GlobalGiving’s Campaign Calendar 2015

Use this calendar in conjunction with GlobalGiving’s Annual Online Fundraising Strategy Worksheet to plan for a successful year!

2015 GlobalGiving Campaign Calendar

It’s planning time! Organizations that set goals and plan their fundraising calendar in advance are more successful on GlobalGiving. Create a GlobalGiving strategy for 2015. Use the Online Fundraising Strategy Worksheet to set challenging goals and develop a plan. Visit the worksheet here. Join us on Wednesday, January 14th for a 2015 Calendar Webinar. Register here.

Phew, year-end fundraising is over! Don’t forget to

thank your donors! Make sure to thank each and every donor that gave to

your organization in December 2014. Create a thank

you email template in the Donation Manager to make

it easier. Learn more about the Thank You note feature

here. Read tips for writing interesting and engaging

thank you emails on the Tools & Training Blog here.

January Make a resolution to

reconnect with GlobalGiving! Join the Project Leader Facebook group.

Subscribe to the Tools & Training Blog.

Sign up for a one-on-one planning call with a

member of the GlobalGiving team.

Promote your GlobalGiving projects on your website using a

widget. Click on the “Promote This Project” link in the bottom right hand corner of your project page and copy and paste the widget code.

Global Vision International Charitable Trust

2015 GlobalGiving Campaign Calendar

January 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 New Year’s Day GlobalGiving’s Office Closed

2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18

19 Martin Luther King Jr. Day GlobalGiving’s Office Closed

20 21 22 Town Hall Meeting

23 24

25

26 27 28 29 30 31

Join us for GlobalGiving’s first

Town Hall Meeting on Thursday, January 22! Let’s make GlobalGiving better together in 2015. We would like to invite you to share your questions, feedback, and ideas about GlobalGiving. Join us in our DC office or from your computer for a two-hour meeting at 11:00:00 EST (Find this time in your city). Register here.

Phew, year-end fundraising is over! Don’t forget to

thank your donors! Make sure to thank each and every donor that

gave to your organization in December 2013.

Create a thank you email template in the Donation

Manager to make it easier. Read tips for writing

Global Diversity Foundation

2015 GlobalGiving Campaign Calendar

Supercharge your organization’s fundraising with the

Online Fundraising Academy! A small cohort will be selected to participate in this two-month course, made up of nine online fundraising sessions including donor acquisition and retention, effective social media fundraising, fundraising analysis and evaluation, and successful strategic planning. Participating organizations will create a fundraising plan for the May Bonus Day. Additional details coming soon! Apply by Friday, February 20th.

February It’s back! Get ready for GlobalGiving’s

Video Contest! Five videos will be selected by an expert judge to be featured on GlobalGiving’s Facebook and Twitter. One grand prize winner will be featured in GlobalGiving’s monthly newsletter (which goes out to 130,000 subscribers)! To participate:

Embed a short (30 seconds – 3 minutes) video on your project page.

Submit the project page link using the online form. Submissions are due Friday, February 20th. Submit your video here. Check out last year’s Video Contest winners here.

Have ideas to improve GlobalGiving’s website and services? Apply for our

Leadership Council— an advisory committee made up of representatives from our non-profit partners (like you!). The Leadership Council will be involved in regular discussions online and the Council will meet (via conference call) twice a year to discuss important topics. Apply online by Friday, February 20th.

Apply to become a

GlobalGiving Ambassador in your country! Selected individuals will help to foster a non-profit community in their country by hosting workshops and information sessions, meet-ups of local GlobalGiving partners, and conducting in-country site visits and meetings. Ambassadors will participate in a remote training in March and April. Ambassadors that successfully complete the program will receive a $1,000 grant to support their organization’s programs! The deadline to apply is Friday, February 20th.

Social Promise

2015 GlobalGiving Campaign Calendar

February 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

8 9 10 11 12 13 14 Valentine's Day

15 16 Presidents' Day GlobalGiving’s Office Closed

17 18 19 20 Deadlines: Video Contest, Ambassadors, Leadership Council, Online Fundraising Academy

21

22

23

24 25 26 27 28

Encourage your supporters to make a donation to your project as a gift to a loved one this

Valentine’s Day. We will send the gift recipient a tribute card via mail or email.

Colorado Haiti Project

Children’s Joy Foundation

2015 GlobalGiving Campaign Calendar

Here are some tips to get you ready: 1. Give your donors advanced notice. Let them know about the

Bonus Day at least a week in advance.

2. Identify advocates. Ask them to help you spread the word about Bonus Day. Consider giving them a specific goal—to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition—for fundraising on your behalf.

