caloundrabuzz 1

www.caloundrachamber.com.au

Chamber of Commerce & Industry Inc.

March/April 2012

Caloundra

InternatIonal rally of QueenslandCoMInG to Caloundra In May

exposure for your BusIness

Caloundra south update

ex-raaf helICopter dIsplayed In Caloundra

Scan to find out more!

2 caloundrabuzz

caloundrabuzz 3

Coupon Advertising… Is it Right for You? 6‘Expo’sure for your Businesses 8Caloundra Air Conditioning 8Michael Matusik – Is there a Property Catastrophe? 9Indiyum Restaurant 11Developing Tourism on the Sunshine Coast 12Kadoe Commercial Coatings 13International Rally of Queensland 14The Benefits of Business Events 15Ex-RAAF Helicopter Displayed in Caloundra 18Caloundra South Update 20

features regulars

Graphic Design and Production by Coastal Copy and Print Cover image Britons Ieuan Thomas (left) and Mark Higgins celebrate their victory in the 2011 International Rally of Queensland, supplied by the International Rally of Queensland.

Caloundra Chamber of CommerCe and Industry InC.

PO Box 117 Caloundra Qld 4551Office 11, 51-55 Bulcock St, Caloundra 4551

P 07 5492 5977 f 07 5499 7633 e admin@caloundrachamber.com.au

www.caloundrachamber.com.au

President’s Pen 4Your Committee 5New Members 5Tourism Update 16-17@The Markets 21Member’s Directory 222012 Member Events 22

IS THERE REAllY A PROPERTY CATASTROPHE UNDERwAY ON OUR DOORSTEP?

SUNSHINE COAST BUSINESS ExPO

8 9

18Ex-RAAF HElICOPTER

INSTAllED AT CAlOUNDRA RSl

advertising and Content submissionsTo enquire or book advertising space, or to submit an article for consideration please contact the Caloundra Chamber of Commerce.

caloundrabuzz 3

Henzells Commercial DivisionSales | Leasing | Property Management

49 Bulcock Street, Caloundra | 07 5491 2000 | len@henzells.com.au

4 caloundrabuzz

In the last edition of Caloundra Buzz we featured an article from the Sunshine Coast Council about the move of the Caloundra Music Festival to the new Queen’s Birthday long weekend in September and the exciting introduction of an entire fringe festival week that will now surround the Festival.

Planning the Caloundra Fringe Festival is progressing rapidly, evolving into a diverse week of arts, culture, culinary, music, dance and sporting activities all with the potential to share the media spotlight with the annual, high profile event, the Caloundra Music Festival. Some big events have already come on-board and locked in their involvement in the Caloundra Fringe Festival including the Festuri Multicultural Festival, Music on Kings, the Bulcock Busking Festival, the Daniel Morcombe Foundation Fun Day and of course, our very own Markets on Bulcock.

The Fringe Festival will provide a unique opportunity to showcase your business and take advantage of visitors to our area and the additional media exposure. How will your business leverage from this amazing event and maximise your potential to increase sales and expand your customer base?

local businesses such as venues, cafes, pubs, clubs are invited to host additional entertainment which, if you let the Fringe Festival team

know early enough, will appear in event program... another promotional opportunity.

The Caloundra Fringe Festival committee is full of ideas and welcomes any and all questions and ideas from the local business community. Sunshine Coast Council have also started the task of compiling a database of musicians, circus performers, artists, photographers, comedians, fashion designers and local businesses wanting to join the fun and opportunities. For more information and to express your interest email info@caloundramusicfestival.com

So put your thinking cap on, perhaps as a Café or Club you could host a stand-up comedy night; what about theming your restaurant in cultural, music theme; as a community group you may like to organise a treasure hunt; as a fitness centre why not hold Zumba classes in public places. There is almost no limit to capitalise on this event so start thinking about your options.

As your President I would encourage all Chamber members and local businesses to get involved and be part of what’s shaping up to be a signature event which will showcase Caloundra to the world and encourage visitors to eat, drink, stay and play in Caloundra.

alan Porter

President Caloundra Chamber of Commerce

presidents penFROM AlAN PORTER

The Fringe Festival will provide a unique opportunity to showcase your business and take advantage of visitors to our area and the additional media exposure.

Caloundra frInGe festIVal 21 SEP – 1 OCT 2012hoW Could I Get InVolVed?

Here are some ideas to start you thinking about ways your business can benefit from the unique opportunity this event showcases.

sImPle InClusIonsSubmit your existing event/activity details to be advertised for free in the Fringe Festival program.

restaurantNew Orleans Theme: Staff in costume, music and specials on the menu in line with the theme.

CaféFrench Theme: Set up art easels with sketch pads for customers to draw on as they enjoy their coffee and cake. Enhance theme with decorations and music.

PubComedy nights including open microphone and spotlight performances.

ClothInG shoPFashion show theme: In-store photographer captures shots of your customers in their new outfits and builds a collage of the photos in the (decorated/themed) store front window.

CommunIty GrouPOrganise a treasure hunt and theme it in line with your organisation.

arts GrouPBook a venue or partner with a local business to host life Drawing classes in a unique setting.

danCe sChoolOrganise a flash mob to perform during the Fringe Festival.

Run Zumba classes in the park.

yoGa sChoolRun a variety of yoga classes in the Fringe Festival precinct, partner with one of the event areas to become part of their program.

bankOffer your store front to a community group to run a busk & bbq day, music and food bringing people to your door.

sPortInG ClubSet up an interactive display to promote your sport in one of the many parks. Partner with a sporting goods store to cross promote products at the same time.

busInessesForm a group with surrounding businesses to host your own stage and include music, arts, food and activities to draw people to your business.

Mike, Michael & Michelle fill vacancies on the committee and have been appointed to serve until the AGM later in the year.

Mike wilkinson re-joins the Chamber’s Management Committee having previously served on the Committee in various roles for eight years. Mike owned and operated a Pharmacy in Caloundra for over 20 years and was the President of Caloundra Tourism from 2002-2010. Mike brings a wealth of knowledge about corporate governance in not for profit associations, business management and Chamber knowledge and experience.

Michael Shadforth is a Partner and Managing Director of Property Only. Growing up and schooling in Caloundra, Michael has a passion for our local area and brings more than 20 years of successful business experience and knowledge of the dynamics of the region to the table.

Michelle Timperley owns and operates local franchise business, First Class Accounts Caloundra and brings a wealth of technical expertise in business accounts and reporting. Michelle represents new business owners and the self-employed.

Welcome aboard Mike, Michael & Michelle!

your committee

Caloundra Storage Solutions - Ann HillTides waterfront Dining - Michael MulhearnGate2Success Pty ltd - Yvonne RutherfordCaloundra lapidary Club - lynda Rush

The Chamber would like to welcome our newest members:

NEW MEMBERS

IntroduCInG your neW

ManagEMEnt CoMMittEE MEMBERSWe would like to introduce you to the three newest members of the Caloundra Chamber of Commerce Management Committee: Mike Wilkinson, Michael Shadforth and Michelle Timperley.

Caloundra Chamber manaGement CommIttee & staffAlan Porter, PresidentBob Thompson, Immediate Past Presidentwill Casey, Vice President and Industrial Development Portfolioloretta Searchfield, SecretaryMichelle Timperley, TreasurerBill Darby, Tourism Development and Events & Sponsorship Portfolios Michael Shadforth, Economic Development PortfolioMike wilkinson, Management Committee Member

and here in the office…leanne layfield, Business Development ManagerKelly Smith, Marketing and CommunicationsAngie Townsend, Finance and Administration

Plus, our markets…Mariannje, Markets ManagerGeoff Smith, Market Liaison

MICHEllE TIMPERlEY

MIKE wIlKINSON & MICHAEl SHADFORTH

Social media spending is expected to increase from $716 million in 2008 to $3.1 billion in 2014, which is a compound annual growth rate of 34%.

