california stylist - your first year - march 2011
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California Stylist is a trade newspaper for the professional beauty industry in California including hair, skin and nails.TRANSCRIPT
2 | MARCH 2011 | CALIFORNIA STYLIST & SALON
CALIFORNIA STYLIST & SALON is mailed free of charge to licensed salons and barbershops and beauty schools in California. Circulation is restricted to mem-bers of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of adver-tising contained herein does not constitute endorse-ment. Columns are the opinions of the writers and not those of the publisher. California Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due California Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $25 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, California Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.
California Stylist & SalonVolume XV, Number 10, Issue 178
March 2011
Published monthly by Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24Portland OR 97221
Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022
E-mail: [email protected] site: www.californiastylist.com
Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith
Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabeck,
Charlene Abretske, Neil Ducoff, Marco Pelusi, Kimberly Johnson, Jayne Morehouse
California Board of Barbering and Cosmetology
Kristy Underwood, Executive Officer
George Riley’sProfessional Beauty Center
www.professionalbeautycenter.org
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4 | MARCH 2011 | CALIFORNIA STYLIST & SALON
In this issue...
8
14
6
On the cover...Hair: Ryan DiGregorioFantastic Sams – Temecula, CAMake up: Jaime Queenin & Sara WaynePhoto: Taggart Winterhalter for Purely VisualRyan DiGregorio of Fantastic Sams in Temecula, California takes inspiration from vintage 40’s and early 50’s glamour, creating several alluring hairstyles staying true to styling techniques of the era in her fi rst independent collection of editorial work “Timeless Romantics”.
Navigate Toward Success . . . . . . 4Beauty Business Buzz . . . . . . . . . 6The Nail Extension . . . . . . . . . . . 8Building Your Clientele . . . . . . . 10Blue Highways . . . . . . . . . . . . 12Retail Matters . . . . . . . . . . . . . 14California Board News . . . . . . . 14Classi� eds . . . . . . . . . . . . . 15-17Calendar . . . . . . . . . . . . . . . . 18What’s New in the Market . . . . . 19
Beauty Business BuzzEven though you have been in school for what seems like forever, more training is always necessary; in fact this is an in-dustry where life-long learning is not only important but essential to attain any measure of success.
The Nail ExtensionWhether just starting your salon or reinventing a salon business, one of the most important deci-sions is how to structure and price your services.
Retail MattersRetail plays an important role in your salon’s success and understanding that role is critical. In order to be a successful stylist and progress to new heights in the industry, you must be able to use, recommend, and sell profes-sional products to clients.
Navigate Toward Success in the Beauty IndustryBy Charlie Price, Twice NAHA Winner, Hairstylist of the Year
It seems like only yesterday I graduated from beauty school, yet it has been over 20 years! YIKES! That makes me feel older than RuPaul, Cher, and Joan Rivers combined.
The nice part is that I can provide a little guidance to budding “beautistas” on how to navigate toward success in the beauty industry.
Here’s the answers to the two questions I am asked most frequently and why I urge other stylists, those just starting out and those that have been practicing for 20 years, to get involved with the industry, attend trade shows, and enter competitions.
Question: Why should I go to hair shows?My involvement with hair shows began
when I attended and participated in every way I could at all the major shows upon obtaining my Colorado cosmetology license in 1988.
Now, many years later and after many sleepless nights, I am at the same shows but as a headlining platform artist. To date, I have appeared on stages at the International Salon & Spa Expo (ISSE) Long Beach (and hope-fully the new ISSE Midwest show soon), the International Beauty Show in NYC, the Premiere Beauty Show in Orlando, America’s Beauty Show in Chicago, as well as international shows all over the globe.
I loved all the shows then, and I love them now, because they reveal the soul of our industry and provide all the education, inspiration and perspective one could ask for. Career skills, ranging from learning the latest techniques to how to market yourself, are gained at the shows. It is ripe for the picking, all under one roof, lined up in row after row of booths -- the good, the bad, and the frizzy (and in some cases the loud, crazy and barely clothed). Who could ask for anything better?
Trade shows are the window into the world of the professional beauty industry, or as I prefer to look at it, they are an intoxicating rabbit hole, swirled with fashion, music, and lights. I never tire of jumping, head first, into the action. It is an op-portunity to break out of your salon environment and see what others are
doing and to draw from the experience.
Question: Why should I enter the North American Hairstyling Awards (NAHA)?
I started entering NAHA competitions when my friend and mentor, Van
Council, won the North American Hairstylist of the Year in 1993. I entered every year, in multiple categories, until I won the title myself in 2002. It was the first year
I was fortunate enough to receive a nomina-tion and it helped to bring all the effort I had put into my career full-circle.
Since then, I won the title again in 2008 and garnered 14 other nominations. For me, the best part is being embraced by my peers, and being recognized for the skill I have developed in my craft. In my opinion, nothing is more gratifying. Each year, when putting together my entries, I am forced to stretch my creativity and to redevelop my eye for clothing, makeup and overall fashion trends. Then, I get to watch my vision come to life. No other honor or accomplishment in our industry holds the same cache as a NAHA nomination or award. Literally, it can change one’s career overnight. It also helps that the ceremony is fun to attend, each time completely living up to its un-official title of “The Academy Awards of Hair.”
The aspect of our industry that I am most attracted to is the variety. I do not have one career — I have many — and I am never bored. Engage in these opportunities and, as it has for me, twenty years can go by in the loveliest blink of an eye. I have loved every minute of it.
Charlie Price is an internationally renowned hairstylist and is one of only two hairstylists with the honor of winning the NAHA -- Hairstylist of the Year honor more than once. Price currently owns Click Salon in Denver, Colorado and attends many industry events. The 2011 NAHA Awards Ceremony will be held Sunday, July 31, 2011 in Las Vegas, Nevada at the Mandalay Bay Resort. To learn more about the NAHA and other industry events, visit probeauty.org/naha.
into the world of the professional beauty industry, or as I prefer to look at it, they are an intoxicating rabbit hole, swirled with fashion, music, and lights. I never tire of jumping, head first, into the action. It is an op-portunity to break out of your salon environment and see what others are
Trade shows are the win-
dow into the world of the
professional beauty indus-
try, or as I prefer to look at
it, they are an intoxicating rabbit hole,
swirled with fashion, music, and lights.
doing and to draw from the experience.
Question: should I enter the North American Hairstyling Awards (NAHA)?
NAHA competitions when my friend and mentor, Van
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6 | MARCH 2011 | CALIFORNIA STYLIST & SALON
Beauty Business BuzzCharlene Abretske
Your First Year — Determining Your Career Path
So there you are, after years of dreaming about making the world a more beautiful place and a career in the beauty industry; you finally have your license. All of your dreams of being creative and sharing your talent with the world are about to be lived out, now that you are allowed to make a living at it.
Of course, you want to succeed in this industry, as well as be happy living your dream. Take a cue from Ben Franklin, who said, “An investment in knowledge always pays the best interest.”
Even though you have been in school for what seems like forever, more training is always necessary; in fact this is an industry where life-long learning is not only important but essential to attain any measure of success.
I remember attending a student beauty show a few years back and attempting to match potential employers with recent graduates. I was struck by the amount of passion I saw from students. I spoke with hundreds of recent graduates that weekend and found they gener-ally fell into three distinct categories:
Category 1: I Need a JobThese students wanted to be working in
a place A.S.A.P. They did not care where they went to work, they just knew they had bills to pay and were looking for benefits and an hourly paycheck. This group concerned me because, in their hurry to find that steady pay-check, they may end up missing an opportu-nity to explore their creativity and artistry. On the other hand, they will have the opportunity to hone their skills with cutting in a timely manner, and get their bills paid in the process.Category 2: Get Out of My WayThis group was interested in jumping right in with both feet, intending to be commissioned stylists or booth renters from day one. They were getting their licenses, and felt the world would greet their newfound skills with a lot of cash and respect. This group had admirable confidence, but was lacking a realistic view of what was coming next. Getting your license does not make you an equal to the top names in the industry, or even equal to the top skill level in your local area. I feared these students were setting themselves up for failure quickly.Category 3: Assistant at Your Service
This group knew for sure they needed more education and development of their skills before hoping to make a career out of the beauty industry. This was the group that
will probably not only do okay, but also thrive. They had an idea of what it was they did not yet know, and they valued the learning process. This group was also clearly aware of where top-notch skills come from, and that is; from salons that are willing to invest their time and money in an assistant training program.
