Camera Demonstration Camera Demonstration Techniques for DSP Techniques for DSP

CamerasCameras

Chris Soltesz, SSE-DSChris Soltesz, SSE-DS– Central Zone, Southwest RegionCentral Zone, Southwest Region– (972) 915-3215(972) 915-3215

Cameras have changedCameras have changed

New, low cost DSP CamerasNew, low cost DSP Cameras– DSR-300L Camera at $9,200.00DSR-300L Camera at $9,200.00– DSR-500WS Camera at $15,400.00DSR-500WS Camera at $15,400.00

DSR-500WS has Hi End Specs:DSR-500WS has Hi End Specs:– 3CCD 2/3” 520K PowerHAD 16:9 IT Chips3CCD 2/3” 520K PowerHAD 16:9 IT Chips– 700 Lines HR in both 16:9 and 4:3700 Lines HR in both 16:9 and 4:3– F-11 @2000 lux, 63 dB S/N RatioF-11 @2000 lux, 63 dB S/N Ratio

New, High End Features, too!New, High End Features, too!

Customers have not Customers have not changedchanged

Need to be able to demonstrate Need to be able to demonstrate these new featuresthese new features– Some customers may need education Some customers may need education

on how these features can help themon how these features can help them Some customers may be a little Some customers may be a little

Technologically Gun ShyTechnologically Gun Shy– Menu’s? We don’t need any Stinking Menu’s? We don’t need any Stinking

Menu’s!!!Menu’s!!!

Customers still have not Customers still have not changed changed

Need to make them feel more at Need to make them feel more at home with these productshome with these products– Recall to factory settings can be your Recall to factory settings can be your

friend!friend! Show how this technology can help Show how this technology can help

make their life simplermake their life simpler

That’s what this is for!That’s what this is for!

Make you feel more at home with Make you feel more at home with all of this stuffall of this stuff

Mini-Primer on Sony DSPMini-Primer on Sony DSP Show you how to use itShow you how to use it Help you explain it all to them!Help you explain it all to them!

Just how do you Just how do you Demonstrate a Camera?Demonstrate a Camera?

Equipment ListEquipment List Set-upSet-up Plug it in , turn it on and away we Plug it in , turn it on and away we

go!go!– Well , let’s think about this first, shall Well , let’s think about this first, shall

we?we?

Equipment ListEquipment List

Camera, Case, Lens*, Tripod Adapter, Camera, Case, Lens*, Tripod Adapter, Viewfinder, Batteries, Charger, A/C Viewfinder, Batteries, Charger, A/C Adapter, Dockable Deck, etc.(incl. any Adapter, Dockable Deck, etc.(incl. any other Accessories the customer may other Accessories the customer may need to see demonstrated)need to see demonstrated)

High Resolution MonitorHigh Resolution Monitor Video cables*Video cables*

– How should you wire the camera?How should you wire the camera? Multiple Outlet StripsMultiple Outlet Strips

Equipment List (cont.) Equipment List (cont.)

TripodTripod LightsLights Waveform and Vector ScopeWaveform and Vector Scope Charts (incl. STD Chart)Charts (incl. STD Chart) Subject/ Camera Set*Subject/ Camera Set*

– Live model?Live model?– What kind of stuff is in your camera set?What kind of stuff is in your camera set?

Set-upSet-up Lighting- FLATLighting- FLAT Subject or Camera Set*Subject or Camera Set* Tripod (properly adjusted)Tripod (properly adjusted) Camera, Lens and AccessoriesCamera, Lens and Accessories

– Which Lens do you bring?Which Lens do you bring? Monitor* (set up properly!)Monitor* (set up properly!)

– Do you need a WS Monitor?Do you need a WS Monitor? Waveform Monitor and Vector ScopeWaveform Monitor and Vector Scope Wiring/CablesWiring/Cables

Camera DemonstrationCamera Demonstration

PartsParts– Explain Parts- Body, SwitchesExplain Parts- Body, Switches– Viewfinder ControlsViewfinder Controls– Lens and Lens ControlsLens and Lens Controls– All other Included AccessoriesAll other Included Accessories– Dockable Backs (Decks and Camera Dockable Backs (Decks and Camera

Adapters)Adapters)– Other Optional AccessoriesOther Optional Accessories

Camera DemonstrationCamera Demonstration

PerformancePerformance– SpecificationsSpecifications

Camera Chart PerformanceCamera Chart Performance– Grey ScaleGrey Scale– Skin Tone DetailSkin Tone Detail– McBeth Color ChartMcBeth Color Chart– Resolution?Resolution?– Show Examples on WVFM/Vect.Show Examples on WVFM/Vect.

Camera DemonstrationCamera Demonstration

Basic OperationBasic Operation Low or High Light PerformanceLow or High Light Performance SmearSmear Wide Screen PerformanceWide Screen Performance Dyna LatitudeDyna Latitude

Even More Camera Even More Camera DemonstrationDemonstration

DSP Features:DSP Features:– True EyeTrue Eye– Skin Tone DetailSkin Tone Detail– Color Matrix AdjustmentsColor Matrix Adjustments– ATWATW– Black Stretch and CompressBlack Stretch and Compress– TLCSTLCS– Setup-Navi and File SystemSetup-Navi and File System– etc.etc.

Camera Accessory Camera Accessory DemonstrationDemonstration

Deck/Dockable DeckDeck/Dockable Deck Batteries, ChargerBatteries, Charger Wireless MicsWireless Mics

It’s Practice Time!It’s Practice Time!

Hands on with Sony DSP CamerasHands on with Sony DSP Cameras– DSR-300DSR-300– DSR-500WSDSR-500WS– DXC-D30DXC-D30– DXC-D30WSDXC-D30WS

ConclusionConclusion

Make the best of the opportunities Make the best of the opportunities you are givenyou are given– Know your cameraKnow your camera– Know what and who your competition isKnow what and who your competition is– B&H factor- did they come out and B&H factor- did they come out and

demo the product?demo the product?– Service, Support, etc….Service, Support, etc….– Good Selling!Good Selling!

Questions?Questions?

Thanks!Thanks!