This compound growth rate means that social media spending is growing faster than any other interactive marketing category. wow!

Courtesy of www.socialmedianews.com.au

Just like any promotion, there are positives and negatives to participating in coupon deals. Several Caloundra Chamber members have given coupons, in particular Groupons and Deal Ezy a go with a mixed response. If you are approached about coupon advertising for your business, here are some points to consider before signing on the dotted line.

One of the benefits is that the majority of online coupon promotions have an expiry date which adds a sense of urgency and does provide an incentive to spend money quickly with your business.

It’s the sense that if the user doesn’t snap up this deal now, it won’t be available to them at a later date. Coupons also encourage impulse buying, enticing those who perhaps would not normally purchase a particular product, to do so as they are ‘grabbing a bargain’.

Another plus is that coupon promotions are a relatively easy marketing tactic to measure. If you are a small business it may be quite simple to count the number of coupons that are physically handed into your store, ensuring of course, that your staff are consistent with collecting them from customers. This is an easy measurement of success, whereas determining the exact number of customers that visit your store due to a generic radio or press advertisement may be more difficult to monitor.

A negative is that coupons have a relatively limited target audience. To receive Groupon or Deal Ezy promotions

for example, you must have signed up to the website as a subscriber. So be sure to enquire about the number of subscribers within your target area before signing up with a provider.

A point which has been discussed openly on many blogs on the internet, is something referred to as ‘coupon clutter’. Coupon clutter refers to both physical coupons (such as shop-a-dockets and coupons placed in mailboxes) and also the online versions. There are masses of sites and businesses offering this service, so much so, it can be difficult to determine the right site to choose and good amount of research needs to go into your offer to ensure its effectiveness against competition. It is possible that coupons are almost flooded in the market place.

One of the main reasons businesses take up coupon advertising is with the hope to generate traffic with the opportunity to ‘up-sell’ to a more profitable product or services than what is discounted on the coupon. Coupons may also entice new customers to you, customers that have perhaps been previously shopping with your competitor. Consumers may break routine shopping patterns to take advantage of a good coupon offer.

However, coupons are targeted at ‘bargain hunters’, who may not be willing to spend much, or even any amount further than the coupon value. These customers can be hard to up-sell, so consider implementing tactics such as a discount off a variety of services, rather than just one particular give-away to encourage greater spend. This

was the issue that Caloundra Chamber Member Portobello by the Sea was stuck on, when considering using coupon advertising. The amount of up-sell that would be required to make a profit from a coupon deal was perhaps just too great a risk to take.

Be sure to read the fine print and check the cost arrangements before signing up with any advertising and coupons are no different. Several sites offer no up-front out of pocket expenses but keep up to 50% of the revenue from each coupon sold. However, as Chamber Member Red Hot Chilli Pepper let us know about, be warned that this does not necessarily mean that those customers will cash in those vouchers with you, leaving you out of pocket!

The increasing popularity of social media is a benefit of coupons. If you are an active user of social media you may have already noticed this happening. As many of these are online arrangements it is very easy for people using social media sites to provide a link to your coupon to share the excitement of a great deal, an additional free method of advertising, which you can encourage yourself from your own social media pages.

If you do decide to give coupon advertising a go, we would be interested to hear about your experience. let us know at the Caloundra Chamber. Pop an email to admin@caloundrachamber.com.au

CouPon advERtiSing...

Is it rightfor you?

caloundrabuzz 7

“I participated in a Groupon deal at Xmas time. The response rate was poor (only 9 vouchers bought) and the people that bought the vouchers only came into the shop to collect those specific items and didn’t purchase anything else, so I feel it was a total waste of time. I think restaurants or people in the hotel industry may get more out of this than retail businesses. I also had to negotiate hard with Groupon itself as they wanted me to sell for cheaper than what I wanted. The other thing is, if vouchers are bought and are not cashed in, Groupon keep the money, it doesn’t get passed onto you!”

Vicki Red Hot Chilli Pepper Pty ltd, Bulcock St

“we considered participating in a coupon deal at the beginning of year, but decided against it for the time being. we just felt we needed to do a lot more research before diving into this type of marketing as we had heard some negative feedback from some other accommodation houses who had attempted this. we certainly think that coupons might be an excellent promotional tool for businesses who are able to offer smaller, more direct savings, however with accommodation it is very difficult to offer the dramatic amount of discount pretty much required for these coupons to make the promotion attractive. we are not sure that this would be a financial viable option for us.”

rosa Portobello by the Sea, Dicky Beach

we sold thousands of tickets through various Coupon Deals. we honoured every single ticket and at times had to put an extra boat on, but we felt that the whole thing was a customer relations exercise anyway and profit was not necessarily the goal. Certainly there have been several thousand people who now know about the wonderful waterways of Caloundra, where the wharf is, and where to stay, have lunch, buy an ice cream!

There are a number of coupon systems and some are far more generous to the business holder than others. The system of collating the tickets can be arduous in the extreme with some deal companies. They, of course, get the money up front, and it is up to the diligence of the business owner as to how much cash comes his way.

we found, after doing coupons for a few months, that we could demand what we thought was a fair return and the Deals Company would oblige, because we had “delivered the goods” before.

Generally the demographic cruising with us were pleasant young families with loads of little children, with Mum making the initial internet enquiry. SO many children aboard could sometimes be a bit much for the Captain! I think too, that the product was perhaps not valued by some guests because it was so cheap.

There has certainly been bad press about deals, and deservedly so. Hairdressers who could NEVER honour so many customers. Dinner at an exclusive restaurant where the menu is nothing like “exclusive”. The pet product which “ran out”. Its unchartered waters and I am sure this phenomena, good bad and ugly, will not go away!

rose Caloundra Cruise, Pelican waters

“we recently completed a program with Deal Ezy and found it to be very easy to do and successful. Basically, a consultant came to our workshop to discuss our needs and we decided on a customer price of $39. For this price the customer received a log book service and complete professional wheel alignment plus a $50 voucher towards any work on the next visit (valued at $214). with the voucher remaining valid for three months. Terms and conditions were very easy to understand with customers paying for all parts. we did not pay anything ourselves, Deal Ezy collected the $39 from the customer and we received 70% of the amount collected, with the 30% balance from each sale going to Deal Ezy. Customers made the appointment with us and all who have used their voucher, so far have been more than happy. The only slight down side to this is how many people actually know about Deal Ezy. It is fairly new and still building up a client base. The public need to know about it and agree to have an email sent to them on a daily basis to be aware of what deals are happening. we will certainly look at doing it again in the near future.”

Jacqui Caloundra Suspension Centre, Daniel St

8 caloundrabuzz 8 caloundrabuzz

member on the move

the key is you!

The key to business today, more than ever before, is our ability to connect with people and build relationships. The key to building relationships is to listen. The ability to listen and understand defines all our relationships, professional or personal.

One of my boys said to me recently “Dad, I believe if we want to be listened to, we need to listen first.”

At Caloundra Air Conditioning we will always listen and take the time to understand.

As new Caloundra Chamber of Commerce member, Caloundra Air Conditioning we have recently gone through rapid expansion throughout Queensland, offering sales, installation and maintenance services to a growing list of top name commercial and residential clients.

Formed in the mid nineties as a subsidiary of Carseldine Air Conditioning of Brisbane, Caloundra Air Conditioning came to life in response to growth potential here on the Sunshine Coast.

