Cost of Production: Exporting Countries


Cost Components

Sanction of activities vis-à-vis targets under Tenth Five Year Plan

Global Scenario

Snapshot of Major Tea Producing Countries (CY2010)

Tea Type Preferences – Global

Share in Production & Exports of Major Tea Producing Countries


Overview

Region-wise Production: CS10-11

Region-wise Area: CS 2010-11

Bean Type & Grades

Requisite Climatic Factors: Arabica & Robusta

Country-wise Harvesting Period & Notable Beans

Domestic Company-wise Sales: FY05-FY10

Domestic Company-wise Market Share: FY05-FY10

Supply-Demand

Region-wise Planted Area under Coffee: CS06-CS11E

Rainfall: CY06-CY11

District-wise Planted Area under Coffee: CS09-CS11

Number of Land Holdings by Size: CS2009-CS2011

Expected Capital Expenditure in Coffee industry


Specialty & Value Added Coffee Exports: FY04-FY11 (Qty)

Specialty & Value Added Coffee Exports: FY04-FY11 (Value)

Type-wise Coffee Exports: CY2011

Shipment of Coffee by Ports: FY10-FY11

Imported Volume by Type: FY02-FY11

Imported Value by Type: FY02-FY11

Wholesale Prices of Coffee Seeds: CY07-CY11

Retail Prices of Coffee Seeds: CY97-CY11

Farm-gate Prices of Uncured Coffee: CY02-CY11

Industry Features

Wages in Coffee Plantations


Average Daily Number of Persons Employed in Coffee Plantations: FY04-FY10

Amount Released for Plantation of Tea/ Coffee under PSFs: FY10

Funds Released for Coffee Plantation in AP*: FY08-FY10

Import Tariff on Coffee

Indicative Opex per Café outlet

Global Scenario

Global Coffee Demand-Supply Scenario: Crop Year 2006-2012

Demand-Supply Scenario in Top Producing Countries: Crop Year 2011

International Coffee Production: Crop Year 2007-2011

Arabica & Robusta Production in Exporting Nations: Crop Year 2007-2011

Domestic Consumption of Exporting Nations: Crop Year 2007 to 2011

Exports by Exporting Members: Crop Year 2007 to 2011

Green Coffee Exports: Marketing Year 2007-2011

Imports by Importing Countries: CY2004 to CY2010

Green Coffee Imports: Marketing Year 2007-2011


Tata Global Beverages

Market Information

Associated Brands

Key Domestic Tea Brands

Subsidiaries

Joint Ventures

Finished Products

Financial Overview (Standalone): FY07-FY11

Capital Expenditure Projects


Market Information

Subsidiaries

Joint Ventures

Finished Products

Raw Materials

Financial Overview (Consolidated): FY07-FY11


Market Information


Goodricke - Darjeeling Tea Brands

Multi-origin Blends

Raw Materials

Finished Products

Financial Overview (Standalone): CY06-CY10

Recent Financial Results (9 months ended September 2011)

Tata Coffee Ltd.

Market Information

Key Product Categories & Brands

Subsidiaries

Plant Locations

Select Finished Products




Market Information

Market Presence

Subsidiaries

Financial Overview (Standalone): FY07-FY11



Market Information

Plant Location

Finished Products


List of Graphs SECTION- II CARE Research’s OUTLOOK

Tea Industry

Tea Production: CY00-CY14P

Consumption: CY00-CY14P

India’s Population: CY91-CY15P

Exports: CY00-CY14P


Imports: CY00-CY14P

Tea Average Annual Prices: India & World

Coffee Industry

Area under Coffee: CS 06-CS 14P

Production: CS 06-CS 14P

Consumption: CY06-CY14P

Per Capita Consumption: Exporting nations

Per Capita Consumption: Importing nations

Exports: CY06-CY14P

Imports: FY02-FY14P

International Prices: CY06-CY14P

Domestic Prices: CY07-CY14P


Overview

Region-wise Tea Production share in India in CY2011

Types of Tea

Tea Value Chain

Tea Processing Stages

Supply-Demand

Area under tea in India: CY03-CY07

District-wise Area under Tea: 2007

Domestic Production: FY91-FY11

Area under Tea: FY91-FY11

State-wise Production: CY91-CY11

Region-wise Production: CY91-CY11

Production by Types: CY04-CY10

No. of Growers in Tea Plantations: CY00-CY07

Yield / Productivity: FY91-FY11

Average Yield Rate: CY95-CY08

Method-wise Tea Production: CY04-CY10

Orthodox & Green Tea Production: CY61-CY10

Rainfall in Select States: FY00-FY11

Deviation from Normal Rainfall: FY00-FY11

Consumption: CY00-CY10


Per Capita Consumption: CY91-CY10

Sugar Prices in India: FY05-FY11

WPI of Milk in India: Base Year 2004-05=100

WPI of Coffee: Base Year FY05=100


Exports: FY05-FY11

Export Earnings: FY91-FY11

County-wise Tea Exports from India: CY10 (Qty)