3. Post a report. Project reports are emailed directly to donors—notify your supporters about this matching opportunity.

4. Email your supporters early on Bonus Day. There are limited funds available! Get started early--matching begins at 9:00:01 EDT. Emphasize the importance of giving now. Share the direct link to your project page.

5. Build excitement on your Facebook and Twitter! Update your fans and followers throughout the day. Ask donors to comment once they’ve made a donation.

6. Reach out to large donors personally via email or phone. GlobalGiving matches up to $1,000 per donor per project.

March

The 1st Bonus Day

of the year is Wednesday, March 18th! We are matching donations made through GlobalGiving.org up to $1,000 per donor per project at 30%. There is $60,000 available in matching and we’re offering a $1,000 bonus award for the most individual donors and $1,000 bonus award for the most money raised. Matching begins at 9:00:01 EDT and lasts until funds run out or 23:59:59 EDT.

Chef Ann Foundation

Global Vision International Charitable Trust

2015 GlobalGiving Campaign Calendar

March 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

8 International Women’s Day

9 10 11 12 13 14

15 16

17 18 Bonus

Day

19 20

21

22 World Water Day

23

24 25 26 27 28

29 30 31

College students are already thinking about how to spend their summer. Now is the time to

post a summer volunteer opportunity! Click on the “Volunteers” link in the project entry system to submit a request. We will post your opportunity on our Get Involved site and VolunteerMatch.org.

The SOLD Project

2015 GlobalGiving Campaign Calendar

April Apply for the opportunity to receive

board training and

strategic planning support from GlobalGiving’s Chief Business

Development Officer, Donna Callejon.

Learn more about Donna here. The

deadline to apply is Friday, April 3.

Believe it or not, come April, your supporters will already be thinking about what to get Mom for

Mother’s Day. Luckily, GlobalGiving has the perfect gift: a donation to your project in honor of Mom! Encourage your supporters to use GlobalGiving’s tribute card feature to make a donation as a gift for Mother’s Day. GlobalGiving will send Mom a card via mail or email. Find a direct link to promote this feature by going to the “share” link on your project page! Learn more here.

Earn Effectiveness Points! Our mission is not only to help you access more funding, but also to connect you to information, ideas, and tools so you can be a more effective organization! Visit your Effectiveness Dashboard for critical information and tools that enable you to be as effective as possible. These are not just GlobalGiving’s fundraising tools; they’re also tools from external experts, like the DIY Toolkit, that helps you gather feedback from stakeholders and improve your programs. Our goal is to see your funding increase along with your effectiveness: we want to provide more exposure to organizations that demonstrate the Listen, Act, Learn. Repeat. cycle. Learn more here.

Kupona Foundation

2015 GlobalGiving Campaign Calendar

April 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 Deadline to Apply for Professional Support

4

5

Easter

6 7 8 9 10 11

12 13 14 15 16 17

18

19

20 21 22 Earth Day

23 24 25

26 27 28 29 30

PCI-Media Impact

Engage your donors on

Earth Day! Does your organization have environmental projects? Consider putting together a donor communication and engagement plan. Start a conversation on Facebook

or Twitter. Ask your supporters

how your organization can be

greener.

Organize your donors to

implement an environmental

project together.

2015 GlobalGiving Campaign Calendar

All donations matched in GlobalGiving’s May Bonus Day!

How it Works: There is $75,000 available in matching; All donations up to $1,000 per donor per project are

matched. Matching will be determined on a pro-rated basis meaning

that the percentage that you raise of the total amount raised on Bonus Day is the percentage of the matching funds that you receive.

Matching will being at 9:00:01 EDT and last until 23:59:59 EDT.

Leadership Initiatives has raised more than

$515,000 participating in GlobalGiving matching promotions. Executive Director, Marshall Bailly shares his Bonus Day tips:

Contact donors several months ahead of time.

Create a committee to help coordinate efforts.

Reach out to clubs and groups to help solicit donations.

Advertise and build up local, in country support for the matching day.

Read more here.

What is your organization’s impact? How can you measure your effectiveness? How do you collect and use community feedback? Join us for our first

Social Impact Academy

to explore different theories of impact measurement and to learn about practical tools that you can use to increase your organizations’ effectiveness. A small cohort will be selected to participate in this two-month course, made up of nine webinar sessions. The deadline to apply is Friday, May 22.

May

Looking for help developing your Bonus Day strategy? Check out GlobalGiving’s

CrowdFundementals, a guide to online fundraising campaigns. Learn more here.