They have recently appointed me, Graham Hyndman as their new Sales and Operations Manager in Kawana as a sign of reaffirming their commitment to the Sunshine Coast business community.

I bring 25 years of experience in the air-conditioning industry and believe that the key to a successful business is in continual self improvement.

Caloundra Air Conditioning prides itself on professional results, reliability and exemplary service. These standards of service and relationships with customers don’t just occur and don’t just continue to maintain themselves, in business today, the key really is you!

we surround ourselves with the best people we can find, and with a combined staff of approximately 25 employees, we can offer all things air conditioning. From a wide variety of services ranging from system design, supply, installation and maintenance from small domestic systems through to large commercial chiller systems.

By listening, we understand our staff’s needs and through appreciation and recognition we are able to create a powerful team connection. If you pick the right people and give them the opportunity to spread their wings, you almost don’t have to manage them.

My sales mentor (Dan Cavalli) once said to me, “If you want to raise the quality of the people you attract into your life, then you need to raise the quality of yourself! So, by taking personal responsibility we continue to grow.

when a customer purchases from you, it is almost, never about price; it is never about the slickest spiel, or the depth of knowledge of a product, but it always about the personal connection. The person you relate to the most. The person you trust the most. This is why “you, are always the key”!

ExpoSuRE FoR YouR BuSinESS...the sunshIne Coast busIness exPo

new member

CaloundRa aIr CondItIonInG

It’s also very important to have a good work, family balance

My favourite quote:

“Here is the test to find whether your mission on Earth is finished: If you’re alive, it isn’t.” Richard Bach

By Graham Hyndman, Caloundra Air Conditioning

www.caloundraair.com.au

The Sunshine Coast Business Expo will return this year on Thursday 10th and Friday 11th May 2012 to energise and enthuse thousands of business owners and operators across the Coast who are looking to broaden their business mindset.

Recognised as one of the Sunshine Coast’s premier business events, the 2012 expo will incorporate a comprehensive program of keynote presentations, workshops, seminars, exhibitors and networking opportunities.

One of the business world’s most esteemed media editors and best-selling authors has been announced as the first in a star-studded line up of keynote speakers at this year’s expo. Cleo founder and former editor Ita Buttrose will journey to the Sunshine

Coast to share some of the knowledge and experience she has gained in her stellar career, and also in her role as an Advisory Board Member for the Australian women Chamber of Commerce and Industry.

The Sunshine Coast Business Expo is a great opportunity to promote your business to possibly thousands of business professionals, build relationships and gather a promotional database. To book an exhibitor booth call Melinda on 5443 5661.

for more information visit www.scbizexpo.com.au

caloundrabuzz 9

kochie!!!

I like David Koch. I must confess I like Mel, Natalie and Fifi more, but David, by my standards, is a cut above the rest when it comes to daytime television.

BUT, and this is a big BUT, I like David far less when he delivers blanket statements such as a “property catastrophe is underway in places like the Sunshine and Gold Coasts”. I was going to stay out of this, but the negative impact of David’s comments has been substantial. The power of celebrity these days cannot be underestimated, and with it should come much more care.

Yes, both coasts have experienced a sustained property downturn. And for generic lifestyle-orientated property in both locations, the decline in value might not yet be over. For well- understood reasons, the current situation is warranted.

But there are always markets within markets and available advice beyond “just don’t go there”. As I covered a few weeks back, a property’s value is only partially dependent on the broader market conditions. Studies show that about 40% of growth (or otherwise) can be explained by trends in the overall market. The all-important 60% comes down to more individual factors such as location, the style of housing, its design and inclusions, and the income/demographics of the area.

A major driver behind this 60% is new infrastructure. I have googled David Koch and discovered that on many occasions, he supported such claims. David and libby’s investment advisory columns frequently advocate such.

So why, David, is a place like Kawana (which is on the Sunshine Coast) up shite creek, when one of the largest infrastructure projects in Australia – being the 6th largest teaching hospital in the world – is about to start construction? And in support, there is a hell of a lot more going on in the Kawana area on the Sunshine Coast that most know about. It is, after all, about a kilometre away from the beach, so maybe the Sunrise cameras couldn’t find it.

The statistics are somewhat mind blowing. let me bore you for a minute or two whilst I recite some of them:

The Sunshine Coast University Hospital or SCUH for short will be a PPP with Queensland Health. The short-listed partnership consortiums are lend lease; Thiess/AbiGroup and lang O’Rourke. Construction starts in 2014, with stage one of 450 beds completed in 2016, expanding to 738 beds in 2021. The hospital will create 2,000 construction jobs and 3,500 permanent jobs once complete. It is

Michael Matusik is the director of independent property advisory Matusik Property Insights. Matusik has helped over 550 new residential developments come to fruition and writes the weekly Matusik Missive (www.matusikmissive.wordpress.com). The Matusik Missive is free, however, reprinting, republication or distribution of any portion of this material, or inclusion on any website, is strictly prohibited without the written permission of Matusik Property Insights and may incur a charge.

expected that over 15,000 people will visit the hospital each and every day.

Ramsay Private Hospital. Co-located with SCUH. Construction is now underway and in late 2014 this 200-bed private hospital will house 700 permanent employees and create 360 jobs during construction.

SARC or the Skills, Academic and Research Centre will provide teaching and research within the hospital campus. A $61 million capital investment, with 150 academic and support staff catering for 1,300 students each year.

KHIP (don’t you love all these acronyms) or Kawana Health Innovation Park will be a commercial precinct distributed across a number of sites across the hospital campus.

Kawana Town Centre and medical precinct. The town centre – adjacent to the SCUH, will commence in 2013 too. The town centre incorporates 80,000m² of retail, commercial, community and entertainment facilities as well a medium density residential sites. The town centre is expected to generate around 5,000 jobs during construction and similar in permanent positions upon completion.

The “Kawana Health Hub” – for the sake of calling it something – is a very big regional initiative, comparable with a major resources project. Yet few know about it. It is a game changer; a recovery catalyst; a smart job generator which the likes of David Koch should be spruiking rather than carpet bombing.

For those who are a little poor at maths, the Kawana Health Hub will employ around 2,000 construction workers at any one time between now and at least 2016. In addition, it is projected – yet international case studies of similar major infrastructure projects suggest a higher multiplier – that 10,000 permanent jobs with be created in the locality. The vast majority will be new jobs.

The back of an envelope demand analysis – relax I have been doing them for close to 25 years and rarely get this stuff wrong – suggests that 10,000 new jobs will create the demand for between 5,500 and 6,000 new dwellings. Yet, the approved residential offerings in the region suggests that 3,500 new dwellings can be supplied in the adjacent ‘Birtinya’ neighbourhood and a further 1,000 new residents on the beachfront parcel known locally as ‘Bokarina’.

The projected 10,000 permanent jobs, by the way, exclude those generated from new housing construction, which most readers know can also be substantial.

The average daily spend in the Kawana area over the next five years will be $1.5 million. I repeat - $1.5 million per day.

The Sunshine Coast University Hospital alone is valued at $2 billion and represents almost a quarter of the current Sunshine Coast regional economy. It is estimated that it will inject about $700 million into the Sunshine Coast economy every year and will be the Coast’s single largest employer.

Now for the life of me, I don’t see how this part of the Sunshine Coast can be labelled “catastrophic”. Oh, and by the way, three-quarters of the Sunshine Coast’s permanent population of 340,000 actually live within the Kawana catchment area.

So, David, instead of labelling the Gold and Sunshine coasts as “property catastrophes” maybe a more subtle message is needed. May I suggest something like -

“There is little doubt that both the Gold and Sunshine coast residential property markets are doing it tough. Buyers do have a lot of choice and for generic lifestyle-orientated stock; asking prices are still under pressure.