County-wise Tea Exports from India: CY06-CY10 (Qty)

County-wise Tea Exports from India: CY10 (Value)

County-wise Tea Exports from India: CY06-CY10 (Value)

Tea Export Items: FY91-FY09

Tea Export Items: FY91-FY09

Tea Exports: Jan-Oct CY08-CY11 (Qty)

Tea Exports: Jan-Oct CY08-CY11 (Value)

Imports in India: CY03-CY10 (Qty)

Imports in India: CY03-CY10 (Value)

Domestic Avg. Auction Prices: FY01-FY11

Retail Prices of Major Brands: Dec-07 to Dec-11

Monthly Avg. Auction Prices: Jan-08 toOct-11

Yearly Average Auction Prices: CY00-CY09

Domestic Auction Prices: CY00-CY10

Domestic Auction Prices: CY11

WPI of Tea Leaf (Unblended): FY05=100

WPI of Tea Leaf (Blended): FY05=100

WPI of Tea Dust (Unblended): FY05=100

WPI of Tea Dust (Blended): FY05=100

Monthly Tea Prices CY2007-CY2011(in Rupee terms): India and World

Industry Features

Workers Employed: CY03-CY07

State-wise number of Small Growers

Cost and expense structure of tea companies in India

Expenses & Profit: FY00-FY11

Growth in Sales, Expenses & Profit: FY00-FY11


Global Scenario

World Tea Demand & Supply: CY05-CY10

Country-wise share in Production: CY10

Country-wise World Production: CY06-CY10

Country-wise Harvested Area: CY00-CY10

Country-wise Yield / Productivity: CY00-CY10

Country-wise Black Tea Production: CY09

Country-wise Black Tea Exports: CY09

Country-wise Green Tea Production & Exports: CY09

Country-wise share in Black Tea Consumption: CY09

Country-wise share in tea Consumption: CY09

Country-wise Consumption: CY05-CY09

Country-wise share in Exports: CY10

Country-wise Exports: CY06-CY10

Country-wise share in World Imports: CY09

Country-wise World Imports: CY05-CY09

Russia’s Tea Imports: CY06-CY10

UK’s Tea Imports: CY06-CY10

USA’s Tea Imports: CY06-CY10

World Avg. Tea Prices: CY00-CY11

Avg. Tea Prices at World Auctions: CY00-CY11


Overview

Coffee Growing Regions in India

Coffee Value Chain

Coffee Processing Stages

Supply-Demand

Area under Coffee Cultivation: CS51-CS11*

Area under Coffee Cultivation: CS91-CS11*

Coffee Production: CS51-CS12*

Production in Coffee Season (CS): CS06-CS11

Productivity: CS91-CS11

India’s share in world production: FY91-FY11


Coffee Consumption: CY90-CY10

Per Capita Consumption of Coffee: FY61-FY07


Country-wise Export Earnings: FY03-FY11

Country-wise Export Volumes: FY03-FY11

Coffee Exports Volume: CY91-CY11*

Coffee Exports Earnings: CY91-CY11*

Unit Value of Exports: CY91-CY11*

Coffee Export by Types: FY11 (Value)

Country-wise share in Export (Qty): FY11

Country-wise share in Export (Value): FY11

Exports by Types: FY2011

Exports by Types: FY2011

Unit Export Value of Selected Counties: FY12*

Country-wise Exported Quantity : FY12*

Coffee Exports by Types: CY07-CY11*

Exports in Coffee Seasons (CS): CS92-CS11

Re-exports of Instant Coffee: FY11 (Value)

Re-exports of Instant Coffee: FY11 (Qty)

Re-exports of Instant Coffee: FY07-FY11 (Qty)

Unit Value of Re-exports: FY07-FY11

Country-wise share in Imports: FY11 (Qty)

Country-wise share in Imports: FY11 (Value)