If you are newly licensed, you should begin by figuring out what you want from your career. You must also consider what your financial needs and responsibilities are.
You may fit into the “I Need a Job” group, and know you need to go right to work for an hourly rate, plus tips and benefits. If so, choose a salon chain that can provide you regular business and technical training, and truly use what they offer you. One of the biggest regrets many stylists have is not developing good habits from the beginning of their careers. It is much easier to learn, than to unlearn and re-learn. By following the practices you have been taught, you will allow yourself to advance in a corporate environment, and your job will quickly transition into a career.
If you feel you fall into the “Get Out of My Way” group, please slow down. You risk being taken advantage of by people who do not understand business at all. Rome was not built in a day and it takes years of professional de-velopment to create a great stylist. Getting into
booth rental right after school has caused many a stylist to run screaming from the industry; do not be one of them. You may have been the superstar of your school, and your confidence may be inspiring and infectious, but even the best stylists have humility, and know there are still some things they need extra help with.
If you are in the “Assistant at Your Service” group ask the following:•How long is the training program? Six months to
two years is a good estimate, depending on the time you spend working one on one.
•Will I be able to see clients when I am in the pro-gram? The answer should be a resounding, yes. As you master each part of the program, you should be allowed to see clients for those services on certain days and times.
•Once the program is over; is there a clear system for pricing, and are there clear goals set to help you progress to each new level? The answer should again be yes. This demonstrates to you that the salon owner wants you to build a career with them, and this will allow to you to continue to increase your paycheck.
Congratulations on your new career. By channeling your excitement and taking the time to determine your career path, you can create a long lasting career.
Charlene Abretske is an independent business advisor. To reach her email [email protected] or call (760)453-1882.
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Trisha Kemp
Paul Morrison
Erin Vigen
Jan Caruso
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Kathy Partin
Tony Fanelli
Denise M. Fraser
John Halal
Glenna Bray
Gerd Hoher
Lea Baseili
Jimmy Weldon
Craig Miller
Peggy Sue Schmoldt
Sharon Esche
Lisa Kelley
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Lenny Strand
Jessee Skittrall
Andi Makowski
Dennis Metcalf
Tom DispenzaKimberly Bregal
David Velasco
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Gary Gerard
Don Westbrook
Lisa Kelley Alexander Irving
Ame Metcalf
Andre Nizetich
EnErgizing Summit
You arE cordiallY invitEd to attEnd thE 2011
June 12-13, 2011 - LAX MArriott HoteLWWW.HAirCoLoriSt.CoMSponSorEd bY thE amErican board of cErtifiEd haircoloriStS
We Are The 2011 Energizing Summit Educators,We Want to Improve Your Haircolor Skills!
Jim Bower
Doug Martucci
Misael Aponte
Dr. Hayel Said
Melanie Nickels
Teresa Reagor
Aura Mae
Flonnie Westbrook
Ivan Castillo
Michael Page
Roy Peters
Pamela Pacheco
Tamara Dahill
Leo Lapierre
Franco Marino
Ken Cassidy
Larry KopsaKris McGinnis
Bonnie Ray
Mary Petillo
Brenda Amaral
Jay Marshlick
Trisha Kemp
Paul Morrison
Erin Vigen
Jan Caruso
Courtney von Berg
Kathy Partin
Tony Fanelli
Denise M. Fraser
John Halal
Glenna Bray
Gerd Hoher
Lea Baseili
Jimmy Weldon
Craig Miller
Peggy Sue Schmoldt
Sharon Esche
Lisa Kelley
Julie Lazarof
Lenny Strand
Jessee Skittrall
Andi Makowski
Dennis Metcalf
Tom DispenzaKimberly Bregal
David Velasco
Andrea Schumate
Gary Gerard
Don Westbrook
Lisa Kelley Alexander Irving
Ame Metcalf
Andre Nizetich
EnErgizing Summit
You arE cordiallY invitEd to attEnd thE 2011
June 12-13, 2011 - LAX MArriott HoteLWWW.HAirCoLoriSt.CoMSponSorEd bY thE amErican board of cErtifiEd haircoloriStS
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8 | MARCH 2011 | CALIFORNIA STYLIST & SALON
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The Nail Extension Jaime Schrabeck
Competitive Pricing for Success
“Nowadays, people know the price of ev-erything and the value of nothing.” – Oscar Wilde
When a person first comes into a salon, their first question is usually, “How much is a (insert name of service here)?” Like most nail professionals, you instinctively answer with the price, but no matter the number, the answer will be wrong.
Why is this? It is because without context, a mere number is meaningless. It assumes that all services are created and delivered equally from salon to salon, and it cannot possibly capture the nature and quality of your service.
Clients cannot appreciate the value of your work when they do not understand what they are paying for. It is your responsibility to com-municate that value.
Whether just starting your salon business or reinventing one, you will need to make decisions, and this may seem overwhelming at times. One of the most important decisions is how to structure and price your services.
Overpricing will discourage potential clients initially; while under pricing will discourage you eventually. The only thing more frustrating than clients taking advantage is the realization that it is your fault. Ideally, your service prices will strike just the right balance between being competitive (attractive to potential clients) and providing adequate compensation (enabling you to earn a living doing what you love . . . nails).
Important decisions related to service pric-ing require doing your research, but not the kind that you might expect. How many times has someone advised you to contact other sa-lons and inquire about their pricing in order to determine your own? That is just as useless as when a potential client asks the same question.
If you want to make the common and misguided mistake of competing on price, then contact other salons. However, there is not any point to this unless you also find out what their salon’s costs are? Few salon owners would be willing to share that information, even if they knew.
Doing research means accounting for your own costs. Here is a list to give you a start:•Lease•Equipment and supplies•Utilities (telephone, water, gas, electric, etc.)•Outside / professional services (payroll, ac-
counting, laundry, etc.)•Licenses (business and professional)•Insurance•Taxes (payroll, sales, property, etc.)
•Marketing / advertising•Education•Professional memberships•Payroll or your time if your independent
These costs vary so widely from salon to salon that it is imperative that you do this for yourself, and make every effort to reduce these costs whenever possible.
Even with this information, you are not prepared to make good decisions. Considering that income generated from nail services depends on the active participation of service providers, you must determine the amount of time involved for each service before you can establish pricing. It is imperative to minimize the time required to complete the service to avoid wasting your time or your client’s.
To maximize time (your greatest resource), your services need to be structured deliberately to achieve the desired results: the procedures organized systematically and the products and tools selected for each step. Every procedure, product and tool should be evaluated for its safety, effectiveness and cost-efficiency.
For every service, you need to calculate the product cost, including both disposables (files, gloves, nail wipes, etc.) and consumables (pol-ish, lotion, acetone, gel, etc.). Once calculated, that number, along with the time required to complete the service can be used in the follow-ing formula:•Product Cost + $1 / min. = Service Price
(Round up to the nearest $5 increment)•Product Cost / Service Price = Product Cost
PercentageFor example, our pedicure costs $3 in
product and takes 45 minutes. Our service price is $3 + $45 = $48, but rounded up to $50. The product cost percentage is $3 / $50 = six percent. Ideally, the product cost should be lower than ten percent; otherwise, that service may not be worth offering.
Before you question the feasibility of earn-ing at least one dollar per minute, let’s discuss. For nail professionals who believe that clients in their particular area will not pay a dollar per minute, ask yourself what the standard hourly rate is for massage. Given your diverse skills and significant investment in education, equipment and supplies, your work should be worth at least the equivalent of that of a massage therapist. Nail professionals who do not think they can charge $90 for a pink and white backfill just because it takes 90 minutes are right. What is taking so long? Every service offered should be doable in an hour or less. Developing your skills and becoming more ef-ficient will reduce the time required and move you closer to that $1 / minute minimum.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at [email protected].