Astute buyers of older second hand stock, however, can now buy below replacement cost. Investors should always focus on property adjacent to existing and especially new infrastructure. The most successful residential investors also hold for the long-term.

There are buying opportunities on both coasts. You just need to do your homework first.”

Now, I wonder if this missive will get me a gig on Sunrise?

You can follow Michael on twitter: twitter.com/#!/MichaelMatusik or visit www.matusikmissive.wordpress.com

iS thERE REallY a property catastrophe undERwaY on ouR dooRStEp?

This is an article from the Matusik Missive dated 7th March 2012 in response to a statement from David Koch.

Michael Matusik is the director of independent property advisory, Matusik Property Insights and writes the weekly ‘Matusik Missive’.

caloundrabuzz 9

10 caloundrabuzz

it’S a PaGe turnerLast Wish of Summer, a novel written by local author Phillip overton, is set to hit the bookstores soon, having been officially launched right here in Caloundra on 24th march. Phillip tells us that writing Last Wish of Summer was a journey of self discovery and rekindled his passion for his home at Kings Beach.

“Last Wish of Summer has been a four year journey that first began when I relocated my family from Brisbane to Caloundra on the Sunshine Coast. As they say, timing is everything and so with summer finishing here on the Coast, it seemed fitting to launch my book locally, here in Caloundra, where the real Kings Beach can be found” Phillip said.

The Department of Employment, Economic Development and Innovation (DEEDI) are offering a range of workshops and seminars in various business management topics over the coming months.financial management: back to basics

This workshop is designed to give you the knowledge and skills to understand and interpret financial statements and implement key systems and processes related to the financial management of your business.

when: Tuesday 1 May, 5pm – 8pm

Price: $44.00

tendering for Government

Understand where your business fits into the supply chain. Find tenders and get them coming to you, rather than you chasing them. Respond effectively to government requirements.

when: Tuesday 10 May, 8am – 12pm & 1pm – 5pm

Price: $45.30

Considering a business

This information session is aimed at people who have identified an idea to begin a business or buy an established business. we will cover the key issues you should consider before commencing a business. You will be provided with a take home ‘Research workbook’ which will assist you in making your business decisions.

when: Tuesday 15 May, 9am – 11am

Price: $FREE

Planning your successful business

This workshop will give you an opportunity to work through the business planning process and to determine what you will need to include in your business action plan.

when: wednesday 30 May, 5.30pm – 8.30pm

Price: $44.00

branding and marketing

Brands identify who we are and who we aspire to be. Great branding should evoke strong emotions within a consumer. Marketing and public relations reinforce these consistent brand messages. Effective marketing sells that relationship or connection with a brand and its target consumer. So how do you know whether you are conveying the right brand messages? How well-positioned is your

brand to manage product expansion? How does your brand differentiate your product from others in the market?

learn how to build and maintain a strong brand in a competitive marketplace and make sure your marketing is irresistible, ensuring your product is the consumer’s number one choice.

when: wednesday 13 June, 5.30pm – 8.30pm

Price: $44.00

financial management – the how to

learn key terms associated with financial management of business. Understand the difference between profit and cash flow and the importance of positive cash flow, plus financial management activities that are vital to your business.

when: wednesday 20 June, 5pm – 8pm

Price: $44.00

All sessions listed above will be held at DEEDI, level 1, 60 wises Road, Buderim and prices are GST inclusive.

Registrations for all workshops and seminars are essential and must be received no later than three days prior to the commencement date.

Visit www.deedi.qld.gov.au for more information and to register.

WorkshoPs & semInars FoR BuSinESS

members shine

“with last wish of Summer being set in the fictional town of Kings Beach, it seemed logical to engage the local community in the book’s release.”

“The book became so much more than just my next book. Although the story was largely sketched out, the next year would see me channel so much energy, re-awakening and personal discovery into each of the characters that grace its pages.

If you want to portray a positive message in a book, then it is important to surround yourself in a positive set of circumstances. And just how do you know when something is finally working for you? The answer is simple. You have something in life to show for it. So here it is, enjoy my new book.”

Check out Phillip’s blog at http://phillipoverton.blogspot.com.au

caloundrabuzz 11

IndIyum REStauRantWe interviewed new Chamber member, Gurinderjit Singh, Owner and Chef de Cuisine of Indiyum Restaurant about some of great ways he is using technology to improve his business opportunities and to tell us about Birbal.

the Caloundra Chamber is excited to have you as a member with your new business, Indiyum.

“Yes, it is great to be on-board. The soft opening of Indiyum happened during the last week of June last year, but the commercial launch was on 1st July 2011 So we are only about nine months old.”

“As a new business in town, being a member of the Caloundra Chamber means I am firstly part of the local business community. It gives me the opportunity to network with other business owners and operators, build awareness and leverage marketing. Also, being a member enables me to understand better the intricacies of local business trends, marketing ideas and take advantage of business opportunities.”

you have a very interesting professional history, how did you come to opening your own Indian restaurant?

“I grew up in India, but actually started my career in Japan, graduating from Hattori Eiyo Senmon Gakko and receiving my Japanese Chef license in Tokyo. I migrated to Australia in 1990 and started a restaurant on the Gold Coast. I ran this business for years, but returned to India to work as the Senior Corporate Executive for a multiplex chain, and then for the largest retail organisation in India. I did this for eleven years, but felt it was time to get back to Australia and follow my dream – to open my own Indian restaurant with a twist. So when an opportunity came my way to purchase a freehold property here in Caloundra, I went for it!”

you seem to really have embraced technology, Indiyum has a great website. Can you tell us a bit about how you are using technology to benefit your business?

“I have always believed in leading through design and technology, adapting to change. Social media like Facebook is a big medium to promote business today. I am therefore constantly finding new ways to promote my business through these platforms. I also believe in the positive of being in-touch with my community, particularly directly with my customers. I keep them updated about specials, promotions and Indiyum news through my in-house, electronic newsletter called ‘Yummy Times’.”

“It isn’t just computer based technology either that is important to keep up to date with. I describe my cuisine as ‘modern Indian’ with flair, and in order to be modern in my menu I have adopted modern cooking techniques. For example, I invested in a combi oven instead of the traditional tandoori oven because I felt the tandoori technology was too out-dated and required a specific skill set to operate. The combi oven offers more versatility, letting me do a wide range of dishes. It cooks my kebabs perfectly and I do the best Naan breads in town.”

We can see you have an adorable little character who is helping you with your marketing. Who is this cute little elephant?

“when I started Indiyum, it was very clear in my mind that I wanted to create a brand that stood for quality food, quality service and quality customer service. I created Birbal, my elephant mascot to appeal to kids. He is witty, intelligent and very naughty. He is a rare amalgamation of beauty and brawn, gentle in his outlook but as strong as ten horses. The character is inspired by an Indian folk legend who used to be the Minister in Emperor Akbar’s court, nearly 500 years ago. He was famous for his wit and humour.”

“I plan for Birbal to become an integral part of the business, communicating with kids who I believe are a very important market consideration, in particular when branching into the areas of take away and home delivery services. I want to be able to reside in their mind space through Birbal and capture their imagination. In order to do that, I am very conscious that kids don’t often eat spicy foods, so we have a great kids menu selection. A lot of curries are not spicy, yet very flavoursome. Through Birbal I hope to educate kids (and then of course, also their parents) about Indian food and culture. There are many ways that I plan to activate a strong kid marketing program through Birbal… so keep watch!”

www.indiyum.com.au

12 caloundrabuzz

tourism update

Over the last few editions of Caloundra Buzz we have been investigating the five key drivers to developing the Sunshine Coast’s tourism sector.

we have already discussed the first two drivers, the upgrade of the Bruce Highway from Caboolture to the Sunshine Motorway and the much needed review of restrictive liquor licence and entertainment laws. we also need to look at the incentives needed to attract major tourism investment to the Sunshine Coast which is the third key driver in our discussion on tourism development.