WPI of Coffee in India: FY05-FY12*

WPI of Coffee Powder: FY05-FY12*

Retail Prices of Coffee Powder: CY96-CY11*

Average Prices in ICTA (Bangalore) Auctions for Major Grades of Clean Coffee

Retail Prices of Coffee Brands in India: CY07-CY11

Industry Features

Cost Structure: FY2006 & FY2011

Growth in Sales, Expenses & Profit: FY99-FY11

Profit Margins: FY99-FY11

Coffee Outlets in India: 1600

Café Consumer Profile in India


Global Scenario

County-wise Production: Crop Year 2011

World Production: FY91-FY11

County-wise share in Exports: CY2010

County-wise share in Consumption: Crop Year 2011

Country-wise share in Imports: CY2010

ICO Monthly Prices: Jan-06 to Oct-11

ICO Composite Avg. Prices: CY91-CY11

ICO Indicator Average Prices: CY00-CY11

ICO Indicator Average Prices: CY98-CY11

Mild Arabica Prices: CY91-CY11

Robusta Prices: CY91-CY11


Tata Global Beverages

Shareholding Pattern





Tata Coffee Ltd.







The report highlights vital facts and figures pertaining to the Indian Tea-Coffee industry,

supplemented by the latest industry statistics. The report is broadly classified into two

sections separately covering each of the two industries – tea and coffee, in order to offer

individual focus on each of the segments. Following are few key points on which emphasis

is laid to accomplish the report:

An overview of the entire industry in terms of growing regions, history, types, grades,

manufacturing processes, value chain, market players, etc. is provided in detail in order

to secure basic understanding of the industry at the outset.

Global industry dynamics in terms of demand-supply scenarios depicting past and

present situation, alongside detailed commentary on international price movements.

Factors governing domestic industry dynamics such as cultivated area, production,

exports, imports, re-exports, consumption, and prices are analysed in detail, in addition

to other periphery factors that impact the same, such as labour issues, regulatory

information and other latest industry developments.

Cost analysis of each industry with emphasis on the raw material and labour cost, in

addition to an analysis of overall operating and after tax margins of companies within the

industry.

CARE Research’s outlook and insight into future trends in the industry with respect to

key demand-supply metrics, in addition to ascertaining global industry factors in near

future and projecting their corresponding impact on future prices in both global and

domestic market.

For an in-depth analysis and CARE’s view on the future of this sector, please refer to the

exhaustive report on Indian Tea-Coffee Industry, March 2012 by CARE Research.

The subscription to this report includes twelve monthly updates on the industry for the

period April 2012 - March 2013.

Kindly click on the link below to subscribe a copy of the same

http://www.careratings.com/content/ResourceCenter/IndustryReport.aspx

For any queries regarding the content and scope of the report kindly reach us at

[email protected]

http://www.careratings.com/content/ResourceCenter/IndustryReport.aspx

mailto:[email protected]


Contact:-

Ms. Revati Kasture [email protected]

Head – Industry Research

(D): +91-22-6754 3465

Mr. Divyesh Shah [email protected]

Assistant General Manager

(D): +91-22-6754 3441

Ms. Sunetra Patkar [email protected]

Analyst

(D): +91-22-6754 3685

CREDIT ANALYSIS & RESEARCH LTD.

4th Floor Godrej Coliseum, Off Eastern Express Highway, Somaiya Hospital Road, Sion East, Mumbai – 400 022

Tel: +91-22-6754 3456 Fax: +91-22-6754 3457

All Rights Reserved. No part of this report may be reproduced or transmitted in any form without prior written permission from CARE.

DISCLAIMER

This report is prepared by CARE Research, a division of Credit Analysis & REsearch Limited [CARE]. CARE Research has taken utmost care to ensure accuracy and objectivity while developing this report based on information available in public domain. However, neither the accuracy nor completeness of information contained in this report is guaranteed. CARE Research operates independently of ratings division and this report does not contain any confidential information obtained by ratings division, which they may have obtained in the regular course of operations. The opinion expressed in this report cannot be compared to the rating assigned to the company within this industry by the ratings division. The opinion expressed is also not a recommendation to buy, sell or hold an instrument.

CARE Research is not responsible for any errors or omissions in analysis/inferences/views or for results obtained from the use of information contained in this report and especially states that CARE (including all divisions) has no financial liability whatsoever to the user of this product. This report is for the information of the intended recipients only and no part of this report may be published or reproduced in any form or manner without prior written permission of CARE Research.

Published by Credit Analysis & REsearch Ltd.

4th Floor Godrej Coliseum, Off Eastern Express Highway, Somaiya Hospital Road, Sion East, Mumbai – 400 022.

Tel: +91- 22-6754 3456 Fax: +91-22-6754 3457.




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