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com
10 | MARCH 2011 | CALIFORNIA STYLIST & SALON
Building/Keeping Your Clienteleby Jayne Morehouse
I am a frequent contributor to The Stylist newspapers, and I have been delighted to call the professional beauty industry “home” for the past 25 years. However, I am not a stylist -- I am a former editor and a brand communica-tions specialist who visits her hair salon every three weeks for at least a color re-touch, glaze and brow shaping / coloring.
Every few months, when my stylist recom-mends it, I add on highlights / lowlights and a haircut. I treat my feet to a spa pedicure every three weeks and a manicure when time allows. I frequently give my friends beauty gift cards for services that I love. I shop for beauty prod-ucts from makeup and nail polish to skincare and hair care every week. Okay, I might be sounding a little high maintenance here, but I need that beauty backup in order to maintain a professional image, and you want to be my primary source, don’t you?
If you invite clients like me into your salon, day spa or chair and give us a reason to stay, we are not only extremely loyal, but we are willing to buy just about any service or product you recommend. We will also go above and beyond to recommend you to our friends and business colleagues -- once you have gained our trust.
You can read plenty of business articles that suggest you hand out your cards wherever
you go and offer clients an incentive -- a free service or product -- in return for referring their friends. These are all great techniques for building your clientèle. But that is not the intent of this article. This is about inspiring an army of clients to spend as many of their beauty dollars as possible with you, and get-ting them to rave about you to their friends in order to grow your business.
What is the first step? Earn my trust. Up front, let’s agree that great skills are
wonderful, but today you need more. Share at every visit what you have seen that is a new, growing trend or something that you think I would like. It can be as simple as a new nail polish or lipstick color that works with my hair color, or a new color application technique you recently learned. Perhaps my favorite products are now available in travel sizes -- let me know and offer to hold a set for me. Tell me what you have learned in the classes you take.
Communicate with me between visits — and make it easy for me to share your expertise.
Find out how I want to receive informa-tion from you, whether via phone, email or Facebook -- then send it to me every week or two. The more personal the communication the better, but I do not mind a newsletter or group email, as long as it contains informa-tion that is relevant to me. I want to know
about your new and / or featured services and products, what you learned at a recent class, or if you are participating in a charity or com-munity event.
The most lethal line a hairdresser can say is, “What are we doing today -- same as last time?”
This question immediately transfers cred-ibility from you to the client. When I am in your chair, ask me what I have in mind, but always add a recommendation or two of your own. That does not mean you need to suggest a total makeover -- let me stay in my comfort zone, while still trying a little something new. Your guidance in making these subtle changes helps me begin to trust you.
Turn me on to like-minded beauty experts.If you find an article, newsletter or website
that shares beauty information that you think I would like, recommend it to me. It does not detract from your credibility, in fact, it en-hances it because you are willing to share, and you are confident enough that I will continue to rely on you as my primary beauty resource.
Invite me to try something new.During my last visit to the salon, my
colorist was running late, so she treated me to a conditioning treatment at the backbar. Her assistant applied a customized potion and then did a delightful scalp massage. The experience enhanced my colorist’s credibility because she recommended it. Not only did I love how my hair felt, but it also gave the new assistant the opportunity to establish a relationship with
me. Every time someone else in your salon builds a bond with me, the more invested I am in remaining your client. When my friends no-tice how shiny my hair looks, I will rave about the treatment, and of course, I will purchase it in the future if my hair is feeling dry, or when I just want to enjoy the relaxing scalp massage.
Please show me how to do my own hair.When I can replicate the gorgeous look
you created, that is when you have truly won me over. I promise I will use the products and tools you recommend -- make the recommen-dation, please -- but if you let me leave with-out showing me how to use my iron or round brush, I will think you gave me a bad cut.
The bottom line is that consumers today have the opportunity to shop for beauty products and services on almost every block. Even my suburban neighborhood mall has five salons, several retail stores, as well as two grocery stores with beefed up beauty sections, all within a couple of blocks. These companies are spending millions of dollars per year to draw me in and steal your busi-ness. You probably cannot compete on price, convenience or selection, but that should not matter, because once you have earned my trust, your credibility, expertise and our relationship trump them all.
Jayne Morehouse is president of Jayne & company, a brand communications agency specializing in beauty and health, and she is a frequent shopper at sa-lons, stores and beauty supply retailers. Reach her at [email protected].
Top 5 Beauty Insurance Misconceptions
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Any insurance agent knows all about the needs of my beauty salon.Only a specialist who likes and respects your business, and truly understand the needs of your salon, will get you the most complete coverage at the lowest price.
Any insurance policy will cover my business.Only someone who really knows the beauty business well can offer a program tailored to your unique needs.
My insurance premium costs too much!There are many variables in any insurance program. You need to verify that you have the proper coverage at the lowest price.
My landlord doesn’t care about my insurance coverage.Your landlord cares about all your operations, especially your insurance. They even demand a legal interest in your policy.
My insurance policy covers everything, everybody, everywhere!Professional liability, general liability, workman’s comp, health insurance, life insurance, auto, property … they should all be carefully reviewed.
Review your insurance today.
Call us at: 855-257-0088Visit us at: insurebeauty.com
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12 | MARCH 2011 | CALIFORNIA STYLIST & SALON
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Blue HighwaysJerry Tyler
We’re Not in Kansas Anymore
Recently, while spending two days at the International Salon and Spa Expo, I realized how many opportunities there are for our newly licensed industry partners to consider.
Couple all these potential options with the added anticipation and expectation that the first year in their new career brings, and you have a very exciting, almost overwhelm-ing situation.
This first year has the potential to make or break these new graduates. Will they be-come our future success stories? California alone licenses 30,000 in our field each year. When you add in all the licensees nation-wide, the numbers become truly staggering.
As I walked the show floor, it was appar-ent to me that leaving beauty school behind and venturing out into the great unknown can be compared to the movie The Wizard of Oz. Dorothy leaves her “black and white” Kansas of security and familiarity, and through means beyond her control, ends up over the rainbow. Much like the Land of Oz in Technicolor, our future professionals are presented with a new reality as they leave school. Judy Garland summed it up as she gazed for the first time at her surroundings and said, “Toto, I’ve a feeling we’re not in Kansas any more.”
The same awe that filled Dorothy fills our new professionals. However, they can also experience anxiety, stemming from not quite knowing how to adapt to their new surroundings to not quite knowing how to take that first step towards their desired career goal. You can almost hear a collective whisper that says, “I’m here, I’m ready, now what?”
I always tell the people I mentor to have their end destination in mind before begin-ning their journey. Having a clear idea of what you want to get out of the journey will help you decide which route to take. Sadly, many times I hear of new professionals that left the journey early because they ran out of gas or got lost along the way.
That is not to say that we will remain on the same route throughout our journey. In the course of developing our career path, we may decide to take an alternative path to-wards the desired end goal. One of the great things about our craft is that we can change job descriptions at our own will. That being said, once we claim it, we need to own it.
Knowing who we are and how we want to be perceived will define our success. In the end, the definition of true success in this industry comes down to how well we build
a demand for our individual brand. How we are perceived is how we will be received. We have to have clear vision of our target market or audience; we must know who they are and what their expectation is. Then, in order to assure future success, we must deliver a value beyond their expectations. In this equation, perception is reality.
Having a solid fix on your desired mar-ket will also tell you what you need in order to meet the expectations of your client. It will tell which skills are needed to acquire to assure maximum success. Being constantly aware of new shifts and changes in the mar-ket helps determine our positioning in order to meet those new needs and desires.
Each week I drive on the coast road in Palos Verdes to pick up my son from school. There is a stretch of road where the ground shifts 10- 18 inches per year. This forces us to make adjustments on our route, as well as makes us aware that this road’s path will never be the same again.
You cannot follow old maps in a changed landscape. Just like that road, our industry is constantly shifting and evolving, so in order to stay ahead of the flow, make sure you are not stuck in the same gear, ending up stalled at the side of life’s highway.
We must maintain our integrity in all areas, especially as it concerns who we are as a brand and what we offer to our waiting market. In other words, there must be align-ment between what we say we are and what we provide in our delivery. All true “built to last” brands and businesses are aligned in this regard. We have to be what we want the client to see.