Tourists visit the region for a variety of reasons and as consumers become better informed and have so many destination choices available to them, the need for the Sunshine Coast to upgrade its business proposition increases.

Projections from the Queensland Government’s Sunshine Coast Tourism Opportunity Plan 2009 -2017, suggest that the number of visitors pursuing outdoor activities, such as fishing and surfing, and outdoor activities, such as going to the beach or bushwalking is on the increase. The demand for local attractions and tourist activities is also on the rise as is the number of visitors undertaking social activities, such as eating out at restaurants and sightseeing.

As such, it is proposed that a whopping 884 new hotels, resorts, motors and/or motor inn rooms and 142 new visitor hostel beds would be required to meet these anticipated visitor activity increases by 2017. Given existing capacity, investment is needed in refurbishment and renovation of existing properties together with new greenfield developments. Investment in tourism products and tourism related infrastructure will be required in order to meet the future needs of visitors to the region.

we should also be focusing attention on our fourth key driver, the development of a conference and/or convention centre on the Sunshine Coast.

Business and event travel is leading the recovery in Queensland’s tourism sector and the Sunshine Coast is missing out. with our heavy reliance on the leisure market and the lack of major quality infrastructure to attract large scale business conferences and events, the Sunshine Coast will struggle to effectively compete with other regions.

The development of Maroochydore’s new Principal Activity Centre provides the perfect opportunity for the State to work cooperatively with Council and other investment partners to stimulate business tourism, create jobs and restore confidence.

with developing links to China and the opportunities to grow the Coast’s fledgling inbound tourist sector, the expansion of the Sunshine Coast Airport is critical for all the obvious reasons, and this is our fifth and final key driver to developing the tourism sector. Also, the recent acquisition of the

Hyatt Regency Coolum by Clive Palmer has placed a level of certainty and confidence amongst the tourism sector that growth in inbound tourism is imminent.

when the State Government recently replaced the former 20 year outlook contained in the South East Queensland Infrastructure Plan with an overarching Queensland plan forecasting just four years, the commitment to expand the Sunshine Coast went with it. Although requiring federal funding as well as Council support, the State has failed to demonstrate a commitment to this critical piece of regional infrastructure. As the overarching plan for the State grows, the airport needs to be reinstated into the Queensland Infrastructure Plan.

we can look back and see a number of key factors that have contributed to the tourism sector’s recent down turn, such as the 2010/2011 floods and the GFC. As a business community we know these types of environmental factors are completely uncontrollable but what we should be doing is inspecting our own business proposition and make it the best that it can be. we also need to effectively lobby the policy makers and get them on side to work with business to achieve sensible commercial outcomes for the region’s economy as a whole.

By Bill Darby, Caloundra Chamber of Commerce Management Committee, Tourism Development Portfolio Chair

deVeloPInG tourIsm on thE SunShinE CoaSt

caloundrabuzz 13 caloundrabuzz 13

members shinemember on the moVeKadoE CoMMERCial CoatingSKadoe Commercial Coatings are quickly becoming a household name on the Sunshine Coast having won or been finalists in not one, but five business awards during 2011.

Kadoe Commercial Coatings install waterproofing, polished concrete and epoxy coatings for building professionals and commercial property owners and provide a professional service throughout the entire construction process, right from tendering until completion.

Kadoe’s structure, management, wH&S systems, quality systems, expertise and strong client relationships support their work on a national level and their methodology is clearly successful having won or been finalists in a number of awards over the past two year:

So you’re about to launch yourself into a brand new marketing campaign, or perhaps you’re about to dive into your five year business plan. have you done your research?It’s important to know your target audience and be sure your marketing and business planning is going to reach the people you are wanting.

For example did you know that 46% of the population living in Caloundra are over the age of 45 years, and that 58% of all people in our area use the internet?

Check out the statistical profiles from the 2006 census about the electoral district of Caloundra.www.abs.gov.au/census

Carolyn said that...

“This process makes you examine your practices closer than you would normally and can really highlight areas for improvement.”

“we have found inspiration from entering awards and continually improve the way we do things at Kadoe. we really do believe that only the highest standards of professionalism, integrity and quality are acceptable.”

“You will be amazed at what you can learn from this close examination and I encourage all businesses to go through the process, as it can do the world of good for your business moving forward.”

Kadoe Commercial Coatings are approved under the National Code of Practice for the Construction Industry.

Visit their website www.kadoe.com.au

Kadoe General Manager, Carolyn Thomson tells us that the benefits of entering various business awards does not just come from promotion from a win, but also simply from the process of entering and analysing your business.

“when entering business awards, you need to address particular selection criteria based on all aspects of business, from planning through to customer service.”

WInnerProfessional Business Woman of the Year 2011Carolyn Thomson – General Manager Sunshine Coast Business women’s Network

WInnerBuilding/Manufacturing Small Business 2011Sunshine Coast Excellence in Business Awards

runner uP/fInalIstInnovation Award 2011Sunshine Coast Excellence in Business Awards

fInalIstOutstanding Business Person of the Year 2011Sunshine Coast Excellence in Business Awards

WInnerOutstanding Business Person of the Year 2010Carolyn Thomson – General ManagerCaloundra Chamber of Commerce Business Awards

14 caloundrabuzz

Talented drivers from around the world are heading for one of Queensland’s major annual international sports events, the Brakes Direct International Rally of Queensland on the Sunshine Coast next month.Up to 100 entries are expected for the various competitions within the rally, headed by rounds of the prestigious FIA Asia Pacific Rally Championship and Bosch Australian Rally Championship.

Teams and drivers will come from as far afield as Britain, Sweden, Japan, France, India and Malaysia, in turn generating dedicated television coverage that will showcase the Sunshine Coast and its attractions around the world.

The rally starts on Friday night 25 May and finishes on Sunday afternoon after more than 200kms of tough competition.

Organisers again have chosen Caloundra as their headquarters. Hundreds of officials, crews, supporters and cars will be accommodated at Rydges Oasis Resort for up to a week.

The official start will return to Kings Beach on Friday night – a popular venue for several years in the past – and the thrilling “Main Event” Super Special Stage will be run at Caloundra Aerodrome on Saturday night.

Information about public spectator and corporate hospitality tickets is available on the website rallyqueensland.com.au. Spectator tickets will be available after the 18th April also from The Events Centre at 20 Minchinton Street, Caloundra.

Corporate hospitality, providing businesses to entertain clients, staff and associates in fully-catered viewing positions, is available for the competition stages at the Main Event, Imbil and Pomona. Facilities also will be available at the Ceremonial Start at Kings Beach.

Rally Director Errol Bailey urged the Caloundra and Sunshine Coast community to get behind the event.

“The Gold Coast has had its Indy cars and V8s and Melbourne has its Formula 1, but the Sunshine Coast also has its own motorsport spectacular with the Brakes Direct International Rally of Queensland.

“It’s very exciting to watch even if you are not normally a motorsport fan and we have kept ticket prices low to encourage everyone to come along to one of the venues.