Americans Overseas Domestic Violence Crisis Center

2015 GlobalGiving Campaign Calendar

May 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2

3 4 5 6 7 8 9

10 Mother’s Day

11 12 13 Bonus

Day

14 15 16

17 18 19 20 21 22 Social Impact Academy Deadline

23

24 25

Memorial Day GlobalGiving’s Office Closed

26 27 28 29 30

31

Tips for Mother’s Day: Share a direct link to the

“gift or in-honor-of” tab on your project page. Find the direct link by clicking on “Share” on your project page.

Tell donors that, by making a donation as a gift through GlobalGiving, Mom will receive a personalized card.

Give your supporters specific gift options--$50 provides a microloan to a woman in Uganda or $40 provides one year of school for a child in India.

Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.

Remind donors that Mother’s Day is Sunday, May 10th—this is a great last minute gift idea!

2015 GlobalGiving Campaign Calendar

Apply for the opportunity to receive

technical support from GlobalGiving’s Operations Analyst,

Barrett Cope. Barrett is GlobalGiving’s

Salesforce whiz, Excel guru, and data analysis

champ. Learn more about Barrett here. Apply

for Barrett’s help scoping and executing a

technical project. The deadline to apply is

Friday, June 5.

Ask supporters to make a donation to your project as a gift for

Father’s Day. GlobalGiving will send Dad a card via mail or email.

Did you know that GlobalGiving offers

Web Analytics? This feature is designed to give your organization insight into data on your GlobalGiving donation, project, and report activity. Analytics provides the data you need to maximize the effectiveness of your communications and campaigns to generate more funds for your work with the limited time and resources you’ve got. Use your Web Analytics to design experiments to increase donor retention this summer! Learn more here.

June

WINGS

The SOLD Project

Reading Village

2015 GlobalGiving Campaign Calendar

June 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 Deadline to Apply for Professional Support

6

7 8 9 10 11 12 13

14

15 16 17 18 19 20 World Refugee Day

21

Father’s Day

22 23 24 25 26 27

28 29 30

June is the busiest month of the year for weddings! Invite your engaged supporters to create a

gift registry on GlobalGiving and receive donations to your project for their wedding instead of or in addition to kitchen appliances!

International Disaster Volunteers

2015 GlobalGiving Campaign Calendar

Submissions for the fourth-annual

Photo Contest are due Friday, July 10th. Submit unique and compelling high resolution, close-up photos of the people or animals that your project is helping. Each organization may submit up to three photos. Photos must be uploaded on your GlobalGiving project page to qualify.

July Get ready for GlobalGiving

Partner Rewards Bonus Day!

On July 15th, we will match donations made through GlobalGiving.org up to $1,000 per donor based on your organization’s Partner Rewards level: 30% for Partners, 40% for Leaders, and 50% for Superstars. There is $115,000 available in matching funds and we’re offering a $1,000 bonus award for the project with most individual donors and a $1,000 bonus award for the most money raised. Matching begins at 9:00:01 EDT and lasts until funds run out or 23:59:59 EDT.

The Partner Rewards Program helps us recognize those organizations that have long-standing relationships with GlobalGiving, report regularly, and actively participate in the GlobalGiving community. In addition benefitting from unique campaigns like this one, Superstars and Leaders are more likely to be recommended to corporate partners, to be included in GlobalGiving’s donor promotions, and to benefit from special features and training opportunities. Learn more about your organization’s Partner Rewards Level here.

Starfish Greathearts Foundation

The Nyaka AIDS Orphans Project

2015 GlobalGiving Campaign Calendar

July 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 GlobalGiving’s Office Closed

4 Independence Day

5 6 7 8 9 10 Photo Contest Deadline

11

12 13 14 15 Bonus

Day

16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31

Are you taking advantage of GlobalGiving’s

Microprojects? Microprojects receive a bump up in the ranking and they’re a popular donor communications tool. A microproject is a one-time fundraising effort to help achieve a specific activity or outcome like “send Grace to school for a year” or “buy Deepti a new goat.” Microproject budgets are limited to $250-$10,000 and microprojects are only live on the site for 90 days. Microprojects only require one report 90 days after closure. Learn more about microprojects here.

Mercy in Action Vineyard, INC

2015 GlobalGiving Campaign Calendar

Did you know that you can

share calls to action

in your project reports? Your project reports are emailed out to all of your project’s donors and they are a great way to keep donors engaged. In your August report, share a brief and powerful story about the work your organization is doing—emphasize the impact that the donors have had. Conclude the report with a call to action—to vote for your photo in the Photo Contest, “Like” your organization on Facebook, or help you spread the word! Read more tips on writing great project reports here.