The true high performers in life and business always exceed their perceived value. This assures their clients’ expectation is always below the service or product they deliver. They are always seeking ways to extend themselves beyond what is expected, consistently adding value to their brand identity. Continual and constant attention to detail is a hallmark of both successful people and businesses, and assures their continual and constant growth.
Remember, the first days in your new career are critical, and with perseverance and determination, you can create a firm foundation from which to build your career and reap your well deserved rewards in the future.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Industry Relations for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology.
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14 | MARCH 2011 | CALIFORNIA STYLIST & SALON
Keeping an Eye on License Expiration DateYou’ve just earned your license. You can now call yourself a barber, cosmetologist, mani-
curist, esthetician or electrologist. All you have to do now is make your clients happy and follow the Board of Barbering and Cosmetology’s regulations. After months of hard work, professional success is finally in your corner.
You have every reason to be proud of your accomplishment. But keep in mind that a bar-bering and cosmetology license, like many other valuable, hard-earned tools, requires a certain amount of maintenance and upkeep. Fortunately, this is as easy as keeping an eye on your license’s expiration date and being mindful of certain timelines.
Day after day, the Board of Barbering and Cosmetology fields calls from people who have delayed taking the necessary steps to renew their license until just days before the expiration date, or failed to submit a change of address, or moved to another state without first consider-ing the steps they need to take to acquire “reciprocity” for their California license in their new home. With more than a quarter million licensees, the Board is unable to process these mat-ters with a simple phone call. All of these things take several weeks to complete.
Timely license renewal is important. Section 7317 of California’s Business and Professions Code states in part:
“… It is unlawful for any person, firm, or corporation to engage in barbering, cosmetology, or electrolysis for compensation without a valid, unexpired license issued by the board, or in an establishment or mobile unit other than one licensed by the board, or conduct or operate an establishment, or any other place of busi-ness in which barbering, cosmetology, or electrolysis is practiced unless licensed under this chapter … ”
Section 7397 of the Business and Professions Code states that “Every licensee shall display the license in a conspicuous place in his or her place of business or place of employment.”
What these two sections mean, taken together, is that it’s not enough for you to be listed as being licensed in Board records: you must have your license up-to-date, in hand and on display at your workstation or in your establishment in order to provide services. This makes timely renewal of your license vital to your professional well-being.
We want to help. As a result, you can expect to receive a courtesy notice from the Board approximately two and a half months before your renewal is due (Board doesn’t allow renew-als more than 83 days before the expiration date). You can then renew online at http://www.dca.ca.gov/proflic/cosmetology_renew.shtml and get your new license in approximately two weeks, thereby ensuring that your ability to provide services will continue uninterrupted. But of course, to take advantage of this “heads up,” the Board needs to have your mailing address on file. By law, you must notify the Board of a change of address within 30 days. Make sure to do so. All too often, licensees will fail to update their address only to see their license become delinquent — and their ability to make a living temporarily lapse. Keep in mind that if you wait until your license has expired and apply for renewal, it will take two weeks for you to receive your new license if you renew online and up to 6-8 weeks if you renew by mail. This can cost you money, either because you had to stop working, or continued to work and were cited by a Board inspector for unlicensed activity.
Finally, if you are licensed in California and planning to move out of state, make sure you plan ahead. Contact barbering and cosmetology officials in your new state of residence as soon as possible and get their licensing requirements. Most states have “reciprocity” agreements with California, which means that you can use your California license to qualify for a license in another state. Most states require a certification from California’s Board. You can ask that a certification be mailed to your new state by filling out the form at http://www.barbercosmo.ca.gov/forms_pubs/cert_req.pdf and mailing it to us with the $10 fee. Keep in mind that it can take as long as four weeks for the Board to mail the certification to your new state. This, of course, doesn’t take into account however long it will take for your new state to issue you a new license.
Retail Matters Steve Sleeper
Making a Big Splash in Beauty
So, you have finished school and have set out to make your mark on the world.
Landing that first job behind the chair is really only the first step in getting your feet wet. The beauty industry offers a vast sea of opportunities for salon professionals to make a big splash with salon owners, professional peers and potential clients.
A common mistake many young profes-sionals make is assuming they know all there is to know about the beauty business right out of school. Talk to any of the big names in the industry and they will all tell you the same thing: Like life, you will only get out of your career what you put into it.
By nature, the beauty profession is all about open lines of communication. Without the ability to communicate effectively with clients, you would not be able to give them the look they are so eagerly looking for when they sit down in your chair. The same goes when you are progressing through the various stages of your career.
Members of the Professional Beauty Association often state that one of the biggest benefits of belonging to the association is the strong network of industry peers they have created through their membership. We believe strongly in creating opportunities for profes-sionals to come together with industry peers to network, learn and share ideas.
Attending industry events is a great way to create strong networks of like-minded colleagues who can help when you have ques-tions, as well as give you advice as you progress through the various stages in your career. There will be many career milestones for you to navigate through, and these colleagues can lend an ear or offer advice along the way.
To spark up a conversation more locally, look in your community for networking groups or start your own group with other stylists in your salon. Networking and sharing ideas aloud will hone your active communica-tion skills.
It is true that your technical savvy and pro-found understanding of helping your clients discover their inner style is essential to being a successful stylist. However, many young pro-fessionals just starting out do not have a true understanding of the real profit center driving the success of the salon. It may be surprising to learn that retail actually makes up an astonish-ing one third of the professional salon industry, bringing in nearly $2.5 billion annually.
Retail plays an important role in your salon’s success and understanding that role is critical. In order to be a successful stylist
and progress to new heights in the industry, you must be able to use, recommend, and sell professional products to clients.
Here are just a few tips to help you set your retailing skills apart:•Learn every detail about each product your
salon carries and know what is new on the market.
•Do not just sell products; educate your clients on how to use the right products for their hair.
•Recommend at least one product to each client every time they visit.
•Be confident. Clients are looking to you, the expert, for advice on the right products for them. This process must be included with every service, every time. Without it, their salon experience just is not complete.
•Be a Lifelong Student. The most successful people in any industry know that to be truly successful, you must be a lifelong student. In an industry where trends and innovations are constantly changing and evolving, this is especially true for beauty professionals. Seeking out and attending continuing edu-cation not only fulfills a necessity to progress as a licensed stylist, it offers salon pros both the inspiration of those that have lived the beauty dream and the insights of the most successful minds in the industry to help you reach your career goals.
Look to industry events for hands-on edu-cation on the newest techniques and trends. Beauty organizations offer a distinguished line-up of industry events dedicated to offering salon professionals at all career levels focused, relevant education to help them and the entire industry strive in today’s marketplace and prepare for tomorrow’s innovations.
Besides the many beauty events happen-ing year-round, web-based education has become a favorite among professionals from all beauty segments. Many industry organiza-tions offer online education, including major manufacturers and associations, like PBA’s new BeautyU learning platform. This growing trend often offers professionals 24/7 access to education, such as marketing and business classes, and some of the biggest beauty icons from across the globe often lead sessions.
Most importantly, never lose your footing as you set your sights on your beauty adven-ture. Stay committed to your career goals. Set new goals. Award yourself often for achieving those goals. Then set your sails, hang on and enjoy the ride.
Steve Sleeper is the Executive Director of the Professional Beauty Association | National Cosmetology Association (PBA | NCA), a non-profit membership organization made up of beauty professionals, salons and spas, distributors, and manufacturers dedicated to improving their careers, individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274.