InternatIonal rally oF QuEEnSland25-27 may 2012

“we also warmly welcome coast businesses, including members of the Caloundra Chamber of Commerce, that have come on board. They help us prove to the international and national rally authorities that they are awarding this event to a community that recognises the commercial opportunities and will work to keep them.” Said Mr Bailey.

www.rallyqueensland.com.au

tourism update

caloundrabuzz 15

Business events come in a range of forms, from meetings to business breakfasts, networking functions and event exhibitions. Events are an important way in which we can generate new ideas, collaborate on business opportunities and indeed generate new business by networking. There is no end the number of business events available and it is worth our while to assess

each opportunity and the positive effect it could have on our business success.

Business events also have a direct and immediate effect on the local economy from delegate and event organiser expenditure in the local market place. Statistics from Business Events Sunshine Coast show that on average, a national

delegate will spend $377 per day while attending a Sunshine Coast business event and an international delegate will spend $434 per day. The more events a region can attract the more local businesses will benefit, through the multiplier effect and the higher profile the host region will receive through the event’s own marketing.

Congratulations to Chamber member, rumba resort Caloundra, for achieving international recognition as one of the top 25 trendiest hotels in the 2012 travellers Choice awards.

In fact, Ruma Resort was ranked 19th Trendiest Hotel in Australia and 24th in the South Pacific region and was the only property on the Sunshine Coast to make the short list.

kick off the new year and get involved in business events. The Caloundra Chamber hosts a variety of networking opportunities throughout the year, and we encourage all members and non-members alike to come along and network with other local, business minded professionals. You never know the new business opportunities that could come your way. For more information visit www.caloundrachamber.com.au

Check out the upcoming Chamber events on page 22.

thE BEnEFitS oF

busIness eVents

This is the 10th year of the Travellers Choice awards from TripAdvisor, with winners selected on millions of valuable website reviews and opinions from travellers around the world.

for more information about the awards visit www.tripadvisor.com.au

the trendIest of trends…

CongRatulationS!

During times of economic hardship, businesses need to reach out and take advantage of alternate forms of promotion. No longer can many small businesses sustain the ability to mass print brochures or use the media to generate new business opportunities. we are all re-assessing the way we conduct business and participating in business events is an economical and personal approach to promotion.

16 caloundrabuzz 16 caloundrabuzz

tourism update

TOURISM membershIP

Sunshine Coast Destination launched their membership program in December 2011, and are delighted with the positive response from accommodation suppliers, restaurants and attractions.

Have you joined yet? As a member of Sunshine Coast Destination you will have the opportunity to participate in dynamic marketing campaigns, subsidised activities and have access to the latest research development reports and workshops; all designed to assist you to promote visitation to the Sunshine Coast and your business.

To find out more about the membership program visit www.scdl.com.au/membership or phone James Bailey, our Membership Coordinator on 5458 8822, or email members@scdl.com.au.

SCDl uPdates• There is a growing trend amongst travellers to take their furry friends on holiday.

Sprawling across 10 acres of landscaped palm gardens, Rydges Oasis Resort Caloundra is a full-service hotel and apartment complex offering the opportunity to spend time relaxing in your room enjoying the company of your pet, or exploring the great outdoors together. A $50 pet upgrade includes bowls, a cat scratching pole, litter tray and toys. The naturally refreshing Sunshine Coast welcomes pets to holiday, any time. There are plenty of walks - both on and off-leash to enjoy.

• At the end of February veterans of the RTFV 35 Squadron held a reunion to celebrate the departure of the Squadron from Vietnam. Part of the reunion involved a visit to the Queensland Air Museum, in Caloundra. The Queensland Air Museum fired up a caribou aircraft engine, one of the aircraft flown in Vietnam, to celebrate the occasion.

• Caloundra Cruises recently welcomed the winner of the ‘world’s Best Study Adventure’, Adrian Jandongan, for a sunset cruise. Adrian has been exploring the Sunshine Coast and doing a daily blog and Facebook updates about his seven week adventure. Caloundra Cruises will be commencing a new Saturday night sunset cruise where you can pack drinks, nibbles, or fish and chips and sit back as you cruise the waterways, and watch the sun set over the Glasshouse Mountains.

• Fly to New Zealand for a winter break, or invite your kiwi friends to enjoy our delightful weather. Air New Zealand will begin scheduled passenger flights to and from the Sunshine Coast on July 1, marking the first-ever international scheduled passenger flights in and out of the Sunshine Coast airport. Check out the special discounted airfares on www.airnewzealand.com.au and book early to avoid disappointment.

anthony Johnston, former general manager of Crowne Plaza Pelican waters Golf Resort and Spa, has embarked on his new role as Tourism Development Manager for the southern region, for Sunshine Coast Destination ltd.

how long have you been on the sunshine Coast? I grew up on the Sunshine Coast, going to school at Bli Bli and Nambour, and playing sport across the region. I went to Darwin when I was 17, and spent a few years in Brisbane before returning to the Coast in 2000, just prior to the birth of my first son. I have been here ever since and look forward to being here for a long time yet.

how long did you spend in the hospitality industry? I have worked in the hospitality industry for 19 years, starting as a porter at the Casino in Darwin in 1993. Since then I have worked in Brisbane at the Carlton Crest Hotel, and the Brisbane Convention and Exhibition Centre. Since my return to the Sunshine Coast I have worked at Hyatt Regency Coolum, Novotel Twin waters and Crowne Plaza Pelican waters.

What prompted the change of role? It was such an amazing opportunity, I am very passionate about seeing tourism in Caloundra and the Sunshine Coast reach its full potential, and over the past two years have been involved in a couple of advisory groups. To have the opportunity to put my experience and passion to good use is something I am very excited about.

caloundrabuzz 17

aPrIl

Markets on Bulcock – 10th Birthday22 april 2012 Bulcock Street, Caloundrawww.facebook.com.au/marketsonbulcock Starting on Bulcock Street back in 2001, with only 20 stalls, our markets have grown to be one of the largest and most popular markets on the Sunshine Coast. Today, Markets on Bulcock host approximately 170 stalls, with in excess of 2,000 people filling Bulcock Street each and every Sunday of the year.

On Sunday 22nd April, Markets on Bulcock will be a buzz of entertainment with stalls and stall holders dressing up in theme. So don your party hat and head down to the Markets on Bulcock to be part of the birthday extravaganza.

Kings of the Coast – Ocean Swim Festival28-29 april 2012 Kings Beach, Caloundra www.weekendwarriorevents.com.auConquer open water distances in one big weekend of surf, sand and swimming in Caloundra. Battle the elements of the ocean in an individual or team swim as part of the Queensland Ocean Swim Series. The picturesque competition takes you around the headland from Moffat Beach to Kings Beach.

may

Sunshine Coast Business Expo10-11 may 2012 Mooloolaba Campus, SC Institute of TAFEwww.scbizexpo.org.auRecognised as one of the Sunshine Coast’s premier business events, the 2012 expo will incorporate a comprehensive program of keynote presentations, workshops, seminars, exhibitors and networking opportunities.

International Rally of Queensland25 – 27 may 2012 www.rallyqueensland.com.au The International Rally of Queensland is Round 3 of the Federation Internationale de l’Automobile (FIA) Asia-Pacific Rally Championship.

As the only FIA international rally to be held in Australia in 2012 this is truly a unique event. Drivers from around the world will descend upon the Sunshine Coast to partake in this thrilling motorsport event.

June

Ladies Oaks Day3 June 2012 Corbould Park, Caloundra www.sctc.com.auOne of the biggest days on the racing calendar for the ladies of the Sunshine Coast; live racing, fashions on the field and live music. A great day to dress up

Caloundra Foreshore Fun Run17 June 2012www.caloundrafunrun.comA 10km foreshore run from Golden Beach to Moffat Headland, with beautiful ocean scenery all the way. A shorter 3km run or family walk is also available.

