california association of private post-secondary schools 2013 presentation focused on analytics to...
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Stop Chasing Placements!
Answers to How to Manage Career Services Utilizing Powerful Data
About Us
The Sparrow Group
Proven Student Engagement Success
Sparrows are known for being nimble, quick, loyal, and attentive to details, and for unusual vision which
enables them to see opportunity from a great distance.
2 © Copyright 2013 The Sparrow Group. www.sparrowgroup.biz
Introduction
Today’s Presentation:
• The role of “Career Services”- A changing paradigm
• Case Study
• Employment Framework- Six tools that will change your placement world!
• Next steps for Career Services Data
3
Biz
Biz
Biz
Current Approach to Career Services
Graduate Needs a
JOB
Search for a job for this Grad
Measurement:
Did we “place” the Graduate?
Send Resume
Innovation: Job Orders
Find the Candidate
Submit the
Resumes
Job Order
Job Order
Job Order
Job Order
Job Order
Job Order
Job Order
Fill the Job Order
Measurement
Did We Fill the Job Order?
Predict Your 2014 Outcome Now
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Case Study
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Total Grads 100
@ 80% Placement 80
Weeks Per Year 52
Placements per week 1.5
Job Order Fill Rate 20%
Job Orders Per Week 7.69
Total # of Job Orders per 100 grads= 399.8
Case Study
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Job Orders Per Week 7.69
Employer Connection Conversion 15%
Employer Connections Per Week 51.28
Employer Connections Per Day 10
Interview Conversion 20%
Interviews Needed 7.7
Career Services Metrics
Week Representative Inbound Request
Outbound Calls
Grad Connections
Employer Connections Job Orders Intern Orders Interviews Job Starts
Intern to Hire
Leslee Bonified 1 33 7 10 1 0 1 0 0
Jessica Gomez 0 50 14 18 1 0 2 0 0
Janice Smith 0 42 14 14 1 0 1 0 1
Yvonne Estrella 0 32 18 22 2 0 5 0 0
George Crimando 0 50 7 22 1 0 1 1 0
Jacqueline Garza 0 0 5 10 2 1 3 0 0
Alice Jones 6 43 6 27 5 1 6 2 0
Mary James 0 53 3 30 1 0 0 0 0
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• Job lead conversion
• Interview conversion
• Interview to hire conversion
• Job lead to hire conversion
• Intern to hire conversion
Steps to Success
• Job Descriptions must match metric
• Create SOP (Standard Operating Procedures)
• Everyone must be on board
• On-going training
• Robust Reporting System***
• Leadership training
• Student Facing Tools to Ensure Employability
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Six Employment Innovations
Preparing Your Students for the WoW
1. Admissions Process with emphasis on Job Search begins now!
2. Assessment points to measure soft-skills
3. Mitigation strategies and tools
4. Integrated soft-skill training, job search techniques
5. Experiential Learning Offerings
6. Culture of “Employment is Everyone’s Job”
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Admissions
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Career Commitment Upfront
Employ-Ability Index
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• 10 Professionalism Criteria
Reflects behaviors and
characteristics deemed
critical to success in todays
workplace
• 5 Assessment Points
• Month 1
• Early Term Skills Class
• Mid-Term
• Late Term Skills Class
• 1 Month prior to
Externship/Internship
© Copyright 2013 The Sparrow Group. www.sparrowgroup.biz
“Employ-Ability” Index
0
1
2
3
4
5
6
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8
9
10
Comm Attitude Timely Reliable Organized Image Feedback Team Integrity Application
New Student
Early Tenure
Mid-Tenure
Near Graduation
Graduation
© Copyright 2013 The Sparrow Group.
www.sparrowgroup.biz
Soft-Skill Mitigation
Series of Eight Soft-Skills Workbooks
Goal Setting & Attitude Communication Professional Etiquette Effective Time Management & Self- Management Teamwork, Motivation & Workplace Relationships Leadership & Conflict Negotiation Ethics, Diversity & Politics Personal Branding & Networking
Self-Paced
Experiential
Interactive
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Integrated Soft-Skill, Job Seeker Instruction
#8 Just Added! Teamwork: Collaborate & Succeed!
Experiential Learning is
Everywhere
Experience is King!
• Portfolio project
• Internship/externship
• Volunteer work
• Related work
• Experiential assignments
• Capstone Projects
A Culture of Employment
• Move your Staff from Finger-Pointing to Employment Ownership
• Tools that Reach from Application to Graduation
• Improved Placement and Retention
• Profound Benefits on and off Campus
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The Next Steps for Career Services
Data, Data, Data
• Employment Velocity
• Employment Forecasting
• Employment Dashboard
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Innovation #1: New Data
Employment Velocity
The speed at which our graduates are employed
Graduate and start my job, not graduate and start my job search!
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Days from Graduation Percent Employed
At graduation* 50%
30 70%
60 80%
90 85%
Innovation #1: New Data
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Employment Forecasting
Innovation #1: New Data
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Employment Dashboard
Ann Cross Executive Partner The Sparrow Group [email protected] www.sparrowgroup.biz http://www.linkedin.com/in/anncross
Beylor Meza Chief Operating Officer Success Education Colleges [email protected] www.sparrowgroup.biz http://www.linkedin.com/in/marthalanaghen
Questions??
Thank you! Please feel free to contact us with additional questions.