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CALIFORNIA STYLIST & SALON | MARCH 2011 | 15
SALON OPENINGS
6 WEEKS FREE STATION RENT!!! Four stations available with plenty of storage. One es-thetician / permanent makeup room with private entrance. One week vacation after one year. Es-tablished salon in a great location on Tustin Av-enue 2 blocks south of the Orange Mall. Please call Judy at (714)403-9934
$ COZY, FRIENDLY, ESTABLISHED BUSINESS IS LOOKING FOR EX-
PERIENCED STYLIST WITH GOOD CUSTOMER SERVICE SKILLS Part-time or full-time. Station for rent. Great growing area. Five minutes from Marina Del Rey. Lupe (310)384-2585
RENT A HAIR STATION IN A MOD-ERN SALON AT WEST PORTAL, SAN FRANCISCO This established salon is well known in the area. Ideal for an experienced stylist who is professional, personable, neat and tidy. Tuesday through Saturday. Client smocks, towel backbar, complimentary client tea service included. CA license and insurance required. Send resume and expected rental price range. [email protected]
MARTINEZ, CA ~ FACIAL, MASSAGE, BODY WRAP ROOM FOR RENT & PART-TIME HAIR & NAIL STATIONS AVAIL-ABLE Rent or commission. Contempo Salon, Hair & Nail Supply. Call for more information. (925)228-8207
IRVINE / NEWPORT BEACH - NEAR JOHN WAYNE AIRPORT Seeking Hairstyl-ist that wants to rent a large, semi-private station. Part time or full time. Great atmosphere. Easy parking. Close to freeways. Call (949)474-5519
TWO STATIONS FOR RENT IN PRIME LA MIRADA LOCATION $125.00 per week. We provide shampoo, towels and Liability Insur-ance. Comfortable work enviroment. Contact Joseph 562-947-2897
+ VERY NICE SALON IN SANTA MON-ICA ~ SEEKING STYLIST & MANI-
CURIST Stations for rent or commission. Nice area. Call for more information (310)399-6530
COME BY AND TAKE A LOOK! 2492 Hun-tington Dr San Marino, Ca 91108. One Stylist station available for rent, $750 monthly. Also will consider a Manicurist specializing in gels, mani / pedi. Please call (818)426-4311 for more information.
HAIR STATIONS FOR RENT IN AN UPSCALE SALON IN WHITTIER, CA Great opportunity to be independent in a friendly salon atmosphere. Call for more in-formation @ (562)699-3325 ask for Nora. www.norabellasalon.com
SARATOGA, CA ~ TWO STATIONS FOR RENT Towels, backbar & refreshments includ-ed. $220 per week. Call (408)515-6341 for more information
ANTIOCH, CALIFORNIA - SEEKING STYLISTS & MANICURISTS WITH OWN CLIENTELE Rent station by the day. Spacious, well established salon. Stylist $0-50, Manicurist $0-30 depending on your volume of clientele. (925)783-6217, http://accentsHNdesigns.com
REDWOOD CITY, CA We are seeking profes-sional and motivated hair stylist with existing clientele who is passionate about his / her work (with room to add new clients) to rent a chair at Decoupage Hair. We are a high end full ser-vice salon, located in the heart of Redwood City. Immaculate salon with floor to ceiling mirrors, color bar, lunch room, top quality back bar, large shampoo area. Competitive chair rental rates. You must have a valid California Cosmetology license. Please call Bessy at 650-261-1388
BOOTH RENTAL SALON HAS OPEN-INGS...BEAUTIFUL, OLD HOLLYWOOD FEEL Dolce Vita Salon and Spa in Montclair,CA has openings for booth rent! Beautiful salon with an Old Hollywood feel. We love a happy and healthy environment, and love to laugh and have a good time. We keep our salon very clean. Please call Korie at (909)946-1247.
BEVERLY HILLS HAIR SALON SEEKING ESTHETICIAN / HAIRSTYLIST & COL-ORIST STATIONS AVAILABLE Room for rent for Esthetician - turnkey operation - great business opportunity. Hairstylist & Colorist stations for rent. Great location, great parking. Clientele preferred. Call (310)854-5445
HAIRSTYLIST AND NAIL TECHS NEEDED Busy, multi-cultural Salon in Bell-flower needs one Stylist $165 weekly, BUSY = GREAT OPPORTUNITY FOR NEW NAIL TECHS. Commission 60/40 OR rent $125 weekly. www.pureelegancebeautyspa.com / Call 562-650-6535
ARCADIA, CA ~ STYLIST STATION AVAILABLE FOR RENT Also available are Esthetician / Treatment room and a Manicurist station. Upscale salon looking for Professionals. Perks- call 626-840-2171
TUSTIN, CA ~ FACIAL ROOM FOR RENT Great location in Orange County. Busy shopping center. Call Andy for more informa-tion. (562)569-6384
$ HAIR STATION AVAILABLE IN HIGH END ENCINO SALON
Recently remodeled High End Salon and Spa Under new Management in 2011. Two Hair Stations Available. Custom Built Everything!! All High End Fixtures!!. Prime Encino Area!! On Ventura Blvd with HIGH traffic. Next to Starbucks and Jamba Juice!! Walk Ins available! EVERYTHING YOU NEED TO WORK and THRIVE. VERY COMPETITIVE RENT for PRIME SALON on VENTURA! Rent Special Available. Call Marina Andre at AquaMarine Salon and Spa (818)398-7013
LA PALMA ~ BUENA PARK ~ CYPRESS, CA 90623 ~ Chairs available for Stylists, Mani-curist and Facialist. Rent or commission. Ralphs shopping center. Call Kim (714)220-2944
UPSCALE L.A. ~ HANCOCK PARK WIG & HAIR SALON SEEKING FRIENDLY, TALENTED STYLIST that has own clientele for chair rental. Contact Judy at (562)572-7421 or email: [email protected]
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16 | MARCH 2011 | CALIFORNIA STYLIST & SALON
LEASE OFFERS
NEWPORT BEACH, LIDO MARINA VIL-LAGE Upscale Boutique Salon seeking one independent professional Stylist & Esthetician. Retail your own products. Refreshments, adver-tising included. 2 weeks free to start. Low rent. Call Brenda (949)660-4900
HELP NEEDED WITH SOME FOL-LOWING ~ ENCINO AREA Call for more information (818)783-0701 (Tues-Sat) or (818)534-6373
¤ HUNTINGTON BEACH - BUSY, FULL-SERVICE SALON HAS HAIR-
STYLIST STATIONS, PRIVATE ROOM & MANICURIST STATION AVAILABLE FOR RENT $185 per week. Great location, newly remodeled. $500 incentive to join our team! Vacation after one year. Client refresh-ments. (714)585-1185
HAIR, NAIL & FACIAL STATIONS FOR RENT IN PLACENTIA 50% off six months. Rent or commission. Great location. Very friendly atmosphere. Call Bibi (714)223-1437
CHAIR OPEN FOR RENT ~ HAIR-STYLIST OR MAKEUP ARTIST ~ AT EXCLUSIVE, UPSCALE ROBERTSON BLVD. HAIR SALON IN WEST HOL-LYWOOD Call (310)487-7599 if interested.