Caloundra Cup Carnival30 June – 1 July 2012 Caloundrawww.sctc.com.auThe Caloundra Cup is one of the Sunshine Coast’s major racing events and promises full fields with high class horses and the best jockeys from around Australia. Coupled with the ever popular Fashions on the Field and the Family Fun Race Day, this weekend is one not to be missed.

Open Cockpit Weekend 30 June – 1 July 2012 Queensland Air Museum, Caloundrawww.qam.com.auOnce a year, the canopies are slid back and the cabin doors are open for a close up look at a collection of 40 historical aircrafts. Museum visitors can take hold of the controls in a variety of cockpits, as well as experiencing military jet fighters, helicopters and vintage aircrafts.

July

Sunshine Coast Art Prize 13 July - 25 august 2012 Caloundra Regional Gallery, Caloundrawww.scap.org.auThe prestigious cultural award showcases an exciting mix of leading local and national emerging and established artists competing for the title and the much coveted $20,000 prize.

Bindi Irwin’s Birthday24 July 2012 Australia Zoo, Beerwahwww.australiazoo.com.auAustralia Zoo’s wildlife warrior, Bindi is turning the beaut age of 14! and the celebrations will be huge fun for everyone! Come and celebrate with Bindi and enjoy all the activities at Australia Zoo.

UPCOMING famIly eVents

tourism update

On 16th March, a dedication ceremony was held at Caloundra RSL to welcome the new permanent display of a Huey UH-1B Iroquois Helicopter A2-1022, following the restoration work from volunteers and veterans to restore it to display condition.

ex-raaf helICoPter diSplaYEd in CaloundRa

Park YouR CaRDid you know that you can apply for a pre-paid parking permit in Caloundra? Display your permit and you won’t need to put money into parking metres.

Permits cost $52 from the Sunshine Coast Council. So if you regularly travel and park in Caloundra this could be a great money saving option for you and your business. war veterans can use the same form to request a permit for free parking.

For more inform or to download your application form visit www.sunshinecoast.qld.gov.au

This helicopter was one of two involved in the battle of long Tan, Vietnam 1966, in which the ANZACs were outnumbered 26 to 1. Eighteen Australian soldiers lost their lives during the battle, and it is estimated up to 800 North Vietnamese Army and Vietcong soldiers perished.

In the fierce battle of long Tan just over 100 Australian soldiers from 6RAR turned away over 2500 Vietcong in a blinding monsoon. late in the afternoon soldiers were running critically low on ammunition and without new supplies would have been overrun in a very short period of time. This aircraft, captained by Cliff Dohle, took off in the treacherous conditions and flew at treetop height, loaded with the ammunition, and replenished supplies to our soldiers in the middle of the fire fight. The crew placed themselves in huge danger in the face of enemy fire and showed great poise, bravery and skill. It is widely acknowledged that if they didn’t do what they did, Australian troops could have been overrun.

This dedication has come about from the cooperation of the Caloundra RSl sub-branch and the RSl Services Club, together with the 6 RAR Association, Vietnam Veterans and Former 9 Squadron personnel.

This display of A2-1022 will add to a significant and growing Military Museum at the Caloundra RSl and will provide Vietnam Veterans and all Australians that have gone to war for their country, an appropriate place to be acknowledged and remembered.

caloundrabuzz 19

On the 29th February and 29th March the Caloundra Chamber held its first two networking events for the year. These regular events are a great opportunity for local business owners, operators and managers to meet and network while we showcase beautiful locations and venues around Caloundra.

During February guests were treated to the amazing setting of new Caloundra Chamber members, la Promenade Café on Tay Avenue and during March our tastebuds were tantalised as we enjoyed the hospitality of Salt House on the ground floor of Caloundra Central Apartment Hotel at Currimundi.

Guest speaker willem Kortekass from the Sunshine Coast Council introduced

us to the opportunities possible for local businesses with the introduction of the new Caloundra Fringe Festival. we also heard from Rhonda Pattinson who enlightened us on the upcoming, much anticipated International Rally of Queensland, and we introduced new Tourism Development Manager for Sunshine Coast Destinations, Anthony Johnston.

with approximately 70 guests in attendance, these networking nights offered Chamber members the opportunity to meet, shake hands and discuss local issues with the Chamber’s Management Committee; introduce themselves to other Chamber members and swap business cards with business identities.

next networking opportunity…

Better Business Breakfast4th may 2012 @ the events Centre

Enjoy breakfast, networking and an inspiring and educational presentation from global marketing expert, amanda stevens. Amanda is an expert on reading the hearts and minds on female consumers. Her energetic and engaging style will reveal the inside secrets of gaining 85% market share by understanding what women want and more importantly, why women buy.

Read more about Amanda’s theories at www.amandastevens.com.au

Places are limited, reserve your tickets today www.caloundrachamber.com.au

Networking funCtIons

(l-R) Jarrod Bleijie MP & Cr Tim Dwyer, Dan Cashin & Michael Shadforth, leanne layfield & Melinda Dines

(l-R) Renee King, Anthony Smits & Danica Burrows, Matthias Koslowski, Barb Griffiths & Owen Griffiths, Rino Canto & Nick Humphreys

(l-R) Jonathan Allen, Alan Porter & Paul Donoghue, Natalie Martin-Booker, Mariah Hipper & Anthony Nolan

Chamber

Pho

togr

aphs

Cou

rtes

y of

Erle

lev

ey, S

unsh

ine

Coa

st N

ewsp

aper

Com

pany

20 caloundrabuzz 20 caloundrabuzz

caloundra southupdate

we may soon be able to enjoy access to free wireless internet (wi-Fi) in certain public places across the Sunshine Coast as part of a one year trial endorsed by the Sunshine Coast Council during February this year.

The trial is subject to the procurement of a suitable private wi-Fi provider. The locations for the trial sites will be determined through the procurement process.

The trial will provide a working opportunity for Council to access the costs and benefits of the service to residents, visitors and local businesses – with Council’s intention that the cost of the trial will be largely borne by the private provider.

CaloundRa South updateCaloundra South is a proposed new Stockland master-planned community, located on a 2,310 hectare former forestry site which is a Queensland Government declared Urban Development Area.If approved, the project will be progressively built in stages over a 20 to 30 year period, with Stockland expecting the site to offer homes, economic and lifestyle opportunities for approximately 50,000 residents when completed. Stockland has advised that large areas of the natural environment will be enhanced and conserved within the site, including a dedicated 440ha Environmental Protection Zone and rehabilitated waterway corridors to provide additional habitat and buffer to the Pumicestone Passage.

Council has stipulated that while the sites will be determined by the successful provider, the trial must be conducted in a mix of coastal and hinterland locations.

The move will allow residents, tourists and businesses alike to stay connected digitally to the world.

www.sunshinecoast.qld.gov.au

puBliC plaCES to tRY Free Wi-Fi

To proceed, the project needs approval from the Urban land Development Authority (UlDA). In December 2011, Stockland lodged a Master Plan with the UlDA for assessment. The Master Plan identifies the intended land uses across the site and the proposed community, environmental and infrastructure outcomes. The public notification phase for this application recently closed on the 9th March 2012.

During this phase, the Master Plan application was available for public comment at the Caloundra South Information Centre located at 87b Bulcock Street, Caloundra; at a series of community road shows held throughout the Sunshine Coast and on the UlDA website.

The Caloundra South Development is also subject to Federal Government approval. Based on environmental considerations, Stockland has referred the project to the Federal Government under the Environmental Protection and Biodiversity Conservation Act 1999, and is currently preparing a Public Environment Report (PER) in accordance with Federal Government guidelines. The draft PER is expected to be available for public comment later in 2012.

