california association of private post-secondary schools 2013 presentation focused on analytics to...

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Stop Chasing Placements! Answers to How to Manage Career Services Utilizing Powerful Data

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Page 1: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Stop Chasing Placements!

Answers to How to Manage Career Services Utilizing Powerful Data

Page 2: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

About Us

The Sparrow Group

Proven Student Engagement Success

Sparrows are known for being nimble, quick, loyal, and attentive to details, and for unusual vision which

enables them to see opportunity from a great distance.

2 © Copyright 2013 The Sparrow Group. www.sparrowgroup.biz

Page 3: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Introduction

Today’s Presentation:

• The role of “Career Services”- A changing paradigm

• Case Study

• Employment Framework- Six tools that will change your placement world!

• Next steps for Career Services Data

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Page 4: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Biz

Biz

Biz

Current Approach to Career Services

Graduate Needs a

JOB

Search for a job for this Grad

Measurement:

Did we “place” the Graduate?

Send Resume

Page 5: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Innovation: Job Orders

Find the Candidate

Submit the

Resumes

Job Order

Job Order

Job Order

Job Order

Job Order

Job Order

Job Order

Fill the Job Order

Measurement

Did We Fill the Job Order?

Page 6: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Predict Your 2014 Outcome Now

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Page 7: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Case Study

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Total Grads 100

@ 80% Placement 80

Weeks Per Year 52

Placements per week 1.5

Job Order Fill Rate 20%

Job Orders Per Week 7.69

Total # of Job Orders per 100 grads= 399.8

Page 8: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Case Study

8

Job Orders Per Week 7.69

Employer Connection Conversion 15%

Employer Connections Per Week 51.28

Employer Connections Per Day 10

Interview Conversion 20%

Interviews Needed 7.7

Page 9: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Career Services Metrics

Week Representative Inbound Request

Outbound Calls

Grad Connections

Employer Connections Job Orders Intern Orders Interviews Job Starts

Intern to Hire

Leslee Bonified 1 33 7 10 1 0 1 0 0

Jessica Gomez 0 50 14 18 1 0 2 0 0

Janice Smith 0 42 14 14 1 0 1 0 1

Yvonne Estrella 0 32 18 22 2 0 5 0 0

George Crimando 0 50 7 22 1 0 1 1 0

Jacqueline Garza 0 0 5 10 2 1 3 0 0

Alice Jones 6 43 6 27 5 1 6 2 0

Mary James 0 53 3 30 1 0 0 0 0

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• Job lead conversion

• Interview conversion

• Interview to hire conversion

• Job lead to hire conversion

• Intern to hire conversion

Page 10: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Steps to Success

• Job Descriptions must match metric

• Create SOP (Standard Operating Procedures)

• Everyone must be on board

• On-going training

• Robust Reporting System***

• Leadership training

• Student Facing Tools to Ensure Employability

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Page 11: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Six Employment Innovations

Page 12: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Preparing Your Students for the WoW

1. Admissions Process with emphasis on Job Search begins now!

2. Assessment points to measure soft-skills

3. Mitigation strategies and tools

4. Integrated soft-skill training, job search techniques

5. Experiential Learning Offerings

6. Culture of “Employment is Everyone’s Job”

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Page 13: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Admissions

13

Career Commitment Upfront

Page 14: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Employ-Ability Index

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• 10 Professionalism Criteria

Reflects behaviors and

characteristics deemed

critical to success in todays

workplace

• 5 Assessment Points

• Month 1

• Early Term Skills Class

• Mid-Term

• Late Term Skills Class

• 1 Month prior to

Externship/Internship

Page 15: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

© Copyright 2013 The Sparrow Group. www.sparrowgroup.biz

Page 16: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

“Employ-Ability” Index

0

1

2

3

4

5

6

7

8

9

10

Comm Attitude Timely Reliable Organized Image Feedback Team Integrity Application

New Student

Early Tenure

Mid-Tenure

Near Graduation

Graduation

© Copyright 2013 The Sparrow Group.

www.sparrowgroup.biz

Page 17: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Soft-Skill Mitigation

Series of Eight Soft-Skills Workbooks

Goal Setting & Attitude Communication Professional Etiquette Effective Time Management & Self- Management Teamwork, Motivation & Workplace Relationships Leadership & Conflict Negotiation Ethics, Diversity & Politics Personal Branding & Networking

Self-Paced

Experiential

Interactive

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Page 18: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Integrated Soft-Skill, Job Seeker Instruction

#8 Just Added! Teamwork: Collaborate & Succeed!

Page 19: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Experiential Learning is

Everywhere

Experience is King!

• Portfolio project

• Internship/externship

• Volunteer work

• Related work

• Experiential assignments

• Capstone Projects

Page 20: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

A Culture of Employment

• Move your Staff from Finger-Pointing to Employment Ownership

• Tools that Reach from Application to Graduation

• Improved Placement and Retention

• Profound Benefits on and off Campus

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Page 21: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

The Next Steps for Career Services

Data, Data, Data

• Employment Velocity

• Employment Forecasting

• Employment Dashboard

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Page 22: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Innovation #1: New Data

Employment Velocity

The speed at which our graduates are employed

Graduate and start my job, not graduate and start my job search!

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Days from Graduation Percent Employed

At graduation* 50%

30 70%

60 80%

90 85%

Page 23: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Innovation #1: New Data

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Employment Forecasting

Page 24: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Innovation #1: New Data

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Employment Dashboard

Page 25: California Association of Private Post-Secondary Schools 2013 presentation focused on analytics to drive placements

Ann Cross Executive Partner The Sparrow Group [email protected] www.sparrowgroup.biz http://www.linkedin.com/in/anncross

Beylor Meza Chief Operating Officer Success Education Colleges [email protected] www.sparrowgroup.biz http://www.linkedin.com/in/marthalanaghen

Questions??

Thank you! Please feel free to contact us with additional questions.