August

Voting for GlobalGiving’s

Photo Contest begins on August 3rd at 12:00:01 EDT. Seventy-five photos will be selected by an expert judge and added to GlobalGiving’s Photo Contest voting page. Invite your supporters to vote for your photo by entering their email address and verifying their vote via email. Voters will be automatically subscribed to receive your project reports. The one photo with the most votes at 12:00:01 EDT on August 7th will be awarded a $1,000 bonus and will be featured on the GlobalGiving homepage for a full day! One runner-up from each of the remaining categories will be featured for a full day on the GlobalGiving homepage and will be highlighted though GlobalGiving’s social media. See the 2014 Photo Contest results here.

Teach for India

Pomoc deci

2015 GlobalGiving Campaign Calendar

August 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1

2 3 Photo Contest Voting Starts

4 5 6 7 Photo Contest Voting Ends

8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

Photo Contest Tips for Success: Contact everyone in all of

your circles of influence! Inform everyone at the

organization of the benefit of winning and encourage them to spread the word.

Emphasize that there is no cost to help and it’s easy!

Communicate multiple times and adjust your content based on your standing in the contest.

Use social media. Get out the vote with Facebook posts, Twitter, and chat.

Think outside of the box! Don’t just use e-mail to get out the vote. Consider opportunities to engage voters in-person.

Summer is a great time to experiment with

Mobile Giving! Every project has a text-to-give option. You can find your unique call to action at the bottom of your project page(s) in yellow. These Numbers Have Faces raised close to $1,000 via mobile donations in 2012. Founder, Justin Zoradi incorporated a text-to-give call to action in his presentations at university events throughout the U.S. He used the image above to generate support. Don’t forget to include the disclaimer text—required by

India Partners

2015 GlobalGiving Campaign Calendar

The final Bonus Day of the year is on Wednesday, September 16th. Starting at 9:00:01 EDT GlobalGiving is matching all donations made through globalgiving.org up to $1,000 per donor at 30%. There is $70,000 available in matching and we’re offering $6,000 in bonus awards! Matching will last until funds run out or until 23:59:59 EDT. Stay tuned for more details!

Apply for the opportunity to receive

technical support from GlobalGiving’s Software Engineer for Good, Nick Violi. Nick is an avid experimenter with a passion for data analysis and learning. Apply for Nick’s technical support with web design, Excel, and more! More details coming soon. The deadline is Friday, September 4th.

Every month, GlobalGiving selects one Superstar project to be featured as the

Project of the Month and to receive donations a group of monthly donors. Learn more here.

September

GlobalGiving provides a

project report rating to help you improve your donor communications. Staff review all reports that are submitted and provide a rating from 1 (poor) to 5 (excellent). Excellent reports are more likely to be featured in social media and donor communications. We’re looking for close -up, high resolution photos and a compelling story or update that is specific to the project. Your report should be written for your GlobalGiving donors and appropriate for this audience. Learn more here.

Advita Fund USA

Reading Village

2015 GlobalGiving Campaign Calendar

September 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 Deadline to Apply for Professional Support

5

6 7 Labor Day GlobalGiving’s Office Closed

8 9 10 11 12

13 14 15 16 Bonus

Day

17 18 19

20 21 22 23 24 25 26

27 28 29 30

Julia & Emma raised close to $17,000 for Casa Hogar Hijos de la Luna using a GlobalGiving fundraiser page! Check out their fundraiser here.

This September, ask your organization’s advocates to create a GlobalGiving

Fundraiser to raise money for your project! Your donor can use their personalized fundraiser page to reach out to family and friends on your behalf. Get inspired with these fundraiser success stories.

2015 GlobalGiving Campaign Calendar

Did you know that GlobalGiving sent out more than $2.4 million in gift cards in December 2014? Gift cards can be redeemed on any GlobalGiving project! Before year-end fundraising begins to ramp up on GlobalGiving, start thinking about improving your project’s visibility on the site. The

project ranking is used to determine what projects are featured on GlobalGiving’s homepage and the order in which projects appear under each theme and country. Track your project ranking on the dashboard in the project entry system. Learn more.

Psst…It’s time to start planning for holiday and year-end fundraising! Check out our year-end promotions now.

Before the holiday fundraising frenzy begins, take time to

thank your donors.

Send out a special project report and make sure you’re all caught up with your thank you notes in your Donation Manager. Get creative! Consider putting together a thank you video like this one. Let your supporters know what they have accomplished in 2015 by supporting your organization. Read additional tips for thank you notes here.

October

Vision Africa

Environmental Camps for Conservation Awareness

2015 GlobalGiving Campaign Calendar

October 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3

4 5 6 7 8 9 10

11 International Day of the Girl Child

12 Columbus Day

13 14 15 16 World Food Day

17

18 19 20 21 22 23 24

25 26 27 28 29 30

31 Halloween

Have some fun in October!