The UlDA application and the Public Environment Report are subject to separate statutory public review processes.

For further information visit: www.stocklandcaloundrasouth.com.au

caloundrabuzz 21 caloundrabuzz 21

MaRKEtS on BulCoCK

Celebrating our 10th BirthdayOn Sunday 22nd April, the entertainment at Markets on Bulcock was in full force as we celebrated the markets 10th birthday.

Starting in 2002 with only around 20 stalls, Markets on Bulcock have grown to be one of the largest markets on the Sunshine Coast with now approximately 170 stalls filling Bulcock Street each and every Sunday.

Rain, hail or shine our markets showcase the very best unique arts and crafts the Sunshine Coast has to offer. Never a dull moment with family entertainment, fresh produce and flowers plus visitors can enjoy the many local cafes, boutiques and over fifty speciality shops open on Sunday in Caloundra CBD.

For more information visit www.caloundrachamber.com.au

Better known as ‘Miss Donna the Clown’ and ‘Great Scott’, they have independently carved professional careers and reputable names for themselves following their dreams, and are well on the way to building an empire. Their vision of grandeur is all encompassing and emphasizes community, fun and reaching your true potential.

when he’s not street performing, Great Scott runs Juggle wizz, a circus school and online website selling all sorts of circus toys from fire sticks to unicycles. Some of his merchandise is made at his home workshop; a busy and colourful space bursting at the seams with invention and inspiration.

Scott began his full time circus career in 2002 when he took a leap of faith leaving his day job as a cabinet maker and stepping into the limelight. It was his mentor, Australia’s community circus Godfather, Reg Bolton that took him to the edge and urged him to fly saying “You will never be ready, just make a start”. Great Scott jumped in and the rest is history.

In Donna’s case clowning around and partying is a full time job - Miss Donna attends approximately 150 parties a year. Children’s eyes light up when Miss Donna enters a room; she brings out the child within, in kids of all ages (and adults too).

Miss Donna twists balloons with such speed and grace that you would think it were easy but she takes her balloon art very seriously. On a recent trip to Arizona to attend Twist and Shout, a prominent balloon twisting convention, she took out second place in the medium balloon sculpture competition with a Smurf world creation that took twelve long hours to create.

when Donna isn’t wearing her clown hat, she’s managing Be Amazed

CirCus plaY

@ the markets

There’s a lot to be said for following your passion, as Sunshine Coast powerhouse couple Donna Egan and Scott Kuhn, the Directors and Principal Entertainers of Be Amazed

Entertainment and Juggle Wizz Circus Store, will attest.

Entertainment, an agency that was born of her foray into balloon twisting at the age of 13, assisting a magician at shopping centre shows on school holidays. That was some 18 years ago and over time her one-woman kids’ party entertainment has evolved into something much bigger – now offering an assortment of over 20 entertainers including face painters, magicians, stilt walkers, fire twirlers, musicians and more.

Part of the vision is to see the Sunshine Coast circus industry thriving with young emerging talent. Both Scott and Donna teach their respective art forms; circus and balloon twisting, by means of workshops, promoting the benefits of creativity and self expression to anyone interested. And the appeal is ever growing - circus is a world that just about everyone finds some connection or fascination with.

Miss Donna and Great Scott love what they do.

You can catch Great Scott at the Markets on Bulcock. They are available for parties, events, workshops and celebrations of all size and description. Great Scott runs circus training workshops on Monday afternoons at lake Kawana Community Centre.

For more information go to www.beamazedentertainment.com or www.jugglewizz.com

22 caloundrabuzz 22 caloundrabuzz

MEMBER’S DIrectoryThe Caloundra Chamber is proud to have a membership base from a variety of business types, so many we just can’t list them all on one page! Take advantage of our membership base and tap into the resources you need.

This week we are featuring members from Accounting through to Automotive. A full list of members is available at our online business directory www.caloundrachamber.com.au

aCCountInG

Asset Accounting www.assetaccounting.com.au (07) 5491 3750 First Class Accounts Caloundra www.firstclassaccounts.com/caloundra (07) 5493 3770Initiative Accounting Group www.initiativeaccounting.com.au (07) 5437 8888 Mobbs & Company Accountants www.mobbsandcompany.com (07) 5437 9566 PJT Accountants & Business Advisors www.pjtaccountants.com.au (07) 5413 9300 wardle Partners Pty ltd www.wardlepartners.com.au (07) 5491 1422 PwA Financial Group Pty ltd www.pwafinancial.com.au (07) 5436 0300 Core Business & Management Advice www.corebusiness.com.au (07) 5438 8088 Focus Professional Group www.focuspg.com.au (07) 5479 2833 Geosys Pty. ltd. www.vestra.net.au (07) 5641 4533First Class Accounts Kawana www.firstclassaccounts.com/kawana 0424 032 815 Greenhalgh Pickard www.greenhalghpickard.com.au (07) 5444 1022Professional Accounting Services (07) 5443 5833

assoCIatIons

Queensland Institute for Aviation Engineering www.qiae.com.au (07) 5437 2722 automotIVe

Alloy Doctor www.alloydoctor.com.au 0403 822 014 Bob Jane TMarts Caloundra www.bobjane.com.au (07) 5491 4777 Caloundra Brake & Clutch www.caloundrabrakes.com.au (07) 5491 8899Pelican Motors www.pelicanmotors.com (07) 5491 9484 Revolution Automotive & lPG P/l www.revolutionautomotive.com.au (07) 5491 2199 Beerwah locksmiths www.beerwahlocksmiths.com.au (07) 5494 6698Caloundra Suspension Centre (07) 5491 6355Kings Beach Service Centre (07) 5491 1097

member’s directory

2012 ChaMBER MEMBER eVeNtsmonth

ProPosed/ConfIrmed date eVent Venue

april 22nd April Bulcock Street Markets 10th Birthday Party Felicity Park, Bulcock Street

may Fri 4th May Better Business Breakfast The Events Centre

July Friday 13th July Network and celebrate the new financial year TBA

august Tuesday, 14th August Networking Night TBA

september Monday 17th September Annual General Meeting & Networking TBA

october wednesday 17th October Networking TBA

november Saturday 10 November Sunshine Coast Excellence in Business Awards TBA

december Thursday 13th December Christmas Dinner TBA

caloundrabuzz 23

or email us your PDF today to INFO@ACHIEVEPREMIUMRESULTS.COMLimited time only! Conditions apply

HEAVILY DISCOUNTED,FASTER BULK PRINTING

Unheard of prices!Your business will achieve premium quality & exposure when you choose us. You will also save as we professionally design and print all your collateral. We create booklets, folders, car or building signage, flyers, DL/letters, mailouts, email campaigns & pull ups to mention a few!Jump on board today and achievepremiumresults.com

BLACK & WHITEprints from 5c

COLOURprints from 35c

Call Lachlan on 0439 996 744

everySunday8am-1pm

CALOUNDRAFeaturing unique arts and crafts, family entertainment, fresh produce and flowers plus local cafes, boutiques and over 50 speciality shops.

PROUDLY OWNED AND OPERATED BY

www.caloundrachamber.com.au

StallholderEnquiries0488 222 805(Tuesday - Sunday)

GeneralEnquiries(07) 5492 5977

Held every Sunday from 8am – 1pm, Markets on Bulcock are located right in the heart of Caloundra on Bulcock Street (between Otranto Avenue and Knox Avenue) on the Sunshine Coast.

Have a relaxing Sunday breakfast or lunch under a canopy of beautiful shaded trees, just a short stroll from the Bulcock Beach Esplanade.