HACIENDA HEIGHTS ~ HAIR, NAIL & SKINCARE STATIONS FOR RENT at Chell’s Studio. Nice, clean, upscale salon. Backbar, towels and coffee bar provided. Please contact Yara Carrillo for more information (626)435-0051
HAIR & NAIL STATIONS FOR RENT West Los Angeles / Mar vista - Hair, Nail stations availale. Full / Part time, daily rates, commission. Must have own clients. Great location, across street from Starbucks, Whole Foods. Easy park-ing. (310)477-4771
$ STATION FOR RENT IN FREMONT, CA Studio 728 in Fremont, Ca has two
stylist openings. Only serious stylists who are drama free and professional are in demand. Rent is $700 per month. (Commission pay also available, if you prefer to start that way in-stead of rental.) If you would like to work in a cute, cozy and calm salon, that offers in salon ongoing education call (510) 770-0728 today. www.Studio728.com
H CORNER - CYPRESS, LONG BEACH, LAKEWOOD Hairstylist sta-
tion for rent. $250 per month or $62.50 weekly. Bring your clients. Call Fran (310)952-1942 (home)
SALARY / COMMISSION
PALACE BEAUTY COLLEGE LO-CATED IN LOS ANGELES, CA IS CUR-RENTLY HIRING AN EDUCATOR / INSTRUCTOR Minimum of 3 years or more experience in teaching is required. Applicants must submit their cover letter and resume at [email protected] or by fax (323)731-2601
ROSEVILLE ~ FULL-TIME STYLIST NEEDED Jack n Jillybeans Salon (for Kids) ~ We have an opening for a full-time Styl-ist. Current California Cosmetology License, MUST HAVE EXPERIENCE. Busy shop, fun atmosphere, good pay, great hours. Please AP-PLY IN PERSON at 212 Harding Blvd, Suite V, Roseville, CA 95678 in the Harding Plaza (next door to Goodyear Tire) open 9:30am - 6:00pm M-F, 9:00am -5:00pm Sat, closed Sunday (916)786-3888
SHOPS FOR SALE
SALON IN ORANGE FOR SALE Estab-lished Salon at a great location in Orange. $25K OBO. Call for more information (714)441-1756
$ LOOKING TO SEMI-RETIRE? Come to my shop. Work when you
want to. Sell your own products. All private rooms with phone - one left. 37 years same location. Come see my unique shop. Bud Frederick (The Happy Hair) Established ‘74. 2060 S. Euclid @ Orangewood in Anaheim. (714)537-HAIR
SANTA MONICA ~ SALON, DAY SPA, BOUTIQUE, BEAUTY SUPPLY Right to private haircare line. Owner retiring - will stay part-time to train. Low rent, long lease. Great location. $75K. (310)663-1779
OWN AN ESTABLISHED FAMILY SALON IN A GREAT LOCATION IN TRACY, CA Owner is relocating and must sell - $45,000. Beautiful shop, Busy shop-ping center with great parking. 7 stations, 2 shampoo stations, office . Lots of walk-ins. Fun & energetic shop. (209)482-2210 [email protected]
CANYONVILLE, OREGON ~ UNABLE TO FIND BARBER! Established 52 year busi-ness - must retire. If you have barber skills, this is a great opportunity. Call Jerry (541)839-6148 or (541)643-6148.
SANTA CLARITA, CA Established Family Salon $50,000 ~ High Traffic Center. Includes 10 stations, two shampoo bowls, towel cabinet, four televisions, private facial room, play area and washer / dryer. Call (661)373-8694
SALON FOR SALE-WEST HOLLY-WOOD, CA Unique salon for sale in the heart of West Hollywood. 5 stations, 2 sham-poo bowls, parking lot. Owner may stay as booth rental. For more info, please call Joel or Michael (323)822-2970. Salon furniture and equipment also for sale.
$ BEAUTIFUL SALON FOR SALE IN BELLFLOWER, CA Four stations, two
shampoo bowls, two facial rooms, all brand new, located in a busy intersection. Asking $45,000 OBO. Call (562)416-3211
TWO SALONS FOR SALE IN RIVERSIDE COUNTY, CA Riverside and Perris locations. Major shopping center with lots of walk-ins. Eight stations, three shampoo bowls. $45,000 each. Call (714)752-3160
SKINCARE BUSINESS FOR SALE ~ CLOSE TO BEVERLY HILLS Established in 1978 - owner retiring. Great clientele and big potential. Four large facial rooms plus two more rooms. Central air. Large waiting area. (310)948-3122
SALON FOR SALE ~ STANTON, CA Great location, busy corner, four stations, low rent. Established 30 years, two stations rented. Sale price $35,000 OBO. Call Betsy (562)508-0706 [email protected]
SALON FOR SALE ~ FONTANA, CA Good location - established, spacious salon. Nine stations and waxing room. Plenty of park-ing. Stylists willing to stay. Asking $50,000 OBO. Call (909)559-3114 for more information.
BARBERSHOP FOR SALE ~ SAN BER-NARDINO, CA $26,000 firm. Three chairs working. Call between 8 a.m.-3 p.m. Ask for Al (909)862-9929
visit www.stylistnewspapers.comto place your ad today!
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CALIFORNIA STYLIST & SALON | MARCH 2011 | 17
MONTEBELLO, CA ~ BEAUTY SUPPLY, SALON & BARBERSHOP Great location. Busy shopping center. Low rent. Seven stations, three shampoo bowls, facial room. Recently fully remodeled. Asking $59,000 OBO. Ask for Max (323)728-3885
EDUCATION
H LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATA-
LOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com
PRECISION HAIRCUTTING CLASS with Nicolas. The ultimate in one-on-one education. Full day of hands-on training at our San Francisco studio. $250 (includes mannequin head). Call 800-982-1995 or http://nicolashair.wordpress.com/?page id=36.
H IN SALON TRAINING offered by Rene Frelow, former owner and instructor of the
International Academy of Precision Haircutting. Small classes for focused, individual attention for Hairstylists seeking to improve and advance artistic abilities and techniques. Contact Rene at (415)695-9672
WOMEN’S HAIR REPLACEMENT AND EXTENSIONS CERTIFICATION CLASSES March 27 - 28 Gemtress: Hands On Women’s Hair Replacement Certification Class ~ The Westin Hotel, Long Beach, CA. 800-327-5555 www.gemtress.com or www.hairacad-emyonline.com ~ March 28 - Ultratress: Hair Extensions Certification Class ~ The Westin Hotel, Long Beach, CA. 800-573-3044. www.ultratress.com or www.hairacademyonline.com
NEW EQUIPMENT
ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name prod-ucts OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more information: WWW.ELEGANTNAILSUPPLY.COM Phone: (937)258-0608 or 1-888-308-6308
USED EQUIPMENT
H SALON EQUIPMENT / FIXTURES FOR SALE ~ EVERYTHING YOU
NEED ~ ALL IN GREAT CONDITION! 6 stylist chairs, one dryer chair, four retail cabi-nets with lights, one jewelry showcase, manicure stations, towel cabinets, facial steamer, two Takara Belmont facial machines. West Hills. (818)439-7545
SALON EQUIPMENT FOR SALE 10 sta-tions, 10 stylist chairs, four shampoo bowls, front desk, two pedicure tables, washer and dry-er, vending machine. All in excellent condition - only used one year. Salon closing, everything must go - very cheap! Call Marco (714)878-3803
BUSINESS OPPORTUNITIES
MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161
ESTABLISHED SALON IN THE CEN-TRAL COAST AREA OF CALIFORNI-AEstablished Salon and Day Spa. Price range from $39K-$59K. Good location, strong lease. Rick Owens (Bkr #01354249) 805-543-0506 or bizexpert.org
PROFITABLE SIDELINES
FOR SALE ~ OREGON COAST COSME-TOLOGY SCHOOL Busy location with fre-quent walk-ins. Consistent clientele. $150,000 for business. Building is buy or lease option. Must sell due to illness. For more information email: [email protected]
MISCELLANEOUS
DENTAL PLAN ~ NOT INSURANCE ~ SAVE UP TO 80% Includes vision, prescrip-tion, chiropractic...medical also. Starting at $14.95 per month. No waiting or qualifying. Linda (541)554-7953 dentalnow4u.com
WWW.TERRYBINNSCATALOG.COM or 800-909-7546 Dr. Belter, Moor Spa, Cell Renew, The Derm Mask, Cirepil, Escentials, Satin Smooth, Gigi, Clean & Easy, Bombshell, Soothing Touch, Therapro, Lotus Touch, Sa-cred Earth, Intrinsics, Miss Webril & a variety of other top quality spa products. * FREE SHIPPING* Enter to win our monthly drawing for free spa products. No pur-chase required.
SERVICES
STATE BOARD PROOF YOUR SALON 20 years experience as a California State Inspector. New salons or change of ownership puts you at the top of the list for inspection. Call Don (559)788-2540
2519 Van Ness Ave, San Francisco CA 94109415.441.1156 • Fax 415.441.9686
[email protected] www.garygerard.com
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Inquire about our In-Salon Haircutting Workshops held in your salon, one-on-one instruction! 415.441.1156
See all of our Gary Gerard shears and other products at www.GaryGerard.com
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18 | MARCH 2011 | CALIFORNIA STYLIST & SALON
Educational events are listed free as space allows. To have your event listed, please email to [email protected] or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, Portland, OR 97221. For more information call (503) 297-7010 x204.