In the U.S., many of your supporters will be getting ready for Halloween. Run a pumpkin carving contest or share some staff Halloween photos on Facebook or Twitter. Use this month to build relationships with your donors before year-end giving begins.

Sign up for a one-on-one call!

Are you ready for holiday and year-end fundraising? It’s not too early to start thinking about this important fundraising time of the year. Sign up for a one-on-one call with a member of the GlobalGiving team to talk about your organization’s year-end fundraising.

2015 GlobalGiving Campaign Calendar

November In the U.S., donors must give by December 31st in order for their donations to qualify for 2015 tax-exemption. During the month of December, your supporters are also looking for gifts for popular American holidays, Christmas and Hanukkah. Year-end fundraising traditionally begins on Cyber Monday, the Monday after Thanksgiving, but it starts to ramp up several weeks before.

Get ready by making a strategy!

Set goals. Give yourself a specific monetary and donor goal that you can use to evaluate your progress.

Mobilize through a campaign. You won’t be the only organization fundraising this holiday season. Use a campaign to galvanize support.

Create a communications calendar. Think strategically about important dates in November and December—Thanksgiving, Black Friday, Cyber Monday, #GivingTuesday, etc. Determine how you are going to communicate with your donors—email, Facebook, Twitter, etc.—and when.

Develop your messaging. Make your messages about your beneficiaries—what they need and how your donors can help—not about you and your organization. Include a clear call to action and a link to your project page in each of your messages.

Read additional tips here.

The average American organization raises 35% of their

annual income in November and December. Are you ready?

The deadline to apply for the

Year-End Campaign

is Friday, November 20th! This campaign is a great opportunity to engage your supporters in the most important fundraising month of the year. In 2014, nine projects received bonus awards for a total of $10,000. The first place project raised $31,000 including a $3,000 bonus award from GlobalGiving! Stay tuned for more details about the Year-End Campaign.

Kalanjiyam Trust

2015 GlobalGiving Campaign Calendar

November 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7

8 9 10 11

Veterans Day

12 13 14

15 16

17

18 19 20 Year-End Campaign Deadline

21

22 23 24 25 26 Thanksgiving GlobalGiving’s Office Closed

27 GlobalGiving’s Office Closed

28

29 30

Invite your supporters to invest in your organization in 2016 by signing up for a monthly

recurring donation!

GlobalGiving will automatically deduct the donation from your donors’ credit card every month, providing your organization with a consistent and reliable source of income. Find a direct link to promote your project’s recurring donation feature on the “Share” link on GlobalGiving project page. Learn more here.

Whispering Seed

2015 GlobalGiving Campaign Calendar

December Stay in touch with your donors throughout December.

Repetition works.

It creates awareness and keeps your organization on your supporters’ minds. The last two days of the year are the largest online donation volume days of the year! Stay connected with your donors on and offline. On December 31, send a final email first thing in the morning. Giving peaks midday!

Year-end giving through GlobalGiving’s website

grew 39% between 2012 and 2013, setting a new record for funds raised during the holiday season on the site! Where were all those donations coming from? We have some exciting statistics to share: 81,000 gift cards were sold for a several

million dollars; More than $1.4 million was raised

through corporate cause marketing campaigns; and

About $785,000 came through employee giving portals.

More than $620,000 in donations were made as gifts using GlobalGiving’s tribute card feature; and

Almost 700 people signed up for recurring donations for a total of more than $29,000 a month!

GlobalGiving facilitated more than half a million dollars on

#GivingTuesday in 2014! Integral Heart raised close to $60,000 in one day. Check out these tips from Integral Heart’s winning strategy:

Begin personal outreach to major donors six weeks in advance. Emphasize matching times and urgency. Target loyal supporters. Use email and social media to build excitement throughout the day.

Women’s Resource Center

2015 GlobalGiving Campaign Calendar

December 2015

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 Year-End Campaign Begins

#Giving Tuesday

2

3 4 5

6 Hanukkah begins at Sundown

7 8 9 10 11 12

13 14 Hanukkah ends at Sundown

15 16 17 18 19

20 21 22 23 24 Christmas Eve GlobalGiving’s Office Closed

25 Christmas Day GlobalGiving’s Office Closed

26

27 28 29 30 31 Year-End Campaign Ends New Year’s Eve

It’s time to start thinking about 2016! GlobalGiving will release our 2016 Campaign Calendar in January. Keep an eye out for news about our planning webinar. Set up a one-on-one call to develop a fundraising strategy for your organization.

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