cafe monza brand development
DESCRIPTION
CafeMonza is an Italian style cafe based in Kharghar, Navi Mumbai. LCmediaHouse has done the complete brand development and brand building for this cafe, infact the whole cafe is designed by LCmediaHouse.TRANSCRIPT
![Page 1: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/1.jpg)
Case study – Brand Development – Café Monza
![Page 2: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/2.jpg)
Café Monza, one of the chains of Front Street Bakeries, fell into our laps as we were already working for Front Street at the time.
The owner, who is an avid fan of bike racing wished to see a similar theme at his yet to be named café at Kharghar.
Inspired by his innovative yet vague concept, we went on to research on the same lines. What we then discovered, simply blew our minds!
IntroductionLCmediaHouse
![Page 3: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/3.jpg)
Why this name and what’s the concept?LCmediaHouse
Monza, is a beautiful city in Italy, internationally known for its exhilarating motor racing circuit.
As a result, we chose the name Café Monza for this immensely special café, in the making...
![Page 4: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/4.jpg)
Basically an Italian café, this place was to serve some of the best mouthwatering Italian dishes. Their main aim, to treat people to the tastiest, and the most delightful dishes invented across the globe!
Brand philosophyLCmediaHouse
![Page 5: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/5.jpg)
Positioning this unique café was an easy task as our creation was in itself simply ‘out of this world,’ creating it’s own position in the market.
The target audience was calculated to be the carefree youngsters. Kharghar, being home to most of the happening colleges’ and institutes, saw a promising amount of excited youngsters wanting a place to hangout!
This place was to be the ultimate experience for every coffee addict and Italian food lover!
Brand positioning and Target AudienceLCmediaHouse
![Page 6: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/6.jpg)
This logo was created by us for Café Monza, after keeping in mind the actual elements that helped make up the brand. For example: piping hot cups of coffee, coffee beans, fork and spoons, a tempting font and not to forget, the whole city of Monza!
LogoLCmediaHouse
![Page 7: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/7.jpg)
Cafe Design, Layout and Wall-artLCmediaHouse
The whole café was given a royal Italian feel. The ambience, all the way from its entrance, the wall art till the counter was decided, designed and put into action by us.
The wall art for Café Monza, was particularly hand sketched by us, the detailed sketches of which show Valentino Rossi, the Italian professional motorcycle racer and multiple Moto GP World Champion.
![Page 8: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/8.jpg)
Wall Art LCmediaHouse
![Page 9: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/9.jpg)
MenuLCmediaHouse
The Menu was designed by us and we again used beautiful Italian elements for the same. Apart from these designs we also used images of the exotic dishes included in the menu.
![Page 10: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/10.jpg)
Menu – Front & BackLCmediaHouse
![Page 11: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/11.jpg)
Menu – Inside PagesLCmediaHouse
![Page 12: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/12.jpg)
Symbols Created for Social Media PlatformsLCmediaHouse
![Page 13: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/13.jpg)
Café Monza - The Final LookLCmediaHouse
![Page 14: Cafe Monza Brand Development](https://reader033.vdocuments.net/reader033/viewer/2022051323/54b862934a7959016f8b4591/html5/thumbnails/14.jpg)
Thank you!For further details regarding this or brand, contact us on –
LCmediaHouse
youtube.com/LCmediaHouse
facebook.com/LCmediaHouse
twitter.com/LCmediaHouse
pinterest.com/LCmediaHouse