OVERVIEWEquitable Food Initiative (EFI) developed this toolkit for Leadership Teams so that they can promote and educate the workforce on EFI Standards using the following resources.

This toolkit offers documents, graphics, videos, images and other tools the Leadership Team can use to help prepare the farming operation for the EFI audit and certification process.

VIDEOS These videos can help you explain your role and what EFI means to the rest of the workforce. Click on the preview to watch them in both English and with Spanish subtitles by clicking this icon:

Using the problem-solving cycle to improve working conditions:

Improving communication and labor-management collaboration:

Testimonials:

DOCUMENTS

Toolkit for Leadership TeamsResources for EFI members

From frequently asked questions to handouts about the EFI program, below is a series of documents that will support your continuous improvement road. These are available in both English and Spanish. Common follow-up tasks. EFI worker bonus Implementing the bonus Multilingual meetings Q&A handout

Frequently asked questions . Tips for conducting surveys Tips for organizing surveys. Training prep flier

SOCIAL MEDIA MESSAGES FOR LEADERSHIP TEAM MEMBERSBelow is sample copy that you can share on your social channels to promote the good job you do at your farming operation. We recommend you incorporate photos of EFI-labeled products to educate your community about the benefits of the EFI certification.

Sample text to share on social media platforms: Support the people that give you fresh and healthier fruits and vegetables. Buy #EFIcertified

product to send bonuses to farmworkers like me. Grow the good in the field with your purchase. This box of #EFIcertified [name of fruit or

vegetable] gives us better working conditions, fair compensation and healthier places to work. Find it in your nearest Costco or Whole Foods store.

How do you practice responsible shopping? Every time you buy fruits and vegetables with the EFI label you support healthier working conditions, fair compensation and integrated pest management.

I receive a bonus each time you buy fruits and vegetables with the EFI label. Buy product that is responsibly grown and assured by workers like me. Available at your local Whole Foods and Costco.

Do you know what the EFI label means in this product? It means that your purchase generates a bonus that will help improve the life and working conditions of workers like me. I hope for your support!

When you buy product with this label it means that you support:

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- Fair compensation and better working conditions for agricultural workers like me,- Healthier places to work,- You generate a bonus each time you buy #EFIcertified produce.

GRAPHICSDownload and distribute these media assets to encourage your community to look for Responsibly Grown, Farmworker Assured™ produce at Costco stores.

Logos

EFI label (PNG) EFI lo logo + label (PNG)

Download Download

Images with text overlay

Download

Evergreen Creative

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Download

IMPORTANT LINKS

Newsletter archive

Facebook Group for EFI Leadership Team members

EFI Website

EFI Standards

Questions?

rcastrejon@equitablefood.org

+1 202.352.50

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