campaign planning 2017 site...
TRANSCRIPT
![Page 1: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/1.jpg)
Marketing Communication
> Planning the ad campaign
![Page 2: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/2.jpg)
![Page 3: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/3.jpg)
•Audience / target
•Objectives
•Tone / style
•Medium/media
![Page 4: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/4.jpg)
SegmentationDemographic• gender
• age
• ethnicity
• education
• occupation
• income bracket
Geographic• home
• Nielsen Area
Psychographic• lifestyle
• values
• personality
• feelings
• attitudes
Behaviouristic• purchasing
behaviour
• loyalty
• ownership
• repeat purchases
ethnicity
values
ownership
repeat purchases
education
occupationincome bracket
personality
feelingsattitudes
loyalty
Nielsen Area
![Page 5: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/5.jpg)
2. AC Nielsen Areas
Area 1 = Oost- en West-Vlaanderen
Area 2 = Limburg, Antwerpen en Vl. Brabant
Area 3 = 30 gemeenten rond Brussel
Area 4 = Henegouwen en Waals Brabant
Area 5 = Luik, Namen en Luxemburg
MARKET
1. ACNielsen shoptypesF1F2NIF2IF3
1 23
45
![Page 6: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/6.jpg)
![Page 7: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/7.jpg)
Audience measurement and profiling
https://www.abc.org.uk/
www.nrs.co.uk/
![Page 9: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/9.jpg)
NRS Social Grades
![Page 10: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/10.jpg)
![Page 12: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/12.jpg)
http://www.cim.be/fr/media/presse/authentification/r%C3%A9sultats/r%C3%A9sultats-public
![Page 14: Campaign planning 2017 site versionihecs-langues.be/admajor/wp-content/uploads/2017/03/Campaign-pl… · Certificate finder to latest avalable to a" eg. Daily Mail Latest Reports](https://reader033.vdocuments.net/reader033/viewer/2022052020/6034156ad19af254ab2f256c/html5/thumbnails/14.jpg)
http://www.rosseladvertising.be/fr/le-soir#brand-24