•  Literacy can be a barrier to finance

•  International research bears this out

•  Ireland behind the international scene

•  We can learn from other countries

•  It is an issue for you and you can do something about it

•  We can help with plain English training, advice and publications

•  Media – business, news and education

•  Directmail / email

•  Printed support material

•  Events

•  Photocall

•  Use of networks

•  Web

•  Launch of ‘Plain English guide to financial terms’

•  Provide expert opinion in advance of event

•  Half day conference

with UK and Irish

experts

•  Demand for ‘Plain English guide to financial terms’

•  Media coverage

•  Demand for plain English service

•  Demand for other print

•  Enquiries – phone / email

•  Website hits – relevant