MARCH 2011 P 6: 3rd Annual Reign of Style Hair Competition and Show at The
Seattle Center Exhibition Hall, Seattle, WA www.reignofstyle.com P 6: 2011 Silicon Valley Battle of the Bay Student Hair, Nail &
Makeup Competition, Santa Clara, CA [email protected] (925)822-8983
P 6-7: Empire and ARROJO present Masters of Beauty Skills Certification Program, Nashville, TN [email protected]
P 6-7: Prof. Beauty London, www.professionalbeauty.co.uk/london P 6-8: IBS New York, Jacob Javits Center www.ibsnewyork.com P 6-8: International Esthetics, Cosmetics and Spa Conference
IECSC New York, www.iecsc.com P 7: Neil Ducoff’s No Compromise Leadership Workshop hosted
by Shohba, New York City, NY strategies.com 1-800-417-4848 P 12-14: America’s Beauty Show, Chicago, IL 1-800-883-7808
www.americasbeautyshow.com P 13: American Board of Certified Haircolorist Exam, Chicago, IL
www.haircolorist.com P 13: CCA & CCA Central District Symposium Day of Education &
Competition, Santa Nella, CA www.the-cca.com P 13: Salon Services presents Kevin Murphy: Rock the Runway,
Renton, WA www.salonservicesnw.com P 13-14: ABA Canada, Montreal, Quebec www.abacanada.com P 13-14: The Intl. Congress of Esthetics and Spa, Arlington, Texas
1-800-471-0229 www.LNEONLINE.com P 18-20: Beauty International’s Worldwide Leading Trade Fair for
Professional Cosmetics, Nail, Foot and Wellness Professionals, Düsseldorf, Germany (312)781-5180 www.mdna.com
P 18-21: Cosmoprof Bologna, Italy www.cosmoprof.com P 20: Sorme Treatment Cosmetics Makeup Workshop at the
Maxwell Hotel, Seattle, WA www.sormeworkshops.com P 20: Milagros SalonSpa & Lisa Vann & Friends present Celebrity
Stylist Derrick Scurry Hands On Workshop & Show, Seattle, WA (206)441-5511 www.milagrossalonspa.com
P 20-21: Spectrum International Beauty Expo, Los Angeles, CA (310)680-7367 www.sibe.us
P 21: Neil Ducoff’s No Compromise Leadership Workshop hosted by Bellevue Club, Bellevue, WA strategies.com 1-800-417-4848
P 26: Neil Ducoff’s No Compromise Leadership Workshop, Newport News, VA strategies.com 1-800-417-4848
P 26-28: Midwest International Salon & Spa Expo, Rosemont, IL probeauty.org/ISSE
P 27: Neil Ducoff’s No Compromise Leadership Workshop, Frederick, MD strategies.com 1-800-417-4848
P 27-28: ABA Canada, Toronto, Ontario www.abacanada.com
APRIL 2011 P 2-4: ProKnowledge Workshop by Day Spa Association, Nash-
ville, TN www.proknowledgeworkshops.com 1-877-851-8998 P 3-4: The Intl Congress of Esthetics and Spa, Miami Beach,
Florida 1-800-471-0229 www.LNEONLINE.com P 9-10: Peel’s Spring Show, Council Bluffs, IA www.peels.com
P 10: American Board of Certified Haircolorist Exam, Denver, CO www.haircolorist.com
P 10: Neil Ducoff’s No Compromise Leadership Workshop, Vancouver, BC strategies.com 1-800-417-4848
P 10: The Wax Show by Smooth Skin Supply, Sacramento, CA www.ssmoothskinsupply.com
P 10-11: BSG Barnum presents Evolve. The Art of Hair, Sandusky, OH www.cosmoprofbeauty.com 1-800-362-3186
P 10-11: Cosmoprof’s 64th Annual Spring Style Show, San Jose, CA www.springstyleshow.net
P 10-11: High Road to Education, Buffalo, NY www.thehrte.com P 10-11: ABA Canada, Winnipeg, Manitoba www.abacanada.com P 11: Beauty School Forum, Barristar Productions, Phoenix, AZ
www.barristar.com 800 SHOW-432 P 17-18: BSG Cosmoprof Beauty presents Seattle Fashion Focus,
Seattle, WA www.fashion-focus.net P 17-18: Intercoiffure Symposium, Miami, FL www.intercoiffure.us P 17-18: ABA Canada, Vancouver, BC www.abacanada.com P 24: Sorme Treatment Cosmetics Makeup Workshop at the
Holiday Inn: Soho, New York City, NY www.sormeworkshops.com P 29-5/2: Electrologists’ Ass. of California State Symposium aboard
Carnival Cruise Ship 860-678-1972 Email: [email protected]
MAY 2011 P 1-2: ABA Canada, Edmonton, Alberta www.abacanada.com P 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432 P 15: California Cosmetology Ass. COSMO EXPO SHOW with Stu-
dent Competition, Winn River Casino, Redding,CA www.the-cca.com P 15-16: Galveston Fashion Focus, TX www.armstrongmccall.com P 15-16: The Makeup Show NYC, www.themakeupshow.com P 16: Neil Ducoff’s No Compromise Leadership Workshop,
Cleveland, OH strategies.com 1-800-417-4848 P 22: Beauty School Forum, Barristar Productions, Minneapolis, MN
www.barristar.com 800 SHOW-432 P 22: Sorme Treatment Cosmetics Makeup Workshop at the
Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com
JUNE 2011 P 5-6: Premiere Orlando International Beauty Event & Premiere
DAYSPA conference, Orlando, FL www.premiereshows.com P 12-13: Texas Intl Hair Show, Dallas, TX www.texashairshows.com P 12-13: The Makeup Show Chicago www.themakeupshow.com P 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul,
Turkey, www.beautyeurasia.com P 17: Neil Ducoff’s No Compromise Leadership Workshop,
Sacramento, CA strategies.com 1-800-417-4848 P 18-20: International Esthetics, Cosmetics and Spa Conference
IECSC Las Vegas, NV www.iecsc.com P 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com P 26-27: Nail Tech Networking Event of the Smokies, Gatlinburg,
TN [email protected] or call 630-761-3135
MARCH 2011 P Every Monday and Tuesday - Continuing Cosmetology Acad-
emy Advanced Training center designed for recent Cosmetology Graduates, presents our 2 day Salon Ready Program consisting of Highlighting, Color & Cutting, Walnut Creek, CA (925)683-1888
P 6-8: Eufora International’s You School Advanced Training Academy presents Master Styling and Finishing, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net.
P 6-7: The Makeup Institute presents Makeup Techniques, San Diego, CA 1-800-566-2538 TheMakeupInstitute.com
P 6-7: Cinderella Hair Extensions Certification, Santa Fe Springs, CA 1-800-332-9246 www.cinderellahair.com
P 6-27: The Makeup Institute presents Jumpstart Week Level I, San Diego, CA 1-800-566-2538 TheMakeupInstitute.com
P 8: Sweis Inc. presents Zerran RealLisse, San Juan Capistrano, CA; Keratin Complex Smoothing Therapy, Whittier, CA www.sweisinc.com
P 13: The Makeup Institute presents Bridal Makeup, San Diego, CA 1-800-566-2538 TheMakeupInstitute.com
P 14: George Riley’s PBC presents Pro Rituals Color Class, Fort Bragg, CA www.georgerileyspbc.com
P 14: Eva’s Esthetics presents Brazilian Waxing, Oakland, CA 1-800-765-7597 www.evasesthetics.com
P 14: TEMPTU PRO Introduction to Airbrush Workshop, Los Ange-les, CA [email protected] or 213-739-1800 www.temptupro.com
P 14: The Makeup Institute presents Eyes Have It, San Diego, CA 1-800-566-2538 TheMakeupInstitute.com
P 20-21: Dinair 2-Day Airbrush Makeup Class, North Hollywood, CA www.airbrushmakeup.com or 1-800-785-4770
P 20-21: The Makeup Institute presents Editorial Makeup, San Diego, CA 1-800-566-2538 TheMakeupInstitute.com
P 21: Eva’s Esthetics presents Product Knowledge, Oakland, CA 1-800-765-7597 www.evasesthetics.com
P 20-22: Eufora International’s You School Advanced Training Academy presents Men’s Contemporary Haircutting, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net
P 27: The Makeup Institute presents Photo Shoot, San Diego, CA; Smokey Eyes & Spring / Summer Trends, Los Angeles, CA 1-800-566-2538 TheMakeupInstitute.com
P 27-28: The Doves present Long Hair by Design, Santa Monica, CA www.thedovesstudio.com
P 28-30: Eva’s Esthetics presents MLD Beginning Face, Oakland, CA 1-800-765-7597 www.evasesthetics.com
APRIL 2011 P 3-4: The Makeup Institute presents Makeup Techniques, Ontario,
CA 1-800-566-2538 TheMakeupInstitute.com P 3-5: Eufora International’s You School Advanced Training
Academy presents Better Business Success Strategies for Owners / Managers, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net.
P 3-25: The Makeup Institute presents Jumpstart Week Level I, Ontario, CA 1-800-566-2538 TheMakeupInstitute.com
L’Avant Garde Teams Up with George Riley’s PBCGeorge Riley’s Professional Beauty
Center announces the exclusive distribution rights in Northern California and Northwest Nevada for L’Avant Garde, a professional color line. L’Avant Garde is a company whose mission is to bring exciting new concepts in hair care and creative hair design to salon professionals and their clients worldwide.
“We are really excited to be launching a new product called Lights and Shades, Chroma-7 Color,” remarks Glenda Wood, VP
of Sales and Education for George Riley.Lights & Shades Chroma-7 lifts up to 7
levels and deposits color simultaneously with patented new Synchrotone Technology, and the purest, richest pigments you’ve ever seen all in 10-25 minutes.
George Riley’s PBC is a diverse multi-line distributor that only carries non-diverted hair products and professional haircolor lines. For more information call 1-800-303-3630 or visit www.professionalbeautycenter.org.
International Beauty Show comes to Long BeachThe Long Beach International Beauty Expo announces its eighth annual show,
October 23 - 24, 2011 at the Long Beach Convention Center in Southern California. The Long Beach Int’l Beauty Expo offers something for every beauty professional.
Global Keratin, KB Beauty Supply, Samy from Miami, and Wella are among the key manufacturers and distributors who will be showcasing products and tools, as well as education for the salon and spa professional in the main stage arena.
Booth demonstrations will be offered by Clairol and Sally Beauty Supply, who are just a few of the great companies who will also be participating this year. New for 2011, the Long Beach Beauty Expo introduces the secluded area “Esthetician Congress” which will emphasize in skin, facial, and much more.
The Long Beach Int’l Beauty Expo is hosting a student team and professional division competition and for the first time ever the Long Beach Int’l Beauty Expo will present Nail Olympics 2011.
The Long Beach Int’l Beauty Expo is committed to providing the Latin beauty professional with a unique show venue. Call 562-802-7471 or visit www.international-beautyexpo.com.
Competition and Ticket Info: 1-800-482-3288 | CCA Office
(510) 326-0015 Robert Plato | Project Director www.the-cca.com
COSMOExpo
The California Cosmetology Association
The New Generationpresents...
Sunday, May 15 • 9am - 6pm
Win River Casino, Redding, CA
2100 Redding Rancheria Road
• Total Look Team• “Oscar Night Red Carpet”• Pre-done Bridal Theme on Mannequin• Individual Avant Garde• Nails, Make Up, Hair
Students Presale $20 | On-Site $25
CCA Members Presale $20 | On-Site $30
Professional Presale $30 | On-Site $40
Education Symposium2011 Beauty Show
Exhibitors Main Stage PerformancesClassroom Education Student Competitions
CALIFORNIA STYLIST & SALON | MARCH 2011 | 19
WHAT’S NEW IN THE MARKET
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
1. 100% Vegan Healthy Smoothing OptionZerran International, the vegan hair care innovator, marks 25 years in the pro beauty and salon in-
dustry with its launch of RealLisse™, the world’s first 100 percent vegan semi-permanent hair smoothing system. Patent protected, this salon-only product contains no keratin, absolutely no “hydes” by any name, or any substance that produces formaldehyde gas upon heating with a flatiron. No masks or scalp balms. No special venting required. No fumes. No harsh chemicals.
The pH balanced, heat activated formula introduces vegan proteins to the hair shaft, eliminating frizz, reducing unwanted curl and unruly volume. Hair will have natural body, movement and be responsive to thermal curling. Treatment effects last two to four months, depending upon client variables.
Trial and standard kits, backbar products and a full suite of client aftercare products are available. To view a step-by-step video or get more info, go to zerran.com or call 1-800- 626-1921.
2. Wake Me Up and Keep Me AwakeWith low pH, no sulfates and no parabens, Wake Me Up Shampoo and Keep Me Awake Conditioner,
from JKS International, leaves the hair and skin feeling soft and smooth and is safe for color-treated hair.Containing three exotic herbs and selective scents to completely relax the body, Wake Me Up Shampoo
and Keep Me Awake Conditioner can also be used as a sensual body wash and body conditioner. The effect is a warm, full-body relaxation that gradually builds which just might leave you infatuated with the product line. For more information visit www.jksusapro.com or call 1-877-557-8722.
3. Milano Collection Premium Quality Wigs Until recently, wigs were worn mainly by entertainers, medical patients and women with thinning
hair. Today, however, wigs are becoming more mainstream, and one company is ready to meet the in-creased consumer demand.
Milano Collection Wigs, a Los Angeles based manufacturer of premium quality European hair wigs, knows wigs are a popular option for diversifying hair styles and or color without expensive extensions and weaves. They are also an ideal solution for thinning hair, alopecia and chemotherapy patients.
“I discovered Milano Wigs when responding to my clients.” said Katherine Shaffer, a Los Angeles stylist. “Several of my clients vented to me about needing a better solution for their hair. Some for medical reasons and others simply because they couldn’t get the look they wanted from their own hair”. Shaffer is part of a growing trend of salons that offer high end wigs to their clients.
“Salons are fast becoming a destination point for customers seeking premium quality wigs” says Founder, Yitzy Geisinsky. “Customers love it because they have a trusted source, and salons love it because wigs represent an added revenue source,” he adds.
The company recently introduced the “Freedom Cap” design (patent-pending) that enables their wigs to be worn without clips, combs or messy glues. The Freedom Cap is constructed from a unique fiber that fastens securely to hair or scalp, a godsend for any wig wearer.
Milano Collection’s products are available online at www.MCwigs.com or by calling (323) 657-WIGS.
4. A Curiously Addictive, Habit-Forming Hair FixCrack by ProLocks, is a unique multi-tasking leave-in treatment and styling aid in one, that instantly
and effectively transforms keratin-depleted, stressed, frizzy hair to a sleek, smooth and shiny dimension.Highly sophisticated micro proteins and power peptides, found in Hydrolized Wheat Protein, instantly
infuse deep into the hair cuticle and encase the hair follicle to promote healing. By blocking the effects of humidity, Crack can eliminate up to 95% frizz and curl, leaving hair smooth, shiny and luxurious.
Instantly penetrating deep into the hair cortex, Crack will strengthen, repair and protect stressed, dry and mature hair from the inside out. Crack also provides a barrier from heat and thermal styling while adding shine and slip without making hair greasy.
For more information visit www.prolocksusa.com or call 1-800-645-1616.
5. Two New Collections from Color ClubColor Club, by Forsyth Cosmetic Group, introduces two new collections. Alter Ego, their latest col-
lection of diverse, long-lasting lacquers, lets you create high-fashion looks for every identity. Go incognito with opaque shades or rendezvous in full view with our sheers.
Sparkle with Starry Temptress, an otherworldly collection of star-making shades that brings bold color and glitter detail together. Brush on Color Club’s Starry Temptress Topcoat for mega-shine and twinkle!
Forsythe is not only renowned for its exceptionally safe products made with the best raw materials but also for its long list of industry firsts including fast drying nail polish, the nail polish corrector pen, UV top coat and spray Silica nail dryers, to name a just few. Today, Forsythe continues to produce such high-performance brands such as Color Club and Art Club, two of the fasting growing brands in the industry. Forsythe is also a leader in Private Label cosmetics.
For more information visit www.cosmeticgroup.com or call 1-800-221-8080.
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